Kizashi: Once Upon a Time Suzuki built a Monster | Reviewed!
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- Опубліковано 23 гру 2023
- We usually Relate Maruti Suzuki with small, fuel-efficient, and low-maintenance cars that don't offer much performance,
However, once upon a time, Suzuki built a D-segment car that was fast, luxurious, and really safe which is very unlikely in any recent Suzuki cars we are getting in INDIA
However, Kizashi only lasted for 4 years, and due to abysmal sales Suzuki not only discontinued it but also disappeared from Whole,
But what was the reason behind it?
Well, let's find out in the Video.
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As a youngster I was always really impressed with the way Kizashi's exterior looked... Especially the rear design seemed so muscular and I always used to look twice whenever I saw one on the road.
Even the much newer so called superfast sedans in india like Virtus, Slavia and Verna cant beat Kizashi's rear looks
@@anumeetsingh6218 Although looks are subjective... I totally agree with you 💯
@@TheTwinPost yea man, I know its a stupid comparison but it has that uncanny resemblance with the holy grail of cars i.e. Aston Martin DBX
@@anumeetsingh6218 Wait... Why does this makes sense 😂
@@anumeetsingh6218 virtus ,slavia aren’t come in the segment these are mid-size sedan. kizashi is one segment upper segment.
Kizashi was my daily drive for 4 years. Everything was brilliant about this car till parts began to give way. With the money I spent on this car I could have easily bought another small size car. But still Kizashi has a place in my heart.
are spares available here now or we need to import? Is it a good idea to get a kizashi used now?
@@anuranjnirmal Spares are rarely available with Maruti or Boodmo. Even direct imports are priced out. It would be bad idea to buy used one now, even at throw away price.
Especially since all cars are atleast 10 years old and need to be scrapped soon because of the sad govt policy.
I had to sell my sx4 for the same reason. It was still(15 year old) better than most modern "BUDGET" cars under 7-8 lacs and had a bigger engine.
@@kushagranayyar3960 we dont have that issue here yet. Retest is allowed and can get fitness extended to 5 years.
@@anuranjnirmal Sadly this doesn't apply to delhi.
Heck the bastards of traffic police even picks up parked vehicles if someone reports them.
Now everyone will share their fake story with this car to look cool
💀
😂😂😂
Fr
I was the 1st owner of Kibashi in India ... still have it till date ... now I only use it when I travel to Himachal or Uttarakhand for trekking and vacations ... it is so powerful that I makes the current day SUV look like toy cars ..... man I love my Kitashi
@@user-gr3tg2yk6obro you cannot even write the correct name of car and telling that you have kizashi
Fantastic content.. Very happy to see someone talk about this forgotten gem from Suzuki. And spot on with ur analysis. The only thing which killed this car was the brand image associated with Suzuki. People could never even imagine that a company which makes small, cheap and economical cars can actually make something like this which could actually give a Honda Accord a run for its money! But then, this wasn't the first experiment from Suzuki in India. They had also launched a proper SUV (the original Grand Vitara XL7), which came with a 2.8L V6 petrol engine which was a beast back in the day! But unfortunately that car flopped as well!! Hope u make a video about that car as well.....😊
They did learn from those mistakes and have created a new branding technique with NEXA.
Ur actually wrong there.
This car was suzukis response to the honda civic and not accord.
This is a d segment sedan.
@@dranzergigs8333 Yaa. But for the price which Suzuki was asking for this one, it got it directly into the Honda Accord category.
Kizashi was my favourite design at that point of time. I still remeber the first time I saw its photos out from Delhi Auto Expo and its pictures in the Newspaper....It was out of the world from Suzuki and that too for India....I also had the opportunity to see it on road once....Awesome machine from Suzuki....Too ahead for its time.
I don't believe you.
Kidding😅😅. Looks like you hav experienced only cars from Suzuki Company. Open your eyes and explore other brands too.
I'll buy a second hand Kizashi.Just love the features
The scrappage policy won't allow that.
Bro don't
It will be impossible to find spare parts
It's very rare to find one
You won’t.
Suzuki cars getting five stars safety ratings is something the new gen kids will never know. I heard somewhere that the SX4 was a toned down version of the Kizashi. Suzuki tried really hard to change their image with the Grand Vitara & the Kizashi but at that time, people couldn't digest Suzuki's ambitions. Thanks for reminding us about a gem from Suzuki.
SX4 and Kizhashi itself was designed by Italian Design bureau. As a result of Joint Venture between Suzuki and Fiat. There is a Fiat twin of SX4, that is called Fiat Sedici, This is the time when Fiat engines powering Suzuki cars really started. Also, later years Linea too has similarity with SX4. They were all designed by Italians. I drove SX4 a few months back. It felt similar in layout, visibility, window layout etc to my Fiat Linea.
The OG Grand Vitara was a beast too with it's 2.4L NA petrol engine 🔥
true....
Every car company had made at least one car which was the pinnacle of their engineering limit but as life is not all days are the same. Sometimes it rains Sometimes it shines.
They were good cars but the people who liked them weren't able to afford them at that time & when they do they are discontinued.
Like Lexus LFA, Bentley, Volkswagen & many more... This Suzuki too.
I own a Kizashi, and I'm a proud owner. The speed and performance of this car are truly impressive! The engine delivers a fantastic driving experience, making every journey a thrilling adventure. Suzuki really nailed it with the Kizashi!
How can I buy second hand model
@@SaiVikram-tv5fjolx
bhai top speed kitni hai ?
@@dragoonxgamer bhaii me toh 209 leke gya hu 215 chali jatii haii
@@SaiVikram-tv5fj brother olx pe mil jaegi delhi,Ahmdabad or bhi dusre states me
Paddle shifters and cvt in 2008 is quite surprising for me. However i dont believe anyone would buy a Suzuki for that much money.
Honda Civic had those in 2005.
Pricing killed Kizashi. For anyone who wants to buy used one should know that Maruti imports each and every spare part of Kizashi and OG Grand Vitara directly from Japan. Not a single part is manufactured in India. Which means that spare parts are available, but extremely expensive.
Agreed
As a kid , i used to love seeing this bombshell on the road and used to sketch up kizashis on my drawing book in school and in my school bus . I also used to be unhappy with the fact that they were so rear to come across . As an artist i totally get why this car didnt do good in the markets as the mass often do tend to overlook great artwork and get hyped over mid ones . Thats just how mass psychology is
The problem with Suzuki and Kizashi is lack of perseverance. They wanted to change years brand image with just one car and then gave up. They needed to stick to this plan for at least with a few car models before concluding it a success or failure.
Suzuki parent co is still in existence because of Suzuki India...they don't have much money...if they go bankrupt even Japan govt won't be able to bail them out as they have a 270% debt over their GDP!
So they're playing safe..
Perhaps with the current Toyota Collab they may bring out independent new cars in another decade
Let's see🤞
You know better than a company CEO??
Do you even understand how hard it is to make car brands and and even after becoming a successful car brand you know how hard for them to take a major shift if they are already making money from one strategy..
The automobile industry is no joke. One wrong move and even a well established company can be bankrupt...
Hirotoko ono,the man who was destined to lead Suzuki globally unexpectedly passed away..He was groomed to be the successor of the brand.So Osamu suzuki returned as the head of the company.Also the partnership with VW in europe and GM in US failed.Only their fiat parnership in India worked.. Also Osamu always cared about small cars.So there was a shift in the company policy when he returned as head. Now its his son Toshihiro leading the company..But he is also kind of conservative like his father.But at a time when the automobile industry is witnessing some big changes its not easy for a company like Suzuki to survive..So obviously some cost saving measures are taken like pulling out of Moto GP and not to invest in diesels , saving unnecessary expenses..Also their partneship with Toyota a trusted partner unlike the western companies was a strategic move and may help them sail through the challenges of current automotive scenario..
@@user-jn7bq8wh1e but Suzuki and Maruti is different
In my pov, the main reason why Kishazi failed was because Suzuki did not launch any vehicle to compete with Honda Civic/Toyota Corolla, thus jumping a whole segment. Their brand image did not command such a high price.
I used to love this car when I saw magazine adverts but still think their timing in the market could have been better. It was simply too expensive at the time for us to buy but looked really cool.
In my childhood, growing up I was very fascinated by cars (as we didn't have any).
So, I used to collect all the car pictures from newspapers and magazines sometimes from school library. I saw the car Kizashi the concept-1 red colored one, and I was awestruck to its looks.
I was naive enough to not understand that these are concepts and not for production but I felt that this car is going to be seen on the roads and it'd be crazy. I loved the looks so much so that only car from that collection I can now remember is this Kizashi concept1.
Then by age this collecting habit phased off and a couple of years later, when I saw Kizashi on the roads in India I still loved the cars looks and it had special place in my heart (till this day)
I used to do the same thing with the newspapers, in fact I had a diary full of pictures of cars, and even the Kizashi.
"on the older era... there was no replacement for displacement" what a great quote 👍🏻
Good to see Kizashi again, you did a good job introducing it to people who weren't aware of it.
Thanks for including subtitles, and please continue the same as it's very helpful.
They should launch Kizashi again under the Nexa name with a hybrid variant(Atkinson cycle Hybrid variant)!!!
Then watch it defeat Honda City and Toyota Camry!!!
They will never launch... Elantra, civic, Corolla jeseh car discontinued already due to no sales..toh yeh Kizashi kya karehga..
Once upon a time I saw a red Kizashi in a newspaper advertisement when I was small. It was a beautiful car for me to see as a kid from Suzuki when we used to fancy the names of Mercedes and BMW. That image still remains in my mind till date...
I highly suggest you to make video on the OG grand vitara too....back in the days it was also a much quality vehicle but was underrated like kizashi... Btw always get to know something new from your videos, good luck!
A few months back when I saw this car in real life at first i thought I saw a desire but looked closely and realised it's completely another thing which I was unheard of.
I really liked the car even though it was old.
Good things are only meant to be remembered after they are gone i guess.😅
This was a proper well built sedan by Suzuki, quality of the vehicle was similar to Corolla, Camry by Toyota. I later read that it was made in Japan and imported here that's why the quality was good. Sad that people didn't appreciate it. Very few people bought it back in the day.
Well there is a huge difference between appreciating a car and buying that car for yourself.
As most people buy a car 3-4 times max in their lifetime and for these types of purchase you go for a tested and reliable option...
I'm pretty sure even if Suzuki will launch a good sedan in the mid to high segment they won't buy a Suzuki sedan even if they nailed it...
Good old days when there were so many good luxury sedans were available in the market like Kizashi,Cruze,Octavia,Superb,Jetta,Passat,Civic, Corolla
😍😍 Cruze
I still remember how big a fan I was about this car! Golden days when I used to wait for my auto india magazine to see this car✨❤️
I have seen Suzuki's Kizashi two-three times, it was a very nice car.
My dad bought kizashi back in 2010 now sometimes i drive it.. i beat BMW 3 series in drag race..😬
Great engine performance makes it legendary.
Take my money and give me your car
One more issue with the car (in India, and probably across the world as well) was that spare parts were not available locally and for any issue, the part had to be imported which used to take a month min. This added to concerns of the buyer.
I REMEMBER IN 2008 BACK IN MY SCHOOL DAYS, I READ THE NY MOTOR SHOW'S KIZASHI PICS ON ECONOMIC TIMES, IT MENTIONED THAT SUZUKI WAS PLANNING THE LAUNCH FOR INDIA TOO. DAMN......I GOT CHILLED WITH IT'S LOOKS AND UNDER THE HOOD PERFORMANCE AND POSSIBLE FEATURES. GREAT THAT YOU COVERED THAT RONIN!
Great video guys. I am glad someone is making such content.
Kizashi was an amazing car, it was a dream car for my younger self, the power figures at that price point were unheard of. Shame it did not do well.
Thanks for making this video! Absolutely loved this car! Hope MSIL re launches Kizashi
This and old Grand Vitara were my favourite Suzuki car ever
Kizashi was ahead of time performance car from Suzuki during the tough financial period. A friend purchased it with my help and thus I got to drive it too. Powerful, fuel guzzler if one used its power and made many D-segment cars eat dust. Sadly Suzuki withdrew its support and it's still with my friend driven with nostalgia....
Bhai ! Mondeo , Passat , Accord , Camry , Superb , Civic , Octavia , Jetta , Corolla , Cruze , Fluence , Koleos , Trailblazer , Tiguan All Space , Kodiaq , Alturas G4 , Area pe bhi video banao jo apne time se aage ki gadiyan to thi per unhey public se wo pyar nahi mil saka jo unhey milni chahiye.
That's deep 😢
👍😁Biturbo Bhai aipka car ma bait ka Review aur Analysis bohot naya aur please future ma aur aisa video banaya aur Love from Assam ❤️
Bro your videos as awesome. I live in Canada and watch your videos regularly. Your knowledge and quality of videos is at par with international reviewers
I used to dream about this car but the price was still very high at that time. If it was not an import they could have priced it below 12-13 lcs like Elantra.
Very happy to see you driving a in a video would love to see more experiences too i love the infotainment ones a lot but this is really good too
Kizashi has always intrigued me. When it was first showcased in Delhi Auto Expo, I was a little kid who was a big autophile. I still have the Hindi newspaper page that covered the expo, and Kizashi was the one car that held my attention. I even drew my own concepts of Kizashi. The only regret I have is I never saw enough of it on the roads.
Any Car Built By Only "SUZUKI" Was State Of The Art When The Word Maruti Sticks To It Then All Scrape Comes In Mind !!!
This was the only case I am aware of where the audience was wrong and not the company. If this car received good numbers, it would have been the direction Suzuki could've headed.
You were wrong in one point. Suzuki cars are very popular in European countries. I've seen personally that Suzuki Swift is an extremely popular car in European countries like France, Switzerland etc. also the wagon r is also popular.
CBU and less mileage were the primary reason I think not many Kizashi were sold.
It was a very good car, but unavailability of spares was a big problem..
A great video, you explained it so well. Keep making videos like this.
Dude i was just searching about this car just 3 days earlier randomly,when we got our car in 2011 i saw this car in showroom it was such a nice car,it was packed with so many features im so happy that i had a chance to sit in this car although it was a non affordable car ,some of its shadows can be seen in sx4 older model ❤
It went on a discount of 5 lakhs later i guess in year 2013
OH THIS WAS MY DREAM CAR 😍
I had a poster of it in my wall and
I still have the Kizashi TVC (ad) downloaded in my pc which they broadcasted during 2011 ICC CWC ❤❤ nostalgia 🥺
I thought That time in India people were not very much confident on coslty suzuki cars , only after brezza and s cross the mind set changed
Excellent review, expect this channel to grow soon, respect and love from PK
My fist Palio 1.6 real sports gives me mileage of 6.5 to 7 in cities. I never complain. On long highways it gives me 13… on short highways (about an hour) it gives me 11.
I am still driving it. I bought new in 2006 when everyone told me not to. I liked the looks, the engine sound and true 100bhp. Note that VVT engines are not true power engines. They are more like 70bhp in lower rpm and gives 100bhp only in high rpms.
I think kizashi looks killed it. It just doesn’t look like performance car. Also, launch year was unlucky.
New dzire from side and back does carry little touches from kizashi i feel!❤
Best car of Suzuki.... Ye jab launch hui thi tab se hi lgta tha k ye bhot zabardast car h same as cruze... Aur ye video dekh k ab yakeen ho gya h
Man this car looks and sounds so cool , the overall style features and name of the car is just really cool
noboby expected a giant like this from Suzuki ... market wasn't ready for this..
the setback was so strong that even with Jimny they couldn't. muster courage to come out of its image
Bhai in a 11.18 min video you kept talking about how great this car was for 10mins and mudde pe akhri ek minute mein aaye....zabardast
I always loved the Kizashi. Though at that time it was beyond me. Thanks for covering this.
suzuki should come again with kizashi with a new brand name, such that brand image don't affect sells
Suzuki should bring this back again 1 more time...
Ohh god!! I was in serious love with that concept 2 & 3. I use to check daily online will they ever produce that. But to my disappointments, it was not the way i was expecting. It was good but look wise disappointed me a lot. Left the idea of buying that time & settled for civic
Enjoyed your video!
Kizashi and Grand Vitara were ahead of their time. They were beasts not just vehicles.
Loved this car when it came out!!!❤️
Yaar humko to Swift ka real fast variant bhi kabhi nahi mila!!😢
1.4l aur 1.6l 140/160hp engines!!
My jiju (brother in law ) own this car . This car is really fabulous. The comfort Is like next level . It was a Audi of its time . Really a fabulous car . And the power is insane . 😊
As you mentioned we also got this car in Pakistan, I remember that in 2016 Suzuki discontinued it & I became disheartened as even of today whenever I see this car it just stands out. The shape is so timeless like I've spent hours wondering how did the engineers design it so perfectly.
But at the same time we have to keep in mind that most of the buyers keep few things in mind. Resale, maintenance & fuel consumption. Ofc being a new car One couldn't be so sure of its resale, maintenance-wise it was a suzuki so it was reliable but parts were expensive considering the emblem of the car. Fuel consumption was neither bad or good as it was in the category of camry & Accord so the consumption was more or less the same.
Now as most of the buyers tend to be in the middle class, the car at that time was priced @ round about 6M pkr, in the same amount you could've gotten an A4, 1.8tfsi. And almost 2 Accords or Camrys. So imo it's pricing was the reason it had to be discontinued.
I hope Suzuki comes out with such a bomb car in future as it still has place in hearts of many.
Prakash sir I was so happy that atleast you made something about this dead machine..... even I too saw this near my house but that Kizashi had chrome alloy wheels and even my father said that this car's price is a crore... which is kinda not make sense after watching you vid
The same Happened with AlturusG4😢
This and the OG Grand Vitara were the real Suzukis.
Amazing video, never thought we can understand so many things with one failed model.
It's a legend forever. Noone can deny this fact. The 2 exhaust pipes coming out of it in the rear was itself a signature mark of this Gem 💎
What a lovely piece of beauty and performance ❤❤❤
I was one of the proud owners of the Kizashi, back in 2010-11. I completely agree with all the things that you say. It was truly a luxurious high end car, which was both delightful to drive and to travel in the back seat! As you rightly point out, people were not willing to accept that Suzuki could produce a high end sedan which could compete with Toyota and Honda. Unfortunately, an idiotic and rash driver banged into my parked Kizashi at high speed and destroyed it. I have driven many cars over the past 50 years and I would rate the Kizashi as one of the best cars I ever owned. Thank you for bringing back some lovely memories 😊
As a youngster, it was my dream car (realistic dream car). Felt so bad to hear that it flopped.
That's a good analysis and a genuinely positive aproach
kizashi was drivers car and way ahead of its time but d segment entry from suzuki one cannot identify with suzuki in india
thanks for great video
bhai special love for making a video on this car. loved this car always
THE WAY U EXPLAIN IS SO SOOTHING AND ZERO DRAMA
I was at service center with my Dzire, I saw the Kizashi, grey Color, it was love at first sight ❤❤❤😊
I have personally worked on this machine while I was working in a Suzuki workshop this car came for repairs and regular servicing. Omg this is beast trust me.
Huge tires huge disc brakes. I remember vividly.
my cousin worked in suzuki dealership...he still says that kizashi and grand vitara was a car that was so good but nobody appreciated it. I still remember he used to say it was a total game changer.
I still read the 2010 autocar magazine every once in a while that I have kept just because it has the Kizashi in it.
I love this car so much so i wanted to buy it but couldn’t find one so had to buy scross 1.5 and tuned it to stage 2
Even marketing plays an important role when it comes to launching your halo/flagship cars. Audi nailed this formula with the R8 and look where they are now. Kizashi and Nano failed for this reason, along with company image.
I was also told that the car was launched with many frilled features which were actually aspirational for the Kizashi buyers. They wanted to keep the price competitive at 18L instead of predicted 22-23L. This further dissuaded the buyers and they stuck with their beloved brands instead of giving chance to a newbie. This was Maruti style kicking in after great concept on the paper.
GOOD WORK BHAI
Suzuki Kizashi and Chervolet Cruze will always be a Love for those who love full size Sedan car's and Really they are The lost gems of Their time❤❤😊 I wish we could have their new generation... But it seems impossible
When I saw Kizashi, I was unimpressed by its looks , where as I really loved how SX4 looked. Point being....Kizashi barely looked a C segment car whereas it was trying to compete with D segment Cars like Accord and Camry, Kizashi didn't had any road presence
It was stunning i remember this car when maruti used to advertise in newspaper whole last page covered with Kizashi..
Saw these on road only hand full of times ..
Kizashi was my dream car, but way out of my budget at that time. Maybe that is why I ended up buying SX4 1.6. It looks like toned down Kizashi from outside. I still own it and enjoy it.
Same story for OCTAVIA 1.8 tsi
I bought one in 2019 and it’s better even than most cars offered TODAY in India between 50-60 lacs
When you asked the question @1:10, I guessed the answer and I was right. Suzuki's main enemy is Suzuki itself. It will be extremely difficult for Suzuki to break the image of small car manufacturer. May be, they should have done very aggressive advertisement. Maybe they should have given first 5-6 free through lottery or to few selected celebrities. Maybe they did, do not know, never heard about this car before.
It may be completely unrelated, but I just remembered how Kellog was persistent in making cornflakes popular in India. It probably took a decade to do so. Kellog definitely was very strong financially and they were steadfast, and their product had/has some value, which they believed strongly.
This and type 2 Laura were way ahead of their time. I had a 1.8TSI Laura and it was just plain rocket!
Ma Kasam Bhai bs is video ka intezaar tha. Kizasahi India ki JDM
Lovely video.. like the content
Omg the kizashi is actually Suzuki’s LFA!!!! No one liked it when it first launched but now that it’s gone everyone loves it😍
When i first saw Kizashi on road around 8-10 years back, i couldnt believe its from the Suzuki.
I think maybe I am wrong, but in kizashi it was only Suzuki branding and not the Maruti Suzuki so it might have an impact as well. As still a lot of people thinks Maruti Suzuki is kinda Indian due to Maruti.
blast from past!! Love the Kizashi!!
I loved this car when it was launched.
Excellent machine.
Good analysis bro
ये तो मेरी जैसी कल्पना है और जितनी मेरी buying capacity है वैसी कार हो गई , अगर आज ये available होती तो मैं जरूर खरीद लेता. इस जानकारी के लिए आपका बहुत बहुत आभार. आप automobile पर सबसे अच्छे वीडियो बनाते हैं 🙏🙏🙏
Most of the people doesn't even know one such car with this name existed.