Interview conducted by Em Griffin, author of A First Look at Communication Theory. Find more resources on this and other communication theories at www.afirstlook.com.
The agenda-setting theory says that the media focus our attention and tell us what to think about. The media can influence how we think, and even by extension, what we think - our attitude and opinion - but in some cases what we do. Media agenda-setting is an inadvertent by-product of the fact that the media have to select a few topics each day. The evidence suggests that most of the news plays pretty much right down the middle. Increasingly people say they don't trust the media, and some are convinced that there's a liberal bias.
Is this theory correct? Is the media the one setting the agenda for the country? Are they the ones determining what we are talking about or not? Or it is the politician? Or is it us who has more say on it?
Austin American Statesman, 129.5k daily, 183k Sundays. CNN digital, 200 million unique/month in US, 347 million worldwide.... Odd example, and honestly throws most of the rest of his study on the theory in question.
by the 2.0 and so much more global personal journalism by tweeter and facebook, this theories of how the agenda been setted need to modify in some more details...
Inadvertent? Really? With all due respect to Dr. McCombs, I think that a sound argument could be made against this claim with a tremendous amount of evidence: Fox News.
With all due respect to you too Jodi, I believe that taking into account that this interview was filmed in 2002 is reason enough for us not to take his fourteen-year old belief against him. The news media have been getting more and more biased as time passes by and I must say that, possibly, during the time he was interviewed, the news media were not 'that' biased yet (in comparison to the present time's severity).
I'm writing a paper on this and its due in two days so I'm watching anything on it.
The Serious Hour Podcast a year later... I am too
@@nyasoneka4566 7 months later... I am too
Hope you aced it.
Rockmonanov haha Im actually graduating now
@@SlamCastRevolution Nice!
Only three minutes in and already get this more than four weeks in school. 😅
The agenda-setting theory says that the media focus our attention and tell us what to think about. The media can influence how we think, and even by extension, what we think - our attitude and opinion - but in some cases what we do. Media agenda-setting is an inadvertent by-product of the fact that the media have to select a few topics each day. The evidence suggests that most of the news plays pretty much right down the middle. Increasingly people say they don't trust the media, and some are convinced that there's a liberal bias.
Is this theory correct? Is the media the one setting the agenda for the country? Are they the ones determining what we are talking about or not? Or it is the politician? Or is it us who has more say on it?
@@jelpanaligan364 i feel it is an amalgamation of all the topics u mentioned. Chomsky's 'manufacturing concept' can shed some light on this.
Great scholar / Placed the world "Agenda" as is widely used / The study of Agenda Setting theory on the web 2.0 environment is a contemporary issue
For real. Get right or for you, my friend.. 'ze competition is over! 💂🏿♂️
Austin American Statesman, 129.5k daily, 183k Sundays.
CNN digital, 200 million unique/month in US, 347 million worldwide....
Odd example, and honestly throws most of the rest of his study on the theory in question.
It's worth remembering that this video was filmed in 2002, and therefore doesn't reflect changes in the media landscape across the last 21 years.
when was this interview?
The interview was filmed in 2002.
@@commtheorybook ohhh thank you
@@commtheorybook I'm happy that y'all replied to her. I had the same question.
by the 2.0 and so much more global personal journalism by tweeter and facebook, this theories of how the agenda been setted need to modify in some more details...
👍👍👍
Inadvertent? Really? With all due respect to Dr. McCombs, I think that a sound argument could be made against this claim with a tremendous amount of evidence: Fox News.
With all due respect to you too Jodi, I believe that taking into account that this interview was filmed in 2002 is reason enough for us not to take his fourteen-year old belief against him. The news media have been getting more and more biased as time passes by and I must say that, possibly, during the time he was interviewed, the news media were not 'that' biased yet (in comparison to the present time's severity).
jesus those eyebrows