How To Get CONSISTENT Results With Facebook Ads
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- Опубліковано 12 чер 2024
- Want to know how to get consistent results with Facebook ads?
Consistency is something that a lot of Facebook advertisers struggle with.
Most of us have experienced massive fluctuations in Facebook ads results.
Some of the ups and downs are unavoidable, but not all of them.
There are steps you can take to get more consistent results from your Facebook ad campaigns...
I cover the most effective techniques, in this video.
#facebookads #consistentfacebookadsresults #socialmedia
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Thanks for watching guys! Let me know what you think in the comments below :)
Hey Ben, I appealed a disabled ad account on Sunday and I got a notification today that it was finally re-enabled but then when I checked in on the ad account to continue running my ads. I discovered it was still disabled. what do you think could have caused this? its been over 3 hrs
Hi Livinius, that sounds like a bit of a glitch to me. I'd give it 24 hours or so and it should resolve itself.
So when you refresh adset with new ad it will reenter learning faze. Is this OK to do or there is a way around it?
If we make changes in the ad copy the comments likes shares and other social proofs are gone...is there any solution to this.??
Great content Ben as always, I really appreciate that you share so much valuable information.👍
Glad you enjoy it!
Discovered your channel today. Loved and subscribed from Vietnam. Thanks Ben.
Awesome, thank you!
Thank you Ben, this is amazing!
I've implemented your advice on local smaller audiences from a previous video and it's working! Thanks
Fantastic! Glad it helped :)
Very brilliant of you. You always motivate me.
Glad to hear that
great content
This was helpful, thanks!
Glad it was helpful!
always the best👍👍👍
Thanks a lot :)
Hi Ben! Massive thanks for the value here! I incredibly appreciate your work and way of explaining 😊.
Hi have come across with an example of the tip 6 (make offers that are atrractive to a large percentage of people).
- Make offers that are attractive to a higher percentage of the audience. For example, if with the purchase of a product X that is related to fishing, we give away a product Y, make the product that we give away not something super specific to fishing. Give away a product that is good for fishing but that is also good for other things and that, therefore, is attractive to a greater percentage of the audience.
Is this a great example Ben? Or I didn't understand it?
Thanks!!
Thank you from my heart💓
You are very welcome :)
YOUR VIDEOS ARE THE BEST IN THE WHOLE INTERNET!!
Thanks for letting me know - much appreciated :)
@@BenHeath seconded
Great vid full of actionable advice - cheers Ben!
In your Ad Sets (when you have enough conversions), do you ever stop testing interests and just have Lookalike and Warm audiences?
Also, I was wondering whether to try 1-2%, 2-3% etc LAA's in the UK - or 1% LAA's in different countries where I may have a market?
Cheers
Eddie
Hi Eddie, thanks a lot.
Yes we do that quite often.
I would test both of those options and see how they perform.
Like Button automatically SMASHED!
Awesome - thank you very much for doing that :)
Very useful video!
Glad to hear that!
Thanks for sharing these tips with new students of facebook ads
My pleasure
Am new to dropshiping in uk aswell and am already learning alot thanks for this awesome info
Great to hear!
Awesome 👌
Thanks 🤗
I happen to be running a buy one get one ad, but it's for homeowners, so in my case I have to do a little limited segmentation.
In regards to changing ads do you suggest just adding it to the campaign and then turning the other ones off? I'm talking about for a retargeting campaign with an audience that is only say 7k. Or do you suggest creating a new campaign? IS there a way that I can have 5 different ads that show alternatively to the same audience rather than facebook deciding which is best?
Hi Ben, I really like your Vids as they are super valuable & I have recently subed to your Channel. Can you kindly make a video primarily related to Shopify Dropshipping(Ecom) & how to test products fast with FB Ads & then finding winners for SCALING. That would be really helpful.
Hi Ben!
I do have a question about weekly analysis. Let's say you have a budget of 4USD a day. The break even point is 16USD. So let's say you've ran the campaign for 4 days, after those 4 days you already reached your break even point and you would have to wait until the 7th day to kill that ad set? How I normally work with new campaigns/new products is 5USD a day and if a ad set doesn't convert at the break even point, I kill the ad set. This has worked well for me these last two years.
And lastly, when you want to battle ad fatique, is it wise to put the new creatives (text,photos) in exisiting creative? Or 'shut down' the existing creatives and add new creatives into the ad set? What I mean by this is let's say you have an ad set with creative A, B, C..do you add new creatives in creative A, B, C or do you shut down those three and make new creatives D, E, F in there?
Thanks in advance!
Hi Ben thanks for the video. One of the things I'd like to know is when you're adding new creative to test against do you create a new adset with new creative or do you just add those into the current adsets? Main reason I ask is that if you change an adset that has exited the learning phase with new creative it enters learning again. Wondering how your team handles this for best practices. Thanks.
Hi Chris, great question. No I add new creative into existing ad sets. That way you can benefit from the learning that has taken place.
Hi ben, thanks for lots of information, I ma running T-shirts add with daily budget of 27dollar with bid optimization of maximum ROAS & I am really confuse what to select on add set level in maximum ROAS from 0.01 to 1000? Can you help what road I have to consider? Thanks in advance buddy :)
As ussualy great vid 🤘✌👏
I appreciate that
Hi Ben, does increasing your ad budget send it back to the testing phase? Great content btw 👍
Yes it can do that shouldn't stop you if the campaign is performing well :)
Hi Ben - great video. You described an example of a fatigued ad that could be refreshed by changing the background colour. In this scenario, would you edit the fatigued ad itself, or would you create a new ad within the existing ad set?
Thanks a lot.
I'd create a new ad :)
Hi Ben, I've watched your video talking about starting ad budget. For a new e-commerce brand running it's first ads, what would you recommend spending? I have estimated $100 a day (10 per adset), would you let this run for 1 week and then assess or would you assess this earlier then 1 week.
Hi Tyler, that sounds like a good starting point to me :)
Hey Ben!
Thank you for this valuable video. Also love your UA-cam upload consistency by the way, haha.
However, I do have some questions regarding some points:
1.Taking a look at a longer time frame: I also have noticed that it's a lot better to evaluate my results on a 4-7 day basis. Nevertheless, I sometimes do come into a dilemma that is as followed. Let's say an ad set is spending 150€ per day and has exited the learning phase successfully. Now you take a look at the performance from the last 7 days at you see that the ad set is pretty much break even with a ROAS of about 1.6. Normally you should kill this ad set, but what would you say if the ad set lifetime ROAS is at an about 2.2 which pretty profitable. Would you say no and kill it due to decreasing performance or would leave it running?
5. Experimenting with your offers: This is a decent argument that I have never heard before. So, my questions is what are your thoughts on generic 50% off offers? I have talked with a lot of people about this and more and more people are starting to not even portray the product as special offer anymore and just go with a normal product price that is not discounted or whatsoever. Mostly the argument that I have heard is that those offers like "Buy X and get Y" or "75% off" were heavily used by scammers or bad companies advertising on Facebook and therefore those extreme offers apparently tend to have a bad rep now. And in the meanwhile, big brands that are mainly built on social media: like HiSmile, Snow or anything along those line do not try to incentivize their target market with huge discounts.
I'm looking forward to hearing from you and I'm ampted about hearing your two cents on this. I'm currently spending not too much money on Facebook. Just around 1000€ per day, however your videos give me a lot of great insight into how I can improve my results and build a stable flow of traffic and income for my e-commerce brand.
Additionally to this... I recently had issues with my Facebook customer feedback score due to COVID-19 delays. This caused my page o be banned from advertising. I appealed the decision and it was granted. Afterwards it was penalized for two weeks. Now it is displaying "collecting signal" and not giving me any ranking at all. In the meantime my ads performance has been steadily decreasing for the past month, since all that happened.
Due to threatening unprofitability I paused some ads that were only slightly profitable. The ads that I paused were mostly ads that have been running on a relatively big budget, between 100-200€ per day per ad set and most of them had already made between 100-200 purchases. So they learnt a lot already and had already exited the learning phase.
Now I'm kind of in a dilemma situation: I know that a bad feedback score can heavily influence your ads performance, however since I do not have a bad ranking on my page this should technically not be the case, isn't it? Since my performance has steadily been decreasing I now do not know whether the killing of the stable ad sets is the reason or the questionable page score.
What are your thoughts this? do you think I should adjust my creatives and sales page and slightly re-brand my page or should I just stay with my current page and build momentum and thing will come back to normal.
I would highly appreciate your knowledge on this, since I'm really struggling with this atm.
-Thanks in advance
Thank you, sir! As always, great content.
My pleasure!
Very helpfull video. Have been running a FB conversion campaign for a startup client Selling cheap iPhone covers, with a low budget. But we are not getting any conversions at all. What do we do?
Thanks Anders. I'd start by improving your offer if possible. Then work you're way through testing the other elements of a campaign to find out what works.
Ben I have a question I have a Facebook expert that is helping me but I am not sure if they are really helping me .. Every-week my ads are being duplicated from the previous ad which I’m concerned because I am loosing all the social proof each time it starts over.. I do t understand why the ad have to be duplicated even when it’s performing good.. Why can’t it just be edited over duplicated ? Either way if it’s changed it will go back through learning phase so why not edit and keep the social proof ? Do that make sense or no
Hi Ben, thanks for sharing! When you change your ad creative, do you duplicate your ad set and make the changes? Or you just change within the same ad set?
Thanks Sarah - I duplicate the ad into the existing ad set and edit the new version :)
@@BenHeath Thank you! Gonna try it out ;-)
Great video! I've been running a campaign for an ecommerce client and one day we will get 2 purchases then the next day we will get 0 then the day after one then 2 days later 0. What would you suggest doing?
Thanks - I'd recommend implementing the steps in this video :)
Hi Ben, should you increase the budget in the existing campaign or duplicate and then increase ?
Thanks
Duplicate in the existing :)
When refreshing ad creative. Should you pause the old creative?
You should pause the underperforming creative but leave the best performers live.
Hey Ben question for you,
I just started running my conversions campaign with a small budget of $10/day. There's no engagements on the ads currently. Is that hurting my conversion results? Should I run a post engagement campaign with my ads first, then once they have social proof should I copy the ads to a conversions campaign? What's your experience?
Hi Tyler, with that budget it's probably worth doing so. I tend not to bother but we are operating with very large budgets and we generate a lot of social proof by running a conversions campaign anyway.
@@BenHeath Thanks Ben! I'll give it a try
whats the best way to addin new creatives without resetting the learning phase?
Not possible I'm afraid Steven. Go ahead and add new creatives - it's more important than staying out the learning phase.
How can I increase my Facebook daily ad budget without losing my ad data such as likes, comments, and shares?
Hi Ben. Is it safe for me to "delete" a lead generation ad to create a conversion ad?
Yep :)
Hi Ben, about something you said in minute 8 about not touching the campaigns and how Facebook increases the cost per conversion in the short run, I had a campaign with the goal of conversion for lead generation and it turns out that after almost 72 hours it was already over $100 and not a single lead. So I turned it off. Do you think I did the right thing?
You probably did but it depends what your acceptable cost per lead is.
@@BenHeath Understood Thanks Ben
Is it ok to create a new ad set in a campaign? I read that it shouldn't cause the other ad sets to re-enter the learning phase. Or is that a change I should wait to do on a weekly basis? Thank you!
It's absolutely fine - just don't do so too often.
@@BenHeath Ok thank you!
Hey Ben, can you send me the link to the video about multiple ad creatives at once?
Here you go: ua-cam.com/video/HzDJpKu7vew/v-deo.html
Hello ben, your work is amazing, as a student of yours i want to know that how can we integrate daraz or amazon with fb ads? What should be the whole method for doing it so and what will be the best strategy?
Thanks a lot. With Amazon for example you are going to have to stick with traffic campaigns for the most part.
@@BenHeath how about Daraz and stores like daraz? I have a client who have daraz store and he is not sure how to integrate Fb ads with daraz.pk. so kindly tell me how can i do that?
I'm doing a lot of trial and error, and whenever i advertise before a launch i have heavy traffic, and then once i launch everything flops :/
That sounds very odd.
How long would you let a product that have a 100 profit margin run before it gets a sale?
Initially I'd spend at least 3 times the value of the product for testing purposes.
@@BenHeath I think that having to spend 3 times the amount before getting a purchase in the initial stage is attracting bad traffic that will affect your lookalikes.. don’t you think so aswell?
Do you have an agency? If yes, link please
Yep : leadguru.co.uk :)
I run almost 2 weeks..but still no conversion...so sad..Oh well, need to be patience until end of months
You can get there - you just got to keep going :)
What about how to get clients? Video
I've got a whole course for that. You can check it out here: www.leadguru.co.uk/agency-clients-masterclass/
@@BenHeath it's 497 I can't afford it now. Please make a video on it. I request you
Facebook ads is a scam..