💰 The Most Effective Facebook Top-Of-Funnel Campaign Setup Using the Solutions 8 Matrix System

Learn how to set up the most effective Facebook Top-of-Funnel (ToF) campaign with Glen and Dan.
Our Specialists Manager, Glen Wilson, sits down with our Facebook Ads and Klaviyo expert, Dan Nikas, to share how the power of the Solutions 8 Matrix System can optimize your Facebook ToF campaigns for success.
Discover how the matrix can help boost your audience targeting, ad content, and engagement strategies to drive awareness and warm leads. With real account examples and expert advice, discover how this strategic approach to Facebook ads is a game-changer in the world of digital marketing.
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0:00 Intro
0:18 The Most Effective Facebook TOF Campaign Setup Using the Solutions 8 Matrix System
5:18 Setting up ToF campaigns with the Facebook eCommerce Ads Matrix
11:14 Ad account examples and case studies
18:33 Allowing the algorithm decide ad budget allocation
24:01 What to look forward to in the next video
27:03 Bloopers
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[@SamSam-wx5gg]

Thanks for all of this. Please can you solve the audio issue, it makes it difficult to turn it up.

[@patrikmolcan5809]

Does this metrix also work in home decor?

[@rougecrown]

I have a question for Glen - this strategy seems to harken to the old days of funnel building. For the last year or so, lots of media buyers in the space have started to ditch the funnel construction in favour of broad (multiple ASC -into product categories or specific products) because interest audience and lookalikes haven't been very good. Do you choose this funnel construction approach because you deem that FB has gotten better with interest audience?

[@zahidulislam4041]

Well which strategy currently you following for your business . I'm just asking you frankly because everyone explain this same old school funnel strategy .