Before I start replying to individual comments, I just want to say: WOW I have been completely blown away by your kind messages! While I was filming this I didn't even know if I would upload it. And while I was editing it, I thought 'people really aren't going to like this'! I was scared to read comments last night after I posted it, but reading through them now I am completely surprised. Thank you so much for your support through the years, you have no idea how much it means to me. And you've completely proven my point about this incredible positive community that we have created in our little space online. Thank you x
Hi Niomi, I’ve been watching some webinars about the future of influencers, and WGSN and Glamour both said that the meaningful work that you are doing, is on the right path! The future is people wanting to see less inspirational post and more purpose on what influencers are doing. I wish I could share the links with you, but it’s all in Portuguese, but for sure, WGSN might have content about this in English too! Go check their content on instagram, youtube or their website! Keep doing what is true to yorself, I really admire you for that!
You might not read this since it's an older video, but I wanted to share that it is SO CLEAR to me the motivations and intent behind an individual's reason to post. Selling vs inspiring, sharing vs preaching, so forth. There's an effortless quality to how you share your life because you are doing it from an organic, authentic place. I don't think you're trying to dupe anyone or represent a product that you don't believe in. It's hard to explain how much of a massive difference there is, and I can only sympathize with the tireless conversations you must get into with people who do not understand or consume the types of content you are referring. But there is a difference and (I know you know) your community is aware of it too. Keep on keepin on because you're a special bird who we completely side with and support in this messy, chaotic, but really unique and sometimes wonderful digital world.
You’re the only UA-camr that over the years that I still regularly watch, you’re very genuine and show how to make positive changes without being preachy. I’ve enjoyed the direction your channel has taken. Even though you're obviously privileged you don’t try to flash it about and you aren’t garish with it, you use that privilege for good. It’s refreshing to watch
I very rarely comment but there's a reason why I still follow you even though you don't have the most certain schedule or the most consistent intro or all those things that come with the new-age influencers. You're genuine. You have some purpose that's more than just the superficial. I see that. I'm aligned to that. I love it. I won't be dropping my support for you anytime soon. If anything, it's only grown and I think it will continue to grow.
I never comment on videos but I just wanted to say, out of all the British UA-camrs I watched growing up, you are the only one I am still subscribed to! You are such a genuine honest person and that comes across big time in your videos. Keep doing what you're doing. I love your videos and I love that you use your platform to talk about issues that actually matter!
I’m usually a silent subscriber but I just wanted to say, I’ve been watching you for years! naturally I’ve only been drawn to continue watching selective youtubers over the years and you are one of the few I have continued to watch and I actually get excited to watch your videos (which is rare) so just wanted to say thank you. Thanks for your honesty. Thanks for allowing us to see you grow over the years yet still staying the same relatable person you are. Truly, thank you - please don’t ever change. From a Loyal subscriber who sends you full support and the best of wishes!
I think this is the reason why I have been following you and still so interested and loyal to watching your videos after all these years. You never explained this part of you before but I have always sensed that thats the kind of creator you are. I'm in my 20s and still figuring out what to do with my life right now but I'm all about that thinking. Thank you for being such a positive influencer. Keep being you and doing what fullfills you, the right audience will always come and stay :)
I’m a 60 year old and I’ve been a follower of yours since day one mainly because I’ve enjoyed your plant based lifestyle but also because you are refreshing and love your ethos of life. I see you yes as an influencer but in a good way and you have a platform to change things for the better. So, carry on being you inspiring others including someone my age. I’m sure I’m your oldest follower 🤣
I started watching you when i was 16 years old and im 25 now. You were just such a ray of sunshine, it made me sooo happy to watch you and after all these years, i still look forward to watching your videos. It makes me happy to see you grow up but never changed, if that makes sense. You’re changing as an individual but your character and philosophy never did and that’s why i’ve stuck around for so many years! Cheers to you and your future success! Love you!
Your place is right here with us!! To me, you are NOT an "influencer" but rather an "INSPIRATION" (can we coin the word "inspirer"?). YOU are the only youtube person who has inspired me to change my life for the better, while entertaining me, feeding my love of travel and, yes, romance! I have unsubscribed to many channels, where trying to "influence" me to buy things has become the clear focus. I have learned SO much from you, LOVE where your channel has been and continues to go and I thank you for every video you have made. Not a word of a lie when I say that my life is BETTER because of YOUR inspiration. Please stay exactly as you are!
Personally - I started watching you alongside the original group and I've always kept up because of your authenticity. Even as a guy - I enjoy watching your mindset develop and have taken so much from your healthy eating and wellness advice. Keep being true to yourself.
Niomi, I’m so so proud of you. I stumbled on your account years and years ago-back when you first moved to your own flat in London and became independent. I can truly say that you’ve stayed true to yourself throughout the years and it’s been so fun to see you grow and evolve more. I’m happy that you have turned down things and only share true products that you swear by. And also, I would say you’re an influencer, but not in a bad way. You influence your audience to be more eco-friendly, more educated about a sustainable lifestyle, and more educated on a healthier living. Being an influencer doesn’t have to be a negative thing-I know you’re doing it in such an amazing way. Anyway, much love from a loyal American fan.
You are so wise Niomi! You are one of the only content creators I watch/follow that I truly believe is the EXACT same person on screen and off screen. Keep being your same authentic and genuine you. ✨
One thing I really don't like with influencers in general is when all of them start advertising the same thing at the same time. You know that this means that the brand did a 'blanket' outreach to influencers, and then the influencers are featuring the product without having used it before or actually being able to speak to how good the product is after one use. I also don't know that I've seen many influencers who have been sent something to review and have actually said 'tbh I don't like it'. So because everyone says 'i'm giving my honest review' and then no one ever seems to say that something is actually not that great, it's questionable as to whether or not you can trust those opinions. I think Niomi has been very true to herself. Anything she recommends is aligned to items/things that she connects with, brands she already loves and supports or a new brand that aligns with her worldview. Honestly refreshing.
I am so on board with your opinion! It quite frustrates me sometimes when I see the same products again and again with influencers still stating their authenticity. Is it really completely authentic jumping on the bandwagon of a brand outreaching many influencers at the same time?
Ashleigh Memarzadeh totally agree but what I think was worse was when ppl released a statement on something controversial and the wording was practically identical. For example, the BLM hashtag with everyone suddenly saying they’re “listening & learning”. This said to me that they were waiting to hear what their management would tell them to say. I don’t think this was true for Naomi but definitely other influencers did and it was cringe-worthy to say the least.
@@michellewalsh6589 absolutely, or simply waiting to see what everyone else says first and then simply repeated the message. And now a lot of influencers have gone silent on the matter again.
@@Adelehalsall oh my goodness yes!!! And that razor brand that everyone is now featuring. And hair gummies. The funny thing is, with the function of beauty, I discovered them before all the vloggers were promoting it and was going to buy it as my next shampoo/conditioner and was just waiting for my existing stuff to get a little lower, but then I saw all the vloggers promoting it and it honestly just put me off so I'm not buying it anymore 😂
You're incredible Niomi! I used to watch (shamelessly) ALL of the British UA-camrs about 5 or 6 years ago, and now I am so selective but I still watch all your videos! I'm a few weeks behind but I always catch up and find your videos so genuine and so calming. You're really inspiring to me. You have a very peaceful way of communicating with your audience yet are still so captivating and you have nothing to worry about this blanket term of "influencer" if you ever find you fall under it, because you do influence but in the most positive way ever! You influence my mood, my outlook, my diet and activity, my lifestyle, just because I feel like I need to eat live be better ! Not because I feel I need to buy into anything! You are AMAZING and maybe one day I'll get to meet you and tell you how positively you have influenced me in my life :) maybe you can rename it "impacter" because you really do have a positive impact on so so many of your viewers/followers/community ! xxx
I was so excited about your move to India. THAT would have separated you from the rest of the crowd. You were prepared to immerse yourself in that culture and not many of the present day "influencers", with their obsession with their home interiors and their "freebie trips"...would ever consider living in an unknown continent! Its such a shame that leap of faith was terminated.
@Anjana Reddy Im sure it does..but I was interested to see how she would cope in a different culture. In the same way it would be interesting to see Indian influencers moving to UK
You're the perfect example of if you put good out into the world, you get good back. You seem to have an amazing life and I think that's because you're so genuinely kind and you think about other people before yourself. I love your vibe.
I love that you are not like the newer type of influencer. You are real and natural and that is really rare in this newer generation of influencers. Your honesty is what makes you so popular. I actually think the fact you were one of the 'originals' means you will always have a space in this community as you have proved yourself as credible and trustworthy. We have seen lots of parts of your journey but you have never told us too much, you have given us tasteful updates rather than sold your soul to the internet. I appreciate your content a lot
I understand your worry of being called an influencer because of the dark cloud that seems to be over the word. But it’s not a bad word. In fact, I see you as such a positive influence in me personally. I think many of us (who watch you) are better people because of the content you create. I think there’s many types of influencers, there are great ones and there are some who should really rethink what they’re putting out in the universe. But to each their own. You’re accountable for yourself, and that’s what counts. Love your content! Would love to see more engagement with your followers on this platform though... lol that’s my last thought. K bye 🤗
I don't see you as someone who influences people, but rather as someone who inspires them. I have always felt inspired by your lifestyle and that's why I kept watching every video you made. The fact that you are selling things just makes sense to me because you make a living out of it. You never sold anything that wasn't coherent with your values, and every partnership shows how much work you put in what you do so really no worries! (sorry if I made mistakes in English btw ;))
You mentioned how you might not be as refreshing as the new talents and might possibly get replaced. However, since everyone "moved on" and adopted the new business model to sell whatever and you didn't, you are actually the refreshing talent. Your congruence is the reason I stay and perhaps why many others also stay. Keep doing what you are doing! You are cool!
Wow, I've never really taken a moment to think about (as a viewer) how much UA-cam has changed since the good old days! I just looked back at your oldest videos and I remember watching them back then...along with Caspar, joe, Markus, Zoe, Alfie, Jim, and Tanya. Crazy! And that was only like 5 or 6 years ago. I think you're right that selling stuff isn't really part of your brand here on UA-cam (unless it's something you've created yourself or a brand that you really love). I love that you've stayed true to yourself and to your audience! Keep having fun with it and creating things that inspire you 💕
Hi Niomi, for context I've basically grown up watching UA-cam from the age of 10 to 21 now. As the years of gone by, as a viewer Ive made all the same observations that you stated in this video and i have seen all along how much you care about your viewers and the content you create. I fully respect your ethos and your balance and how you continue to put out quality content always. This is why i have watched you for the last 6 years. Keep going ❤
A few minutes in, but had to stop and write this comment. Hands down, you have (for the last decade) and will continue to be one of my favorites on this platform. You are truly so down to earth, genuine, sweet. Thank you for sharing your journey with us. Been beautiful to see you evolve all these years
Well expressed, Niomi! I see you more as a person who INSPIRERS, rather than an "Influencer". I take certain things from what you offer: Diet, exercise, fashion, skincare, makeup, home decor, etc., and modify them to meet my personal needs according to my budget, medical/physical conditions, allergies, the climate in which I live, etc. Yes, I have purchased particular items based on what you have shown in your vlogs, as I was able to responsibly, afford those items in my allotted budget. However, the most inspirational content I receive from you is your inner beauty and the way you find peace and tranquillity in the most simplistic joys, which do not cost a thing, by just focusing on what really matters in life, like stopping to appreciate a beautiful field of wildflowers on a fresh spring morning, during your daily run. With that being said, I personally love your style, whether you are dressing for the city or days in the countryside. It is organic and natural, as well as classic, simple elegance. Niomi, you are true, inspiration!
I have followed you from the start and its so fun seeing how you’ve evolved and what you’ve grown into - a strong woman with compassion and kindness as your two biggest strengths. You are more important than you think on UA-cam. Keep on doing what your doing - I’m rooting for you! Love from Sweden
I've always seen you as a different "youtuber." I love how you always keep being humble and try to spread awareness rather than just try to sell things. Keep being you, you are awesome ❤️
This is why we love you - so honest, moral and real. You obviously think deeply and genuinely care about people and issues which is so refreshing and lovely. You should be proud! 💗
I completely agree and the word “influencer” has been on my mind A LOT lately. In the true meaning of the word “influencer” I would class you as an influencer. But yes I agree now that the term influencer is attributed to a person that uses social media to constantly sell sell sell
Yessss Naomi! I love that your true to yourself and that’s why I’ve been watching you for so many years! You definitely set yourself apart from all the others who may be a little phony... you stand out for me. This is your purpose and you fell into because you followed your heart and what felt good in the moment and that very thing will lead you to the happiest life. Don’t ever second guess yourself because this is what your meant to do and your so successful because you are true to yourself in every way and people 100% see that. You are such a positive energy and that’s why I love to watch you.
Hi Niomi, do you think about another "career" after/besides UA-cam? I think you are an "influencer" since people follow you, it is not a bad word, however I do understand your concern about the "selling" part: I have noticed that your content has evolved and that’s positive :-)
You are very genuine. I wished more people in instagram and UA-cam would use their platforms to bring awareness to things like adopting animals, environment, healthy living etc. It’s a job now, fine, but I’m happy when someone stays true and uses their platform for more than just selfish reasons. .
I love your channel and love how you use your platform to uplift and shine light on smaller businesses. I have never felt you are trying to sell things, rather you are enthusiastic to share a new product that you want more people to know about! You influence your audience to be a better version of themselves, myself included! Thank you for being you.
You deserved the title as an influncer, but of course you re influencing in term of making changes in our life, being aware with our goals and self love. You know like sort of things tht I found you as someone who has been part of my journey to make a better life. Looak at how amazing is that! You re not literally changed my life, bc we all live in a different brand of life, but you yourself made me see something differently and that I was able to see some life things in a victorious way, so yeahh you influenced me like that. I am so grateful to have found you. Bc not many influencers are realling influencing like your level. They speak profit, but you speaks benefit. Thank you Niomi !!
Thank you Niomi. It is really refreshing to watch someone who is authentic, gentle, kind, honest, and real :) I have enjoyed watching your positive videos for many years. Thank you for spreading education around changes that better our earth & healthy vegan options. Keep being yourself and spreading your glow with the world through your videos
Although you might want to spread positive awareness, and don't want to be called an influencer, you are one. The video to me seems a bit like you just trying to defend yourself and your profession to be honest. Whether or not you are selling things aligned with your ethos or not you are still earning a living by selling things as an influencer, that is the definition of one.
I think that on social media there really is a lack of such honest and authentic videos as this. So, please continue with what you're doing! Most of the time, social media just makes me feel bad because the content appears quite meaningless to me and only few people manage to really touch the heart of their viewers. To be honest, I find this superficial and empty world very hard to handle sometimes. In my opinion, 'influencing' shouldn't be viewed and practiced in commercial means but it should be used to create a community and talk about the important things in life. I think this is what you're doing :) So thanks for this video! Hopefully, you had time to read this. Sending love from Germany
Niomi, I have been watching your videos for years now and I have learned so much from you about living a sustainable and healthy life. You inspire me in so many ways to be a better person. Please stay just like you are and keep creating wonderful content ❤️
You are the only person on UA-cam that I’ve followed right from the beginning. I watch every single one of your videos and now I’m older and busy with kids you’re quite often the only person I’ll watch from one week to the next. I watch you because you inspire me to eat better, exercise more, be creative, take time out, think about the world, the list is endless! Yes, over the years you’ve ‘influenced’ me to buy things, but only because it’s clear to see you’re genuine. I can honestly say I’ve never regretted buying anything you’ve recommended. And your cookbook is just fantastic!! Keep being you and don’t feel pressured into behaving in a certain way 😘
So thankful for the content you share. I hate how overwhelming the influencer culture has become. I live comjng to your channel for a refreshing perspective on vegan ism and sustainable living. Please keep doing what you're doing. I appreciate you content so much.
I don't think it's just your perspective of what you have been doing with your channel... I have learned and became aware of important things because of you (working out as a habit, the vegan diet, the sustantibily, the importance of resting and being ok even when you are not ok). I appreciate that a lot, what you do Is important, at least for me :) keep shining Niomi🙆✨
I have always admired that you come across genuine and authentic. I have always noticed that you post about things your care about and don’t really advertise much. And even when you did it sounded like a friend telling a friend because you truly love and use the brand. Your different from a lot of “influencers” and I appreciate that.
I've never commented before, but I want to say in reply to this video that I really love the ethos and feel of your content, Niomi. It's so natural and authentic, and I always feel like watching them is like having a chat with a friend. I would call your style more autobiographical. It's the reason that I follow you on here and other platforms, rather than the more "hard sell" content creators. However - like the results of conversations with friends - your gentle style has still actually led me to consider what things I might do, for example, I do a lot more yoga, eat more plant-based, and as part of a staycation roadtrip I recently actually booked a couple of nights in Bath based on recommendations in your videos from ages ago! Basically - I think your perspective on the industry and what "good" and positive content creation is absolutely spot on. Keep doing what you are doing!
Absolutely love your comment, thank you so much for taking the time to write it. This is so heartwarming for me, you have no idea! I hope you are loving the yoga, eating more plant-based and I hope you had the best time in Bath. Bath will always be one of my favourite places.
I was 15/16 when I started watching you and the rest of the Brit crew, those were honestly the golden years of youtube (I’m 21 now) as you said you guys just had fun and it really showed in your videos! Now it’s so annoying thinking you’re watching a vlog then you get a 5 minute chat about the newest thing a lot of influencers are advertising! I only really watch you and Zoe now because you kinda keep your business’s/products separate to your social media so your videos are still authentic! ☺️
You are the most natural down to earth person who I always gravitate towards as you have always been yourself which is why i still love following you after all these years. You have so much to offer to us as your followers and have more of an influence in this industry than you may think. Please keep being you, you are an original we need to cherish every bit of you xx
All the things you are talking about here are exactly why you are my favourite person on youtube, tied with sunbeamsjess (whose book content and vlogs I love). Your genuine nature has always made you stand out from all the others. I come to your channel for veganism / workout / wellness inspiration and for your wonderful personality. We have seen you through so many different phases in your life and in a strange way it almost feels like a friendship where you take us along for the journey of your life... and I always get excited to watch a new video of yours for that very reason.
Niomi, what you're doing in terms of "influencing" through purpose is far more longstanding than being a glorified marketer. Your following (myself included) will be with you for a long time because there is substance behind your message. Keep staying true to your purpose, and you will continue to enjoy many multitudes of success
i've met you at the mall back when you were in dubai i think around 2014 or so and your kindness and your gracefulness were the reason why i grew so much respect for you. See this is something about you that i love, i see where you are coming from when you express your reviews, i can tell when you're being genuine about a product or whatever. that's why i listen to your input when you talk about an item/product, i've followed you from the beginning of your career and the reason why i trust your input is because i can see that you're not a sellout , i can see that you only share the things or work with companies that have the same morals as you while others on this platform see their followers as ATM machines .
I was just having a conversation with a friend about the (mostly British) influencers in their late 20's early 30's who do such a wonderful job of not being performative but still providing valuable information on life style trends. I love the sensibilities of the "older" influencers and the fact that you've been doing it so long gives you the credibility that a lot of us look for online when searching new clothing brands or trends.
Don’t ever change for the trends or others Niomi. I have watched your channel for many years now and I trust your comments in your videos as you have been genuine in what you stand for. Keep doing what your doing! I only wish others were as transparent as you. X
If by influencer you mean being an incredible influence on people, then yes! You have been an amazing influence on me in the best way. I am the same age as you and I have watched your channel form the beginning , I went vegan because of you and more eco aware. I love how incredibly genuine you are! Please don’t think anything different from that.
I have followed you for a long time and you have grown into a beautiful honest genuine young lady. You have come a long way from when you were living in Brighton. You've achieved so much and gained alot of respect from your followers and friends. Keep doing what you're doing and enjoy it. Thank you for sharing your life with us online. I am looking forwards to your new venture lauching in September x
I liked this video, and can truly say you have never pushed products onto your viewers. That’s one if the reasons your followers have stuck by you and admire you. I’ve been following you for years, and have never felt I need to unsubscribe like I have done with others. Your definition is spot on you are more about awareness which I love. Keep doing you, and sending love to you at this difficult time, you’ll get trough this stronger than ever 🥰
Please don’t ever stop making videos and sharing your journey! You’re genuine and you’ve been a role model to me over the years to become a kinder, more positive and healthier person. Thank you for sharing your life and inspiring us 💕
"the person who compares,separates". everyone is different and has his/her space and personality.i believe you are an influencer in your work,in your on way.
Niomi, yes goddess, you are an influencer. You influence me around food, sustainable clothes, lifestyle, places to eat...all the things and I love that you have integrity. You are still 100% relevant if not MORE so as everyone is waking up to mother earth and how we need to consider her now. You're amazing. Please don't change. You're not a sell out and that is a brilliant thing. You show that it is possible to share your passions, have a career without selling out AND make a difference in the world. I wish I had the amount of followers you do as I have so much to share. Sending so much love. ♡
Hi Niomi, I've unsubscribed from your channel a year ago because I felt like you were promoting more and more brands that went against your sustainability brand. I feel really grateful to see such an honest piece of content that helps younger individuals search and find what is true to them. Thank you Niomi, I really appreciate the authentic you.
I really appreciate that you have remained true to yourself all these years. I've been a fan since you first started your channel and I've always enjoyed your content. You are kind, honest, good hearted, wholesome, gentle, and you stand your ground with your beliefs. I think your 'strategy' will continue to work, you create quality content for a specific audience. An audience that sticks by you.
Your channel is so refreshing and needed as this platform continues to change!!! I pretty much stopped watching all other British youtubers after 2016, except for you. It felt like since UA-cam was changing, (no shade since it must have been very tough for youtubers with this being their livelihood) everyone was trying to brand themselves in any way they could just so they could remain relevant and secure the bag, but then their relationship with their audience kind of weakened. Over the years, even as you undertook different business ventures, you stayed genuine, honest, and consistently connected with your audience. The fact that you are so particular about the brands you work with says a lot about how much you care. The best thing you could do is stay true to yourself and your interests!
So much respect for you Niomi xxx I want to encourage you that you are more than your career and that you bring something unique that this world is missing - the world needs what YOU have! There IS a cost to integrity and keeping trust with yourself and the community that you've invested in and built, but the reward is far greater than the cost of saying no to things that aren't what you stand for, and I wanna champion you and encourage you to remember that your path is uniquely yours and that you're not meant to look like everyone else that is an 'influencer'. Encouraging you to reclaim and redefine that word in a more positive way, because your career has INFLUENCED people towards social and personal responsibility, health and wholeness; things that are lasting beyond what's trendy and sexy in the culture. You're doing amazing and I personally always leave your content encouraged to better myself, so that i can show up as my best in the world for the sake of health and wholeness that this world desperately needs. The integrity with which you do your work matters deeply and I'm cheering for you throught it all 🧡🌟
If I'm honest, I really don't like the word "influencer," even for positive reasons. I think of you as a healthy lifestyle, plant-based, and fitness expert with an online platform. Kind of a mouthful, but I like that better than influencer. I also agree with what you're saying about influencers primarily trying to sell products, when overconsumption is already an issue. Smart that you are thinking about your life in terms of purpose. So much more meaningful. I could see you being a professor or teacher or healthy lifestyles...like that amazing Ayurvedic teacher you met in India. You could teach online classes about health, I could see you having a healthy lifestyle program/class that includes sustainability, getting into shape, and also plant-based recipes or guidelines. I don't think there's anything out there like that right now that focuses on more than fitness or "diets." Or maybe another idea that you will come up with! Your business doesn't have to be like anyone else's. That's what makes it yours. You are very smart and grounded, and you will continue to find your path and evolve.
Stay true to your individuality and convictions, Niomi. Don't let someone else dim your light. Keep positive people around you to encourage your growth. You have your own path to follow which will lead to great things. Ignore unhealthy comparisons, they are only doing you a disservice.
I had to leave a comment before the end of the video- I think you are the most genuine authentic person that I watch on UA-cam. I couldn’t agree more with what you were saying, a lot of the influencers I used to watch I have stopped watching as like you say it feels like they are just trying to sell products. I would much rather try and better myself as a person and that’s why I watch your videos, I love seeing new ways to help the planet, ourselves and others. I do love seeing what things you use and recommend as well, I brought your lipstick as wanted to support you and love the brands ethos-loved the lipstick beautiful x
Sharing your life online makes you the antithesis of a private person and when you put videos online showing people how to do things, and making recommendations on life and products etc etc inherently means you are influencing people with your views opinions and recommendations. It’s not a bad thing, it just fact.
Niomi, you’re truly one of my favorites people on UA-cam. Every time I watched your videos immediately I want to eat healthier, cook more and do exercise. Plus to have a positive attitude like you... The last few week I been binging your previous videos when you lived on Nothing Hill and absolutely connect with you. And the best part, I just love the Vlogs on Christmas time 💕 For me, you are such a great influencer
i haven't watched you in years, but other youtuber mentioned this video and i decided to look for it. im happy to see you the way i remembered you - it's almost like catching up with an old friend. all those years ago your videos helped me switch over to a vegan diet and I have to say, there are many recipes you taught me that I still use to this day! im wishing you all the best and thank you for showing me a healthier lifestyle all those years ago ♡
One of my favourite videos of yours, honest and to the point, I've been finding these conversations more and more important in our 'post' Covid19 world!
So I think this is like my 3rd comment ever on youtube but I just had to let you know that I actually talked about exactly this not even a week ago with my friend! We both used to watch your videos from the beginning, because we also watched all the other british and american peeps. Over the years (maybe until 2016) I stopped watching everyones videos except yours (and patricia bright). I love how kind and honest and real you are. You maybe 'influence' people to become better and more aware. My friend asked me about sustainable fashion and I directly told her to check out your insta and youtube! I hope you feel better hearing this. You are a great person everyone should look up to and you also probably changed a lot of lifes for the better. I think people realize how a lot of youtubers are trying to bullshit one into buying stuff they actually don't even believe in or use. But I also believe that these 'influencers' don't feel good about them selves anymore and if they do then there is something seriously wrong with them unfortunatly. So really there is NO reason at ALL to beat yourself up! You have such a big heart, you are so real and so full of joy. I think your whole audience see's it and that's why we continue to watch your videos. :) Lots of Love from Germany XXX
Such a beautiful video, Niomi. I think it’s very needed in this time, and refreshing to watch such a candid video. I think you’ve come such a long way from the beginning, and you’ve grown up so much over the past 8(?) years, just like any 20-something should. I think you’ve done so well for yourself and you inspire me with your content
Hi Niomi. Ive started watching you back when I was till in university in 2014. Ive literally grow with you. 2017 was the year that you have really inspired me. I turned into fitness and I became mindful of clean eating and wellness as a whole. A lot of people criticize you saying youre boring or content is still the same blah blah blah. Those people are not your market. Please know that I still enjoy your vlogs and content till now. Im watching your videos now after tiring day in work coz its so light and just so positive and really genuine.
Actually, I discovered you because if the original 'brit' youtubers and I am glad. Honestly, you are the only one I subscribed now and I unsubscribed to the rest. I don't find them healthy anymore. I found that you have been always true to yourself, you've always been authentic to what you believe in and not just follow what everyone's been doing on social media. I have watched you grown to your own self and it is really inspiring. So thank you for being genuine!
I’m so glad to hear you speak about this. I’ve spoken a lot about this with my partner and that it feels like influencers are juste making commercial without really understanding that that is what they are doing. It sometimes feel like they sell their soul without understanding it. They just feel so happy to get attention by a company that they forget that (even if you get products for free) the company gains so much on using you as a commercial stream (because it would cost them a lot more to make a real commercial production than to pay someone for an instagram post) to target their audience (not the influencers). And by that they influence people to buy products they have no experience of or know what the company represents. And for that I am so grateful to see that you actually reflect on this and make concious choices with collaborations, and that’s all I would care about as a follower❤️. I followed you some years ago and bought your ’eat smart’ and it wasn’t until now that I actually started looking into it and now I saw how beautiful your recepies are and how in line they are with how I want to eat myself. And I went in to see how you are. ❤️
Honestly you are one of the few UA-camrs I have stuck with all this time because I feel like you are very genuine with what you choose to share and speak on. I feel that you are an influencer, but not in the way that you’re influencing me to buy things, but influencing me to have a healthy lifestyle, care about our planet, care about myself, etc. I much prefer someone who promotes ideas first, before product. When you do recommend products, I always trust your opinion because I believe it is a genuine opinion. Thank you for always taking your job and your ability to influence others seriously, and always keeping your followers best interests in mind. We love you!
I don't think you've fallen behind! I think maybe some video ideas might be suited more for podcasts, but overall your content is refreshing to watch! My favorite videos of yours are vlogs and 'What I Eat in a Day' videos, because you radiate positivity, bring awareness to important issues, and inspire me and many others to strive for a healthier lifestyle all while being authentic and "casual" about it :)
You are still so so young. Having questions and doubts and thoughts are so healthy. Especially at your age. I’m all about any experience is good experience as long as you can learn from it. Oh Niomi, you are going to be doing amazing things and you have so much ahead of you. I’m forty and I can vouch this is only the beginning😘
Personally, you are the most positive influencer that I know, I think that you are an influencer because you influence me to be the best version of myself and you encourage me to care for myself more and I love how honest and natural you are
love you Niomi. You ARE a influencer Niomi. I am a vegan because of you. I do yoga because you. I exercise daily because of your videos. Thank you. U r such a positive and kind UA-camr.
You probably won't see this, and I haven't followed you for the longest time, but you are one of the people that inspire me to be a better person and be kinder to others. I have become more conscious about the environment and well-being and even started to take small steps along these directions in my daily life. You do not promote commercial products as much as other "influencers" or "UA-camrs" but you promote something that has a deeper meaning and I really appreciate that. xxx
Naomi, you are such a brilliant and genuine person! I believe you are an influencer. By raising awareness and just by being yourself you inspire a lot of people to become a better version of themselves, and not many people on You Tube can do that... you are truly amazing!
I followed your blog and subscribed to your channel before you even uploaded your first video. I have lost interest in over 95% of the people I used to watch back then and have done countless cleanups of my feed but I still get excited when I see a new upload from you. I was just starting my plant based journey around the time you started your channel and I think your content has evolved in a similar way to my own views and values. I definitely feel like you put a lot of thought in to each video and collaboration and have maintained an authentic voice throughout all of the changes in the industry. Keep doing what you’re doing! ❤️
Now that I’m nearing the end - I have to say, yes, you have a place and will continue to. Your voice is so important esp with the shift that this industry is taking. I believe you’re making substantial change in ways you may not be entirely aware of. We need an honest, authentic voice like yours in this space. All your values, intentions, purpose resonates with me 100%. And I see that in the content you create and appreciate it so much. It’s difficult for me to find that esp in this era of social media. I hope you continue on being who you are bc it’ll continue to take you far as it’s been.
I love your ability to be so open and genuine. You also have such a great mindset of openness to learn and to grow and to focus on being the best version of yourself. You are also so in touch with the rest of the world. It seems often individuals on Instagram or UA-cam forget that some of their struggles in work and industry are also common problems amongst other industries and types of work (I.e., the comparison example, and how each creator will have their own mission/goals which is so similar to any job where everyone has their own goals and “why’s”). When you draw the comparison to your audience and understand that they can relate too in many ways it forges that even stronger bond and trust. Thank you for being so real and down to earth!
I follow and unfollow influencers all the time because after awhile there seems something disingenuous about them. You are one of the few that seem genuine 😊
niomi.. i just wanna say that u were the reason why for the first time, as a chunky woman hehe, i gained the courage to do my first marathon back in 2017... this is how ur content influenced me. i may not have bought a bottle of dior perfume which i couldnt afford anyway thru ur collab/contents, but u have pushed me to achieve a lifetime achievement which i never thought in my life would ever be able to achieve just by watching ur videos!
You have a platform of over a million people. You have influence. You're an influencer. It's nice that you don't see yourself as the typical 'influencer' but you still have the same responsibility. At the same time, your following goes to show that people appreciate the kind of influencer that you are. Don't worry about the terminology so much! :)
I love chats like this - so thought provoking! I work in marketing in the US, and I think so much is tied up in the word “influencer” itself and its connotation - it really does feel dismissive to call someone solely an “influencer,” when in fact your business and brand is so much more robust. That being said, as a brand marketer, we seek digital creators to work with who are aligned with our product and causes, but at the end of the day, it honestly does really all come down to advertising. We try to do it in a very organic, authentic way, but it all does boil down to your brand (personality, content quality, audience) and your connection with our brand. It’s a mutually beneficial partnership. “Influencer” is like a hub, and the types of influencers are the spokes - there are so many ways to do this career (marketing, too!). And it’s so new and foreign that there’s a real credibility issue for anyone working in social media. All of that being said, yes, you are an influencer - but you’re also so much more!
This is exactly why I follow you because you have integrity. I’ve never felt that you’re plugging products and whilst I follow other channels that do this too, the second I feel it’s not genuine, I press fast forward. Classic example is the Oral B toothbrush right now *sigh*. Your audience is growing with you, so whichever direction you go in, I’m sure you will only attract more in the process 😊
You and Venetia are some of my favourite influencers!! True, sincere, genuine, hardworking and passionate about the world. But most importantly, I LOVE and ADMIRE how you both *grow and learn* and are so open to understanding better and sharing what you've learned. So inspirational, thank you so much!
Before I start replying to individual comments, I just want to say:
WOW
I have been completely blown away by your kind messages! While I was filming this I didn't even know if I would upload it. And while I was editing it, I thought 'people really aren't going to like this'!
I was scared to read comments last night after I posted it, but reading through them now I am completely surprised. Thank you so much for your support through the years, you have no idea how much it means to me.
And you've completely proven my point about this incredible positive community that we have created in our little space online. Thank you x
Hi Niomi,
I’ve been watching some webinars about the future of influencers, and WGSN and Glamour both said that the meaningful work that you are doing, is on the right path!
The future is people wanting to see less inspirational post and more purpose on what influencers are doing.
I wish I could share the links with you, but it’s all in Portuguese, but for sure, WGSN might have content about this in English too! Go check their content on instagram, youtube or their website!
Keep doing what is true to yorself, I really admire you for that!
Liusia Belamutava um
Liusia Belamutava okay LiuSiA🤡🤡
You might not read this since it's an older video, but I wanted to share that it is SO CLEAR to me the motivations and intent behind an individual's reason to post. Selling vs inspiring, sharing vs preaching, so forth. There's an effortless quality to how you share your life because you are doing it from an organic, authentic place. I don't think you're trying to dupe anyone or represent a product that you don't believe in. It's hard to explain how much of a massive difference there is, and I can only sympathize with the tireless conversations you must get into with people who do not understand or consume the types of content you are referring. But there is a difference and (I know you know) your community is aware of it too. Keep on keepin on because you're a special bird who we completely side with and support in this messy, chaotic, but really unique and sometimes wonderful digital world.
💖💖💖 much love Niomi
You’re the only UA-camr that over the years that I still regularly watch, you’re very genuine and show how to make positive changes without being preachy. I’ve enjoyed the direction your channel has taken. Even though you're obviously privileged you don’t try to flash it about and you aren’t garish with it, you use that privilege for good. It’s refreshing to watch
I very rarely comment but there's a reason why I still follow you even though you don't have the most certain schedule or the most consistent intro or all those things that come with the new-age influencers. You're genuine. You have some purpose that's more than just the superficial. I see that. I'm aligned to that. I love it. I won't be dropping my support for you anytime soon. If anything, it's only grown and I think it will continue to grow.
I never comment on videos but I just wanted to say, out of all the British UA-camrs I watched growing up, you are the only one I am still subscribed to! You are such a genuine honest person and that comes across big time in your videos. Keep doing what you're doing. I love your videos and I love that you use your platform to talk about issues that actually matter!
I’m usually a silent subscriber but I just wanted to say, I’ve been watching you for years! naturally I’ve only been drawn to continue watching selective youtubers over the years and you are one of the few I have continued to watch and I actually get excited to watch your videos (which is rare) so just wanted to say thank you. Thanks for your honesty. Thanks for allowing us to see you grow over the years yet still staying the same relatable person you are. Truly, thank you - please don’t ever change.
From a Loyal subscriber who sends you full support and the best of wishes!
I love your comment, I completely agree with you. I myself, normally tend to watch the video and not comment etc. But I really enjoyed this video.
I think this is the reason why I have been following you and still so interested and loyal to watching your videos after all these years. You never explained this part of you before but I have always sensed that thats the kind of creator you are. I'm in my 20s and still figuring out what to do with my life right now but I'm all about that thinking. Thank you for being such a positive influencer. Keep being you and doing what fullfills you, the right audience will always come and stay :)
I’m a 60 year old and I’ve been a follower of yours since day one mainly because I’ve enjoyed your plant based lifestyle but also because you are refreshing and love your ethos of life. I see you yes as an influencer but in a good way and you have a platform to change things for the better. So, carry on being you inspiring others including someone my age. I’m sure I’m your oldest follower 🤣
Just barely the oldest. I am 54.
I started watching you when i was 16 years old and im 25 now. You were just such a ray of sunshine, it made me sooo happy to watch you and after all these years, i still look forward to watching your videos. It makes me happy to see you grow up but never changed, if that makes sense. You’re changing as an individual but your character and philosophy never did and that’s why i’ve stuck around for so many years! Cheers to you and your future success! Love you!
Wow we've basically grown up together! Thank you so much for sticking around. I'm so happy you've enjoyed my videos over the years x
Your place is right here with us!! To me, you are NOT an "influencer" but rather an "INSPIRATION" (can we coin the word "inspirer"?). YOU are the only youtube person who has inspired me to change my life for the better, while entertaining me, feeding my love of travel and, yes, romance! I have unsubscribed to many channels, where trying to "influence" me to buy things has become the clear focus. I have learned SO much from you, LOVE where your channel has been and continues to go and I thank you for every video you have made. Not a word of a lie when I say that my life is BETTER because of YOUR inspiration. Please stay exactly as you are!
Personally - I started watching you alongside the original group and I've always kept up because of your authenticity.
Even as a guy - I enjoy watching your mindset develop and have taken so much from your healthy eating and wellness advice.
Keep being true to yourself.
Niomi, I’m so so proud of you. I stumbled on your account years and years ago-back when you first moved to your own flat in London and became independent. I can truly say that you’ve stayed true to yourself throughout the years and it’s been so fun to see you grow and evolve more. I’m happy that you have turned down things and only share true products that you swear by. And also, I would say you’re an influencer, but not in a bad way. You influence your audience to be more eco-friendly, more educated about a sustainable lifestyle, and more educated on a healthier living. Being an influencer doesn’t have to be a negative thing-I know you’re doing it in such an amazing way. Anyway, much love from a loyal American fan.
You are so wise Niomi! You are one of the only content creators I watch/follow that I truly believe is the EXACT same person on screen and off screen. Keep being your same authentic and genuine you. ✨
One thing I really don't like with influencers in general is when all of them start advertising the same thing at the same time. You know that this means that the brand did a 'blanket' outreach to influencers, and then the influencers are featuring the product without having used it before or actually being able to speak to how good the product is after one use. I also don't know that I've seen many influencers who have been sent something to review and have actually said 'tbh I don't like it'. So because everyone says 'i'm giving my honest review' and then no one ever seems to say that something is actually not that great, it's questionable as to whether or not you can trust those opinions. I think Niomi has been very true to herself. Anything she recommends is aligned to items/things that she connects with, brands she already loves and supports or a new brand that aligns with her worldview. Honestly refreshing.
I am so on board with your opinion! It quite frustrates me sometimes when I see the same products again and again with influencers still stating their authenticity. Is it really completely authentic jumping on the bandwagon of a brand outreaching many influencers at the same time?
Ashleigh Memarzadeh totally agree but what I think was worse was when ppl released a statement on something controversial and the wording was practically identical. For example, the BLM hashtag with everyone suddenly saying they’re “listening & learning”. This said to me that they were waiting to hear what their management would tell them to say. I don’t think this was true for Naomi but definitely other influencers did and it was cringe-worthy to say the least.
@@michellewalsh6589 absolutely, or simply waiting to see what everyone else says first and then simply repeated the message. And now a lot of influencers have gone silent on the matter again.
Totally agree! *cough* Function of Beauty *cough* skillshare *cough* Four Sigmatic...I could go on. 😩
@@Adelehalsall oh my goodness yes!!! And that razor brand that everyone is now featuring. And hair gummies. The funny thing is, with the function of beauty, I discovered them before all the vloggers were promoting it and was going to buy it as my next shampoo/conditioner and was just waiting for my existing stuff to get a little lower, but then I saw all the vloggers promoting it and it honestly just put me off so I'm not buying it anymore 😂
You're incredible Niomi! I used to watch (shamelessly) ALL of the British UA-camrs about 5 or 6 years ago, and now I am so selective but I still watch all your videos! I'm a few weeks behind but I always catch up and find your videos so genuine and so calming. You're really inspiring to me. You have a very peaceful way of communicating with your audience yet are still so captivating and you have nothing to worry about this blanket term of "influencer" if you ever find you fall under it, because you do influence but in the most positive way ever! You influence my mood, my outlook, my diet and activity, my lifestyle, just because I feel like I need to eat live be better ! Not because I feel I need to buy into anything! You are AMAZING and maybe one day I'll get to meet you and tell you how positively you have influenced me in my life :) maybe you can rename it "impacter" because you really do have a positive impact on so so many of your viewers/followers/community ! xxx
I was so excited about your move to India. THAT would have separated you from the rest of the crowd. You were prepared to immerse yourself in that culture and not many of the present day "influencers", with their obsession with their home interiors and their "freebie trips"...would ever consider living in an unknown continent! Its such a shame that leap of faith was terminated.
Was looking forward to that as well.
@Anjana Reddy Im sure it does..but I was interested to see how she would cope in a different culture. In the same way it would be interesting to see Indian influencers moving to UK
Oh, they are not moving then? I thought they would go back at some point this year :(
You're the perfect example of if you put good out into the world, you get good back. You seem to have an amazing life and I think that's because you're so genuinely kind and you think about other people before yourself. I love your vibe.
I love that you are not like the newer type of influencer. You are real and natural and that is really rare in this newer generation of influencers. Your honesty is what makes you so popular. I actually think the fact you were one of the 'originals' means you will always have a space in this community as you have proved yourself as credible and trustworthy. We have seen lots of parts of your journey but you have never told us too much, you have given us tasteful updates rather than sold your soul to the internet. I appreciate your content a lot
I understand your worry of being called an influencer because of the dark cloud that seems to be over the word. But it’s not a bad word. In fact, I see you as such a positive influence in me personally. I think many of us (who watch you) are better people because of the content you create. I think there’s many types of influencers, there are great ones and there are some who should really rethink what they’re putting out in the universe. But to each their own. You’re accountable for yourself, and that’s what counts. Love your content! Would love to see more engagement with your followers on this platform though... lol that’s my last thought. K bye 🤗
I don't see you as someone who influences people, but rather as someone who inspires them. I have always felt inspired by your lifestyle and that's why I kept watching every video you made. The fact that you are selling things just makes sense to me because you make a living out of it. You never sold anything that wasn't coherent with your values, and every partnership shows how much work you put in what you do so really no worries! (sorry if I made mistakes in English btw ;))
You mentioned how you might not be as refreshing as the new talents and might possibly get replaced. However, since everyone "moved on" and adopted the new business model to sell whatever and you didn't, you are actually the refreshing talent. Your congruence is the reason I stay and perhaps why many others also stay.
Keep doing what you are doing! You are cool!
Wow, I've never really taken a moment to think about (as a viewer) how much UA-cam has changed since the good old days! I just looked back at your oldest videos and I remember watching them back then...along with Caspar, joe, Markus, Zoe, Alfie, Jim, and Tanya. Crazy! And that was only like 5 or 6 years ago. I think you're right that selling stuff isn't really part of your brand here on UA-cam (unless it's something you've created yourself or a brand that you really love). I love that you've stayed true to yourself and to your audience! Keep having fun with it and creating things that inspire you 💕
Hi Niomi, for context I've basically grown up watching UA-cam from the age of 10 to 21 now. As the years of gone by, as a viewer Ive made all the same observations that you stated in this video and i have seen all along how much you care about your viewers and the content you create. I fully respect your ethos and your balance and how you continue to put out quality content always. This is why i have watched you for the last 6 years. Keep going ❤
A few minutes in, but had to stop and write this comment. Hands down, you have (for the last decade) and will continue to be one of my favorites on this platform. You are truly so down to earth, genuine, sweet. Thank you for sharing your journey with us. Been beautiful to see you evolve all these years
I just love how thoroughly you let us know whats going on inside your head! It is interesting and even let me think even more...
Well expressed, Niomi!
I see you more as a person who INSPIRERS, rather than an "Influencer". I take certain things from what you offer: Diet, exercise, fashion, skincare, makeup, home decor, etc., and modify them to meet my personal needs according to my budget, medical/physical conditions, allergies, the climate in which I live, etc.
Yes, I have purchased particular items based on what you have shown in your vlogs, as I was able to responsibly, afford those items in my allotted budget. However, the most inspirational content I receive from you is your inner beauty and the way you find peace and tranquillity in the most simplistic joys, which do not cost a thing, by just focusing on what really matters in life, like stopping to appreciate a beautiful field of wildflowers on a fresh spring morning, during your daily run.
With that being said, I personally love your style, whether you are dressing for the city or days in the countryside. It is organic and natural, as well as classic, simple elegance. Niomi, you are true, inspiration!
I have followed you from the start and its so fun seeing how you’ve evolved and what you’ve grown into - a strong woman with compassion and kindness as your two biggest strengths. You are more important than you think on UA-cam. Keep on doing what your doing - I’m rooting for you! Love from Sweden
I've always seen you as a different "youtuber." I love how you always keep being humble and try to spread awareness rather than just try to sell things. Keep being you, you are awesome ❤️
So true, Merve.
Thank you so much
@@niomismart you are sooo welcome my dear. All the best your way ❤️
This is why we love you - so honest, moral and real. You obviously think deeply and genuinely care about people and issues which is so refreshing and lovely. You should be proud! 💗
This video has not aged well.
I completely agree and the word “influencer” has been on my mind A LOT lately. In the true meaning of the word “influencer” I would class you as an influencer. But yes I agree now that the term influencer is attributed to a person that uses social media to constantly sell sell sell
Yessss Naomi! I love that your true to yourself and that’s why I’ve been watching you for so many years! You definitely set yourself apart from all the others who may be a little phony... you stand out for me. This is your purpose and you fell into because you followed your heart and what felt good in the moment and that very thing will lead you to the happiest life. Don’t ever second guess yourself because this is what your meant to do and your so successful because you are true to yourself in every way and people 100% see that. You are such a positive energy and that’s why I love to watch you.
Hi Niomi, do you think about another "career" after/besides UA-cam? I think you are an "influencer" since people follow you, it is not a bad word, however I do understand your concern about the "selling" part: I have noticed that your content has evolved and that’s positive :-)
You are very genuine. I wished more people in instagram and UA-cam would use their platforms to bring awareness to things like adopting animals, environment, healthy living etc. It’s a job now, fine, but I’m happy when someone stays true and uses their platform for more than just selfish reasons. .
I love your channel and love how you use your platform to uplift and shine light on smaller businesses. I have never felt you are trying to sell things, rather you are enthusiastic to share a new product that you want more people to know about! You influence your audience to be a better version of themselves, myself included! Thank you for being you.
You deserved the title as an influncer, but of course you re influencing in term of making changes in our life, being aware with our goals and self love. You know like sort of things tht I found you as someone who has been part of my journey to make a better life. Looak at how amazing is that! You re not literally changed my life, bc we all live in a different brand of life, but you yourself made me see something differently and that I was able to see some life things in a victorious way, so yeahh you influenced me like that. I am so grateful to have found you. Bc not many influencers are realling influencing like your level. They speak profit, but you speaks benefit. Thank you Niomi !!
Thank you Niomi. It is really refreshing to watch someone who is authentic, gentle, kind, honest, and real :) I have enjoyed watching your positive videos for many years. Thank you for spreading education around changes that better our earth & healthy vegan options. Keep being yourself and spreading your glow with the world through your videos
Need more people like you in the social media and ‘influencer’ space! Always keeping it real x
Although you might want to spread positive awareness, and don't want to be called an influencer, you are one. The video to me seems a bit like you just trying to defend yourself and your profession to be honest. Whether or not you are selling things aligned with your ethos or not you are still earning a living by selling things as an influencer, that is the definition of one.
I think that on social media there really is a lack of such honest and authentic videos as this. So, please continue with what you're doing! Most of the time, social media just makes me feel bad because the content appears quite meaningless to me and only few people manage to really touch the heart of their viewers. To be honest, I find this superficial and empty world very hard to handle sometimes. In my opinion, 'influencing' shouldn't be viewed and practiced in commercial means but it should be used to create a community and talk about the important things in life. I think this is what you're doing :)
So thanks for this video! Hopefully, you had time to read this.
Sending love from Germany
Niomi, I have been watching your videos for years now and I have learned so much from you about living a sustainable and healthy life. You inspire me in so many ways to be a better person. Please stay just like you are and keep creating wonderful content ❤️
You are the only person on UA-cam that I’ve followed right from the beginning. I watch every single one of your videos and now I’m older and busy with kids you’re quite often the only person I’ll watch from one week to the next. I watch you because you inspire me to eat better, exercise more, be creative, take time out, think about the world, the list is endless! Yes, over the years you’ve ‘influenced’ me to buy things, but only because it’s clear to see you’re genuine. I can honestly say I’ve never regretted buying anything you’ve recommended. And your cookbook is just fantastic!! Keep being you and don’t feel pressured into behaving in a certain way 😘
So thankful for the content you share. I hate how overwhelming the influencer culture has become. I live comjng to your channel for a refreshing perspective on vegan ism and sustainable living. Please keep doing what you're doing. I appreciate you content so much.
I don't think it's just your perspective of what you have been doing with your channel... I have learned and became aware of important things because of you (working out as a habit, the vegan diet, the sustantibily, the importance of resting and being ok even when you are not ok). I appreciate that a lot, what you do Is important, at least for me :) keep shining Niomi🙆✨
I have always admired that you come across genuine and authentic. I have always noticed that you post about things your care about and don’t really advertise much. And even when you did it sounded like a friend telling a friend because you truly love and use the brand. Your different from a lot of “influencers” and I appreciate that.
have you ever considered recording a podcast? i just love listening to you
YESSSSS
Great idea! 💜💜💜
Omg yes plssss!😍
Completely agree 🥰
@K90_ 2019 The only boring and bored humans are the ones that spend their precious time spreading negativity around them
I've never commented before, but I want to say in reply to this video that I really love the ethos and feel of your content, Niomi. It's so natural and authentic, and I always feel like watching them is like having a chat with a friend. I would call your style more autobiographical. It's the reason that I follow you on here and other platforms, rather than the more "hard sell" content creators. However - like the results of conversations with friends - your gentle style has still actually led me to consider what things I might do, for example, I do a lot more yoga, eat more plant-based, and as part of a staycation roadtrip I recently actually booked a couple of nights in Bath based on recommendations in your videos from ages ago! Basically - I think your perspective on the industry and what "good" and positive content creation is absolutely spot on. Keep doing what you are doing!
Absolutely love your comment, thank you so much for taking the time to write it. This is so heartwarming for me, you have no idea! I hope you are loving the yoga, eating more plant-based and I hope you had the best time in Bath. Bath will always be one of my favourite places.
I was 15/16 when I started watching you and the rest of the Brit crew, those were honestly the golden years of youtube (I’m 21 now) as you said you guys just had fun and it really showed in your videos! Now it’s so annoying thinking you’re watching a vlog then you get a 5 minute chat about the newest thing a lot of influencers are advertising! I only really watch you and Zoe now because you kinda keep your business’s/products separate to your social media so your videos are still authentic! ☺️
You are the most natural down to earth person who I always gravitate towards as you have always been yourself which is why i still love following you after all these years. You have so much to offer to us as your followers and have more of an influence in this industry than you may think. Please keep being you, you are an original we need to cherish every bit of you xx
All the things you are talking about here are exactly why you are my favourite person on youtube, tied with sunbeamsjess (whose book content and vlogs I love). Your genuine nature has always made you stand out from all the others. I come to your channel for veganism / workout / wellness inspiration and for your wonderful personality. We have seen you through so many different phases in your life and in a strange way it almost feels like a friendship where you take us along for the journey of your life... and I always get excited to watch a new video of yours for that very reason.
Niomi, what you're doing in terms of "influencing" through purpose is far more longstanding than being a glorified marketer. Your following (myself included) will be with you for a long time because there is substance behind your message. Keep staying true to your purpose, and you will continue to enjoy many multitudes of success
i've met you at the mall back when you were in dubai i think around 2014 or so and your kindness and your gracefulness were the reason why i grew so much respect for you.
See this is something about you that i love, i see where you are coming from when you express your reviews, i can tell when you're being genuine about a product or whatever. that's why i listen to your input when you talk about an item/product, i've followed you from the beginning of your career and the reason why i trust your input is because i can see that you're not a sellout , i can see that you only share the things or work with companies that have the same morals as you while others on this platform see their followers as ATM machines .
I was just having a conversation with a friend about the (mostly British) influencers in their late 20's early 30's who do such a wonderful job of not being performative but still providing valuable information on life style trends. I love the sensibilities of the "older" influencers and the fact that you've been doing it so long gives you the credibility that a lot of us look for online when searching new clothing brands or trends.
Don’t ever change for the trends or others Niomi. I have watched your channel for many years now and I trust your comments in your videos as you have been genuine in what you stand for. Keep doing what your doing! I only wish others were as transparent as you. X
If by influencer you mean being an incredible influence on people, then yes! You have been an amazing influence on me in the best way. I am the same age as you and I have watched your channel form the beginning , I went vegan because of you and more eco aware. I love how incredibly genuine you are! Please don’t think anything different from that.
I have followed you for a long time and you have grown into a beautiful honest genuine young lady. You have come a long way from when you were living in Brighton. You've achieved so much and gained alot of respect from your followers and friends. Keep doing what you're doing and enjoy it. Thank you for sharing your life with us online. I am looking forwards to your new venture lauching in September x
I liked this video, and can truly say you have never pushed products onto your viewers. That’s one if the reasons your followers have stuck by you and admire you. I’ve been following you for years, and have never felt I need to unsubscribe like I have done with others. Your definition is spot on you are more about awareness which I love. Keep doing you, and sending love to you at this difficult time, you’ll get trough this stronger than ever 🥰
Please don’t ever stop making videos and sharing your journey! You’re genuine and you’ve been a role model to me over the years to become a kinder, more positive and healthier person. Thank you for sharing your life and inspiring us 💕
I really enjoy the little talks, I would love to see more!
"the person who compares,separates". everyone is different and has his/her space and personality.i believe you are an influencer in your work,in your on way.
Niomi, yes goddess, you are an influencer. You influence me around food, sustainable clothes, lifestyle, places to eat...all the things and I love that you have integrity. You are still 100% relevant if not MORE so as everyone is waking up to mother earth and how we need to consider her now. You're amazing. Please don't change. You're not a sell out and that is a brilliant thing. You show that it is possible to share your passions, have a career without selling out AND make a difference in the world. I wish I had the amount of followers you do as I have so much to share. Sending so much love. ♡
Hi Niomi, I've unsubscribed from your channel a year ago because I felt like you were promoting more and more brands that went against your sustainability brand. I feel really grateful to see such an honest piece of content that helps younger individuals search and find what is true to them. Thank you Niomi, I really appreciate the authentic you.
I really appreciate that you have remained true to yourself all these years. I've been a fan since you first started your channel and I've always enjoyed your content. You are kind, honest, good hearted, wholesome, gentle, and you stand your ground with your beliefs. I think your 'strategy' will continue to work, you create quality content for a specific audience. An audience that sticks by you.
Your channel is so refreshing and needed as this platform continues to change!!! I pretty much stopped watching all other British youtubers after 2016, except for you. It felt like since UA-cam was changing, (no shade since it must have been very tough for youtubers with this being their livelihood) everyone was trying to brand themselves in any way they could just so they could remain relevant and secure the bag, but then their relationship with their audience kind of weakened. Over the years, even as you undertook different business ventures, you stayed genuine, honest, and consistently connected with your audience. The fact that you are so particular about the brands you work with says a lot about how much you care. The best thing you could do is stay true to yourself and your interests!
So much respect for you Niomi xxx I want to encourage you that you are more than your career and that you bring something unique that this world is missing - the world needs what YOU have! There IS a cost to integrity and keeping trust with yourself and the community that you've invested in and built, but the reward is far greater than the cost of saying no to things that aren't what you stand for, and I wanna champion you and encourage you to remember that your path is uniquely yours and that you're not meant to look like everyone else that is an 'influencer'. Encouraging you to reclaim and redefine that word in a more positive way, because your career has INFLUENCED people towards social and personal responsibility, health and wholeness; things that are lasting beyond what's trendy and sexy in the culture. You're doing amazing and I personally always leave your content encouraged to better myself, so that i can show up as my best in the world for the sake of health and wholeness that this world desperately needs. The integrity with which you do your work matters deeply and I'm cheering for you throught it all 🧡🌟
You’re definitely one of the few UA-camrs I continued to watch over the years.. love to see how you’ve evolved. Keep up the good work Niomi :))
If I'm honest, I really don't like the word "influencer," even for positive reasons. I think of you as a healthy lifestyle, plant-based, and fitness expert with an online platform. Kind of a mouthful, but I like that better than influencer. I also agree with what you're saying about influencers primarily trying to sell products, when overconsumption is already an issue. Smart that you are thinking about your life in terms of purpose. So much more meaningful.
I could see you being a professor or teacher or healthy lifestyles...like that amazing Ayurvedic teacher you met in India. You could teach online classes about health, I could see you having a healthy lifestyle program/class that includes sustainability, getting into shape, and also plant-based recipes or guidelines. I don't think there's anything out there like that right now that focuses on more than fitness or "diets."
Or maybe another idea that you will come up with! Your business doesn't have to be like anyone else's. That's what makes it yours. You are very smart and grounded, and you will continue to find your path and evolve.
Stay true to your individuality and convictions, Niomi. Don't let someone else dim your light. Keep positive people around you to encourage your growth. You have your own path to follow which will lead to great things. Ignore unhealthy comparisons, they are only doing you a disservice.
I had to leave a comment before the end of the video- I think you are the most genuine authentic person that I watch on UA-cam. I couldn’t agree more with what you were saying, a lot of the influencers I used to watch I have stopped watching as like you say it feels like they are just trying to sell products. I would much rather try and better myself as a person and that’s why I watch your videos, I love seeing new ways to help the planet, ourselves and others. I do love seeing what things you use and recommend as well, I brought your lipstick as wanted to support you and love the brands ethos-loved the lipstick beautiful x
Sharing your life online makes you the antithesis of a private person and when you put videos online showing people how to do things, and making recommendations on life and products etc etc inherently means you are influencing people with your views opinions and recommendations. It’s not a bad thing, it just fact.
Niomi, you’re truly one of my favorites people on UA-cam. Every time I watched your videos immediately I want to eat healthier, cook more and do exercise. Plus to have a positive attitude like you... The last few week I been binging your previous videos when you lived on Nothing Hill and absolutely connect with you. And the best part, I just love the Vlogs on Christmas time 💕 For me, you are such a great influencer
i haven't watched you in years, but other youtuber mentioned this video and i decided to look for it. im happy to see you the way i remembered you - it's almost like catching up with an old friend. all those years ago your videos helped me switch over to a vegan diet and I have to say, there are many recipes you taught me that I still use to this day! im wishing you all the best and thank you for showing me a healthier lifestyle all those years ago ♡
One of my favourite videos of yours, honest and to the point, I've been finding these conversations more and more important in our 'post' Covid19 world!
This video aged like milk 😂
So I think this is like my 3rd comment ever on youtube but I just had to let you know that I actually talked about exactly this not even a week ago with my friend! We both used to watch your videos from the beginning, because we also watched all the other british and american peeps. Over the years (maybe until 2016) I stopped watching everyones videos except yours (and patricia bright). I love how kind and honest and real you are. You maybe 'influence' people to become better and more aware. My friend asked me about sustainable fashion and I directly told her to check out your insta and youtube! I hope you feel better hearing this. You are a great person everyone should look up to and you also probably changed a lot of lifes for the better.
I think people realize how a lot of youtubers are trying to bullshit one into buying stuff they actually don't even believe in or use. But I also believe that these 'influencers' don't feel good about them selves anymore and if they do then there is something seriously wrong with them unfortunatly.
So really there is NO reason at ALL to beat yourself up! You have such a big heart, you are so real and so full of joy. I think your whole audience see's it and that's why we continue to watch your videos. :)
Lots of Love from Germany XXX
Love how genuine you are to yourself and your audience! It really shows in your content
We all really love your honestly Niomi! You’re a great business woman, keep doing you ❤️❤️❤️😊
Refreshing Honesty.
Much respect.
Thanks for breaking up my day with your smile!
Such a beautiful video, Niomi. I think it’s very needed in this time, and refreshing to watch such a candid video. I think you’ve come such a long way from the beginning, and you’ve grown up so much over the past 8(?) years, just like any 20-something should. I think you’ve done so well for yourself and you inspire me with your content
Hi Niomi. Ive started watching you back when I was till in university in 2014. Ive literally grow with you. 2017 was the year that you have really inspired me. I turned into fitness and I became mindful of clean eating and wellness as a whole. A lot of people criticize you saying youre boring or content is still the same blah blah blah. Those people are not your market. Please know that I still enjoy your vlogs and content till now. Im watching your videos now after tiring day in work coz its so light and just so positive and really genuine.
Omg I even love you a lil bit more - watching you since years and you are really really authentic! Thank you ❤️
Actually, I discovered you because if the original 'brit' youtubers and I am glad. Honestly, you are the only one I subscribed now and I unsubscribed to the rest. I don't find them healthy anymore. I found that you have been always true to yourself, you've always been authentic to what you believe in and not just follow what everyone's been doing on social media. I have watched you grown to your own self and it is really inspiring. So thank you for being genuine!
I’m so glad to hear you speak about this. I’ve spoken a lot about this with my partner and that it feels like influencers are juste making commercial without really understanding that that is what they are doing. It sometimes feel like they sell their soul without understanding it. They just feel so happy to get attention by a company that they forget that (even if you get products for free) the company gains so much on using you as a commercial stream (because it would cost them a lot more to make a real commercial production than to pay someone for an instagram post) to target their audience (not the influencers). And by that they influence people to buy products they have no experience of or know what the company represents.
And for that I am so grateful to see that you actually reflect on this and make concious choices with collaborations, and that’s all I would care about as a follower❤️. I followed you some years ago and bought your ’eat smart’ and it wasn’t until now that I actually started looking into it and now I saw how beautiful your recepies are and how in line they are with how I want to eat myself. And I went in to see how you are. ❤️
U are a genuine, honest person and that's why I appreciate watching you. I love everything you stand for
Honestly you are one of the few UA-camrs I have stuck with all this time because I feel like you are very genuine with what you choose to share and speak on. I feel that you are an influencer, but not in the way that you’re influencing me to buy things, but influencing me to have a healthy lifestyle, care about our planet, care about myself, etc. I much prefer someone who promotes ideas first, before product. When you do recommend products, I always trust your opinion because I believe it is a genuine opinion. Thank you for always taking your job and your ability to influence others seriously, and always keeping your followers best interests in mind. We love you!
I don't think you've fallen behind! I think maybe some video ideas might be suited more for podcasts, but overall your content is refreshing to watch! My favorite videos of yours are vlogs and 'What I Eat in a Day' videos, because you radiate positivity, bring awareness to important issues, and inspire me and many others to strive for a healthier lifestyle all while being authentic and "casual" about it :)
You are still so so young. Having questions and doubts and thoughts are so healthy. Especially at your age. I’m all about any experience is good experience as long as you can learn from it. Oh Niomi, you are going to be doing amazing things and you have so much ahead of you. I’m forty and I can vouch this is only the beginning😘
So very true! Thank you very much x
Personally, you are the most positive influencer that I know, I think that you are an influencer because you influence me to be the best version of myself and you encourage me to care for myself more and I love how honest and natural you are
love you Niomi. You ARE a influencer Niomi. I am a vegan because of you. I do yoga because you. I exercise daily because of your videos. Thank you. U r such a positive and kind UA-camr.
Omg that is SO lovely. Xxxx
This is so lovely to read! Thank you so much for your kind comment. x
You probably won't see this, and I haven't followed you for the longest time, but you are one of the people that inspire me to be a better person and be kinder to others. I have become more conscious about the environment and well-being and even started to take small steps along these directions in my daily life. You do not promote commercial products as much as other "influencers" or "UA-camrs" but you promote something that has a deeper meaning and I really appreciate that. xxx
also this sit down chill chat reminds me of your vlogmas videos and i low-key miss them :(
Naomi, you are such a brilliant and genuine person! I believe you are an influencer. By raising awareness and just by being yourself you inspire a lot of people to become a better version of themselves, and not many people on You Tube can do that... you are truly amazing!
I followed your blog and subscribed to your channel before you even uploaded your first video. I have lost interest in over 95% of the people I used to watch back then and have done countless cleanups of my feed but I still get excited when I see a new upload from you. I was just starting my plant based journey around the time you started your channel and I think your content has evolved in a similar way to my own views and values. I definitely feel like you put a lot of thought in to each video and collaboration and have maintained an authentic voice throughout all of the changes in the industry. Keep doing what you’re doing! ❤️
Now that I’m nearing the end - I have to say, yes, you have a place and will continue to. Your voice is so important esp with the shift that this industry is taking. I believe you’re making substantial change in ways you may not be entirely aware of. We need an honest, authentic voice like yours in this space. All your values, intentions, purpose resonates with me 100%. And I see that in the content you create and appreciate it so much. It’s difficult for me to find that esp in this era of social media. I hope you continue on being who you are bc it’ll continue to take you far as it’s been.
I love your ability to be so open and genuine. You also have such a great mindset of openness to learn and to grow and to focus on being the best version of yourself. You are also so in touch with the rest of the world. It seems often individuals on Instagram or UA-cam forget that some of their struggles in work and industry are also common problems amongst other industries and types of work (I.e., the comparison example, and how each creator will have their own mission/goals which is so similar to any job where everyone has their own goals and “why’s”). When you draw the comparison to your audience and understand that they can relate too in many ways it forges that even stronger bond and trust. Thank you for being so real and down to earth!
I follow and unfollow influencers all the time because after awhile there seems something disingenuous about them. You are one of the few that seem genuine 😊
niomi.. i just wanna say that u were the reason why for the first time, as a chunky woman hehe, i gained the courage to do my first marathon back in 2017... this is how ur content influenced me. i may not have bought a bottle of dior perfume which i couldnt afford anyway thru ur collab/contents, but u have pushed me to achieve a lifetime achievement which i never thought in my life would ever be able to achieve just by watching ur videos!
You have a platform of over a million people. You have influence. You're an influencer. It's nice that you don't see yourself as the typical 'influencer' but you still have the same responsibility. At the same time, your following goes to show that people appreciate the kind of influencer that you are. Don't worry about the terminology so much! :)
I love chats like this - so thought provoking! I work in marketing in the US, and I think so much is tied up in the word “influencer” itself and its connotation - it really does feel dismissive to call someone solely an “influencer,” when in fact your business and brand is so much more robust. That being said, as a brand marketer, we seek digital creators to work with who are aligned with our product and causes, but at the end of the day, it honestly does really all come down to advertising. We try to do it in a very organic, authentic way, but it all does boil down to your brand (personality, content quality, audience) and your connection with our brand. It’s a mutually beneficial partnership. “Influencer” is like a hub, and the types of influencers are the spokes - there are so many ways to do this career (marketing, too!). And it’s so new and foreign that there’s a real credibility issue for anyone working in social media. All of that being said, yes, you are an influencer - but you’re also so much more!
This is exactly why I follow you because you have integrity. I’ve never felt that you’re plugging products and whilst I follow other channels that do this too, the second I feel it’s not genuine, I press fast forward. Classic example is the Oral B toothbrush right now *sigh*. Your audience is growing with you, so whichever direction you go in, I’m sure you will only attract more in the process 😊
You and Venetia are some of my favourite influencers!! True, sincere, genuine, hardworking and passionate about the world. But most importantly, I LOVE and ADMIRE how you both *grow and learn* and are so open to understanding better and sharing what you've learned. So inspirational, thank you so much!