The ONLY Facebook & Instagram Ad Strategy You'll Need In 2024 [For Beginners]
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- Опубліковано 15 січ 2024
- I will walk you through my personal facebook and instagram ad strategy in 2024. I'll cover some quick tips on what I've seen over the last 5+ years marketing in this space. I'll also walk you through step by step everything you need to know about the options on facebook advertising as well as simple strategies to test that you can do with any budget.
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Austin, such an informative and well put together video. Thank you for sharing. I had a couple follow up questions for you.
I have multiple creatives I’d like to test (video, carousel) and I was wondering if you would recommend setting up 2 different ad sets at the same time to test them independently (if we are testing the copy on each)?
My other question is around setting up a funnel. There is a good chance folks might need some extra education/trust before purchase. Should I set up a MOFU or BOFU in a similar manner and test each of the creatives at those layers individually? Would you recommend setting those up at the same time as the top layer ads or waiting a certain amt of time?
Austin, really enjoyed your video ❤️
Question🕺 would you use carousel for service like insurance? I try gif and short video so far.
Wondering about your view. Thanks👍
I am really new to this kind of work... No nothing about any of it🤔. However , wanting to learn, Usually, I learn better with one on one personal teaching , so I can work on things like this side by side ..
and it may take a bit for me to truly get it in my head right so I can do it with confidence by myself..
Cost$ is an issue for me right now, I'm trying very hard to get back my life , Was a In-Home care provider for 30 years +.. in Tacoma, WA.
My Training was for Cna. Then went to school for Medical Assisting between the mid. 80s and 90s..I graduated from both..
Now however and for the past 5 going into the 6th. Year, I was put into a SITUASION that doesn't want to cut me any breaks... Came to Oak Harbor, WA 98277
We're after my client of 8 years abandoned me to go to another state... Leaving me nothing, and took my pay he owed me to pay for clothing a train ticket and shuttle to Seattle to board a train to Arizona!...
Left me without any means to live!, I came to Whidbey Island, To tri get a new start.
It is a place like no other!🧐... A lot of homeless people here and the public didn't care for them as far as work is concerned ...but for good reasons! Many of them have given up wanting to work for one, and also Steal from places!!.. I as a care provider, have never stolen from any of them however they do me! I've had to replace so much of the assets in order to service out here in a tent with only as of just the end of last year, 400.00 from DSHS,and Mental Health, (I signed up due to all the stress and anxiety last year.. 5 years is a lot of time to tread water going no where!... Only loosing everything you'd bought to tri make the best of the situation- Only to have it all be stolen ! Over and over again!)
I Just turned 63
April 22 /24 ... And have lost my VEHICAL to vandalism as well!
I'm not wishing to live anymore like this and need something to earn enough cash flow to change this unwanted lifestyle I've fallen into!
Sometimes people aren't responsible for there outcomes ,Ive learned over this past 5 years like this!! Never the less, The chanes of events within the set instance still remain there.. SO Ya still Pay
Even when you yourself weren't the cause of your demise!)
I know this is a long story, thank you for reading it, it's a way that I spread knowledge to the so called Norm.. of
Society's people ,that know nothing of what homeless means or the huge cost it is on people that become that way in like mine situations! Because, they normally think nothing of passing a person flying a sign for help on the streets, OR are afraid of them, and or just look away!.
Again thanks for your reading this message.
NOW,
Back to your teaching..😊
I very much would love it if you could teach me how to do this, I've often wanted to do something like this with .. partnering or becoming an affiliate program trader/ sales on line , were in , I pick out the product line selling the best for the time advertise them and it's kinda a no brainier from there s person clicked on the add and I get credit from the company for that and any sales they do in my site goes to a set up account the store supplies through aromatic deposit.. kinda like set it and forget it easy cash flow..
But of course I still need to resurch each product to see what's the best seller at that time.. then they click on it and it goes to redirect to the merchant but a percentage of sales comes to my account..
Kinda need this kind of work , as my days are filled with a lot of walking and just trying to sustain my not so great life at this time and do what I can to service this mess!!😮💨..
WITH ALL DO.
RESPECT
Gratitude
and
Thanks Susan Hiss
My Site I want to use
Is Called
THE FUEL
OF. 🌈
REFLECTIONS
SZYQz
I'll keep you up front on messages.. look for ya later ...Darn it is raining now; Ah, But the sun is TRING to come back out as well ..can you say 🌈😊
Maybe a good sign for this New adventure 🙏🕊️🪻
Hi Austin, I am so glad i found you . Thank you!!! So much for explaining everything. I am bout to try this today . I will let you know how it turn out. SO thankful i found you!
i always forget how much value you get in your videos because of how hard your editing goes. like normally im out from the click-baitey types of editing but your vids always have so much value, thanks a lot man
Thank you so much. I watched multiple videos and still felt lost. Only watch this for 15 min and things are already making sense.
This toooootaly worked for mee!! OMG!!!! You're the real deal and don't gatekeeper. I went to sleep at 2am last night following this video step by step (the only diffence I made was upload an already posted content instead of uploading a new one because I didn't have it in my computer) and I woke up to my first sale from a campaign with META eveerrr!! I've spent hundreds and the most I got were followers but man oh man am I grateful and thankful for you and God from putting your video in my face!!! THANK YOU!!!!!!!
what do you sell? I’m curious because thats important.
How much was your daily budget and what you sell?
that first sale is always the sweetest. Congratz
You putting this up for free is actually clutch - praise to you
This video is so amazing and exactly what I was looking for. Thank you Austin! new subscriber!!
You did a great job explaining step by step for a novice, Austin. Thank you!
ur here when i need u the most thnx bro
It took me 33:20 minutes to disengage myself to subscribe😅 , you are a master teacher, every word vomit spit is packed with valuable knowledge and exp. Thank you incredible effort sir
Thank you for the kind words! :)
The ONLY Facebook & Instagram Ad Strategy I will Need In 2024. I walked with this video step by step and was able to setup my ad campaign after watching numerous other videos and getting frustrated.. Thank you sooooooo much.
This video was EXTREMELY helpful! It is so hard to find videos that actually help beginners, step by step set up. I watched this and implemented everything step by step while watching and it was awesome! I had spent hours trying to figure it out on my own & watching other videos and this was the only one that FINALLY helped my launch my first facebook ad campaign!
Thank you SO much!
His 1st SENTENCE GOT MY SUB ! thanks bro for actually caring about peoples pocket !!!
love this brother, so smooth and good, unlike your competitors, they talk a million times, love factual talk, this is great video brotha
wow - this was sooo freakin helpful, literally the first time in years that I finally understood how to do this and what all the options mean, can't thank you enough!!
Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.
This was an excellent video. I have been looking for something like this. You offer so much good information. I'm just starting out in dropshipping and I know that marketing correctly is the only way to be successful. Thank you!
Super useful Austin..Haven't done fb ads since 2016-7 and it is not the same
Wow this video was way better than what I had expected. Just found the channel! 🔥
ayyy thanks! Glad you like it. These comments keep me goin!
Exactly the video I was looking for. This is gold and thank you so much for sharing your knowledge. You got a new subcriber here :)
BEST VIDEO IVE SEEN ON THIS SO FAR ALL THE OTHERS ARE SOOOO CONFUSING
Great detailed video! Right to the point. Very informative. The best one yet on FB Ads. Thank you!
Legend you are mate! Thanks for this.
Great content mate. I can’t believe how low your CPMs are. Have you ever seen any other ad accounts with CPMs this low? I’m lost as to how this is possible.
Thank you. You took your time. I’m trying to learn how to do my on ad Campaign for myself. Thank you
Thanks a lot! Good structure and workflow! It is beneficial for a beginner, just like me!
Your video always very helpful with a newbie like me. Thank you so much for your effort to make an insane video. Keep going and hope to see another video from you soon bro.
I knew you'll be on it...Thanks Austin.
Thank you! Great video!
How have I only found you now. Brilliant content.
Bro, I like the way you explain things, very understandable. Thanks from Brazil
Harry bhai nifty ETF me kaise Paisa lga sktey hai account kaise bnana hai aur kaise stock choose Krna hai ek shuru se end Tak video bna do Harry bhai ======== ✅ kon kon agree hai hit like ✅
This was very clear and informative. Thank you. Subscribed.
Thank you so much for this video. It's very easy to follow and I like how you explain each section of the Ads Manager.
I appreciate your honest and hard work , I just made my lunched my first store just by watching your videos and I made my first sell on my first day, Huge respect and Thank you
What niche are you in?
Beauty
@@jaylen4415
Very helpful bro.... thanks alot!
No water, fast! Way to go.
Good video, thank you for the provided value. Wishing you the best, have a great day
Great content. Much better than the paid courses I’ve taken, thanks 🙏
Thank you this was really helpful and easy to understand
Super helpful. Thank you sir
the easiest video I could find about Facebook strategy thank you
I agree!
Austin, thank you so much for creating this video.. your content is super helpful! One thing I wanted to mention is the background music, it was really hard to focus during this video as the background music was a bit overwhelming.
I disagree and I am a musician. All I heard was his voice and his message!
Thank you for this excellent video
Thank you so much for this video!
It is amazing Video! Thank you for sharing🙏🙏🤩🤩
Thanks a lot! Can you also show how you scale the winning ads?
F*cking FANTASTIC video!! Thanks for the explanation and walk-through!!
Would be good to have more details like, what product to target when launching a product? Do you stack up countries? Only 1 campaign with a $25 budget or duplicate them? Like a “real” campaign set up walk through like you’ll do on day one of trying a product. Not just generic Facebook functionalities and how they work with some recommendations.
Will you explain why you don't like to start your ads immediately? I don't see why starting your ads near the end of a day is a bad thing. What's the point of starting them at midnight or 6am?
Great video mate. Subbed! At what point do you decided to move away from testing angles to testing location or another variable? I’m always unsure if I’ve let Meta collect enough data.
Hi Austin, thank you for posting this vide. I have a quick question though... You say you are leaving your detailed targeting blank, for how long do you test these creatives in the broad audience before you know which marketing angle works best. As well, will there only be 1 marketing angle that works? Also, how many images do you add in a carousel ?
Your amazing bro!
Thank you for such an informative and easy to follow video! When you say, "we know that X is the winning variable", how exactly did we know? Is it by pure number of conversions? Should we be looking at CTR or other metrics? Is there a combination of metrics that defines a "Win"? Is there a CPC that we should be aiming for? Can you comment or do a video on this? Thank you!
Super video thanks! As a beginner I didn't quite understand 2 things: first: do you set a budget limit per Ads or per campaign and let fb manage it on its own? Second: after how long would you advise me to turn off a campaign if it's not profitable?
What would need to be differently for affiliate marketing? Do you have any videos for that?
Thank you for the tutorial!
Hi Austin, great video! I have a quick question does this work for online course marketing also? Better to go with sales or link clicks?
Thanks
Great video! How long would you run an ad for before changing a variable/running a new ad with a changed variable?
Thanks a lot
I have a question, let's say I am targeting more than 1 country in the same Ad - set and I set it so that it launches at 12AM how would it launch evenly and at the same time if different time zones?
Would this make a difference or negatively affect the adset?
Hi Austin, this video is super helpful especially for someone like me that has ADHD. It's organized, clean and easy to follow. Would you make this into a series? I have been getting sales with my previous products but the scaling part is where I'm stuck and I always end up turning it off as it's spending so much money with no return. So what happens next when we get 1 or 2 sales? Thank you!
For my pixel on the asset it just comes up create and not select how do I fix that? I have a pixel made i can see it in my event manager.
The video is great, informative!
Thanks for watching! Appreciate you!
I have an old account I’m starting to run consistent ads on. I don’t have near enough sales. Should I still optimize for purchases or should I optimize for add to cart initially?
Thanks for the info. I am so much more ahead now, than i was. When you duplicate your ads (in the last part) would you start by putting different products against each other? Is that what you did? I wasn’t sure. for example, i have a website that sells butter tarts, cookies and brownies. Would i put those 3 things against each other and see what is attracting the most people?
Excellent walkthrough for any beginner to start marketing. Thanks a ton for your amazing explaination! keep up the good work bud
Much love for the content. But what’s the difference then between a beginner and an advanced? Is the strategy the same?
Hi Austin, thanks for the video. It is useful. Just some questions. What are your thoughts about learning limited and how do we know whether an ad is reaching learning limited? Any indicators for that?
Thanks for the amazing content! Quick question: For Affiliate marketing is it better to set the campaign as Sales or Engagement (driving people to your whatsApp)?
Fire vid!
For an online coaching business- do i still select sales? or would that be leads?
Who’s your editor? Quality is insane
Please I need an answer, so is it very advisable to start with a little bigger ad budget to learn your best-targeted audience for your business?
Any idea why it would say that I don't have a Pixel set up yet when I'm making a campaign...but on the Shopify side it shows the Pixel existing?
*only strategy you need if you’re a dropshipper.
Can you share benchmarks for metrics so we understand how to to analyize the campaign and see whether it makes sense to continue with it or kill it?
So if I want to advertise to clients liking for commercial vehicle wrap designs. I should still go broad and keep it at broad?
What if I’m a design agency that offers helmet decals, custom flags, car wraps and acrylic trophies? How does Facebook know which group of people to show a Car wrap specific ad vs a helmet decals specific ad?
If you go broad tho, for how long do you let the ad set run before deciding to move on?
What is this ad platform that you are using? What I try today was I just boosted the post from Instagram? Is that an effective way as well to run ads for my drop shipping business?
Are the prices the same for Instagram and Facebook?
Thank you for this - when you're specifying the target url for the ad, you say "send them to the landing page" - do you mean the actual product page, or like some people do, a collection page with that product in?
I could split test that, i guess...
This is the best explanation I've seen of the different levels in ad manager and how you use them. I've always been confused by campaigns, ad sets, and individual ads and how to structure your campaign.
One question about choosing interests though, or going broad.. if you are selling print on demand niche products, you'd have to choose an interest or it would take forever for FB to find your customers in that massive pond when you only have a small budget (net). Is $25 a day the best beginner budget in your opinion? I'm scared of spending a heap of money and having no results. How long do you let your ads run before you know if they are worth continuing with, or whether they should be turned off?
Cheers for your fantastic video!
Hey NZTiberius, David fogarty says you should let each ad run for 2 to 3x AOV (average order value) before you decide to kill it or not. Your AOV can be your product price, or it can be the actual AOV of your product. You determine which, but probably product price is cheaper at first.
how would this apply if you weren't selling a physical product... what if you were a business coach? How would the pixel work if you weren't using shopify
Can you please tell me how I would know if there is any issue with conversion tags used in my conversion campaigns?
Actually I launched a conversion campaign for an ecommerce business. But FB insights were showing a few Add to Carts but it was not reflecting on my website backend. Can you please tell me what is the issue?
do i have to change my Campaign if i will allways chose sales ?
Thank you so much! Just a quick question - if we had a more sizeable campaign budget to work with (say $100/day), would you suggest that we run several adsets simultaneously, or still stick to 1x Adset with the 3 Ads? Thanks!
1 set - 3 ads
Would this work for a service based business
Hey Austin, how long to wait before you decide to end the testing? and can you do a video about scaling strategy ? keep up the good work
Hello bro I'm Vikash Verma from India, Thank you for this sharing
Hi, I set 4 different ads, which same dresses with diffrent colors, under one ad set, but there is just one wich have tons of clicks and the other ads almost no clicks, why is that so? I just did 1:1 what you did
hello bro what countries do you testing ?
If my first product image on my Shopify store is a ‘product on white background’ image and my second image is a lifestyle image, is there a simple way my Meta Catalogue Ad be altered to pull the second image and not show the first?
Im really confused after doing all the courses and watching a lot of youtube videos.
So we dont do funnels now? like awareness -> then target the ones who are interested or who watched the videos most?
so if i have a new business, i dont introduce my brand with awareness campaigns? so i just create sales campaign from the get go?
Hey Austin, are you creating a new meta pixel for every one of your campaigns?
Hi Austin very nice video! I have one question because of the Time Zone. I’m based in the EU and want to advertise to the US which time zone should I use because the US have different time zones. Would be really great if you can help me here.
Hello there,
I found your video to be quite helpful. I was wondering if it is possible to run Facebook ads for a company without actually selling any of their products. If this is possible, could you please explain how I can get in touch with such companies?
Thank you for your time and I look forward to your response.
Can someone help me with my store because I running ads but not getting any sale or clicks
lets say you do broad targeting with no interest. if that is a winning ad set, how do you scale? what do we do after getting a good amount of sales on that
Good question, I would love to know more about scaling as well
Id love to know as well!
Scaling Facebook ads involves increasing your ad budget and expanding your target audience while maintaining or improving your return on ad spend (ROAS).
How long do you run the campaign before you think there's enough information to determine that an ad creative won?