Step-by Step Guide to Building Strong Client Relationships with Key Accounts 📝
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- Опубліковано 12 чер 2024
- Do you want to build strong, healthy professional relationships with your clients? In this video, we talk about the building blocks of healthy business relationships, how to give advice that gets results, and a step-by step guide to developing your networks.
Key account management is all about building strong relationships with your clients. You need to know the right people if you want decisions to be made, budgets to be approved, actions to be taken, and to be a long-term supplier. No relationships means no account growth, no retention and no results.
Make developing and maintaining client relationships your highest priority. I promise if you do that, everything else falls into place.
🔖 CHAPTERS:
00:00 Introduction
01:52 Relationship building ground rules
02:37 10 Tips to become a trusted advisor
04:30 How to give advice to clients
06:15 Step 1: Define client relationship goals
06:51 Step 2: Build a relationship map
07:47 Getting started with relationship mapping
10:07 Relationship map process
10:45 How to use BuyerAssist to build relationship maps
12:57 Step 3: Create a contact plan to nurture client relationships
13:41 Step 4: Follow up on your client outreach.
14:10 Step 5: Reflect on how you can improve engagement
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🤝 Don't forget to check out BuyerAssist, the enterprise sales execution platform that makes it easy to develop and maintain relationships with your clients.
Read their guide to relationship mapping and grab your free relationship map excel template at www.buyerassist.io/relationsh...
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📗 The Trusted Advisor is one of my favourite books on how to earn your client's trust and confidence. You can pick up a copy on Amazon here amzn.to/3DijUjj
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💡 THE KAM CLUB amtip.co/kamclub/
The KAM Club is my private learning community helping busy key account managers get results. Inside you'll find coaching, training, tools, templates and a connected community. Everything you need to help you grow client revenue, reduce churn and enjoy a successful career in key account management.
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✍️ MY BLOG amtip.co/blog/
Dozens of articles on every aspect of key account management. Check it out for advice on account growth, customer retention, relationship building, career, tech and more.
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A new podcast for key account managers. Every week we discuss practical tools, tips, tactics and advice on how to build a successful career in key account management and become remarkable. Available on every major podcast platform.
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#amtips #keyaccountmanagement
Thanks for this very helpful
been looking for this kind of educational video. Thank you Warwick...!
Glad it was helpful! And any time!! Filming some more videos this weekend so should be some new content next week. Any topics you're especially interested in?
Great video Warwick!
Hi Tanya, so glad you enjoyed it!!!
Thank you! I'm new to Account Management and want to understand how I could grow in this field. I feel awkward when checking in because I don't know what quite to ask. These questions were extremely helpful!
You're on the right track if you're doing your own research and willing to learn. Check out my blog - there's lots of articles there, including a round up of 20 free courses for account managers. You can sign up to my newsletter there too. www.accountmanager.tips/free-courses-for-key-account-managers/
Never feel quite
Thank you for the great tips. I start a new role as a SRM and I want to make sure I’m prepared as much as possible
You're welcome! Glad to help - and you got this! What are you most looking forward to about the new job (besides leaving the old one haha)?
Thank you for your videos, landed a KAM post recently, been binging on your videos, so helpful. Could you possibly share insight on growth/career path for KAMs?
You're welcome and I'm so glad you enjoyed the videos and they've helped you settle in to your new job. Funny you should mention a video on career paths for KAMs because I did a podcast episode called "Life after Key Account Management. What Happens Next?" on my podcast. It has triple the downloads of the other episodes so clearly a topic of interest, so I plan on expanding it and turning it into a video soon. But in the meantime you can listen here: podcasts.apple.com/gb/podcast/life-after-key-account-management-what-happens-next/id1623632187?i=1000588085069
Wonderful
Thank you! Cheers!
Hi Warwick,
Your video is helpful. Thank you.
Can you make a video about how to manage multiple accounts in the same area?
Hi @raymondlo7135 - happy to consider it-just fill in my video suggestion form amtip.co/videoidea
2:03
💯 Explaining how things work is why clients have account managers - it's our job. And it's Ok not to know everything. You just need to know how to find out!
Stellar good content 🤌🏿🤌🏿🤌🏿
Thanks so much! Glad you enjoyed it. More on the way soon.