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Conjoint Analysis Explained (Understand in Under 5)
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- Опубліковано 1 сер 2024
- Understand the magic behind Conjoint Analysis in less than 5 minutes. Conjoint Analysis is the foundation of so many business insights techniques: pricing, forecasting, product optimization and even branding research.
Conjoint analysis is an increasingly popular market research methodology.. Marketers and researchers who have a good grasp on how it works will be able to use it confidently to their advantage. This short video explains the basic concepts behind conjoint analysis.
Brilliant video series. In this one I now understand how combining various theoretical feature bundles can show the customer preferences of the underlying features. Bingo! - product and profit optimisation now much more efficient than using supplier (our own internal) assumptions. Thanks Miklos!
I have my final in 3 days and you explained this incredibly well. Thank you for making this content, man!
Thank you!
I was able to follow the concept very clearly. Appreciate the video and many thanks.
Brilliantly explained. The way you simply explained from part worth to preference was very nice
Can you do videos on TURF-Analysis, MaxDiff and potentially also a need based segmentation study?
Can u explain how to calculate market share using part worth utilities
Do you have the source on the formula used in the video for the preference share?
Hello Sir, your content is good. Please take care of the rotating transitions starting at 00:38 because they are somewhat distracting.
Thank you!
Excellent video - the cut scenes are too much though haha
good analysis but you should have included an example for each shape for better understanding. :) also the background music is a bit distracting!
Great video! And you explained the basic concept quite clearly. Wish you used real examples instead of shapes and colors - it's a little less intuitive and hard to relate.