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Lately, the wine industry has been complaining that they are not doing so well. WIne sales are down and the industry as a whole is hurting. Here is my take as a wine consumer and someone who reviews wine on social media. Straight out I call BS to it all. When and industry is hurting for business they start sales...real sales and not buy a case of wine at $40 a piece which is a lot higher than you would buy at say Total Wines and get free shipping. The "hurting" industry often charges more to ship a wine than the wine itself costs. If sales are going down, why are prices going up? Why are the wineries not doing something to entice customers to buy wine? Giving me a supposed sale on a wine and overcharging for shipping is simply overcharging for that product in general. What I mean is, if a bottle of wine costs $10 to ship but you charge $25, that extra money is profit and profiit is profit, it doesn't matter how you get it. As far as the younger generation not drinking wine goes, it is not the younger generation who has the money to drink it. Many companies have realized what I am saying and opened buisnesses in the way of "wine clubs". These clubs sometimes get the very same juice that cost $50 at a winery but sell them for $20. One club, Naked WInes even has the very same iconic winemakers such as Matt Parish of Stags Leap (and others) fame making wine for them but at a fraction of a cost to the consumer. Anyway, I have gone on too long here, thanks fo rthe video, I enjoyed it :) One last thing, I am not a big believer in opinion polls or statistics as in this day and age I believe they are all skewed, I believe what I see, that is reality.

Welcome back!!!

So great to see you again, best wishes to you for health being better forward on. I think Bordeaux 2023 was very interesting. I did not go for the 1st’s but rather some of the name worthy and high ranked ones like Canon, Smith Haut Lafitte (red and white), Les Carmes and Montrose. With that in the cellar for 10-25 years I think this year was a great opportunity even if I wished the prices were even lower. But I would expect further price adjustments and also in other countries as mentioned by other commenters here previously.

Here comes Costco. Drooling at the mouth.

Interesting and informative.

Good to see you again hope you stay well. I have been binge watching your UA-cam great content.

Great summary as always. People not buying Bordeaux - what a surprise. The prices are completely ridiculous. I can buy a great Spanish wine for one fifth of the price of a Bordeaux. The market is readjusting and French wines like Bordeaux have to come to terms with that. France is not the world of wine anymore.

Welcome back!!

The futures market is a joke. Wine is meant to be drunk it should not be a commodity. The Bordeaux houses were basing their en premier prices on market values, and guess what, buying en premier became really bad value! Now loyal customers have been stung and stung badly. Why would I try this system when it cannot be trusted!

Welcome back, you were missed! I was in the wine trade all my working life and your experience and honesty of where the wine has been and is, is refreshing! Keep healthy and keep posting!

Welcome back! Love your thoughts on Bordeaux. Enjoy in good health

Times are tough now. People have been struggling since Covid hit and with inflation and high interest rates people are their money for “needs” not “wants.” Wine has always been a “want” to most consumers. The trick is convincing them it’s a “need.”

It’s good to see Bordeaux prices going down, but they still need to go down further. Napa has not course corrected at all and most wineries have continued to increase prices 😢. I am no longer supporting Napa wines with those huge increases.

Welcome back. I always enjoy hearing your commentary on the state of the wine industry. It's something other wine channels normally don't do.

Welcome back, good to see new video.

Wine market going down is good news for consumers. Let the best producers get our money as so many producers still mass produce. Seeing 20 to 30 grains per grape is way too much!

I have to say something about the wine business. I am no wine professional but collect wine for over 30 years now. I remember a time in the early 90s when Cognac nearly broke down and many wine makers in Germany and France shut down their winery and much money was paid in the south of France for people stopping making wine. I grew up in a village of winemakers, today only one big winery is left. I think what you say about the business is complete right. But for us Europeans, that's really not the first crisis. Cheers!!

Welcome back, stay healthy, and get on that stationary cycle a few times a week to build your cardio back from the covid.

I don't care if alcool is healthy. A wonderful evening with friends, nice food and great wine is worth dying sooner 🙂.

Agree with all that was said. However, in addition I think a few more dynamics have contributed to a slump in wine sales. Social media and marketing is the major factors. I've noticed two significant trends. More younger people are either going to spirits and mixers or non alcoholic beverages altogether. The spirits industry has spent a lot more money on marketing than wine producers, targeting the young adult demographic. They also sponsor sports and entertainment events. This circulates through social media very effectively. On the other hand, people are becoming more educated and exposed to health and well being influencers through social media who advocate against drinking alcohol. Unfortunately wine is now becoming what Port had already become to the baby boomer generation, which is an Old Man's drink. The other problem is that wine producers have enjoyed a decade of a boom in strong sales to the asian markets. They have neglected the younger consumers and have been steadily increasing prices to create a perceived luxury product to meet the demand of investors and appeal to a more discerning consumer. Wine has become an even more desirable asset class not just a beverage. Meanwhile, certain governments of countries have imposed heavier luxury import taxes on wine. This has made wine altogether even more unaffordable and unappetizing beverage for younger consumers. It is the greed of the wine manufacturers and negociants who specifically in Bordeaux are owned by multinational corporations that are eventually going to destroy the wine industry. When a recession occurs, the demand for Bordeaux will suffer terribly. It will be too overpriced and will see an over supply in the market. They will either have to reduce production or decrease prices. Both solutions will invariably kill the industry. Vineyards will suffer, forced to sell crops at a loss. Restaurants and retail industries relying on wine sales will be hit like a tsunami.

Missing you. Come back soon

Miss your videos. When are you coming back?

Just subscribed today. You have a lot of knowledge. Appreciate the tips

Hope you are doing well haven't seen a video in a bit. How would you recommend someone getting in to collecting older wines? I have started a small collection with most less than 10 years old. All of the older vintages are very expensive and hard to come by. Should in just collect and hold for 10-20 before enjoying? Would you ever be interested in selling a "sampler" case or two for someone trying to learn more about wine? Love the channel!

Great show I have learned so much. Get well rest up hope to see you as soon as possible.

With so much wine how would you know if someone got in & switch everything with Barefoot wines?

Good to see you and hear your insights on the Industry Tom!

TCA does not come from bad corks, what happens is it comes from a bacteria that lives in some corks that comes into contact with Chlorine or Chloramines, that is then broken down by the bacteria into TCA. It means the winery is using water with chlorine somewhere in the process.

All 2020 wines are tainted, you need to avoid 2020 as a whole, 2021 was also a terrible vintage, so bad nobody got any grapes 2022 was normal, 2023 was the wettest coldest year on record in like 50 years was a great vintage. 2024 seems to be on trend to be average.

He’s cornered the Bordeaux market.

Before this video, I watched one about drinking Le Pin. I prefer this one!

What a great discovery and recommendation, château Plantey! It just goes to show that even in Bordeaux (Pauillac), still nice, accessible and affordable wines are produced. It gives yet another more nuanced picture of Bordeaux. You just need to find and recognize them. That has been entrusted to you.

pleeeese keep your videos going, common sense has disappeared, and what a treat to hear yours from your years of experience

I buy my wine at grocery outlet...$5 or $6 a bottle. Wine is a staple of life, has been for thousands of years. Charging $20 +++ for a bottle of wine is an economic model that simply will not work and most people will just not buy it and it will collect dust on the shelf.

seems like you have fully recovered from covid now. I just got it, but not too bad. Thanks for great wine videos.

Enjoyed your tasting notes, thank you 🍷

Nice quick reviews. Thanks for sharing.

Subbed....

So much information... amazing wines...

Get well soon Tom!

Get well soon and take a break!

Feel better! You have a great channel

Been taking D3 10,000 units and K2 for years.

Hope you feel better

Get well Tommy. Keep up the great work. You are the wine industry GOAT

Isn't Trotanoy a good value at 200 bucks?

Great video, thank you! What do you think about Carmes Haut Brion? Not a good year for them? No value at 105€?

Great video as always 🍷 Rest up and feel better!

Thank you Tom for the knowledge you share and the time you put into your videos. Good recovery and have a good break.

How much is this collection worth in 2024??