How to Build an Amazon FBA Brand (Start Here)
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- Опубліковано 28 лют 2019
- Discover the latest strategies in our 2024 edition of How to Sell on Amazon: • How to Sell on Amazon ...
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Today Lenny breaks down whether you should sign up as an individual or a company on Amazon, how to come up with a brand name and then how to go about getting a trademark for it.
Links mentioned:
SS-4 Form:
www.irs.gov/forms-pubs/about-...
www.irs.gov/businesses/small-...
namemesh.com
namechk.com
uspto.gov
knowem.com
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#JungleScout #AmazonFBA #HowtoSellonAmazon - Навчання та стиль
Your delivery of the content is clear and concise! Thank you so much; I've subscribed.
Our pleasure! Thanks for tuning in! :D
This answers so many questions I had!!! Thank you for all your amazing resources!!
That's great! We have more amazing content planned this year, stay tuned! 🤩
Very helpful. Thakns so much Lenny!
Hey! Thanks so much, glad you enjoyed the content! 🙂 Are you already selling on Amazon? Lenny
Great clear info
Thank you for sharing. I really appreciate it.
You're more than welcome 😃
How's your #SellerJourney coming along so far?! - LJ
I needed to watch this video, to plug my gaps in knowledge. 🔌 awesomely informative. Thank you Lenny and Jungle Scout!
You are very welcome! We are glad you enjoyed it! 😄
So helpful!! Thank you!
We're so glad that you're enjoying the content, Brittany! 😃
Are you an #AmazonSeller yourself? - LJ
Lenny...AWESOME video...as usual...later for now...ROCKSTAR
Thanks Irene! As usual, thanks so much for being such a Super Fan! 🤩
You are the best
So glad to hear that you loved it!!! Feel free to check out other videos too ;)
extremely helpful would love content about business models for the UK or referrals to good channels for that
Maybe you can find some helpful info on Season 3 of the #MillionDollarCaseStudy as it focused on launching a product in the UK 🇬🇧 jnglsct.com/YT-MDCS3
This was great, I been tryin to find out about "designer handbags at wholesale prices" for a while now, and I think this has helped. Have you heard people talk about - Teyadoon Unflappable Transcendence - (do a google search ) ? It is a smashing one of a kind guide for discovering how to find luxury or designer goods at wholesale or lower prices without the headache. Ive heard some interesting things about it and my brother in law got excellent success with it.
Very helpful video
Hey! Thanks so much, glad you found the content helpful. 😃Are you planning on selling on Amazon this 2020? --Lenny
@@junglescout I just started selling on Amazon and trying to learn its secrets.
Watch our million dollar case study videos, they're super helpful! :)
Thanks for the link Lenny - what i can gather is the only benefit to an LLC for international Sellers, would be the savings on foreign exchange conversion costs.
However, this could easily be mitigated by the likes of payoneer, world first etc - without the need to go through all the hassle with LLC lodging, and the associated future requirements with the IRS.
Just a thought !
Yeah Peter, I don't think there's a right or wrong way to go about it - US LLC or company in your own country. There's still other hassles related to a company in your own country, but then it's what you know so it's probably easier to set up :) -Lenny
Please I'm confused 😕.. Already got llc and registered with Amazon, so do I still need brand name and trade mark?!
Hi Lenny, I cannot find a video you did about posting an image so that it can be zoom in...help please.
🤔 Not quite sure which video you might be referring to, Lee, but here are some video tutorials on product images starring Lenny:
📷 ua-cam.com/video/OB73xG38has/v-deo.html
📷 ua-cam.com/video/KQ6Cknrq5cc/v-deo.html
Great Video, I hope if you slow down little bit, so we can catch all the information, also if you add another video how to register your trade mark with USPTO
Thanks for watching!!! I also found this article for you; www.junglescout.com/blog/amazon-brand-registry-2019/
Do you recommend using a service like Legal Zoom to set up the LLC, or can it be done on your own?
I believe we got a recent video to help you out with that. Check it out here: ua-cam.com/video/T1beD1euXpo/v-deo.html ☺️ -RS
Hey Lenny! Thanks for the content! I'm a little confused about the brand registry requirements. To get a trademark, you have to list the International Classification Code for your products to be approved and registered. When applying for Amazon Brand Registry, it asks for the category your trademark is listed in. So as an example, say I'm using your Jungle Stix trademark (registered as International Class 021) when applying for Amazon's brand registry, and I want to sell the Jungle Sliders under the Jungle Stix brand name to get the enhanced brand content. How is it possible to sell the Jungle Stix brand under the "Office Products" category when it does not have the International Class code 20 which would cover keyboard trays? How is brand registry approved for Jungle Stix to use the "Office Products" category when Jungle Stix is not trademarked for that? I've heard of using an "open or generic" brand, but you still have to list the correct International Class code (and show the actual product being sold) on the USPTO trademark application which doesn't really allow for a generic brand to cover all future products. Doesn't Amazon require the category for your trademark to match the category you want to have brand registered? Thanks in advance for answering this.
Already answered your comment on another video J D, but look up Multi-class Trademark Applications 😉
Jungle Scout Can you please add a link to that video? I have been trying to find the answer to the same question. Thank you for these awesome series!
@@junglescout hi same question, could you please post link of that another video! thanks for content.
would it be a good idea to have Amazon's IP accelerator register a future brand name not yet sold in Amazon? That way when I create another list and amazon is asking for a brand name I will have one. Thank you
That's a pretty good idea 😀^PW
Hi Lenny , Happy new year . I am contacting you for information please . If, for example, I launch a second product in a different niche (Sport and equipment) than my first product, if I take the same brand, will I not go through the same brand registry process and pay $ 1000 or I will still pay and start the same IP accelerator request process because it is another product ? Thanks :)
Usually, when the Brand is registered there's no need to go through Brand Registry again but I would still suggest that you confirm that with Amazon Selle Support though, just to be sure :)
I've become a little bit confused! How about if I already have a name for the brand. What steps should I take after?
Because you gave an example if someone doesn't know what name should choose!
Then you would sign up for a trademark for your brand!
Plentiful information! Thank you! My question though, why would you suggest another website to register trademark if we can’t just do it on USPTO? That confuses me a bit cause you could’ve just suggested that and you didn’t give a reason why.
That's a great question! We suggest a website because they automate the process and make it easy to understand. If you apply on the USPTO website directly, there is a ton of law jargon that is hard to comprehend. 😉
That's a great question! We suggest a website because they automate the process and make it easy to understand. If you apply on the USPTO website directly, there is a ton of law jargon that is hard to comprehend. 😉
Thank you! Unfortunately I already applied at the uspto website... I’ve already read my copy but I wanted to know from you how long it took for you guys to get it registered?
The total application processing time may be anywhere from 6 months to a year, or even longer. 😞
Is there a video specific to adding a problem, I’ve been getting stuck on the “brand” and “manufacturers” portion. My product was customized by me and I don’t have a brand. I get an error code?
Hey Clayton! Try typing N/A in the brand field and see if it goes through 😉 Let us know how it goes!
So in order to to have my brand trademarked and get all the Amazon benefits, I have to have a website or not? or only trademark the brand with an attorney. I misunderstood that part.
There is no need to set up a website unless you want to enroll into Brand Registry program on Amazon 😉 ^PW
Hello,How can i register man brand product in amazon.What is should i write the exat Word on amazon page brand name??
You can use whatever you like for your Brand Name 🤗 - LJ
to open seller account in uk what type of business i have to choice for to sale individual
Hi Habeeba! You don't need to open a business entity! 😀-SR
Hey hey Superstars @JungleScout! Thanks for sharing this valuable info. I have a quick question for you. Can I use the same FNSKU for an item in Amazon US as in Amazon Australia (e.g. a 5ml red nail polish in Amazon US and the same 5ml red nail polish in Amazon Australia)? Or will I need a different FNSKU?
I'm guessing I'll also need an Amazon US and an Amazon Australia Seller account also.
You got it; separate marketplaces, separate accounts/FNSKUs. The FNSKU is Marketplace specific, so you'll use the same UPC to generate different FNSKUs for each store. ✅
To add further, it is interesting how this works between markets. While the FNSKU is unique to each market, you CAN link to an existing SKU.
For instance, inside of an Amazon AU account, you can select to sell your product in the US market, and it will show reviews published on Amazon.com (it won't add these to your review count - only AU ones will do this). But once people click onto the listing, it's a nice way to give them some extra confidence in your product. -Lenny
@@junglescout thank you :)
@@junglescout thanks Lenny!
😃
Hey Lenny, How are you doin' ?
So it seems from the vid; you chose an LLC structure ? - aren't you Australian ?
Wouldn't it have been easier for you to register in Australia as a Pty Ltd ?
And if so, then would an EIN number still be required ?
Cheers !
Actually, Peter, an LLC is the best legal structure for Amazon Sellers (including non-resident aliens). We covered this on Season 2 of the #MillionDollarCaseStudy 🔥 You can find the recap for that episode, here! → jnglsct.com/YT-MDCS2-10
Hey Peter! In my case, I did actually register a Pty Ltd company in Australia, yes. But I could have also setup an LLC. The LLC is an all around good structure, especially for those in the US. Outside of the US, you can set up entities in your own country, but it would be best for you to seek legal advice as to how this impacts tax and so forth :) -Lenny
Do I have to pay for registering of my brand on Amazon? Or does it all count for $39.00?
Your Amazon fees are separate!
I already have a LLC in Canada , but could i have gotten one in the States?
Yup! This tends to be the best tax structure for non-resident Aliens 🤓
Hi. How are you? Is amazon business is profitable? How much a person can earn monthly? What is the trick for becoming best businessman in amazon? Pls give me ideas. You are the best advisor;best version for us like who wants to succeed 🙏🙏🙏
Yes, you can make a profit by selling on Amazon and the earnings depend on the product's demand, price, etc.. I suggest watching this video if you are just starting: ua-cam.com/video/Id8yj5lKaho/v-deo.html
I bought a domain for my brand name, when would be a good time to get it trademarked?
Great question and welcome to the community!
As soon as you have your first product for sale on Amazon and are seeing success with it is a great time to file!
Do you recommend wyomingagents or Buffalo or Northwest as best registered agent service?
We haven't used those agents in the past
Hi started a new account because I couldn’t figure out why it kept saying error on my listing saying I needed to register my brand name I want to avoid this on my new account and not have a brand name and can make a listing with out please
Hi Jeff! It is recommended to register your brand name. Without adding a brand name, you run the risk of your listing being hijacked. However, if you'd like to leave out your brand name, if it is not a registered trademarked, and you believe you are complying with Amazon's Brand Name Policy, I recommend contacting Seller Support and mention the error code you are receiving. They should be able to help clarify and provide more information.
Do I need to get brand registry for every product, or only for my "company"?
In fact, you do not have to have a brand registry to sell on Amazon 😊You can do that without registering your brand! ^PW
@@junglescout And if I want to brand registry a few months after, I need to do it for every product? Thanks!
I found this great article that may help you with that. Check it out here: www.junglescout.com/blog/amazon-brand-registry/ 🧡 -RS
Can you change the brand name on a listing?
I don't think that's possible but I would suggest that you check with Amazon Seller Support though ;)
I had an EIN for other business do I have to apply for another one.
if you own multiple businesses that are not related, the IRS does recommend applying for multiple EIN numbers → one per business entity. 🤓
do i need llc if i need to open amzon usa from melbourne australia
You do not need an LLC to sell on Amazon in the US. You can operate as a sole proprietor or you can set up a business entity in your own country 😃
Are you currently selling on Amazon Australia? 🤗 - LJ
@@junglescout nop im trying sell on amazon us while based in australia. but dont know if i need company acn or abn and as sole trader .. coz im thinking of long time goals branding while starting. do u recomend acn or abn ?? or open company as sole trader (abn) and possible to start seller account with that >??
thanks brother
Hi Jungle Scout. I am not a US citizen, actually living in Portugal. My question is, is it absolutely necessary to do a Brand Registration, Register trademark and have an LLC. Or is it posible to create the product without this. Thank you for your help.
It gives me an error when i try to create first product on amazon seller account. Because of the brand, not accepted. I don't understand why...
@@michaelanacleto3150 put generic in the brand name and it should work
There is no need to register your brand or trademark. However, it is best to set up an LLC 😊 Regarding the brand name, try adding NA or TBD and let us know if that helped! ^PW
Yup, this should work as well 😊^PW
@@junglescout Hi Jungle Scout, unfourtunately it did not. I have another error message at the moment. It's starting to be a little overwelmed. I purchased 1 barcode on GS1, another on speedybarcodes and another on nationwide. In the section Brand name as you said I try with NA or TBD and I have the following messge: "You are using UPCs, EANs, ISBNs, ASINs, or JAN codes that do not match the products you are trying to list. If you believe you have reached this message in error, please contact Seller Support." I already contacted them, but not a very good support. I don't have yet a EIN, neither LLC, neither a brand. What should I do? Please help me.
I don’t have a trade mark but already have my brand name and logo. Can I go ahead and start selling? because I cannot wait 6months until the trademark is approved.
Yes! You don't need a trademark to start selling :)
@@junglescout Hello! So you can sell a product using the brand name and logo on Amazon before you actually apply for the trademark?
Once you do get the trademark, can you then apply for the Brand Reg with Amazon? Will the product listings remain the same? (not loosing reviews)
hi, can I just do amazon registry and start my business or I have to do amazon brand registry and trademark at the same time?
Great question! Does your Brand have a Trademark? because if it does or if you've already replied to one you can definitely sign up for Brand Registry. 😊 -RS
@@junglescout thanks for your response, I haven’t done anything yet, either trademark or amazon brand registry , I am still confusing, so can I come up with a brand name and search if it’s trademarked or not then I can register on amazon brand registry or I have to applied for trademark first and wait for approval and then register on amazon?
We got another video that I think might have all the answers to your questions. Check it out here: bit.ly/36EwvfW 😍 -RS
@@junglescout thank you so much !!!
No worries! 😁 - FO
Hello, I'm trying to find a mentor/teacher I can hire to guide me along the startup process, can anyone recommend a good place to look?
Hey Arian! While we don't offer any mentoring or coaching services right now, We offer tons of free content! If you are looking to hire help we suggest Jungle Market for vetted coaches and support! 😄
Hey Arian!
Anything in particular you need help with?
I make a full-time living on Amazon for the last several years, and I can attempt to be of service to you! :)
@@MichaelDacon Hi, Is your offer of assistance still open?
So if you want to sell as a brand you have to grab a domain but without having the website, right?
You would usually get the domain first and you an eventually get the website later as the brand grows! You just want to make sure that nobody else get the domain before you!!! ;)
Jungle Scout I see, thanks for responding!
You're most welcome #freedombuilder! 😃Let us know if you have any other questions.
I thought when you apply for a LLC they provided you with the EIN number.
Actually you apply for the EIN at the IRS.gov site. 😉When are you planning on officially starting your Amazon FBA business?!
@@junglescout good to know. Thanks
❤️❤️
Thanks for the love! Are you already an #AmazonSeller or thinking about it? 😎
Jungle Scout I am in the beginning stages. I have money needed now I gotta come up with a name so I can get my llc and website etc. Thinking of a name is hard lol
I did want to ask you a quick question. Does the trade mark name need to be the same as the name of your llc company?
It can be tricky 😆 We're sure you'll find a great one though. Keep us posted!
To answer your question - no these do not need to be the same! Your LLC can be anything you want it to be, but doesn't have to be the same as your trademarked name. -Lenny
Great video, building a brand is the most important thing in 2019, I have just started my channel on UA-cam about my E-Commerce journey mainly around Amazon FBA and want to provide as much honest value as possible 👍
That's so awesome Jack! Keep it up and keep us posted on your progress! 😄
Thank you, I will do👍🏼
Can sale my own brand name tshirt socks and mens boxer without trademark in usa? I am going to sale products from Bangladesh
Yes, you can! However, it will be tough to keep hijackers off of your listing without a trademark! 😊-SR
CAN WE REGISTER SS4 FORM FROM INDIA AND EMAIL TO THEM FOR REGISTERING LLP BUSINESS REGISTARTION ?
Hi Sobin! Yes, you can reigster for an SS4 online - you'll just have to search up the link online to start registering. Hope that helps! - AL
Jungle Scout as per your video I contacted Wyoming company for registering LLP (non American citizens).Can I trust them ?
We believe so 😃
But we do recommend that you do fully research this! - LJ
Jungle Scout I’m from India sir...my age is just 20. I really need to settle a business in foreign countries... my revenue is very less ..if I invest in that company and it is fraud ..I will lost my dream..that’s y I asked you repeatedly this question (sorry for the disturbance)
I completely understand your concern, Sobin.
We've recommend this to many users and have never had any negative feedback on this.
I hope that helps 😃 - LJ
O-O-o!!!!! when I see faces like that on the screen- energetic end enthusiastic, I whish to escape very-very quickly, because it recalls me the faces of israelian sellers which want the only thing to sell you somewhat, not exactly important what to sell and to forget about you immediately after the transaction. I have a horror and allergy of all that.
Sorry that your past experience wasn't that good! The good news is that here at Jungle Scout, we want you to succeed! 😊 In case you have any questions, do not hesitate to send an email to support@junglescou.co and we will be happy to answer all the questions you have! ^PW
@@junglescout O'K ! Thank you. I'll keep in mind.)))))))
You're more than welcome #freedombuilder! 😄 ^PW
This is the kinda info those gurus charge $500 for
So true Mohammad! We love offering FREE resources to help sellers find success on Amazon! 💯 😃
Don't purchase this program. I bought it and tried it, it's not worth the hype. If you look at the terms and services they are not even confident enough to offer you a partial refund their product.
Hey! I'm so sorry to hear that! We actually do offer full refunds! You just must be within our 14 day period as stated in our terms and conditions 😁
Please I'm confused 😕.. Already got llc and registered with Amazon, so do I still need brand name and trade mark?!
Not necessarily. You don't need your product to be brand registered and get a trademark right off the bat, but it is recommended that you do so later on if you want to protect your product. Check out our article about Brand Registry here www.junglescout.com/blog/amazon-brand-registry/ 🥰😀 - FO