5:48 100% awareness for what? Respondents might have 100% awareness of current competitor products, but can never have it for a new product that has yet to be launched. If anything, the conjoint analysis would be good because awareness can only increase after it. Good video though!
5:48 100% awareness for what? Respondents might have 100% awareness of current competitor products, but can never have it for a new product that has yet to be launched. If anything, the conjoint analysis would be good because awareness can only increase after it. Good video though!