HOW TO GROW A DEDICATED AUDIENCE | Tips on Creating a Strong Target Audience
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- Опубліковано 14 січ 2019
- HOW TO GROW A DEDICATED AUDIENCE | Tips on Creating a Strong Target Audience
Creating a target audience is one of the most overlooked, yet most powerful, marketing tactics. Many companies and entrepreneurs fear that targeting an audience excludes other people (who aren’t technically in their target group) from consuming their business. SO NOT TRUE. Any good marketing strategist knows that you can’t catch everyone, so the more refined your target, the better. In this video, I explain the power of effectively targeting your audience to help you weed out competition and generate more business. I give you the top three steps to determining the audience you dream to build.
// HOW TO CREATE YOUR TARGET AUDIENCE
1. Write down your identity factors - What makes you, you?
2. Write down your interests and passions.
3. See how you can combine your identity factors and interests
*Layering your audience is the best way. Ie. If you love African-inspired fashion and dogs, you may begin an African-inspired dog clothes line - instead of just doing a general fashion blog*
// S U B S C R I B E.
ua-cam.com/users/erinondemand?...
New Videos Every Tuesday (& most Thursdays)!
// F O L L O W.
Website | www.erinondemand.com
Instagram | @ErinOnDemand
Facebook | Erin On Demand
Twitter | @ErinOnDemand
// R A N D O M D E E T S.
Sweater | Franchesca’s
// E R I N
I'm Erin and I'm a new full-time entrepreneur. I'm super excited to take you all along this crazy ride as I build my business from the ground up. Starting a business is much more than what influencers make it seem. It takes grit, hard work, and a lot of learning along the way. I'm taking you through the trenches and on the mountaintops with me, giving you a good look inside the life of a startup entrepreneur. - Фільми й анімація
Even though you are saying "girl," I'm listening. LOL....
Lol me to I was thinking the same thing, she's helping me out
Even if she's saying "beautiful people", I'm listening. LOL...
right she proves her point, she knows her main audience is women but as she says others will still follow you but it's helpful to niche your audience.
Yoga Bliss Dance Indeed, but we’re just joking.
OMG I scrolled down and I was going to type this one too 😂
Wow so many things to say...
1) This video was exactly what I needed. I'm gay and a martial artist. I also love makeup and I've always thought I had to choose one thing or another and never looked at seeing how they could work together as an option.
2) As I watched this video, I thought about whyyy it was I was drawn to your content and while I may not be your EXACT target audience, I can tell you probably mostly cater to people between 18-30. I'm 23 and I think you really appealed to me because you had personality that came off as genuine but not trying too hard. You provided ACTUAL value. Your editing wasn't obnoxious but well put together...and you used lingo that I resonated with.
3) Side note: You are absolutely stunning. Those cheekbones are EVERYTHING lol.
Thanks for such a well put together video. Instantly subscribed!
"The more intricate your audience is, the better!" "What makes your business unique, is you!" THANKS SO MUCH, YOU ARE AWESOME!!
I have been watching your channel for the last few days and wow your content is rich with information! I love the way you present everything. Seeing another successful Black woman doing her thing encourages me. Keep bringing us content. New subscriber here! I see you at a million and more already!
And yes please post that social media marketing video. I need help on that. I haven'tfully grasped how to do that. Could you also do a video on how to work efficiently on your niche.
Aww so sweet. Thanks so much for subscribing! Glad you're getting a lot out of my content! I'll add that idea to my list xo E
PamperedKoils SAME!
I’ve cultivated more valuable implementable info in watching just a few of your precise cut and dry yt video than I have going to high paid seminars , and masterclasses . I love what you are doing here , you are a true goddess , please continue to spread the greatness that you are 💚🌹
Consistency is key! Keep dropping them nuggets girl!!!
Really great information! Thanks so much.
The idea of layering audiences is genius Erin! I found that when I layered "early career professionals" on my career consulting brand I was able to better focus on creating great content!
I am so glad to have come across your channel. Thanks for posting this video 👍🏾
love how your videos are always so straight to the point 💞 would love to see more about your own experience like your career or the vision that made you become an entrepreneur if it's not too personal for you
Vanessa P So glad you’re loving my content! That’s coming soon Vanessa!! Xo E
Girl I love your voice and how you get to the point. This video was really clear. Subscribed!!
I’ve watched many of your videos and just heard that you’re a Detroit native! That’s so exciting and encouraging!
I loveddd the doctor analogy! Anyone else a sucker for analogies to explain things? LOL
Clear, concise and to the point! Great video, Erin!!!
my go-to channel for anything business related! love your content
I appreciate you! For so long, I didn't realize I was doing that, "Anyone can watch it" approach, as a woman in Christ who wants to preach the Gospel, when in reality, I really do have a target audience! Women in Christ, and women who want to know more! With your advice and tips, you have helped so much! I am super excited and ready to really get into refining my audience and putting out quality content! Blessings to you!
Erin! I was lost in my biz cuz Ive been posting on IG and tiktok and had low engagement. And you gave me so much clarity and now I have a better idea how to improve my content and copy writing. Love this video! Really really appreciate it! ☺️☺️❤️❤️❤️❤️❤️❤️
I've read quite a few articles about target audience, but this video definitely stands out. I found that you delivered some unique and valuable points and also really good examples. Thanks for the video and for doing what you do :)
This is so helpful. I used to think that I would want my content to reach everyone but I’m learning that I already know the main focus for my target audience which is millennial women.
I'm here for this tea. LOL
I love how consistent your videos are ❤️
Polished, professional, articulate, and informative. outstanding Erin! Thank you!
thank you so much, your videos on growing a youtube channel are one of the most helpful that ive seen!
Tiana Shern right! They’ve helped me so much!! Your profile picture and banner is so cute btw! 💗💗
I rarely comment on UA-cam, but this was excellent, and your personality comes across beautifully. Thank you so much!
I heart you Erin! You are the best motivator! 💛 thank you!
Daaaaaang I love your voice. Brand voice, and actual voice. You captivate me, not bore me. I subbed so that I can keep learning from you! Keep up the great work!
thank you so much for the tips!!! i’ve always been really confused on the whole target audience thing but throughout this video i realized that my videos are more catered to teen girls who want to be cute and aesthetic but at the same time are tomboys and want to express that
Wow. This is the most proper explained video ever. Obsessed. Thank you!
I loved this, I've been struggling trying to find my audience as well. Extremely helpful 💖
Erin you rock 😁🔥 Whenever you say "GIRL!!" I'm always like "BOY!!" 😅. I just can't tell you how much your content really helps. I can't thank you enough. 🙏🏽 Keep killing it 🤘🏽
Erin, thank you so much!
I really needed this!
Take care,
Georgi
🇵🇬
Girl! I was one of them struggling with this topic! Thank you soooooo much with your silly self! You are so funny! I appreciate you and that you shared this vital information with awesome delivery. 😋
She is so nice and thoughtful.
“Maybe you started it and you weren’t really thi..... maybe you started it and didn’t really have that in mind “😂😂😂
I love how you caught yourself. I’m subscribing now !!
She is
This is the most simple video I have seen on this, and it helped the most. Thank you!
Hey Erin I’m new to your channel. I’m a fashion designer who is starting a luxury street brand. I just want to say out of all the target audience video, I connected with this one so much easier. Thanks for the content. I’ll be watching more. I’m trying to get my audience together because I’m in the phase of production and marketing.
I just subscribed. Love you Eric from South Africa
May God Bless you. So helpful!
Oh my gosh! I just discovered your page and I am now up at 1am binge watching all your videos! Your Content is Amazing! I am finding literally everything I needed to hear right now!!
I really love this thank you so much. Definitely going to subscribe 🙌🏾🤞🏾
Rewatching this for the nth time! Talk about evergreen content. Much love to your channel!
Brilliant. Lovely. Thank you.
Every time I watch one of your videos I leave feeling better. Thanks for the tips.
You are amazing! I’m in business trying to rebrand and you just dropped GEMS!
best video! Simple and down to earth ❤️
This was awesome and so helpful. Thank you! 🙌🏽💛
Thank you so much for this, love the tips! X
Love the lunch analogy. Enjoyed this Erin!
Great video! I love how you broke it down and simplified it. I would love to see a video from you about rebranding.
Thanks girl! Oooh that's a good one! Adding to my list. xo E
Glad I found this. I noticed that over the years I've been getting men commenting "sexy asf baby" on a body appreciation video and derogatory things on my videos, and that my reach is 90% male. It NEVER occurred to me, that I was trying to get females to watch my videos, to help other women and inspire them and not try to pick up disrespectful men who are being trashy. It occurs to me now that I have to change the way I project myself on camera so that these men do not want to watch my videos. I would LOVE to have the male gender on my channel, but its being overpowered with derogatory remarks by creepy-type men. Their comments make me feel uncomfortable when I am trying to help other women embrace their beauty, innocence and bodies. I was thinking of switching to a makeup/beauty channel, so that *Disrespectful* men would be grossed out and not click on the thumbnail. I welcome men who are neutral and coming to my channel to not say harassing things or sexualizing/objectifying my videos, but it gets very discouraging seeing that all my videos only attract men who objectify women when the entire point was to help women embrace their bodies and learn about sexuality, energy and loving their bodies.
I think that is part of UA-cam, you can block persistant folks but yeah think about and speak to the women you are wanting to work with or inspire. Talk as if you are talking to her specifcally.
Thank you Erin for you advise 😘
Girl that was a word for me. Thank you so much!!! I have a better understanding of my target audience.
Thank you so much for your videos! You are taking some of the fear out bringing my idea to life. You are the best!!
Thank you this gave me the clarity I needed.
This was extremely helpful and well put together thank you. I'm excited to see what other content you have.
So good!!! Thank you so much for sharing all of this! Found you from Tim Schmoyer's class!
Thank u, this is SO HELPFUL as I write my book and build my brand!!!
This is so great, needed to hear this. Thanks Erin 😊
That was perfect! Thank you!
The doctor example! This is gold! Thanks for the video, subbed!
Dope video! This was very helpful! I would pause the video, think of my audience, write it down, then I narrowed it down! Super excited!
This was so needed, thank you. ❤️ because when other people speak on getting a niche they do not specify this hard so this was actually helpful.
Yes social media marketing will be amazing
Omg it’s so crazy that there is now a woman famous for making her kids lunch! I love your channel & can’t wait to gain these type of marketing skills
Great tips, thank you Erin!
you did good on explaining this and making sense of having a target audience but still having others want to see your content.
Love this video... very informative. Thanks.
Definitely the truth! Super helpful, I've been focusing on this generally for a month or so, but actually sitting down and putting it on paper is the real deal!
Yes I Have Taken notes Thankyou again your Such a Blessing to me💞
Great content, thank you for sharing.
Thanks Erin - awesome video, will definitely use these tips!
Helped very much! Definitely put it into perspective.
OMG! As a Black/Female business owner, this info is SO SO helpful! Thank you! Also, just subscribed!
This is some really dope content! I l started the video not thinking I needed to target my audience to coming up with a very specific target market by the end of your video. Thank you Erin!😀
How I wish different entrepreneurs or young people from different continents can come across this channel.
Thanks Sis..
This was very helpful , thanks queen!
A target audience is SOO important. My products were for women like me, yet had not made that CLEAR so had older men commenting on my post and page. Had to delete the entire post and start over!!!
Girl you said assess your current audience and I legit went 😵💫 how have I not done that already??? 🤣😂 Thanks for the reminder!
Thank for this video boom boom boom
Loveeeee the information you share , and how you share it! New subscriber 🤞🏾
Thankyou for sharing. Lately I´ve seen more businesses rejecting customers pure only because they were not in their ideal target customer perspective. I had to leave a 1 star on Google Maps for a store and there were more people with me that did that. My message is just always to be kind to your customers, although they might not ´represent your business' , your product or service can be of great importance.
Thanks Erin for this video. It is sooooo helpful because though I know Who should be my Target Market, I still didn't consider all the other factors. All The Best to You.
Great info. Thank you
Nice video Erin! Keep up the great work!
Erin Gurllllll!!! You are the bomb. I love watching your videos. The way you explained this is amazing.
Thank you for sharing. As a business consultant making a difference for medical professionals, I needed ideas on how to get more to join my free network. Love your videos 😘
This was so helpful for what I need right now, thank you soo much. Btw, you are absolutely stunning.
Thank you!!
I love this so much! 😍
One of my fav looks on you! ❤️😍
Love your videos!
Erin, thank you...I have been struggling (for a long time) to come up w/an answer to the question, “so, what is Kathryn’s Hacks?” After watching this video, I, now, have an answer! 👍🏾🙏🏾💆🏾♀️🥰💛💚💜💙💕👌🏾👸🏾
This was very educational.
Great video! Thanks for the info!
You did a dang good job explaining target audiences!
Awesome information Erin!!! This video has really inspired me thank you so much💜❤️
Awesome!
Thank you!!!!!
Iove the breakdown of this, because at the end of the day it's all about
finding your own
Finding your niche
My fav youtuber ! 💋 I love you