THANK YOU for posting this! My grandfather was the creator of the slogan "What's new for tomorrow is at Singer today," and he worked on many of the commercials for the company during this era. The flag that says "Bobby" at 0:35 is a reference to my father, who was almost ten at the time this show aired (he was told to pay special attention to that particluar commercial!). It''s really amazing to see this - thank you again for uploading these great ads!
Very cool to know. My mother worked at Singer as a "fabric girl" during the war. She met and married her boss's son a month after he returned from WWII. As a kid, my father's Singer van was always parked in front of our house. I loved the slogan which was painted prominently on the van.
I have that Singer Elvis album. It cost me $2.00 at a used record store. The album was re-issued by RCA Camden Records in 1970 and is more common in that format. I also remember a Singer department store at The Pontiac Mall back in the 1970's. It closed in 1985.
@@josephtafur Not quite as big as the Kresge Department store they had over there, but as big as the Cunningham's Drug Store they had over by the Montgomery Ward's store, which was bigger than both Kresge's and Singer's. Singer's sold appliances besides sewing machines as well as TV sets, small record players, and accessories. By the time the mall changed it's name to The Summitt Place in 1985, all three stores closed, but the Montgomery Ward's remained. The Summitt Place was demolished in 2019, and is now a industrial plant location.
This pre-empted part of "NBC TUESDAY NIGHT AT THE MOVIES" on December 3, 1968, at 9pm(et). Following this special, at 10pm(et), was a now-forgotten one, "SPECIAL BARDOT", featuring actress Brigitte Bardot in her first (and only) TV variety special, filmed in Paris and London. It did not receive the same 42 percent of viewers who tuned in to see Elvis, though.
The official title of this special was "SINGER PRESENTS ELVIS", and was publicized as such in their print ads, as well as the special RCA Victor "Singer Presents Elvis Singing Flaming Star and Others" album {PRS-279, featuring previous recordings} you could buy at Singer dealers for $1.95, "one to a customer" (3:16). In later years, it was repeated (and repackaged on home video) as "The '68 Comeback Special", minus the Singer title and ads.
I watched the Elvis special when it was first shown, so I must've also seen these commercials - but I have to say I don't remember 'em. Well...it has been 40 years.
I really like the smooth groovy library music used in these commercials, does anyone know who composed it and what the titles are as I would love to get a hold those tunes!
Love those classic ads, also love the groovy soundtrack to the Singer commercials, does anyone know the title of the instrumental and the artist who composed it?
@fromthesidelines - I presume that, while 'Bebe' did not get the same numbers as Elvis, she still got a higher number than a "CBS News Special" in which Eric Sevareid and Martin Agronsky interviewed Supreme Court Justice Hugo Black - let alone a "That's Life" episode on ABC where Sid Caesar was a guest.
P.S. I have since read in a book on the Supreme Court and the media, that Bardot's special all but slaughtered Justice Black's hour-long interview show in the ratings (the only such TV interview he ever gave, as it turned out), despite her show not even approaching the level of Elvis' audience; thus allowing NBC to win the night.
These advertisements are beautiful! I love the 60s and 70s and SINGER! The advertisements of those years were beautiful, simple and very familiar!
I agree. Better times in many ways.
THANK YOU for posting this! My grandfather was the creator of the slogan "What's new for tomorrow is at Singer today," and he worked on many of the commercials for the company during this era. The flag that says "Bobby" at 0:35 is a reference to my father, who was almost ten at the time this show aired (he was told to pay special attention to that particluar commercial!). It''s really amazing to see this - thank you again for uploading these great ads!
Thanks for sharing, that's terrific!
Great Story! I own one of the few (and possibly only) large promo stands advertising the Elvis Special that stood up at Singer store counters in 1968!
Very cool to know. My mother worked at Singer as a "fabric girl" during the war. She met and married her boss's son a month after he returned from WWII. As a kid, my father's Singer van was always parked in front of our house. I loved the slogan which was painted prominently on the van.
I just had a flashback...OMG...the commercials are the best, and then there's Elvis and the Comebackl Special was so great
Have to say Thanks Singer for support that fantastic show!!
Funny to see this after watching 2022 ELVIS movie
I have that Singer Elvis album. It cost me $2.00 at a used record store. The album was re-issued by RCA Camden Records in 1970 and is more common in that format. I also remember a Singer department store at The Pontiac Mall back in the 1970's. It closed in 1985.
How big wwre those stores
@@josephtafur Not quite as big as the Kresge Department store they had over there, but as big as the Cunningham's Drug Store they had over by the Montgomery Ward's store, which was bigger than both Kresge's and Singer's. Singer's sold appliances besides sewing machines as well as TV sets, small record players, and accessories. By the time the mall changed it's name to The Summitt Place in 1985, all three stores closed, but the Montgomery Ward's remained. The Summitt Place was demolished in 2019, and is now a industrial plant location.
New material to me. Thank you for sharing
This pre-empted part of "NBC TUESDAY NIGHT AT THE MOVIES" on December 3, 1968, at 9pm(et). Following this special, at 10pm(et), was a now-forgotten one, "SPECIAL BARDOT", featuring actress Brigitte Bardot in her first (and only) TV variety special, filmed in Paris and London. It did not receive the same 42 percent of viewers who tuned in to see Elvis, though.
The official title of this special was "SINGER PRESENTS ELVIS", and was publicized as such in their print ads, as well as the special RCA Victor "Singer Presents Elvis Singing Flaming Star and Others" album {PRS-279, featuring previous recordings} you could buy at Singer dealers for $1.95, "one to a customer" (3:16). In later years, it was repeated (and repackaged on home video) as "The '68 Comeback Special", minus the Singer title and ads.
I watched the Elvis special when it was first shown, so I must've also seen these commercials - but I have to say I don't remember 'em. Well...it has been 40 years.
You know it's old when they have to announce that it's in color!
I saw this in 2008 on Comcast in Fort Lauderdale. I always got along with older people better than people my own age down there...
super
@PinkParkaGirl how cool is that!!!
I really like the smooth groovy library music used in these commercials, does anyone know who composed it and what the titles are as I would love to get a hold those tunes!
Love those classic ads, also love the groovy soundtrack to the Singer commercials, does anyone know the title of the instrumental and the artist who composed it?
my 5th birthday..
If the actresses from these commercials are still alive, someone get me their phone #'s!
@fromthesidelines - I presume that, while 'Bebe' did not get the same numbers as Elvis, she still got a higher number than a "CBS News Special" in which Eric Sevareid and Martin Agronsky interviewed Supreme Court Justice Hugo Black - let alone a "That's Life" episode on ABC where Sid Caesar was a guest.
The girl who does the Singer LP promos bears a strong resemblance to actress Rita Walter. I'm pretty sure it's her.
Tony Brice She's definitely hot. The shirt she's wearing is really sexy on her.
She co-starred in "As The World Turns."
P.S. I have since read in a book on the Supreme Court and the media, that Bardot's special all but slaughtered Justice Black's hour-long interview show in the ratings (the only such TV interview he ever gave, as it turned out), despite her show not even approaching the level of Elvis' audience; thus allowing NBC to win the night.