How to set up sales signal monitoring using Clay

Here's how you can set up your own signal monitoring workflow using Clay and Google News.
Lots of folks didn't know how to monitor signals like new product launches, brand partnerships, store expansion, etc.
So here's a tutorial..
And while there are other ways to monitor this that might get you a higher match rate for the smaller guys out there, using Google News is a great ways to capture a lot of great signals the moment they happen.
In this workflow we're using Google News, Make, and of course Clay to build our own signal monitoring engine to power some awesome outbound campaigns.
PS - we are so back..
PPS - want to learn how to build stuff like this? Check out Claymba.com