Realtors: Here's how to answer the question you fear most...
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- Опубліковано 9 лип 2024
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Brandon is a real estate broker in Michigan and is the CEO of Brookstone Realtors. Real estate coaching is Brandon’s passion. He teaches real estate agents at his company and around the country how to get listings using his reverse selling lead generation system. His mission is to teach real estate agents how to sell without being salesy, he calls it reverse selling.
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Great concept Brandon....It's such a temptation to sell process over result...
The mule sounds extremely analytical, I have boxes and boxes and files full of "what I do" because I overthink the process. After listening to Brandon and practicing what he teaches, I'm more of a magician today
Can't stress enough how useful Brandon and his team are! They are the complete opposite of the typical brokers teaching these days. RESPECT BRANDON!!!
I absolutely agree with most of what you're saying. My experience was selling homes as a consumer was I want to know what the agent was doing to earn their money. I feel too many agents do the three p's 1) put it on the MLS 2) put a sign in the yard and 3) pray. Buy me asking them what they're going to do to sell the home give me information to hold them accountable. I still feel too many agents do the 3 p's and then cash a check. Just my thoughts from the consumer standpoint.
With that being said, I should have added how impressed I am with your reply!! And clearly understand just how green I am! Much respect to you, 🐐.
It's hard for 80%-90% that are in real estate to say anything other than the three P's because they are sheep in a lion's den. It amazes me that 80% of people don't listen to the schooling that tells you 99.97% of what you need to know to be an agent. It's not hard to put a house on social media and advertise it It's not hard to put it on websites and broadcast it to the people. It's not hard To contact your seller or buyer every week and give them an update. It's not that hard to do a CMA that is reliable and accurate It's also not hard to get on a cell phone and call people to get sellers I've been in real estate for a full year and 2 months now and have made more than I've seen seasoned agents make All because they thought that they would just be able to put it on the MLS and sit back and pray to God that is called laziness and you shouldn't be in this field if that is what your intentions are
That's like with this lawsuit that's been going I'm happy about it. buyers should be paying for their own agents, not the seller. I think it's very serendipitous that we're about to have so many people quit real estate all because they have to inform their buyers That they got three options on how to get paid. Their excuses are. Oh well. I can't see it on the MLS. No more. I have to write my own contracts. boohoo be an adult and do what you are paid to do
Always communicate in terms of "Results" ....Priceless!!!
Brilliant! I definitely fall victim to the mule mindset. I feel like I need to overload them with information to justify my commission. That was very well put.
As a consumer I want to hear the mule response and hear in details what they’re doing
If i hear the magicians response im thinking he’s a typical salesman and totally ignored my question lol
Thought the same thing. I’ve talked to some tough FSBO’s who ended up selling on their own anyway, and they were dead set on this question. lol
Agree completely
Agree - I would be a seller who would want to know all the details. However, as an agent, I would not to work with a seller like me because I would be a pain in the ass. Therefore, my takaway is to pass on the analytical types and work with sellers who focus on outcome vs the details to arrive at the outcome.
In my experience, almost all sellers will ask, especially these days. In truth, there's very little one agent can do that another cannot. We all have access to the same basic tools. It really comes down to trust. Does a seller trust you're competent enough to get their home sold for the highest price possible in today's market.
@@InsideAZHomesthere’s little one can do over another but there’s a LOT that some do over others. Some put up a sign and add to mls and call it a day with cellphone photos.
Awesome nuggets! I won't forget The Mule Vs The Magician
@brandonmulrenin I understand what you're saying, but my experience is sellers still ask what you are going to do to get those results. What do we do at that point when they want the details of the how?
I feel like at that point you can start getting into the nitty gritty but start with what Brandon said
I totally agree with the Magician tactic- but I understand this question as MOST sellers WILL ask WHAT we are going to do to get to the end game.My strategy is to have a complete Marketing Plan which is individualized as well as what my Company Offers. (Which is a lot) I have a report on value I bring as listing agent with me included in my presentation. HOWEVER I also tell client that I do not want to make their head spin”I deal with some humor” with my value items and strategic plan and I will leave my Report with them which is included in My Presentation . That every component of that Presentation adds to the exposure and Marketing of their property. Also if they would like me to go thru actual marketing tools I will use with them it is my pleasure to do so, or they can review on their own and I call them the next day. Something like that - of course its case by case whether sellers knows you or its first actual meeting. Otherwise presentation could take hours and too much talking. I know some agents want contract signed on the spot but I do what has worked for me.
In my 18+ yrs of being an agent, almost all sellers ask you to elaborate on your process. Otherwise if every agent went with the 'magician' approach, what sets us apart? It just sounds very 'salesy' to me. "Ok Mrs. Seller. I'm going to get you the highest price in the shortest time and for the best terms. Now sign here and let's get your home listed!"
Virtually ALL sellers will say "Ok, sounds good. HOW do you plan on doing that?"
Any seller that doesn't ask has not sold many homes before, if any.
This was brilliant Brandon. Thank you so much 🙏
I love the mule analogy... so true
stellar video!!!!
Ive been asking the same question.
Create video on this for buyer side agents please
That would be amazing
It seems like there's planty of selle's who do want the action plan so they can either do it themselves, or give it to a cheaper agent to supplement what that agent will do.
I do have question … I am well versed in Comp analysis etc. I would like to now exactly what is researched to obtain “current buyer demand” and hitting the market with “most qualified buyers”? Where is the magic site as I have done lots of research…. I understand the “saying” of that response -but what is it backed up with. ?? Thanks Much! Supply and demand ??? We all know about that???
Great advice and reminder . . . so easy to project what we think they want vs what they really want.
I'm new at this. I did a pre listing visit with a couple and did the mule dialog by mistake. He hit me with the 'one realtor would list the home for '4 percent. How about you?'. I told him I would check with my broker. How do I now explain to him the Doctor scenario to educate him out of the mule picture.
🔥
😂😂😂Epic!
I want a magician at their presentation who can articulate what they as a mule are going to do.
Sir Can i work for you i have experience of Sales but in different field (Truck dispatch) i will work with you on commission base can you or anyone hire me?
Call your listing realtor and say "what are you doing to sell my house today"?
OK, here’s my question. I hired you because you appear to be very good at what you do. But if you don’t go to any Showings to “sell” my house, anyone could do that. And I understand that Buyer’s typically want to look t the house with their Buyer’s Agent so they can speak candidly. Most Real Estate Gents will tell you that Buyers “prefer that the Listing Agent not attend the showing. And then they want the Seller to pay the Buyers Agent A commission? That makes no sense.
If it’s appointment only - no lockbox- it’s most likely a high value property and I will always attend the showing. If buyers agent does not want me to do a tour to showcase the important items of the home, I still do an recap when the visit begins and then go out to the yard or front and let buyers agent have privacy. However I always attend and do “my job” which is to showcase the home! And represent my client and his property!
Question of the day, are you the mule or the magician???
People want to enjoy the cake, not learn how to make it.
Mr seller I have no idea what or how another listing agent is going to represent you and I don't care.
My responsibility, representation and conduct have to meet the requirements of the DRE.
Commissions are negotiated, for me, the listing agent and to the buyers agent in advance and commissions will be paid from the sale of this property.
Property is listed on the MLS, described properly, photographed properly, and priced accordingly to the market.
There will be no open houses. This allows unvetted lookie-loo's or shady crooks to come through your house to case it and while doing so could use your bathroom!
Ain't happening!
All potential buyers financial ability to secure a loan or pay cash will be properly vetted through their agents.
Excellent
@@JC-if9dl Thank you.