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Olly Richards
United Kingdom
Приєднався 21 гру 2022
I write about scaling strategies for online education businesses at ollyrichards.co
Why You Shouldn't Hire Outside Marketers
If you've reached a stage of growth in your business where you found yourself starting to think,
✅ Download my 118-page case study on how I built a $10m online education business: bit.ly/3VkmCxI
Maybe I need to bring in a CMO.
Maybe I need to hire some conversion rate experts.
Let's bring in the pros to help me find a way to continue to grow my business.
Then you will be thinking something that is very common and even logical the stuff that's taught in business school and on MBAs and things like that.
But if you do this as the owner of an online education business, you may be making a really serious mistake.
That's going to cost you a lot of money and waste a lot of time. And I want to talk you through my thinking behind this in this video
Thinking of hiring a CMO or outside marketers to grow your online education business? It might seem like the right move, but it can often backfire. In this video, I’ll share why outsourcing your marketing to external experts may lead to wasted money and time, especially for creative entrepreneurs scaling online businesses. Instead, I'll explain how you can take ownership of your growth strategy, maximise your resources, and build a marketing system that works for your unique needs.
✅ Download my 118-page case study on how I built a $10m online education business: bit.ly/3VkmCxI
Maybe I need to bring in a CMO.
Maybe I need to hire some conversion rate experts.
Let's bring in the pros to help me find a way to continue to grow my business.
Then you will be thinking something that is very common and even logical the stuff that's taught in business school and on MBAs and things like that.
But if you do this as the owner of an online education business, you may be making a really serious mistake.
That's going to cost you a lot of money and waste a lot of time. And I want to talk you through my thinking behind this in this video
Thinking of hiring a CMO or outside marketers to grow your online education business? It might seem like the right move, but it can often backfire. In this video, I’ll share why outsourcing your marketing to external experts may lead to wasted money and time, especially for creative entrepreneurs scaling online businesses. Instead, I'll explain how you can take ownership of your growth strategy, maximise your resources, and build a marketing system that works for your unique needs.
Переглядів: 76
Відео
The 3 Growth Levers In An Online Education Business
Переглядів 54614 днів тому
If you want to grow an online education business, ✅ Download my 118-page case study on how I built a $10m online education business: bit.ly/40RCbRd your success can be boiled down to three main levers: traffic, front-end conversion, and back-end frequency. On top of these, you can add two accelerants, like petrol: pricing and congruency. When analysing a new business, I always start with these ...
This Is How I Explain My Success
Переглядів 57921 день тому
Recently I was looking back over my business career when I was searching for the key inflection points, ✅ Download my 118-page case study on how I built a $10m online education business: bit.ly/3NWx1eP the things that I did that resulted in some major progress or success of something and I discovered something quite profound. Every big break that I had was the result of a huge long process of s...
This Is Why You HATE Your Business
Переглядів 954Місяць тому
Why is it that the bigger your business gets, the more successful you become as an entrepreneur, ✅ Download my 118-page case study on how I built a $10m online education business: bit.ly/4h9n4Z2 The more money you have in the bank, the more you have this strange desire to just burn the whole thing down, destroy the business, walk away, and go back to a much simpler life, perhaps, living in the ...
The Easy Way To Build A Membership Model For Online Courses
Переглядів 1,2 тис.Місяць тому
If you run a membership business for online courses ✅ Download my 118-page case study on how I built a $10m online education business: bit.ly/3NleRDa And are looking for ways to increase regular enrollments without relying on discounts, launches, or seasonal membership pushes, I’ll be sharing a simple yet highly effective model that has been proven to work in the membership space, helping you c...
How I Built A $10M Business Working 1 Day A Week
Переглядів 4002 місяці тому
If you want to build an online education business that brings in 7-figure revenue, 7-figure profit, and allows you to work just a few days a month, how would you do it? ✅ Download my 118-page case study on how I built a $10m online education business: bit.ly/3N5nGkz What would it look like? In this video, I'm going to take you through my own journey to that stage And point out the different sta...
The Truth Behind $1M Screenshots
Переглядів 4452 місяці тому
In this video, I break down the reality behind the $1 million Stripe screenshots you often see online. ✅ Download my 118-page case study on how I built a $10m online education business: bit.ly/4eCmVeC While they may seem impressive, these numbers can be misleading if you don’t know how to interpret them. I posted one of these screenshots myself but quickly realized it doesn't tell the full stor...
Online Education Businesses Keep Getting This Wrong!
Переглядів 5202 місяці тому
Are you struggling to grow your online education business? ✅ Download my 118-page case study on how I built a $10m online education business: ollyrichards.co/newsletter-youtube/ In this video, we break down the most common mistakes people make when trying to scale their business. Many online educators focus on tasks that feel productive but fail to move the needle. Discover how to identify and ...
Why Your Ambition Is Killing Your Business
Переглядів 3512 місяці тому
As a business owner, it's crucial to recognize that you can't have everything. ✅ Download my 118-page case study on how I built a $10m online education business: ollyrichards.co/newsletter-youtube/ This video dives deep into the importance of separating wants from needs, helping you streamline your focus and make decisions that propel your business forward. In a world filled with distractions a...
$10M Worth Of Youtube Advice For Business Owners
Переглядів 2963 місяці тому
Are you a business owner thinking about starting a UA-cam channel but unsure of where to begin? ✅ Download my 118-page case study on how I built a $10m online education business: ollyrichards.co/newsletter-youtube/ In this video, we share $10M worth of UA-cam advice for businesses, focusing on the most crucial elements of success: consistency and patience. Learn why giving your UA-cam channel a...
Should You Run Paid Ads Or Focus On Organic?
Переглядів 5303 місяці тому
Should I grow my business with paid ads, or stick with organic content? ✅ Download my 118-page case study on how I built a $10m online education business: ollyrichards.co/newsletter-youtube/ I know you’ve thought about this… Maybe you’ve even tried both routes… Well in this video I’m going to help you think through this topic by way of five short case studies of education businesses at differen...
How To Outsell 99% Of Online Educators In 2024
Переглядів 5083 місяці тому
How To Outsell 99% Of Online Educators In 2024
How To Make Your Education Business Run Without You
Переглядів 5603 місяці тому
How To Make Your Education Business Run Without You
How We Sold 10,000+ Online Courses Without A Sales Team
Переглядів 6954 місяці тому
How We Sold 10,000 Online Courses Without A Sales Team
How A $10M Online Course Business ACTUALLY Makes Money
Переглядів 5094 місяці тому
How A $10M Online Course Business ACTUALLY Makes Money
How To Create A $1M Offer That People Can’t Refuse
Переглядів 9064 місяці тому
How To Create A $1M Offer That People Can’t Refuse
49 Lessons That Built My $10M Business
Переглядів 9264 місяці тому
49 Lessons That Built My $10M Business
How I'd Build A $1M Business If I Had To Start From 0
Переглядів 1,6 тис.5 місяців тому
How I'd Build A $1M Business If I Had To Start From 0
This Sounds Simple, But It Makes Me $10K An Hour
Переглядів 9275 місяців тому
This Sounds Simple, But It Makes Me $10K An Hour
What numbers should I track in my online business?
Переглядів 4305 місяців тому
What numbers should I track in my online business?
10 Years Of Email Marketing Knowledge In 43 Minutes
Переглядів 9875 місяців тому
10 Years Of Email Marketing Knowledge In 43 Minutes
Why Creator Businesses Suck At Paid Ads (Fix THIS)
Переглядів 2816 місяців тому
Why Creator Businesses Suck At Paid Ads (Fix THIS)
Why 90% Of Creator Businesses Are Broken
Переглядів 6206 місяців тому
Why 90% Of Creator Businesses Are Broken
Money Mistakes That KILL Your Business
Переглядів 7107 місяців тому
Money Mistakes That KILL Your Business
How I Keep My Business Stress Under Control
Переглядів 2607 місяців тому
How I Keep My Business Stress Under Control
The New Sales Funnel That Nobody Is Talking About
Переглядів 5727 місяців тому
The New Sales Funnel That Nobody Is Talking About
How My $10M Business ACTUALLY Runs Its Finances
Переглядів 7498 місяців тому
How My $10M Business ACTUALLY Runs Its Finances
The Most Powerful Persuasion Hack I Ever Learned
Переглядів 1,8 тис.9 місяців тому
The Most Powerful Persuasion Hack I Ever Learned
Interesting……..
Yes, there's only so much ''packaging'' can do. 80% is about the ''product''.
✅ Download my 118-page case study on how I built a $10m online education business: bit.ly/3VkmCxI
Your stuff is genuinely so good. I’m surprised it hasnt blown up yet.
I think i prefer it small!
Golden, as always, thanks Olly. More.traffic.dude! 😂
🙏🏻
Can't hear you well - even with volume all the way up.
Yeah we’ve got some volume issues
"Fewer tosses than a broken salad spinner" 😂
🤩
amazing video 🙏🙏 thanks a lot
Most welcome 😊
Great stuff Olly! I just applied to your mentorship a couple days ago, hopefully we'd get the chance to work together.
Fantastic!
Very well articulated!
That was needed, thank you!
Glad it was helpful!
✅ Download my 118-page case study on how I built a $10m online education business: bit.ly/40RCbRd
Great video. Small issue, but the audio is only in the left channel. Ive done it myself in the past. Thanks!
Sorry about that
Hi Olly, Thank you for creating this video and sharing your insights!
My pleasure!
crazy content, love it
This sounds like a good Cal Newport case study, with his ideas in Slow Productivity and Deep Work.
Indeed!
Lesson 21 is so toxic.
Only if you let it be
I love you business content especially as an English teacher on how to grow an online business
I'm so surprised your videos don't get more views- hands down your content is the best out there for anyone in the online creator space.
Thanks for the compliment! All good things come in time :)
Hi Olly, I really appreciate you and I love what you’re doing. I noticed you repeat yourself quite often. And I do understand that’s you philosophy on content, but as a super fan I want to hear new things, learn new things and get more in detail. Thanks for your understanding ❤
Thanks for the feedback. Do you mean that I repeat the same points in the same video, or that I repeat the same ideas in my content?
Fantastic video! 😊 I absolutely agree with your perspective, Olly. Although I'm much earlier in my journey compared to yours, I've always felt a strong pull toward building things I'm genuinely proud of. Conventional wisdom often says to create an MVP, get it out there, and start testing ASAP, and I've sometimes wondered if taking my time has been a mistake. But hearing you articulate this approach is both inspiring and reassuring. It's okay to prioritise quality and intentionality over speed, even when it's not the norm!
Cool! The MVP approach is super important too, but you can’t “MVP” your way to building deep skill.
This reaally resonates. Have experienced this multiple times in the last couple years, and now look forward to long periods of deep work creating something or some kind of asset. Thanks for a great video!🙌
I know you’re going to be super successful with it!
✅ Download my 118-page case study on how I built a $10m online education business: bit.ly/3NWx1eP
Brilliant Olly
Thank you!
Great video
❤️
Hi Olly, thanks for creating this video - another great one! I have many thoughts about this topic (some of which I won't share publicly...) but the main one is that I am of the opinion that the visionary/integrator set-up generally doesn't work and is a myth that many online business owners spend their entrepreneurial careers chasing. I've read Rocket Fuel and I know this concept underpins several business models, but I also know that the only business friends I've seen make this model really work are ones who had an integrator on board with them from the start - in other words: where that integrator was part of the founding team, or where the integrator worked their way up through the organisation when the visionary happened to hire a rainmaker in a lower level role. What I'm instead seeing is that most of my online business friends are struggling to find integrators, COOs, people who can run the company, whatever you want to call them, when they hire externally. (I myself have had bad experiences (plural) with this particular role as well.) Over the last year, I've noticed that this topic has come up multiple times in the masterminds I'm in and I'm seeing growing consensus that finding those amazing integrators seems to be a myth and that a different model is required. It's a topic I will continue to ponder. :)
Good one, Olly, thanks!
Glad you liked it!
Spot on. Again. I went for changing up the way I was running my business. Simplifying. But today I’m in hiring mode. Still getting overwhelmed 😂
I also spent years procrastinating on these decisions .. it takes guts but also a certain level of conviction
✅ Download my 118-page case study on how I built a $10m online education business: bit.ly/4h9n4Z2
Great stuff. Would you dial back the emails for members, or important to maintain the same sort of cadence that got them interested in joining in the first place...
Dial them back, for sure, and give value in other ways
Thanks - this is very useful and thought-provoking!
Pleased to hear it!
Golden! Thanks, Olly! 👏🏼
My pleasure!
Super helpful, thanks for the video!
Glad it was helpful!
Thanks, Olly. This should fix our strategy for enrolling new students monthly.
This was so helpful Olly! Thank you. I'm working on implementing helpful/useful daily e-mails. Just building out the sequence in Kit. (Convertkit.) I'm also curious about @twostorymediamusic questions. In thinking about how Netflix works, for example, they do promote new films coming in X month. And if you join, you'll be able to see it. If you join after, you'll still be able to see it. Perhaps same idea???
This is some great thinking around this, Olly. I've got two questions: 1) How would you guard against monthly churn from folks who were only interested in the theme of a given month? I.e., "I joined for pivot tables... now that we're onto formulas, I'm out." 2) Other than the joining incentive, would you recommend against providing an evergreen library of content? In other words, would you say that if you cover pivot tables in February, you shouldn't make pivot table training accessible at any other time? Really appreciate your stuff. You're one of my favorite thinkers in this space.
I don’t think there’s any right answer to this, other than to say that everything needs to work in service of the overall goal or promise of the membership.
@@realollyrichards makes sense, thanks!
Very useful! How do you promote those new themes every month? Is there a strategy?
Email, in the final few days of the month
Excellent.
Thank you
Very realistic and true...Thanks for this valuable insight
✅ Download my 118-page case study on how I built a $10m online education business: bit.ly/3NleRDa
increase the volume
As an accountant it drives me crazy when I see people trying to flex revenue figures like it’s their post tax, personal profits. In reality the figure is far far lower. Glad you’re flagging this up Olly. Social media really is the Wild West where you can claim anything and people will believe you.