Understand in Under 5: Van Westendorp Pricing Analysis

Market Research concepts under 5 minutes. Van Westendorp Price Sensitivity Meter (PSM) is a value-based pricing analysis to gauge customers' price preference for a new product or service. It's a common technique in market research. In this short video I will explain what it is, how to do it and what its benefits and drawbacks are.
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I am curious what your thoughts are - have you used the Van Westendorp pricing analysis before? What was your experience? Share your comments below - and don't forget to hit subscribe to see more market research concepts in under 5 minutes!

[@moritzkorsch9029]

Explaination starts at 1:05

[@ajaylamba31]

great Video! I always had the same belief that one cannot paint the VW model to all types/stages of product. Which other models would you suggest for pricing in general?

[@jeffreyrepace785]

Nice video! I shared w/my students!

[@habeebhamzah9675]

Very informative video, though I think before you push out a product your audience must be defined (if not too clearly) pitching your survey within this pool of Audience profile can help sharpen the use of the VW model because there is somewhat of purchase intent in that audience pool

[@HameedUnfiltered]

Very well explained. Thank you so much 💖