How to Become a Creative Director - What You Need to Know
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- Опубліковано 25 гру 2024
- BONFIRE Community: philipvandusen...
Let’s do a deep dive into the journey of how to become a Creative Director! In this video, I’ll tell you everything you need to know, dispel common myths and provide a detailed roadmap on how to rise through the ranks in the creative industry.
You’ll learn why hands-on experience in design, copywriting, video editing, UX/UI, and other creative fields is essential, and why you can't just jump straight into a senior management role without experience as a designer. We’ll cover the importance of mentorship, taking and giving constructive criticism, and developing a wide range of skills.
I’ll also discuss the time investment required, salary expectations, and the broader responsibilities that come with the title. From pitching clients to writing creative briefs and developing brand strategies, we’ll explore all facets of the role.
Whether you’re just starting out in the creative field or looking to climb the career ladder, this video is packed with valuable insights and actionable advice to help you achieve your goal of becoming a Creative Director.
#creativedirector #graphicdesign #howto #careeradvice
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Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
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Too many people have an employee and not an entrepreneur mindset. had a year and a half experience as motion graphics designer in LA, decided to start my own video design and marketing company, and gave myself “creative director” title. I find the work myself by networking and hire contractors when needed on certain projects.
Could you please share your Instagram
Well said!
Great information. Starting out as a designer, I had a great CD to learn from, but equally leant a lot from poor CDs from other agencies I joined. Apart from the main job requirements, I aim is to remain humble and approachable to my team - this creates a togetherness - which always generates the best work. The best idea can come from anyone 👍🏻
Truth.
this is the best explanation of how to be a creative director. i aim to become a cd and this is very helpful for me to know the steps on how to become a good cd. Thanks Philip!
Thanks @hilmyyusuf3079!
You are very experienced and a capable mentor but in this video you have tell what qualities are needed once you have become creative director and not telling how to be a creative director from beginning
Actually, yes, I did. You might want to watch again. AND watch this one, too. Search my channel page, I've done multiple videos on the topic: ua-cam.com/video/nv-RkAMCmDo/v-deo.html
It's hilarious just how specifically this answered the questions I was asking.
Great video, great info. I'm currently a Marketing Manager, but I'm lookin for a way to get into the more creative side of marketing. I do photography and videography as a side-hustle so I have that sort of experience, but I'm just starting to learn graphic design. Am I headed down the right path? Should I be looking to eventually get a role as a junior designer and then work my way up?
NO. You should not get a job as a junior graphic designer. If you work as a video editor as a side hustle you can apply for a Video Editor role in an agency. Learn graphic design side by side And then try side projects of design as well. Marketing skill will be an add on in this to get more side hustle projects.
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@@PhilipVanDusen Thanks 👍
Great information in this video. Simply made us understand the key points.
Glad it was helpful!
Can a videographer and editor be a creative director?
Absolutely! But they should also be aware they'll be working with other creatives and should still understand what the other people do (like graphic design and even copy writing)
i’m currently in community college studying graphic design and my ultimate goal is to become a CD! do you think i’d still be fully capable as a CD with only going to community college or should i transfer to a four year?
Becoming a CD is about working your way up the ladder and gaining experience. It's not based on the type of school you went to, but it is based on the level of work you do and the types of jobs you can get.
It would be useful to me as a new Design manager to hear how to give constructive criticism to juniors who have different personalities. Particularly when the design needs to be better and the junior is a sensitive person.
Best Regards
Thanks @carl7445! I'll consider that topic for a new video!
Hey Carl - I had the same question. Someone recommended a great book to me on the topic Herding Tigers by Todd Henry.
Hope it's helpful!
I went to design school and Ad School for art direction and still can't get a job. I beg you to tell me what I'm doing wrong
Don't apply to jobs through online application portals. Make industry connections, go to conferences IRL, share value with CD's who might be hiring managers, find them on LinkedIn - and ask a local CD to coffee. Don't give up.
Awesome video
- thank you for this
@mtrejo125, You're very welcome. Be sure to check out the other videos in my catalog. There's tons of great stuff there!
Hello, I am currently majoring in marketing (this will be my third year) but I want to become a creative director. Is this possible to achieve this career with my degree or should I change it. I was thinking of minoring in art or media management, my college does not offer a graphic design minor. This video was very informative, thank you!
Minoring in art won't help. Media management is a better minor. But if you want to be a CD, you have to be a designer first. Marketing is a good foundation though that many creative don't have, so that will help you, but you need to study design, either in school or on your own!
Thanks for explaining ❤
Happy to help!
Ayyyyyyyyye ✌🏾💥
Ayyyyeee!💣👊
what college did you go to?
Check my LinkedIn profile. The link is in the video description.
Good evening: Hi, how on earth is person gonna be a Creative Director without being designer or creative 🤔..?? And why. That's like being a CFO but you don't know nothing about Finances 🙂🙂..!!
It's amazing how often I get asked that question Dashia...😉
Hi can you help me become a creative director?