The Framing Theory in Media and Communication

A media literacy discussion on the Framing Theory as used in the analysis of the news media as well as its application in sociology, psychology, and semiotics. It also highlights the proponents: Goffman and Gitlin. #medialiteracy #theory #framing

[@gokuljayakumar619]

Thank you for the lesson Prof. :)

[@living_deadgirl7319]

Very helpful and interesting!

[@AskProfRachel]

Thanks. I just uploaded a lecture on the Gatekeeping Theory: ua-cam.com/video/vwiD5OC0hN0/v-deo.html

[@sunilkamboj8318]

Any relationship between framing and public sphere?

[@AskProfRachel]

Framing can influence the way something is viewed by the public. When a news item, gossip or issue is framed in a biased way then shared on social media (public sphere), then public opinion is shaped.