The PERFECT Facebook & Instagram Ad Strategy For 2024 [For Beginners]

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  • Опубліковано 2 гру 2024

КОМЕНТАРІ • 75

  • @AustinRabin
    @AustinRabin  3 місяці тому +3

    Hope you guys like the guide! Don't forget to grab your free custom store and join my mentorship (3x a week coaching calls). www.storebuildai.com see you on the inside!

  • @jamesdigishop
    @jamesdigishop 3 місяці тому +5

    awesome tutorial as always bro! So clear and concise. Facebooks ad manager is intimidating but you broke it down so easily. Cheers

  • @Uncleclara
    @Uncleclara 2 місяці тому +3

    Just wanted to thank you Austin. I started my fb ads journey for my e-commerce business solely watching your videos. I got sales already following this steps and I got my winner already. I’m about to start scaling slowing, How long can I spend $100 for the winning creative?

  • @SkyeAdvantage
    @SkyeAdvantage 3 місяці тому +3

    Very informative video Austin. Do you mind letting us know your thoughts on gradually increasing the budget as a way to scale instead of adding the winning creatives into new campaigns?
    Also, should we copy the post ID of the winning ads into the scaling campaign so the ads retain their engagement?

  • @djxete1987
    @djxete1987 Місяць тому

    Thank you as always. I always get the same question: when you say marketing angles, for example, when you add the avatar(buyer persona)? Because for example, let's say a supplement that helps you sleep better, for anxiety and focus.Enough avatars can use those supplements (parents with children, people with anxiety etc.)? What marketing angle would it be? Better sleep, anxiety? Or would the marketing angle be parents with children, people with anxiety? That's my doubt. How do you introduce the avatar in the marketing angles. Thanks as always

  • @mmntfx
    @mmntfx Місяць тому

    It's great how you explain everything, thanks! I have a question, why do you separate angles by ad set now rather than doing it in the creatives as you did before? Is there any advantage of doing it this way?

  • @eliudlusega5253
    @eliudlusega5253 3 місяці тому +1

    Excellent as usual. Great!

  • @OneDreamSports
    @OneDreamSports Місяць тому

    do you recommend a sales or leads campaign for collecting emails for a warm audience to retarget them on black friday so they convert to customers in the end. a sales campaign makes more sense because we're going after people which are likely to buy just after a period of time, right?

  • @sheikhzabih2274
    @sheikhzabih2274 3 місяці тому

    Clear and concise. Loved it.

  • @hkdudevlog1622
    @hkdudevlog1622 3 місяці тому

    What a great video brother! loved it!

  • @Shaggie-w6y
    @Shaggie-w6y 16 днів тому

    If you test the creatives against each other and not only the adsets, then how can you know if the winner is because of the creative and not because of the marketing angle?

  • @usmanafridi.8876
    @usmanafridi.8876 2 місяці тому

    Thank you for providing valuable content and knowledge. I appreciate your insights and would like to seek clarification on the following points:
    Audience Targeting: Advantage vs. Interest-Based You mentioned relying on an advantage audience rather than an interest-based one. Considering that we initially chose a marketing angle using the advantage audience and subsequently selected three creatives for this same audience, my question is: Why are we continuing to scale using the advantage audience instead of exploring interest-based targeting? Could interest-based targeting potentially yield better results?
    Criteria for Winning Ad Creative In your previous communication, you emphasized that the winning ad creative would be the one with a low-cost purchase. However, I’m curious why we don’t consider click-through rate (CTR) as a decisive factor. Isn’t CTR an essential metric for evaluating ad performance?
    I appreciate your time and look forward to your insights.

  • @ZyntaraClub
    @ZyntaraClub 2 місяці тому

    Thanks this has been helpful. I have one issue I can't seem to fix. Despite the audience or gender I select men predominantly see my women's product. I am searching high and low for answers. Have you touched on the topic? Thanks!

  • @charbelhaddad5715
    @charbelhaddad5715 2 місяці тому

    So nowadays we don’t need to put target audience manually? Is it better to use advantage+ instead of doing manual target audience?

  • @Novashinekuwait
    @Novashinekuwait 3 місяці тому

    should i spend 3 x 5 my product price on traffic ads then after i finish i make a new campaign and spend 3 x 5 on conversion retargeting?

  • @Ivi_ImadNoor
    @Ivi_ImadNoor 3 місяці тому +1

    Does this strategy work for services?

  • @Randomguy5480
    @Randomguy5480 2 місяці тому

    I did everything you said I got all my creatives for the campaign I believe everything will work well but my Facebook ads is stuck in processing what do I do ?

  • @Randomguy5480
    @Randomguy5480 2 місяці тому

    Pure gem .

  • @Bebevegetto
    @Bebevegetto 3 місяці тому

    I don't have a shopify store, I have Etsy. Do you have a video on how to set up the pixel for Etsy?

  • @kartik9214
    @kartik9214 3 місяці тому

    I just started a new campaign for e commerce on a fresh ad account , i am keeping the targeting broad , with a single ad set and 3 different variations of a creative , do you think its a good idea ? Right now the cpc is too high and ad set is on learning phase

  • @abmedrkalokoh4273
    @abmedrkalokoh4273 3 місяці тому +1

    Hey Austin,
    Which app can I use to run the ads is it the meta business suite or the Facebook ads manager
    I can’t see these features on my laptop or phone either
    Please I need help!

    • @Unique_digitalz
      @Unique_digitalz 3 місяці тому

      The meta business suite and make sure to have a business account before that

  • @findtheride
    @findtheride 18 днів тому

    Thanks for the video and your inputs, cool!!! But I am not a fan of the background-music. For me it felt a bit annoying. I think your content is good enough and doesn't need any background sound ;-)

  • @carlosalfredoferminlinzala714
    @carlosalfredoferminlinzala714 3 місяці тому

    A lot of value here!

  • @Kris.galang
    @Kris.galang 3 місяці тому

    For CBO comparing each creatives. Would using a “Flexible Creative” test be just as effective if not similar?
    Thoughts on scaling via an ASC+ also?
    Thanks for the video!

  • @Pb1Gamer
    @Pb1Gamer 3 місяці тому +1

    Pet supplies drop shipping profitable in 2024 ?

  • @colinskot
    @colinskot Місяць тому

    Do you ever warm up ad accounts or pages? Then after that, do you ever maintain a page with a PPE campaign?

  • @MikeGoodrich
    @MikeGoodrich 3 місяці тому

    Thank you, great video!

  • @Novashinekuwait
    @Novashinekuwait 3 місяці тому

    guys help me , should i directly make a sales campaign and optimise for it or make a traffic campaign gather data then retarget people who took action on my website from my traffic campaign?

  • @luffydz4895
    @luffydz4895 3 місяці тому +12

    2nd best UA-camr ever in e-commerce

  • @rafiziabrazak6664
    @rafiziabrazak6664 3 місяці тому +1

    Brilliant bro 👍👍

  • @djxete1987
    @djxete1987 3 місяці тому

    Thanks as always!

  • @maxmullahxx8368
    @maxmullahxx8368 Місяць тому

    So why dont you do audience targeting?

  • @lakshyamadan5403
    @lakshyamadan5403 2 місяці тому

    usually in your previous vids you went for CBO why go ABO with with this one

  • @purepassionchicago660
    @purepassionchicago660 2 місяці тому

    can you do a video for engagement for like club promoters pleaseeeeeeeeeeee... for someone who is running ads for a event flyer to attend their event..... i tried to set one up but fb is making me choose ppl to send messages, i didnt want ppl to send messages but to click a link to buy tickets

  • @cjayone6136
    @cjayone6136 3 місяці тому +1

    For example if you have 3 products 27 image ads total is the budget of $50 ok

  • @n_sha6788
    @n_sha6788 3 місяці тому

    can this strategy be use for digital products like ebooks? or for affiliate marketer?

    • @BusayoKorede
      @BusayoKorede 3 місяці тому +1

      Yes, it can be used for it

  • @ContactCartium
    @ContactCartium 3 місяці тому +1

    1st. Aint gonna lie

  • @julieanncruz9312
    @julieanncruz9312 3 місяці тому

    hey man, first time dropping in your vids, very helpful content but hope you can less the background music, thank you!

  • @Foldzi-n3v
    @Foldzi-n3v 3 місяці тому

    How do u test a bunch of product using tiktok ads

  • @2024Eclatia
    @2024Eclatia 3 місяці тому +1

    Can you help me grow my store?

  • @keepwondering_
    @keepwondering_ 3 місяці тому +1

    Kinda miss these interest targeting times tho!! It was easy to outscale competitors who didn’t know who to target haha

    • @patiencesunday123
      @patiencesunday123 3 місяці тому

      Totally feel you on that! Interest targeting definitely made things easier back then. It was a great way to stay ahead of the competition. Now, it's all about getting more creative with targeting strategies and really understanding your audience. But hey, that just means more opportunity for those who can adapt!

    • @keepwondering_
      @keepwondering_ 3 місяці тому

      @@patiencesunday123 agreed, still trying to adapt tho. Also had some payment process issues but literally went from doing 20k profits months last year to now having to look for a side job to fund my current lifestyle😅 made too much losses trying to understand and kinda hack the current algorithm. things can change fast in this game but i will never quit!

  • @serj8652
    @serj8652 2 місяці тому

    Cant watch this, the title says for instagram, yet in the beginning it says for facebook ads, after you say its for videos too and the next moment you say its based on images this campaign, hella confusing

  • @BeardedBrad92
    @BeardedBrad92 3 місяці тому

    Thanks for the info!

  • @pedrosierra4962
    @pedrosierra4962 2 місяці тому +1

    Austin you said in your last ad strategy video to do CBO for testing and now you are saying do ABO

  • @fliu5282
    @fliu5282 3 місяці тому

    You did not talk about ASC

  • @SalvatoresNL
    @SalvatoresNL Місяць тому

    Doubling the budget doesn’t work for me

  • @myshir0
    @myshir0 3 місяці тому

    4:39

  • @Topgmindset1-u6f
    @Topgmindset1-u6f 3 місяці тому

    background sound is to districting

  • @AvenMegafulfillEcom
    @AvenMegafulfillEcom 3 місяці тому

    have anyone need supplier to fulfillment order? let me know, this will save you some money