I had to let go of the "Niche" mindset. I realized that I was a whole package. I'm more than what I offer, Those that are for me will have certain things that they prefer but I realized that those that are aligned with me are open to my growth and will grow with me. I'm in the wellness industry but I own a business and it's my third business after selling my first 2. I want to educate my community in wellness but my experience in entrepreneurship is also valuable so I was like man, Here I am, take all of me not just parts. So no Niche for me! Just me! Love these tips E!
I personally think people are multidimensional and have different interests. That’s why I don’t think content creators really need to narrow themselves to just one type of content. 🙌💯
Omg I want to run a blog ,I only started my channel three months ago ,I don't even have a clue about blogging ,well watching UA-cam videos to learn but not making up
I struggled so much trying perfect a particular niche that it ended up crippling my creativity. Creating authentic content and being your ultimate authentic self is proving to be a winner.
O'SSÉIN - Master Your Mind With Me this works for some people and not as well for others! I am not saying to have broad, unorganized content. It all still needs to work together & make sense. But there’s no cookie cutter way to grow so it’s all up to what you feel is best for yourself and your audience! Xo
I agree. When you just start off, if you’re all over the place, ppl can get turned off by that. So yah definitely niche down and when ppl care enough that they’ll watch anything you post, expand
*I love creating content about Natural Hair Growth (Afro hair) while sharing my journey as a nurse, mom and wife. It's been really difficult having only one niche. I just want my creativity to be expressed fully while helping others. Girl, you're gorgeous* 😘
Thanks for sharing! Yes, you should try to diversify a little and start sharing other parts of yourself that may still appeal to your current audience. Also, ask your audience if there are other things they'd like to know about/from you! xo E
Currently I make UA-cam videos on various things but the actual focus is showing people how to do all the different things on a budget, show them that I don’t have to spend so much money to do the things I love
this mindset is revolutionary to me! i was feeling so stuck in my niche (I feel like my audience only wants to watch instagram tip videos tbh) but I love your approach of making videos for a certain kind of person, not for a demographic or based on a niche
I've never liked the concept of "niche" as it feels like I'm confined and limiting myself, but I have recently decided to "niche" down and it honestly helped me so much with staying consistent. However what I've done is exactly what you explained in the first tip and I love this target persona exercise, which I will do tomorrow to help make things clearer for myself. So my niche is personal development & lifestyle design, I focus on giving advice on how to improve yourself and live a happy, mindful more meaningful life. Having this "niche" still allows me to speak about my other interests, like fashion, art, organization ! Thank you Erin for providing us with great quality valuable content all the time🙏🏽💖
I’ve always loved doing multiple things, like I love fashion, cooking, Travel, diys, art, and so I’ve constantly had a problem with videos telling me it’s better to pick just one thing and focus on that. I just felt like if I am the way I am, loving so many different things, there would definitely also be other people that are interested in the same things in the way that I do them or show them
Yes! I do think having an overarching theme is still going to help pull all of those things together so it doesn't feel like you're completely all over the place. Ie - I still like cooking, fashion, etc. and figured out a way to tie it into my brand so it makes sense for my type of audience. BUT, you are ultimately your niche and that's the beauty of it! There's not secret formula besides being yourself. xo E
Erin On Demand yes, I do that, my theme is that I do all of those things on a budget and still enjoy it the same way I would if I pulled out a wad of cash to do it
The Moderne Female I love all this things too. 😩🤦🏽♀️ But that’s a good thing though.
4 роки тому+11
This is honestly one of the most important videos you’ll ever watch on branding. I’ve never heard anyone talk about this topic like you Erin. And this is the building block of being an entrepreneur. Now let’s see how I can implement that in music 🎵 ✨
Literally what I’m struggling with right now! Really love fashion and beauty but my channel is geared toward my college experience and college advice. Definitely want to expand and grow my fan base while creating content that’s fun for me and allows me to express myself yet still help people. Thank you for this!!
College videos and college beauty /fashion videos maybe. Like what u wear to college or college hauls etc. makeup for college and all those random stuff
Princess Oniká I was thinking the same thing. Budget friendly looks for college women, where to shop while your in college, building a college capsule collection, the must have beauty products for college students. You can create tons of great content. That is such an amazing market! Good luck!
Thank you so much for this Erin. When I started my channel 10 months ago, people were telling me that I need to be in a niche and that educational content is boring and that no one will watch. I carried on with being me and doing what I love to do which is educational and informative content. I started doing "getting paid online" videos for South Africans mainly because we are not really informed with it comes to online work. And my most watched videos to date are the informative and educational videos that I put up. Especially about working from home. So I appreciate channels like yours that help me understand that I'm not weird. And I'm finding my niche now and in that niche I understand that I can do a couple of things that falls under it... Thank you. Love from SA.
I haven't even finished the video all the way and you said something in a way nobody said to make it clear for me to find my "Niche, Persona' all that jazz. Thank you. I just subscribed. You have helped me so much. Thank you Love.
Love the press-ons example AND the labeling of the anti-persona. My clients have a HARD time niching down (and I completely understand why-they're multipassionate like me lol). But I try to frame it in a way that demonstrates that you're targeting a WHOLE person, not just one part of them. So in addition to taking into account their demographics (sex, age, geographic location, etc.), thinking about their psychographics (how they view the world, their beliefs, values, priorities, hobbies, etc.) is equally if not MORE important.
I find myself wanting to show different sides of myself so people don't develop one expectation of me but I think that can confuse my viewers. I struggle with this. Great insight! 💙💙💙
This is the GOLD! My background is fiction writing and theater and identifying your characters by behaviors is storytelling fundamentals that translate across all genres, industries and story intentions- entertainment, marketing or even fundraising. I believe it is the key to all persuasiveness actually… like even with your kids. It’s SO powerful! Thank you for this!
You know what I like about you is that your are genuine and the reason why I know that is because small business people matters to you and you respond to people messages even if they are a nobody on UA-cam thanks for helping us by doing these videos please I mean it keep up the good work 🎥🎥🎥🎥📟📟📟📟
I am your exact target market, even down to the press on nails, health and beauty, small business and all of it. Felt like you were talking directly to me.
I started my channel with a niche because its an extension of my business, My target market is moms of girls ages 3-11. My videos targets these moms with princess product reviews and anything around the princess theme. Watching your videos cemented that I am doing the right thing for my audience. Thanks for your tips.
I LOVE the concept of an antipersona! I have found that the majority of people I reach on UA-cam are not in my desired demographic so that it's a helpful tip.
this video was exactly what I needed. I literally just started my UA-cam channel today. and without your video I honestly don’t think it would’ve been possible! So thank you so much girl, you’re such an inspiration!!! ❤️❤️
This video is brilliant! I have been wrecking my brain trying to narrow down niche's when i felt like I wanted to talk about different aspects of the lifestyle and didn't want my channel to be confusing....and the has kept me stuck. Thank you for freeing me...
While watching this, I had the aha moment you talked about and realized I’m my target audience persona on UA-cam lol. Now that I realize what kind of content I’ve been putting out, it reflects where I am and I’ve realized there are others there as well!
UA-cam should introduce a love icon because girl, you are speaking so much sense and describing my problem as if you have been in my life since i started my entrepreneurial career. I love your content and be motivated to keep nailing it. You are doing an amazing job. Keep up.
I definitely needed this video! I'm in the middle of rethinking who my target audience really is and how I can reach them. The problem I'm having is: the audience my business should be reaching, I don't know how to reach them because I don't embody that target audience persona. I don't know anyone like them either so it's hard for me to visualize what they like, how to reach them, how to effectively communicate with them. When I started this business I was in college so I underpriced myself and built up a college student audience, but after years of developing my craft & increasing my prices, I realize I need to be reaching a more financially set (lol) crowd. All I know is college, I graduated last year and the job I got I still work with people who are college age or fresh out of high school.
Ooooo I love this idea of target audience persona. Yh the pressure to niche is real on youtube/social media but I definitely love creating content that empowers people in things I have experienced and good at. I'll keep this in mind as I continue creating my UA-cam videos👏
I loved this! My channel isn’t super niched (also not all over the place) and I have been building content around that. I’m working on my audience persona now to make my content that much better!
Did you read my mind? You addressed the exact question I've been asking myself for weeks: To niche or not to niche. This was very helpful for someone like me who wants to create a variety of video types without having a channel that seems disjointed. Much appreciation for the thoughtfulness that you brought to this video!
This was REFRESHING!!! As a creative entrepreneur I stand by this approach. We can’t be limited by others claims on how it’s suppose to be. I believe holding on to this mindset sets us back and makes starting harder than it needs to be. Start First by making it work your way. Less pressure on the hows and how nots. More on tweaking along the way.
I started off doing recipes but realized it’s super over saturated and it’s only so much ima cook and eat! I have brought it down and niched to lifestyle, advice, food and travel. Seems like it’s working so far. I took your advice and also created channel art! Thank you as always ❤️
You are so much help! I am starting my channel soon. I had a few attends but didn't know where to start. You have giving confidence and great tools for my upcoming channel. Thank you!
Wow! Thank you so much for this great info. I sell press on nails and have been struggling with finding my target audience but you really simplified it and made it so much easier to understand. TYSM.
Truth in all of this Erin, I like to say who are you looking to serve or what you want to be known for also in helping you decide your target audience. Great video as always ☺️ I love the persona idea in making it more personalizing.
Thank yo so much on clarifying the terms niche and target audience! I would feel so stuck whenever anyone asked me that now I have a clearer understanding and will definitely use this to help my brand!
This video comes at the right time, i'm running a channel about fashion design and diy, i want to create another content about lifestyle but every youtube gurus teach about niching down, thank you erin for this information, you are amazing ❤️🥰
oh my goodness, you are such a breath of fresh air! Thank you so much for helping me break out of this constant war with myself about niche-ing... Bless your soul!
Thank you Erin! You said the same thing as several other videos I've watched, but you said it much better. I love the way you broke it down. I left other videos still asking questions like, "Okay so now what do I do? And "How am I supposed to do that?" I already have a website, (it's not published yet-still adding content). I've been struggling to define my niche. This video has been helpful. I will be checking out your other videos.
I am definitely my own client persona. Although I knew it, it took me a minute to accept it. At first I felt it was too limiting but I enjoy working with like minded women.
Can I just say . . . with all due respect . . . that you look like a whoooole business snack!!! I LOVE the outfit and makeup! Waitin for that stimulus check so I can get on your level sis! Yaaaaaaas!!! :D
Hello I love 💕 how you explained everything on when finding your target audience. Because I started my own small business selling beauty & personal care products , and every since I started it has not been going well like I only made two sells and was in July that brought me $57 . But as time went by my business flopped and I had a very hard time trying to figure out how to get my niche situated , but now I think 🤔 I may have and idea 💡 now because of your perfect video tutorial thank you ! 🥰🥰
This helped me so much. I feel like I should have been doing this but I wasn’t fully grasping the concept💀 I’ve had my business since 2018 it’s been up and down, but I feel it’ll be better now ✨
Gurl, your vids are so freaking helpful! I love what you do so much! I rewatch some of your vids cuz they are so jam packed with information! Thank you!
I like the concept of Niche, I currently make videos that are college/self development related. I also believe depending on the type of niche, some are better able to divert to other things.
I really thought going in to my UA-cam channel my “niche” would just be makeup related but I find myself leaning towards natural hair care / wigs a lot more - and my interests change up a lot lol
I Had to learn this same thing.. my channel is very broad and I’m happy to know that I don’t have to limit myself to one niche. I love changing it up and going with the flow. I’ve subbed to your channel and hit the notification belll 💞 hopefully you come over and check me out as well. 🌻
We had the goal of only creating makeup tutorials, then we randomly threw up a video that was more relaxed, and “vlog” style, and that ended up doing the best! So now we’ve changed our mindsets and really love creating whatever we want! 😍
This is sooo true! I originally focused on courting, engaged, & married people now it’s relationships, marriage, lifestyle which incorporates sooo much more without being restricted.
Loved this! We don’t need to put ourselves in a box of one topic - I feel that youtube is about connecting with people, which means giving your full self; with some specialities/things that your passionate about that viewers can gain something from! You slay every video, I’m obsessed with your energy 😍 thank you for all of your tips x
Thank you so much for this! I have been worrying about finding my niche for months! With that have been scared to create. This has been the encouragement that I needed!
This was so helpful:) I have been struggling with finding my Niche but after following you, I decided to focus on putting my content out rather than worrying about my Niche since I am just starting out.
I needed to hear this like yesterday!!!! I just started out on youtube and was freaked out about making videos on one area and finding the content🤯🤯... So now am being more diverse to see what works out❤️❤️
I love the topic of video, I’m just starting to get serious about my Instagram account to showcase my products and ideas...thank you for sharing you knowledge. More power to you!
Wow, I love this as well. Keep this up please. I started my channel but definitely didn't take the time out to figure out my audience before not its catch up but I'm down to do the work.
Im just starting out and I do not know what my niche is but I am focusing on making content that I am passionate about. I think it would make it less fun if I had a narrow down my niche because my creativity would be restricted. But I know my audience would be anyone thats like me or my friends.
This was super helpful because i was getting so frustrated trying to niche down 10 times ... I just started UA-cam but have blogged for years where you create your avatar and idk why it didn’t dawn on me to carry that over into my youtube channel
Erin, you are really so very helpful! Being professional from the very beginning is what attracted me to your channel. You are the only youtuber that I take actual notes from. You always have a short, numbered list of take-aways that are useful, unique, and easy to understand. Thank you! Now, I need to see if I can afford you because I NEED YOUR HELP! 😩Im about to let this stimulus STIMULATE my life!
True, I too live by the " targeted audience" funda, then Niche, as it gives me liberty to cater to wide variety of content my targeted audience will consume.. My target audience is "corporate professionals and colleges graduates who aspire to be in corporate world"
This was so helpful thank you. I was torn between my content looking all over the place or “niching” and niching on one small topic didn’t feel right. I’ve paid for $1k-$3k level coaching and none of them explained this as well as you! 💎 Having a theme plus the target audience persona is 🔑.
This was really helpful. I struggled with figuring out a solid niche even though I knew I had multiple things to offer on my channel. The way you explained everything really made since and will definitely help me expand!!! Thank you!!
It took about 35-40 minutes for you to film this video. I kept looking at the clock. 😁You create amazing content.
Sisiyemmie surprised to see u here ☺
I had to let go of the "Niche" mindset. I realized that I was a whole package. I'm more than what I offer, Those that are for me will have certain things that they prefer but I realized that those that are aligned with me are open to my growth and will grow with me. I'm in the wellness industry but I own a business and it's my third business after selling my first 2. I want to educate my community in wellness but my experience in entrepreneurship is also valuable so I was like man, Here I am, take all of me not just parts. So no Niche for me! Just me! Love these tips E!
i agree!! love how you put it
Yes, honestly, YOU ARE YOUR NICHE! You summed it up girlfriend! xo E
That's how I feel and I'm just starting with my channel but it's all underneath the guise of Health
@@MoreofAaliyah Thank you love! I'm tired of all of these rules. lol. I'm not meant to be put in a box.
@@vaholathevegan8987 That's really awesome. I'm going to check you out. Us wellness people have to stick together.
I personally think people are multidimensional and have different interests. That’s why I don’t think content creators really need to narrow themselves to just one type of content. 🙌💯
Thanh Mai I agree
Yesssss! When I niched down my blog went from $300 a month to $3,500 a month super quick, but I still get to write about so many topics. 🙌
Also: to niche, or not to niche - that is the question. 😂
Yeah I think it's just the way you go about it! xo E
Omg I want to run a blog ,I only started my channel three months ago ,I don't even have a clue about blogging ,well watching UA-cam videos to learn but not making up
@@ErinOnDemand Preach! Also, I am so jealous of your skin, it looks so clear and amazing...maybe someday we will get those "beauty tips". ;)
@@craftwithgift7948 Wow how did you get so many subs in just 3 months??? Way to go !!!
I struggled so much trying perfect a particular niche that it ended up crippling my creativity. Creating authentic content and being your ultimate authentic self is proving to be a winner.
I am niching down until enough people care for me as a personality so I can broader things. There has to be a base of followers before doing that.
I agree with this. I have you tubers I watch just because I became interested in their niche content before they broadened
O'SSÉIN - Master Your Mind With Me this works for some people and not as well for others! I am not saying to have broad, unorganized content. It all still needs to work together & make sense. But there’s no cookie cutter way to grow so it’s all up to what you feel is best for yourself and your audience! Xo
I agree. When you just start off, if you’re all over the place, ppl can get turned off by that. So yah definitely niche down and when ppl care enough that they’ll watch anything you post, expand
*I love creating content about Natural Hair Growth (Afro hair) while sharing my journey as a nurse, mom and wife. It's been really difficult having only one niche. I just want my creativity to be expressed fully while helping others. Girl, you're gorgeous* 😘
Thanks for sharing! Yes, you should try to diversify a little and start sharing other parts of yourself that may still appeal to your current audience. Also, ask your audience if there are other things they'd like to know about/from you! xo E
@@ErinOnDemand thank you 😊 I'll do that
Currently I make UA-cam videos on various things but the actual focus is showing people how to do all the different things on a budget, show them that I don’t have to spend so much money to do the things I love
this mindset is revolutionary to me! i was feeling so stuck in my niche (I feel like my audience only wants to watch instagram tip videos tbh) but I love your approach of making videos for a certain kind of person, not for a demographic or based on a niche
I've never liked the concept of "niche" as it feels like I'm confined and limiting myself, but I have recently decided to "niche" down and it honestly helped me so much with staying consistent. However what I've done is exactly what you explained in the first tip and I love this target persona exercise, which I will do tomorrow to help make things clearer for myself.
So my niche is personal development & lifestyle design, I focus on giving advice on how to improve yourself and live a happy, mindful more meaningful life. Having this "niche" still allows me to speak about my other interests, like fashion, art, organization !
Thank you Erin for providing us with great quality valuable content all the time🙏🏽💖
😊
It’s so hard picking a niche I just want to make videos on a lot of things
I’ve always loved doing multiple things, like I love fashion, cooking, Travel, diys, art, and so I’ve constantly had a problem with videos telling me it’s better to pick just one thing and focus on that. I just felt like if I am the way I am, loving so many different things, there would definitely also be other people that are interested in the same things in the way that I do them or show them
Yes! I do think having an overarching theme is still going to help pull all of those things together so it doesn't feel like you're completely all over the place. Ie - I still like cooking, fashion, etc. and figured out a way to tie it into my brand so it makes sense for my type of audience. BUT, you are ultimately your niche and that's the beauty of it! There's not secret formula besides being yourself. xo E
Erin On Demand yes, I do that, my theme is that I do all of those things on a budget and still enjoy it the same way I would if I pulled out a wad of cash to do it
The Moderne Female I love all this things too. 😩🤦🏽♀️ But that’s a good thing though.
This is honestly one of the most important videos you’ll ever watch on branding. I’ve never heard anyone talk about this topic like you Erin. And this is the building block of being an entrepreneur.
Now let’s see how I can implement that in music 🎵 ✨
It’s hard because you want to be able to expand the knowledge you share but create binge-worthy content. Have to find that sweet spot.
Literally what I’m struggling with right now! Really love fashion and beauty but my channel is geared toward my college experience and college advice. Definitely want to expand and grow my fan base while creating content that’s fun for me and allows me to express myself yet still help people. Thank you for this!!
nazjaa same
College videos and college beauty /fashion videos maybe. Like what u wear to college or college hauls etc. makeup for college and all those random stuff
Princess Oniká I was thinking the same thing. Budget friendly looks for college women, where to shop while your in college, building a college capsule collection, the must have beauty products for college students. You can create tons of great content. That is such an amazing market! Good luck!
Princess Oniká Thank you so much! that’s a really good idea and definitely the path i’m gonna take!
Lynnette Bond Thank you so much too!! Definitely going to take y’all’s advice ❤️
Thank you so much for this Erin. When I started my channel 10 months ago, people were telling me that I need to be in a niche and that educational content is boring and that no one will watch. I carried on with being me and doing what I love to do which is educational and informative content. I started doing "getting paid online" videos for South Africans mainly because we are not really informed with it comes to online work. And my most watched videos to date are the informative and educational videos that I put up. Especially about working from home. So I appreciate channels like yours that help me understand that I'm not weird. And I'm finding my niche now and in that niche I understand that I can do a couple of things that falls under it... Thank you. Love from SA.
I haven't even finished the video all the way and you said something in a way nobody said to make it clear for me to find my "Niche, Persona' all that jazz. Thank you. I just subscribed. You have helped me so much. Thank you Love.
Love the press-ons example AND the labeling of the anti-persona. My clients have a HARD time niching down (and I completely understand why-they're multipassionate like me lol). But I try to frame it in a way that demonstrates that you're targeting a WHOLE person, not just one part of them. So in addition to taking into account their demographics (sex, age, geographic location, etc.), thinking about their psychographics (how they view the world, their beliefs, values, priorities, hobbies, etc.) is equally if not MORE important.
The teacher look that you are giving us let’s me know that you know what you are talking about 😂 thanks for the infos this was really helpful! ❤️
Haha teacher vibes! You are so welcome Mina! xo E
Erin On Demand yes definitely! 😍Also because I can learn a lot from your channel 💪🏼
Mina Swan it’s a vibe lol
I find myself wanting to show different sides of myself so people don't develop one expectation of me but I think that can confuse my viewers. I struggle with this. Great insight! 💙💙💙
This is the GOLD! My background is fiction writing and theater and identifying your characters by behaviors is storytelling fundamentals that translate across all genres, industries and story intentions- entertainment, marketing or even fundraising. I believe it is the key to all persuasiveness actually… like even with your kids. It’s SO powerful! Thank you for this!
You know what I like about you is that your are genuine and the reason why I know that is because small business people matters to you and you respond to people messages even if they are a nobody on UA-cam thanks for helping us by doing these videos please I mean it keep up the good work 🎥🎥🎥🎥📟📟📟📟
Thank you love, its refreshing to hear of breaking the boundaries, sometimes one wants to escape from the repetitious content and explore.
Your makeup looks sooooo good! You did a great job!
I am your exact target market, even down to the press on nails, health and beauty, small business and all of it. Felt like you were talking directly to me.
Sis! I appreciate you! This is keys I needed to hear
I started my channel with a niche because its an extension of my business, My target market is moms of girls ages 3-11. My videos targets these moms with princess product reviews and anything around the princess theme. Watching your videos cemented that I am doing the right thing for my audience. Thanks for your tips.
Lol I’m scrolling through the comments and looks like all the small youtubers I know are here. This channel is a lifesaver for us!
I LOVE the concept of an antipersona! I have found that the majority of people I reach on UA-cam are not in my desired demographic so that it's a helpful tip.
this video was exactly what I needed. I literally just started my UA-cam channel today. and without your video I honestly don’t think it would’ve been possible! So thank you so much girl, you’re such an inspiration!!! ❤️❤️
I said YESS so many times, I felt like I was in church! lol This video was SO helpful! Thank you!
This video is brilliant! I have been wrecking my brain trying to narrow down niche's when i felt like I wanted to talk about different aspects of the lifestyle and didn't want my channel to be confusing....and the has kept me stuck. Thank you for freeing me...
So glad I’ve “stumbled upon” your channel. Very useful information. 🙌🏾
While watching this, I had the aha moment you talked about and realized I’m my target audience persona on UA-cam lol. Now that I realize what kind of content I’ve been putting out, it reflects where I am and I’ve realized there are others there as well!
UA-cam should introduce a love icon because girl, you are speaking so much sense and describing my problem as if you have been in my life since i started my entrepreneurial career. I love your content and be motivated to keep nailing it. You are doing an amazing job. Keep up.
Thanks for this! I’m struggling to come up with content. Trying to use this quarantine time to grow my channel as much as possible.
You can do it Julia!
I'm going to check you out! I'm also interested in fitness/wellness so I'd love to witness your journey. Good luck ❤
I definitely needed this video! I'm in the middle of rethinking who my target audience really is and how I can reach them. The problem I'm having is: the audience my business should be reaching, I don't know how to reach them because I don't embody that target audience persona. I don't know anyone like them either so it's hard for me to visualize what they like, how to reach them, how to effectively communicate with them. When I started this business I was in college so I underpriced myself and built up a college student audience, but after years of developing my craft & increasing my prices, I realize I need to be reaching a more financially set (lol) crowd. All I know is college, I graduated last year and the job I got I still work with people who are college age or fresh out of high school.
You can do it love! You got this. Don't be afraid of rebuilding. You're the asset!
Proud of you young woman ❤️
I'm a faithful viewer, thank you for your content! You inspire sooooo many and will go far!
Ooooooo. This was gooood. I was a little shocked by the idea or creating your "antipersona" but yes! That is so important!👌🏻🌿
Exactly!! Yes that's super important for clarity. xo E
Ooooo I love this idea of target audience persona. Yh the pressure to niche is real on youtube/social media but I definitely love creating content that empowers people in things I have experienced and good at. I'll keep this in mind as I continue creating my UA-cam videos👏
This is so so good. It's not often I get so much clarity from just one video. This is very helpful.
I loved this! My channel isn’t super niched (also not all over the place) and I have been building content around that. I’m working on my audience persona now to make my content that much better!
Same and do you want to support one another :)
Did you read my mind? You addressed the exact question I've been asking myself for weeks: To niche or not to niche. This was very helpful for someone like me who wants to create a variety of video types without having a channel that seems disjointed. Much appreciation for the thoughtfulness that you brought to this video!
This was just what I needed because I knew niche wasn't for me but I couldn't figure out how to apply. Your videos help so muuuuch
This was REFRESHING!!!
As a creative entrepreneur I stand by this approach. We can’t be limited by others claims on how it’s suppose to be. I believe holding on to this mindset sets us back and makes starting harder than it needs to be. Start First by making it work your way. Less pressure on the hows and how nots. More on tweaking along the way.
I started off doing recipes but realized it’s super over saturated and it’s only so much ima cook and eat! I have brought it down and niched to lifestyle, advice, food and travel. Seems like it’s working so far. I took your advice and also created channel art! Thank you as always ❤️
You are so much help! I am starting my channel soon. I had a few attends but didn't know where to start. You have giving confidence and great tools for my upcoming channel. Thank you!
All I have to say is THANK GOD FOR YOU AND YOUR CHANNEL 🥺🗣
Thank you for inspiring me to work on my channel, I started watching last year and just hit my first 1k subscribers today!
Thanks for using the press-on nails business example!! That’s my business!! 💗❤️
Wow! Thank you so much for this great info. I sell press on nails and have been struggling with finding my target audience but you really simplified it and made it so much easier to understand. TYSM.
Truth in all of this Erin, I like to say who are you looking to serve or what you want to be known for also in helping you decide your target audience. Great video as always ☺️ I love the persona idea in making it more personalizing.
These are fantastic tips Erin. Thank you!
Loved this video - thank you Erin! x
Thank yo so much on clarifying the terms niche and target audience! I would feel so stuck whenever anyone asked me that now I have a clearer understanding and will definitely use this to help my brand!
Wow! That was very empowering-thank you for the value you put out. Much more success to you.
Thanks Erin love your channel. I’m glad you definitely that target audience. Helpful tips. I’ll be back!
This video comes at the right time, i'm running a channel about fashion design and diy, i want to create another content about lifestyle but every youtube gurus teach about niching down, thank you erin for this information, you are amazing ❤️🥰
oh my goodness, you are such a breath of fresh air! Thank you so much for helping me break out of this constant war with myself about niche-ing... Bless your soul!
Thank you Erin! You said the same thing as several other videos I've watched, but you said it much better. I love the way you broke it down. I left other videos still asking questions like, "Okay so now what do I do? And "How am I supposed to do that?" I already have a website, (it's not published yet-still adding content). I've been struggling to define my niche. This video has been helpful. I will be checking out your other videos.
I am definitely my own client persona. Although I knew it, it took me a minute to accept it. At first I felt it was too limiting but I enjoy working with like minded women.
Can I just say . . . with all due respect . . . that you look like a whoooole business snack!!! I LOVE the outfit and makeup! Waitin for that stimulus check so I can get on your level sis! Yaaaaaaas!!! :D
I know that I am super late, but Erin thank you so much for this video. The confirmation I have received is amazing! God bless you :)
Hello I love 💕 how you explained everything on when finding your target audience. Because I started my own small business selling beauty & personal care products , and every since I started it has not been going well like I only made two sells and was in July that brought me $57 . But as time went by my business flopped and I had a very hard time trying to figure out how to get my niche situated , but now I think 🤔 I may have and idea 💡 now because of your perfect video tutorial thank you ! 🥰🥰
Thank you Erin, your video on being a brand and this has really brought a lot of stuff home to me… it can be more than just one area. Thank you
This helped me so much. I feel like I should have been doing this but I wasn’t fully grasping the concept💀 I’ve had my business since 2018 it’s been up and down, but I feel it’ll be better now ✨
Gurl, your vids are so freaking helpful! I love what you do so much! I rewatch some of your vids cuz they are so jam packed with information! Thank you!
Im so glad you mentioned this because i hate the mention of niche 😭 i just want to be free! I will try to figure it out tho lol
You’re so brilliant
I love this Erin! Thank you
I like the concept of Niche, I currently make videos that are college/self development related. I also believe depending on the type of niche, some are better able to divert to other things.
I really thought going in to my UA-cam channel my “niche” would just be makeup related but I find myself leaning towards natural hair care / wigs a lot more - and my interests change up a lot lol
I Had to learn this same thing.. my channel is very broad and I’m happy to know that I don’t have to limit myself to one niche. I love changing it up and going with the flow. I’ve subbed to your channel and hit the notification belll 💞 hopefully you come over and check me out as well. 🌻
That's growth love! I'm just starting but I'm sure I will do the same lol. I'm going to check you out because I am interested in both.
TynishaTalks thank you 💕
We had the goal of only creating makeup tutorials, then we randomly threw up a video that was more relaxed, and “vlog” style, and that ended up doing the best! So now we’ve changed our mindsets and really love creating whatever we want! 😍
Thank you for these nuggets! Your video was very helpful to me!
Some very useful tips, thanks! 💕
Yess, will definitely use this for my channel. Erin always providing us with value!!!
This is sooo true! I originally focused on courting, engaged, & married people now it’s relationships, marriage, lifestyle which incorporates sooo much more without being restricted.
Thankyou Erin . Great Vid! exactly what I was looking for !
Loved this! We don’t need to put ourselves in a box of one topic - I feel that youtube is about connecting with people, which means giving your full self; with some specialities/things that your passionate about that viewers can gain something from! You slay every video, I’m obsessed with your energy 😍 thank you for all of your tips x
This was so incredibly helpful, thank you!
Thank you so much for this! I have been worrying about finding my niche for months! With that have been scared to create. This has been the encouragement that I needed!
I found you yesterday. Lucky day. You are giving so much courage to me :)
Awesome! Thanks so much Erin! Your videos are so great :)
Yass. I love making personas. I'm so glad your breaking this down for folks. Personas has to be in a brand strategy.
This was so helpful:) I have been struggling with finding my Niche but after following you, I decided to focus on putting my content out rather than worrying about my Niche since I am just starting out.
I needed to hear this like yesterday!!!!
I just started out on youtube and was freaked out about making videos on one area and finding the content🤯🤯... So now am being more diverse to see what works out❤️❤️
Very informative. Thanks for sharing this will be of great help.
I love the topic of video, I’m just starting to get serious about my Instagram account to showcase my products and ideas...thank you for sharing you knowledge. More power to you!
Wow, I love this as well. Keep this up please. I started my channel but definitely didn't take the time out to figure out my audience before not its catch up but I'm down to do the work.
This is one of the best insightful videos on marketing/branding that I have seen. Totally helpful. Thank you Erin
Hi Erin, thank you so much for this awesome video, it has surely helped us a lot on this journey.
Im just starting out and I do not know what my niche is but I am focusing on making content that I am passionate about. I think it would make it less fun if I had a narrow down my niche because my creativity would be restricted. But I know my audience would be anyone thats like me or my friends.
Very useful video! Thank you 🙌🏾
Thank you! I’m letting go the niche mindset today. It’s too stressful and limiting. This is refreshing.
This was super helpful because i was getting so frustrated trying to niche down 10 times ... I just started UA-cam but have blogged for years where you create your avatar and idk why it didn’t dawn on me to carry that over into my youtube channel
Erin, you are really so very helpful! Being professional from the very beginning is what attracted me to your channel. You are the only youtuber that I take actual notes from. You always have a short, numbered list of take-aways that are useful, unique, and easy to understand. Thank you! Now, I need to see if I can afford you because I NEED YOUR HELP! 😩Im about to let this stimulus STIMULATE my life!
True, I too live by the " targeted audience" funda, then Niche, as it gives me liberty to cater to wide variety of content my targeted audience will consume.. My target audience is "corporate professionals and colleges graduates who aspire to be in corporate world"
This was so helpful thank you. I was torn between my content looking all over the place or “niching” and niching on one small topic didn’t feel right. I’ve paid for $1k-$3k level coaching and none of them explained this as well as you! 💎 Having a theme plus the target audience persona is 🔑.
This was really helpful. I struggled with figuring out a solid niche even though I knew I had multiple things to offer on my channel. The way you explained everything really made since and will definitely help me expand!!! Thank you!!
I needed this video thank you so much! New subscriber 🙏🏾❤️ your tips are so helpful
Great information, thank you!!!