Choice Based Market Insights
Choice Based Market Insights
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Understand in Under 5: Perceptual Mapping
Positioning your brand in a crowded market place, differentiating in a relevant and meaningful way is a marketer's challenge. Products that are differentiated in a meaningful way are remembered more by consumers - and are able to charge a higher price. Differentiation and strategic positioning starts with understanding the competitive landscape - in the consumer's mind. That is: mapping their perceptions of the brands in the category. This short video walks you through how to conduct Perceptual Maps to create the insights to begin positioning right. (5-minute video).
Переглядів: 2 634

Відео

Understand in Under 5: Willingness to Pay
Переглядів 5 тис.2 роки тому
This short video explains how marketing managers figure out how to price a new product or a new feature on a product or service. The concept is based on value-based pricing and it requires measuring customers' willingness to pay. Please note, to grasp the concepts in the video, you'll need to understand Conjoint Analysis. For a quick ramp-up, watch the short video on Conjoint Analysis here: ua-...
Conjoint Analysis Explained (Understand in Under 5)
Переглядів 21 тис.2 роки тому
Understand the magic behind Conjoint Analysis in less than 5 minutes. Conjoint Analysis is the foundation of so many business insights techniques: pricing, forecasting, product optimization and even branding research. Conjoint analysis is an increasingly popular market research methodology.. Marketers and researchers who have a good grasp on how it works will be able to use it confidently to th...
Understand in Under 5: Cost Plus Pricing
Переглядів 9472 роки тому
In this short video, I highlight why Cost Plus Pricing - a pricing procedure that first allocates costs across products before set the go-to-market price is misleading and eventually disadvantageous to business. Watch the short video to understand its main flaw, and if you'd like to understand how to set Value Based Pricing, visit our website at choicebased.com Please subscribe to watch more re...
Understand in Under 5: Van Westendorp Pricing Analysis
Переглядів 8 тис.2 роки тому
Market Research concepts under 5 minutes. Van Westendorp Price Sensitivity Meter (PSM) is a value-based pricing analysis to gauge customers' price preference for a new product or service. It's a common technique in market research. In this short video I will explain what it is, how to do it and what its benefits and drawbacks are. For more market research content, visit www.choicebased.com I am...
The AI Research Process
Переглядів 1882 роки тому
A short video outlining the vision for an AI-driven market research process
Value-based Segmentation: the Foundation of Product and Pricing
Переглядів 6392 роки тому
In this short video I talked to a group of university students on the importance of value-based customer segmentation. Value based customer segmentation is the foundation of creating profitable products and services - and then being able to price them optimally. I discussed an example where a national brand had misaligned segmentation, which contributed to suboptimal performance. Miklos Kremser...
Saas pricing: How to Determine your Pricing Schema
Переглядів 3932 роки тому
Discussing how to determine your pricing schema for Saas products. What are some of the guidelines and things to consider before landing on a pricing schema.
Using Science to Understand What Women Look for in Men
Переглядів 1372 роки тому
A scientific analysis, called Conjoint Analysis, was used to understand women's preferences in men. Nationally, 200 women were given a survey-based 'choice analysis' in which they were asked to pick among a large amount of hypothetical men: men of varying heights, employment, wealth, looks, confidence, kindness, ambition, etc... The thousands of choice patterns were then analyzed to calculate t...
Understand your Demand Curve to Master Strategic Pricing
Переглядів 2663 роки тому
Pricing can be used strategically - to capture market share, to build a brand, to limit competitive activity or to protect product lines. However, none of it can be done effectively unless you understand your demand curve. This short talk, recorded in the summer of 2021 in front of a small group of business students in Mexico - highlights the potential of strategic pricing once you understand y...
The Science behind Pricing Products and Services
Переглядів 7903 роки тому
Miklos Kremser from Choice Based Market Insights discusses the science behind pricing products and services. The video was recorded in September of 2019 at the International Marketing Sciences Conference.
We are Choice Based Market Insights
Переглядів 683 роки тому
Your brand's competitive advantage starts with our expertise. We are the leading experts in pricing and product optimization.
How research completely changed strategy for a game developer
Переглядів 533 роки тому
This slightly technical video shows how a market research project findings completely changed go to market strategy for a game developer. The video shows the "raw" findings and how these raw findings were used to find a target market that is much more interested in the product than the developer's original primary customer. The video is 'mildly technical' to illustrate the numbers and how these...
Choice Based Market Insights
Переглядів 613 роки тому
What is the cost of pricing a product poorly? Or targeting the wrong customer? One of the most common reasons products fail is because companies don't understand the needs of the target customer. Enter Choice Based Market Insights - the market research geeks who use advanced research techniques to understand the right customer, the optimal price point or the optimal combination of product featu...
A Practical Guide to Forecasting New Products
Переглядів 9 тис.4 роки тому
Forecasting is the “ground zero” in business management. Without knowing what demand there is for a product, there is no effective budget - and without a budget, there is no hiring, production or advertising. Without forecasting there is no business. Forecasting impacts everyone. Forecasting has long been a topic surrounded by mystery and smoke and mirrors. Today, we’re equipped with more sophi...
TURF analysis can save companies millions
Переглядів 1,2 тис.4 роки тому
TURF analysis can save companies millions
The Surprising Truth about what Women are Looking for in a Man (Based on Scientific Experiment)
Переглядів 3,7 тис.4 роки тому
The Surprising Truth about what Women are Looking for in a Man (Based on Scientific Experiment)
What is TURF analysis?
Переглядів 5 тис.4 роки тому
What is TURF analysis?
What Women Want in a Man - the surprising truth in what women look for in a man they want to date
Переглядів 10 тис.4 роки тому
What Women Want in a Man - the surprising truth in what women look for in a man they want to date
MaxDiff analysis in Market Research just got a facelift: Introducing Bandit MaxDiff
Переглядів 5374 роки тому
MaxDiff analysis in Market Research just got a facelift: Introducing Bandit MaxDiff
3 Common Mistakes in Conjoint Analysis
Переглядів 2,2 тис.4 роки тому
3 Common Mistakes in Conjoint Analysis
Three tips for MaxDiff analysis
Переглядів 7244 роки тому
Three tips for MaxDiff analysis
How do we make choices? (Conjoint analysis explained)
Переглядів 2994 роки тому
How do we make choices? (Conjoint analysis explained)
Naive Bayes classification from a Choice Based segmentation explained
Переглядів 2754 роки тому
Naive Bayes classification from a Choice Based segmentation explained
Choice Based Market Insights (formerly known as Marcy Research)
Переглядів 1965 років тому
Choice Based Market Insights (formerly known as Marcy Research)
Product Optimization Explanation (Choice Based Market Insights)
Переглядів 1,1 тис.5 років тому
Product Optimization Explanation (Choice Based Market Insights)
Perceptual mapping
Переглядів 33 тис.5 років тому
Perceptual mapping
Conjoint analysis explained (by Choice Based Market Insights)
Переглядів 21 тис.6 років тому
Conjoint analysis explained (by Choice Based Market Insights)

КОМЕНТАРІ

  • @ghadasaleh8174
    @ghadasaleh8174 7 днів тому

    its great.. plz consider lowering down the background music

  • @e.bmijaresmarquez323
    @e.bmijaresmarquez323 2 місяці тому

    Incredible video!!!!!! ❤❤❤❤

  • @sejal2714
    @sejal2714 3 місяці тому

    Thank you!

  • @shoesbybecky
    @shoesbybecky 4 місяці тому

    I really love how this was illustrated. Thanks 🙏

  • @purushotamkumar6607
    @purushotamkumar6607 5 місяців тому

    bus bass model have a assumption that the product is bought only one time so we can not use it in industries like fmcg.

  • @habeebhamzah9675
    @habeebhamzah9675 5 місяців тому

    Very informative video, though I think before you push out a product your audience must be defined (if not too clearly) pitching your survey within this pool of Audience profile can help sharpen the use of the VW model because there is somewhat of purchase intent in that audience pool

  • @wongjoman1227
    @wongjoman1227 8 місяців тому

    AMAZING! new subscriber here! thank you

  • @srikrishnan3381
    @srikrishnan3381 10 місяців тому

    Hey, could you explain why we calculate frequency in TURF

  • @moritzkorsch9029
    @moritzkorsch9029 10 місяців тому

    Explaination starts at 1:05

  • @leblanc8552
    @leblanc8552 11 місяців тому

    hey! cool work, what are ur sources? grts

  • @adammiller6508
    @adammiller6508 11 місяців тому

    Excellent video - the cut scenes are too much though haha

  • @sharoncheng6145
    @sharoncheng6145 Рік тому

    Great video! And you explained the basic concept quite clearly. Wish you used real examples instead of shapes and colors - it's a little less intuitive and hard to relate.

  • @princeeshrestha5142
    @princeeshrestha5142 Рік тому

    Can u explain how to calculate market share using part worth utilities

  • @jeffreyrepace785
    @jeffreyrepace785 Рік тому

    Nice video! I shared w/my students!

  • @connorrowlings2408
    @connorrowlings2408 Рік тому

    I have my final in 3 days and you explained this incredibly well. Thank you for making this content, man!

  • @durlavabanerjee2762
    @durlavabanerjee2762 Рік тому

    Brilliantly explained. The way you simply explained from part worth to preference was very nice

  • @srimugunthandhandapani3178

    what is the formula used for calculating preference share shown in spreadsheet. Is it possible to download the excel shown in the video ?

  • @ai-pw3se
    @ai-pw3se Рік тому

    I was able to follow the concept very clearly. Appreciate the video and many thanks.

  • @lucas-zv5nz
    @lucas-zv5nz Рік тому

    Do you have the source on the formula used in the video for the preference share?

  • @ajaylamba31
    @ajaylamba31 Рік тому

    great Video! I always had the same belief that one cannot paint the VW model to all types/stages of product. Which other models would you suggest for pricing in general?

  • @TheMarinho1
    @TheMarinho1 Рік тому

    good analysis but you should have included an example for each shape for better understanding. :) also the background music is a bit distracting!

  • @phd_angel4192
    @phd_angel4192 Рік тому

    Yes, and you can buy female viagra at the jewelry.

  • @lukasstromberg8325
    @lukasstromberg8325 2 роки тому

    Can you do videos on TURF-Analysis, MaxDiff and potentially also a need based segmentation study?

  • @HameedUnfiltered
    @HameedUnfiltered 2 роки тому

    Very well explained. Thank you so much 💖

  • @alankhanukaev4441
    @alankhanukaev4441 2 роки тому

    Super helpful and really easy to follow!

  • @bluebabboon
    @bluebabboon 2 роки тому

    Yo, this is good.

  • @hindeshakash4709
    @hindeshakash4709 2 роки тому

    Hello Sir, your content is good. Please take care of the rotating transitions starting at 00:38 because they are somewhat distracting. Thank you!

  • @fknlocomoco2718
    @fknlocomoco2718 2 роки тому

    Kindness won't get you any intimacy if you're an average joe, just friend/bro zoned.

  • @ammaramirkhan
    @ammaramirkhan 2 роки тому

    Hi, your videos are fantastic. However the repeated flips, slides and transitions are quite annoying, especially when they don't correspond to a drastic change in content (e.g. your video --> a graph slide). Hope the feedback helps and your channel grows.

  • @samrowaro5520
    @samrowaro5520 2 роки тому

    Great videos Miklos ! Thankyou for the quality content! Keep up the great work!

  • @ColinWilsonOnline
    @ColinWilsonOnline 2 роки тому

    Brilliant video series. In this one I now understand how combining various theoretical feature bundles can show the customer preferences of the underlying features. Bingo! - product and profit optimisation now much more efficient than using supplier (our own internal) assumptions. Thanks Miklos!

  • @matheusrosa3798
    @matheusrosa3798 2 роки тому

    This is amazing. How would this vary for new services?

  • @mgu1N1n1
    @mgu1N1n1 3 роки тому

    Men, do not hesitate for one moment to put a restraining order against your female partner if you feel your safety and health is in jeopardy. Placing a permanent restraining order on my female partner was absolutely the wisest protective move of my adult lifetime. My only regret is not doing it years earlier. Men, be safe!

  • @mikeg883
    @mikeg883 3 роки тому

    Great talk!

  • @jarrodm9299
    @jarrodm9299 3 роки тому

    What they look for in a man- 1. Financial Security (Money) 2. Being Physically Attractive 3. Be A Bad Boy, Arrogant A**hole The REAL truth, no lies.

    • @choicebasedmarketinsights1026
      @choicebasedmarketinsights1026 3 роки тому

      Arrogant A**hole works as long as a the woman confuses it with confidence and being a protector (arrogant to people around her). Once the relationship progresses - if he is arrogant to her... eventually she will leave.

  • @dougarnold7955
    @dougarnold7955 3 роки тому

    👍

  • @maciejasz78
    @maciejasz78 3 роки тому

    Average height 6 feet?

  • @menoverse
    @menoverse 3 роки тому

    I get it... This is why nice guys finish erm first or last, and the bad guys are sooooo lonely, right?🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔 Man, these women lie like crazy.

    • @choicebasedmarketinsights1026
      @choicebasedmarketinsights1026 3 роки тому

      Kindness doesn't mean not ambitious or confident. Kindness doesn't mean being a door mat.

    • @menoverse
      @menoverse 3 роки тому

      @@choicebasedmarketinsights1026 not at all. Kind but principled and firm

  • @schuylardiamond8438
    @schuylardiamond8438 3 роки тому

    Never heard of this Conjoint Analysis, perhaps it is something unique because for the better part of my life I have always heard that for a survey to represent a degree of accuracy there has to be 1000 or more people not some low number like 200. There are 100's of thousands of women in this country and he thinks he is getting an accurate picture of women by only speaking to 200 of them. Seems more of an exercise in futility than anything else.

    • @choicebasedmarketinsights1026
      @choicebasedmarketinsights1026 3 роки тому

      Schuylar - please take a look at this for understanding sample size accuracy and margin of error in surveys: en.wikipedia.org/wiki/Margin_of_error

  • @1RPJacob
    @1RPJacob 3 роки тому

    How worthy are such experiments of asking women of what they want, if in real life there is a big difference between what women say they do/want and what they actually do/respond to, especially when they think that nobody is watching them. Women are either not aware of what they respond to or they are ashamed of what they respond to. Or maybe keeping average dudes confused and thirsty let them easier transfer the resources from men by keeping those men in the state of hope for having sex. If a woman says "I don't have sex on the first date" and she have many one night stands because she feels that she is not on date with a guys she banging but you don’t know about it so you are waiting for the second date - is she telling the truth? Do you really care what women say?

  • @MrZola1234
    @MrZola1234 3 роки тому

    The study is garbage. Stating characteristics on paper is not the same as as experiencing real interaction. Also, woman tend to assign characteristics such as funny or kind (trailing not leading characteristics ) to men they are attracted to for other factors such as Height and or wealth. Also, paper descriptions of characteristics does not account for woman’s tendency to respond to very different characteristics than what they say. The best studies are those ones that analyzed women’s choices on real dating sites. Those studies consistently show 6’ feet and 100k+ income are the dominant factors. These studies are not perfect, but significantly better than this dribble.

    • @choicebasedmarketinsights1026
      @choicebasedmarketinsights1026 3 роки тому

      "Paper images" of women on magazines seem to have no problem for men. ;)

    • @MrZola1234
      @MrZola1234 3 роки тому

      @@choicebasedmarketinsights1026 huh? Rather than mindlessly attacking men you may try learn something.

    • @choicebasedmarketinsights1026
      @choicebasedmarketinsights1026 3 роки тому

      @@MrZola1234 'mindlessly attacking men?' Are you replying to another video? Nobody here is attacking men mindlessly. In fact, I know you see a cartoon woman in the icon, I am a man. There is not a second in the video, or a word in any of my responses in which I have 'mindlessly attacked men.' This is not a MeToo video...

    • @MrZola1234
      @MrZola1234 3 роки тому

      @@choicebasedmarketinsights1026 my first comment accurately pointed out the flaws in the study used. My second comment was a in response to your somewhat dated tongue and cheek comment about men have no problem with images of women on paper. I saw it as attacking men. My response was fair given your ignorant comment.

  • @MrZola1234
    @MrZola1234 3 роки тому

    Average height is 5’9 not 6 foot. He sounds like a woman.

  • @IainFrame
    @IainFrame 3 роки тому

    What women want: the 1%.

  • @lifestoryguy
    @lifestoryguy 3 роки тому

    As someone who's working towards financial freedom so that i have enough passive income from real estate and stocks and shares to live the lifestyle I want and to achieve the other goals I have for my life, I did wonder if anyone has done analysis on whether women would prefer a man with a normal job or one that has learned how to use money to invest wisely so that he doesn't have to sell his time to an employer and is free to do whatever he chooses, but at the same time isn't anywhere close to being a millionaire and has simply chosen a financially modest lifestyle to achieve freedom from doing work he doesn't like.

  • @JO-iv7tl
    @JO-iv7tl 3 роки тому

    Should of been a clause that had women under 30 and then all women.

  • @erhanmustafov1513
    @erhanmustafov1513 3 роки тому

    Moneeeeeeeey! Atention .

  • @senormofeta6726
    @senormofeta6726 3 роки тому

    I didn't even have to watch your vid to answer that. Easy: physically, like Chris Hemsworth with Jeff Bezos net worth. It's just that simple. EDIT: ... and hung ike a donkey. And they'll STLL bitch about him. Still gave you a thumbs up...

  • @jahanzebali589
    @jahanzebali589 3 роки тому

    Awesome!

  • @digginestdog5824
    @digginestdog5824 3 роки тому

    They want Chad to be nice and the real nice guy to leave them alone.

  • @LEXLEXization
    @LEXLEXization 3 роки тому

    Clearly understanding women is like quantum physics 😂😇

    • @senormofeta6726
      @senormofeta6726 3 роки тому

      Not really, dude. Quantum physics can be actually be understood. But good point!