How Beta Babies Will Change Everything | Ken Hughes

With the birth of Generation Beta this year, we now have SEVEN different groups of consumers to satisfy, seen different value-sets, seven different ways of looking at the brand relationship.
This month we explore the likely future Generation Beta will explore and what this might all mean for society, commerce and the customer: brand relationship.
You’ll also learn about transistors and quantum computing and seem super intelligent later at dinner. It’s worth a read if only for that.
Now widely known as the ‘King of Customer Experience’, Ken Hughes is considered one of the World’s top speakers on consumer behaviour and values, organizational change, the customer and employee experience, leadership, agility, creativity and innovation. He blends his expertise in consumer and cyber psychology, behavioural economics, motivation theory and social anthropology to explore the needs of modern consumerism, leadership and the world of work and predict the changes to come.
You can learn more about Ken Hughes and book any of his keynotes and workshops here: www.kenhughes.com