Ep#5 - Omni Channel Growth for CPG Brands: Will Nitze Founder/CEO IQ Bar

In this episode of Bitesized I sat down with Will Nitze, founder and CEO of IQ Bar, the #1 brain + body nutrition company!We discussed:
- Wills thoughts on 'building in public'
- Is DTC a business model or a channel?
- How to think through true omni channel scaling and how to measure success?
- IQ Bars biggest marketing ROI
- How brands should be thinking about customer loyalty
Connect with Will on LinkedIn - / will-nitze
Learn more about IQ Bar - www.eatiqbar.com/
Keep in touch with Daniel on LinkedIn - / danieljamesgraham