Why you NEED to Break Up With Your Business

The truth about entrepreneurship!
Jess is founder and CEO at Longplay, a retention and lifecycle marketing agency and Backbone, an email strategy and automation tool for e-commerce brands. I first came across Jess from her Diary of an Entrepreneur twitter series that breaks down the ebbs and flows of entrepreneurship and I resonated so much with the content and loved the vulnerability and transparency from which it’s written.
Had such a blast having Jess on the pod, and loved the honesty with which she spoke about entrepreneurship as well as getting super tactical on how brands should be thinking about retention and lifecycle marketing for the now.
If you are an entrepreneur
If you are a retention or lifecycle marketer
If you are building SaaS
You will want to listen to this episode.
Thank you Jess, it was such a pleasure talking and sharing stories and insights with you!
Covered in the Episode:
- From running an agency to launching a software company - Jess’s entrepreneurial journey
- The emotional hurdles with running a service based company
- The importance of separating your identity from your business
- Jess's key learnings on hiring, operations, managing clients and team members
- From start up to scaling - how to navigate the seasons of business growth
- A 101 on Retention Marketing for DTC brands - and what so many get wrong!
- The importance of understanding consumer psychology to be the best marketer
- What companies should be focused on at different stages of scale
- Jess's take on using platforms to support retention marketing and how that changes at different levels of scale
+ much much more
If you liked the episode, please subscribe, like, share and leave a coment.
Thank you for the support!
🤝
Connect with Daniel on LinkedIn: www.linkedin.com/in/danieljamesgraham/
Connect with Daniel on Twitter: x.com/foodog85
Connect with Jess on LinkedIn: www.linkedin.com/in/jesschann/
Connect with Jess on Twitter: x.com/jjesschan
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