Tbh they do have incentive to do it. All of the fonts that are used in these eye-catching designs can often only be bought from them, so in the end they make money from the video
@@lynlyn1418 just because they have an incentive doesn't mean it's not really useful knowledge, you can apply the knowledge to typefaces you find on Google Fonts etc and the video doesn't push the purchase of their typefaces.The examples given were just examples, used to demonstrate certain points but as the video points out, there are 1000s of font variations depending on your use. It's not like a lot of sales driven content that's like HERE'S THE THINGS YOU MUST USE IF YOU DON'T WANNA LOOK 2012.
As someone just starting out with graphic design, this is the best introductory tutorial I've come across so far. I'd never really given much thought about the importance of typeface and the structure of fonts when it comes to choosing the correct one for a particular purpose. One thing I've learned is if you don't notice the font style, then whoever selected it has done a good job. I don't mean it shouldn't be eye-catching, or draw attention to itself, it should just fit. If it doesn't, then there needs to be a good reason why that's the case. I've never really understood why I find certain typefaces pleasing and attractive, or noticed the subtle differences between them. Now I feel a bit more confident I can make better selection choices because I at least know there are a few certain conditions and characteristics I need to consider at a practical level. Thank you so much for this, it's helped me a lot.
I'd have never guessed that a single video would teach me so much about a field I'm almost a complete newbie to. It's even better given that this is the first video I checked out on the topic. I saved so much time! I'm extremely grateful. Thank you so much.
This free course is perfect for me. It is really straightforward and the lesson itself is easy-to-digest. Now I have a better understanding about typography which will be helpful in my designing career. Thank you so much!
Awesome Video! Love how simple you made typography appear. Honestly I was loosing my mind trying to understand what my collage was teaching me. So you saved me with this content. Wish I had more time to time stamp your entire video. GEOMETRIC 13:07 Characteristics 1. Optically circular bowls 2. little to no stroke contrast 3. Characters typically are very rectangular 4. The letter O displays Vertical Stress apposed Horizontal or Diagonal stress 5. There is commonly 0 modulation, even weight and no contrast in the letter O. usually feature a single-story lowercase a. Which indicates that there is a Closed Loop but no Open Loop like we see in a doubled story a. SCRIPT 13:40 Script is broken into two big different categories Formal & Casual These fonts are not suitable for body copies. Instead use them for display texts. Headlines, Titles or very short copies. Formal Script 13:58 Use cases. Formal scripts are elegant typefaces used on wedding invitations and diplomas. They are inspired by writing from the 17th & 18th century. Swishes Exaggerated Flourishes Characteristics of Formal Script 14:06 1.Each character Includes a End Tail for fluidity Which is more commonly known by how cursive font connects. 2.Swashes are mainly features in script fonts to adorn characters. Terminology for describing different types of design on the back of capital letters that where at the beginning of each word displayed. Exaggerated Flourishes, Swirls, swishes, expressive display, extravagant display, melodramatic display 14:20 Casual Script Fonts PS. I don't know if you want my home work as a comment or not. But let me know if you would rather have me take it down. Thanks again.
Hint I learned long long back from a pre-computer typesetter (that did dry transfer lettering, like Letraset). When kerning a header, put the text up-side down. It releases your brain from interpreting the letters and you see more easily where you need kerning. To illustrate this, take out some book from your shelf with titles on their backs and turn them so the text is upside down. You will find that some have very bad kerning that you would not have spotted if having them in normal orientation :)
Thanks for providing this course free. I was reading a book to understand typography. However, it was a less intuitive and strenuous process. You made it easy by making this video.
Amazing, thank you. As a non-designer, that was extremely helpful. That little short history of typography was very insightful too. Let me playing around with some of these typefaces and fonts like a pro now 😊
Seriously the best explanation. Thank you for this. Really loved the way you described the history of typography. Also loved this difference between typeface and font also the classification really loved it
This video is super awesome, knowledgeable and useful to me. I spent years to study in design school but only fully understand typography today. Thanks!
I'm still terrible at typography but you at least gave me the vocabulary to explain what I'm talking about and what I don't understand. This was a truly terrific course. Thanks !
Thank you so much envato Tuts+. I am a new to Graphic Design and I am looking to improve my skills. I got hinted to learn it from the base/ root. I am going to start with theory before moving to practicals. Thank you so much!
thank you so much for this video! it is so easy to understand. I am looking for a video because of the bad teaching of my professor, and this is the video that I am looking for!
Wow, what an amazing xourse. Typography is brand new to me and I have learned such alot. Your course is informative, practical and i enjoyed the visuals. Many thanks
Thank you, beautiful lady! You enabled me understand the different between SERIF and SANS SERIF, so I now understand why I gravitate to certain magazines and books. I can but a book or magazine to read because the fonts beckon me! It was so strange to me but I now know WHY 😍 Thank you greatly.
Thanks for this. Typography isn't my niche when it comes to designing, more like it's my weakness. I've just learned the other info on my experience. Saving for future use.
Yeah I had been mentioned in my story telling book, in second preparatory class, all you are ✅️ talking right now letter character how to make it and special purpose for special character of letter, we had been a book about 'LETTERASET' in this book, more than 200 style type face and fonts.
I think you didn't mention about Ligatures. But overall, it was a ten-out-of-ten for me. Short and concise, easy-to-understand and the most Important of all is that it covers 30% to 40% of the Typography Structures.
You're amazing and teaches well. And the way you teach, your voice makes me not to get bored listening to you. Awesome 👍
You are doing a great service to society by releasing such informational content for free. I thank you from the bottom of my heart.
Wow, thank you!
Tbh they do have incentive to do it. All of the fonts that are used in these eye-catching designs can often only be bought from them, so in the end they make money from the video
But this knowledge is free anyway.
@@lynlyn1418 just because they have an incentive doesn't mean it's not really useful knowledge, you can apply the knowledge to typefaces you find on Google Fonts etc and the video doesn't push the purchase of their typefaces.The examples given were just examples, used to demonstrate certain points but as the video points out, there are 1000s of font variations depending on your use. It's not like a lot of sales driven content that's like HERE'S THE THINGS YOU MUST USE IF YOU DON'T WANNA LOOK 2012.
As someone just starting out with graphic design, this is the best introductory tutorial I've come across so far. I'd never really given much thought about the importance of typeface and the structure of fonts when it comes to choosing the correct one for a particular purpose. One thing I've learned is if you don't notice the font style, then whoever selected it has done a good job. I don't mean it shouldn't be eye-catching, or draw attention to itself, it should just fit. If it doesn't, then there needs to be a good reason why that's the case. I've never really understood why I find certain typefaces pleasing and attractive, or noticed the subtle differences between them. Now I feel a bit more confident I can make better selection choices because I at least know there are a few certain conditions and characteristics I need to consider at a practical level.
Thank you so much for this, it's helped me a lot.
I'd have never guessed that a single video would teach me so much about a field I'm almost a complete newbie to. It's even better given that this is the first video I checked out on the topic. I saved so much time!
I'm extremely grateful. Thank you so much.
Glad you enjoyed it!
Clear, brief presentation of a whole semester of topics. Brilliant.
This free course is perfect for me. It is really straightforward and the lesson itself is easy-to-digest. Now I have a better understanding about typography which will be helpful in my designing career. Thank you so much!
Awesome Video! Love how simple you made typography appear. Honestly I was loosing my mind trying to understand what my collage was teaching me. So you saved me with this content. Wish I had more time to time stamp your entire video.
GEOMETRIC
13:07
Characteristics
1. Optically circular bowls
2. little to no stroke contrast
3. Characters typically are very rectangular
4. The letter O displays Vertical Stress apposed Horizontal or Diagonal stress
5. There is commonly 0 modulation, even weight and no contrast in the letter O.
usually feature a single-story lowercase a. Which indicates that there is a Closed Loop but no Open Loop like we see in a doubled story a.
SCRIPT
13:40
Script is broken into two big different categories Formal & Casual
These fonts are not suitable for body copies. Instead use them for display texts. Headlines, Titles or very short copies.
Formal Script
13:58
Use cases.
Formal scripts are elegant typefaces used on wedding invitations and diplomas.
They are inspired by writing from the 17th & 18th century.
Swishes
Exaggerated Flourishes
Characteristics of Formal Script
14:06
1.Each character Includes a End Tail for fluidity
Which is more commonly known by how cursive font connects.
2.Swashes are mainly features in script fonts to adorn characters.
Terminology for describing different types of design on the back of capital letters that where at the beginning of each word displayed.
Exaggerated Flourishes, Swirls, swishes, expressive display, extravagant display, melodramatic display
14:20
Casual Script Fonts
PS. I don't know if you want my home work as a comment or not. But let me know if you would rather have me take it down. Thanks again.
8:18 - Old Style (Ex: Goudy Bookletter)
8:54 - Transitional (Baskerville)
9:26 - Modern (LTC Bodoni 175)
9:56 - Slab Serif (
11:11 - Grotesque (Franklin Gothic)
11:44 - Neo-Grotesque (Physis and Helvetica and Arial)
12:19 - Humanist (Verdana, Tahoma, Trebuchet MS, Lucida Sans Unicode, Gill Sans, and Calibri)
13:02 - Geometric (Futura)
13:40 - Script
13:57 - Formal
14:20 - Casual
14:37 - Caligraphic
14:54 - Handwriting
15:15 - BlackLetter
15:43 - Display / Decorative
Hint I learned long long back from a pre-computer typesetter (that did dry transfer lettering, like Letraset). When kerning a header, put the text up-side down. It releases your brain from interpreting the letters and you see more easily where you need kerning.
To illustrate this, take out some book from your shelf with titles on their backs and turn them so the text is upside down. You will find that some have very bad kerning that you would not have spotted if having them in normal orientation :)
Pure gold. Keep this video bookmarked
Envato is one of the best things out there.
short and sweet, really enjoyed this, thanks
halfway through the video and already love it!!
Thanks for providing this course free. I was reading a book to understand typography. However, it was a less intuitive and strenuous process. You made it easy by making this video.
Thanks for this comprehensive guide. The best takeaway lesson for me is "Fonts are like humans, each one has its own personality and character."
Amazing, thank you. As a non-designer, that was extremely helpful. That little short history of typography was very insightful too. Let me playing around with some of these typefaces and fonts like a pro now 😊
New to design and typography, you were so in depth and yet made it easy for a beginner like me to follow along. Thank you!!!!!!
GUYS U ARE CRAZY AS , I DONT KNOW HOW TO SAY MAN U GUYS ARE DOING A WONDERFUL JOB . REALLY A GREAT JOB
Seriously the best explanation. Thank you for this. Really loved the way you described the history of typography. Also loved this difference between typeface and font also the classification really loved it
Glad you liked it!
Outstanding video. Great info, accessible, easy to understand, and FREE. Very glad I happened across this comprehensive and well-produced video.
This very helpful. definitely one of the best design course I've come across. Thank you
This was a truly fantastic video! Extremely informative & helpful!! Thank you!!!
Thank you for the well organized and very focused video. This is helpful in prepping me for a typography course I plan to take.
This video is super awesome, knowledgeable and useful to me. I spent years to study in design school but only fully understand typography today. Thanks!
Lady you are a godsend. And I can't thank you enough. Greetings from Germany.
I'm still terrible at typography but you at least gave me the vocabulary to explain what I'm talking about and what I don't understand. This was a truly terrific course. Thanks !
Glad I could help!
Thank you so much envato Tuts+. I am a new to Graphic Design and I am looking to improve my skills. I got hinted to learn it from the base/ root. I am going to start with theory before moving to practicals. Thank you so much!
Thank you for this amazing course. Subscribed!
💚
I watched from the beginning to the end❤
most useful and needful course for academicians designers and learners
Thanks for the course!
My pleasure!
I enjoyed the course very much. Thank you
Glad you enjoyed it!
This course was PERFECT for me
thank you for this excellent course!
learnt plenty today. thanks
Glad to hear it!
thank you so much for this video! it is so easy to understand. I am looking for a video because of the bad teaching of my professor, and this is the video that I am looking for!
A special thanks for this meaningful free course
Glad you like it
Wow, what an amazing xourse. Typography is brand new to me and I have learned such alot. Your course is informative, practical and i enjoyed the visuals. Many thanks
Thank you for watching 🎉💚
❤❤❤❤ i like this. It helped me easily understanding
Love all of the content
Loved this course!
very useful and clear teaching.....
Thank you, beautiful lady!
You enabled me understand the different between SERIF and SANS SERIF, so I now understand why I gravitate to certain magazines and books.
I can but a book or magazine to read because the fonts beckon me! It was so strange to me but I now know WHY 😍
Thank you greatly.
Glad I could help!
Thank you so much guys for making this course♥️
Very informative and a lovely voice.
this is pecfect and free it s just dream thank you i have learned so much from this thank you so much
Thank you very much. Great tutorial.
Thanks for this. Typography isn't my niche when it comes to designing, more like it's my weakness. I've just learned the other info on my experience. Saving for future use.
This was a great course. Kudos!
You've done a great job with this tutorial❤🎉
Thank you so much for this. It’s so hard to get free material. ❤❤
Very informational, Thankyou Ma'am
THANKYOU. It was really helpful.
Resume about look&feel for each Style 34:26
Thanks for your wonderful effort mam❤
Amazing Envato course, as always...
Glad you liked it
Excellent course! Thank you!
thank you!
Yeah I had been mentioned in my story telling book, in second preparatory class, all you are ✅️ talking right now letter character how to make it and special purpose for special character of letter, we had been a book about 'LETTERASET' in this book, more than 200 style type face and fonts.
Thank you for the video .
Best course!!!!
Thank you so much for this video.
This is priceless and powerful, thank you.
Glad you enjoyed it!
Should make more of this
Thank you for this content. Very helpful
Thank you for sharing this useful video 🙏🙏
so so helpful
31:15 How to choose the right fonts.
awesome!
Thank you mam🤗
Most welcome 😊💚
Thanks for this
Thank you so much!!!!!!
احترماتي للمجهزذاتك .....😍🤩
I appreciate to watch this video !!!!! thank you so much
You are so welcome!
Amazing course👏 full of valuable information. Thank you!
very nice course, thank you
Thank you, very well made for a beginner like me.
Why views Are so less for such a Great video it deserves 10 million+ views.
I luv your tutorial..you helped me alot to learn..thank you..❤😊
Thank you. Please more Typography tutorials with deeper knowledge. And how to make your own typeface and sell it?
Premium level production quality! Loved your narration! 🏆🏆🏆
Thanks guys!
Our pleasure!
I have learned a lot from this Free course. Thank you, guys, so much for doing these things.
amazing! good work.
Thank you! Cheers!
This was Very informative and Simple to understand. Thank you .🤓
Glad it was helpful!
I think you didn't mention about Ligatures.
But overall, it was a ten-out-of-ten for me. Short and concise, easy-to-understand and the most Important of all is that it covers 30% to 40% of the Typography Structures.
Count me in😊😍
you are an awsome teacher.. God bless you.. በርቺ
Wow, thank you!
Very good course, well presented.. thank you very much!
Glad it was helpful!
I got knowledge😮 from this video. although history I can't understand😅 thanks 👍 teacher
Thank you Envato for this typo guide, this has helped me a lot to understand about typo and its importance.
please also cover the whole layout topic just like this...
Thanks, super useful ☺️
You're welcome 😊
Excellent
Thank you!
How can i access these notes, is it possible to print the presentation please
Choosing the Right Fonts - 31:09
Really helpful
Glad it helped
thank you so muchhh
Welcome 😊
Waiting Anxiously.
Excellent video... excellent :)
Thank you! Cheers!