The content hamster wheel is a real challenge @olly Richards. Also I'm hearing from folks with about your level of historical depth that trust is at an all time low / cynicism is high. Regardless of the provenance of the offer. Do you have a perspective on that?
Well, as a consumer myself, it always seems pretty obvious when people are genuine. I think the trust issue comes when you swim in the sea of commoditised offers, and is most difficult for beginners who haven’t developed the skills to filter BS.
✅ Download my 118-page case study on how I built a $10m online education business: ollyrichards.co/newsletter-youtube/
Agree 100%
I like the view of Gary Vee: make strategic organic content, amplify the winners with ads
Very valuable and in line with what I think. Thanks, Olly.
Glad it was helpful!
Great vid Olly, your YT manager did not put the link to the mentioned video at the end of this one
Thanks. Shows up for me though… are you watching on browser perhaps?
The content hamster wheel is a real challenge @olly Richards. Also I'm hearing from folks with about your level of historical depth that trust is at an all time low / cynicism is high. Regardless of the provenance of the offer. Do you have a perspective on that?
Well, as a consumer myself, it always seems pretty obvious when people are genuine. I think the trust issue comes when you swim in the sea of commoditised offers, and is most difficult for beginners who haven’t developed the skills to filter BS.