NEW Norton Factory Tour!! | Norton Are BACK!!
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- Опубліковано 25 сер 2024
- Norton Motorcycles have been through the mill in recent years and at one point it seemed the iconic brand would be lost forever. However TVS purchased Norton in 2020 and in those 18 months they have built a 100% new factory in Solihull and I've been lucky enough to have a full tour!
Join me and the new CEO Dr. Robert Hentschel for the ultimate Norton factory tour!
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You can see TVS are serious, that's some investment they've put in. Bike looks stunning.
And now, its British India motorcycle brand 🇮🇳🇬🇧 ❤❤❤😍🔥🔥🔥
I think Norton are in very safe hands here. The V4's and 'heritage' models are their entry point in since the V4 concept previously was brilliant if somewhat poorly executed (quality wise). TVS are a huge company and they wouldn't invest vast amounts and build a state of the art facility just to churn out a relatively small number of niche products.. I think they have some pretty serious plans up their sleeves.
I truly hope this works for them, the Norton name deserves this level of quality.
Sadly it appears NORTON didn't receive the memo from the WEF of their planned worldwide economic crash ¬
YOU WILL OWN NOTHING & BE HAPPY - KLaus schwab
Great interview! Really impressed with the facility. So glad TVS bought them. God bless Norton’s leadership and all of their employees. I think they will be very successful.
I've had three Norton's in my lifetime. Back in the '60's I first had a 1962 Norton Electra and then two Norton Scramblers. A tomato red 1963 or '64 and a 1965 candy apple red one. They were vertical twins as this is before they slanted the motor forward a tad. They came with no mufflers so I had to install some stubby ones on them as the neighborhood I lived in at the time had some ornery cops! Today at 74 years old here in the state of Georgia I have three BMW's. A 2000 R1150GS, a 2001 K1200RS and a 2016 S1000R I just purchased used with 8000 miles on it. I also have a 2005 Suzuki Hayabusa that I bought new. I have riding 58 years and plan to keep on riding as long as I can. It keeps you young!
BTW: I remembered last night that the tomato red 750 Scrambler had a winged M on the tank for Matchless though both 750 bikes were the same. I wish I still had the candy apple red one today!
Much Respect, Sir!!!
Hi, I too had Norton’s back in the 60’s, both bought new; a 350cc Navigator and a 650ss, loved them both although the 650 ss had a few problems and I had to take it to Norton’s HQ in Birmingham to be fixed. I now have a 2001 Honda VFR V-tech which I bought second hand (2 months old)…absolutely love in every aspect of it.
I agree biking helps you to stay young (I’m 78 now and have no plans to pack up yet), I voluntarily took the Advanced Motorcyclists test several years ago which was the best £100 I’ve ever spent…..helps me to stay alive plus when riding I have the mindset that everyone is out to kill me!
Let’s hope that TVS Norton are successful in the future. Ride safe 🇬🇧🇬🇧
@@neilurquhart8622 Yes! You have to ride like everyone out there is out to get you. I call it situational awareness. The circumferential expressway , 285 , here in Atlanta is like a racetrack! Most, (95%), of my riding is out in the countryside where you have to watch for deer darting out into the road. I was 16 when I had the 400cc Norton Electra and the darn thing would blow a headlight bulb every time I accelerated down an entrance ramp to the expressway going into town. Lucas electric's ! 😆I can't remember how the shop fixed the problem , but it was eventually sorted out. The shop, Al Rodi Motorcycle sales sold Norton's, BSA, Ducati, BMW and Honda's. In '69 I purchased the new Honda 750 4 cylinder from them and then in 1974 I bought a 1975 BMW R90S that I kept for 25 years. I finally traded that bike, BIG MISTAKE , to buy the 2000 R1150GS. I was going to trade the GS for the 2016 BMW S1000R, but they only wanted me to give me $2000.00 to $2500.00 bucks for it and I said , I'll just keep it. It looks like new and only has 29,000 mile on it. My last name is Adams so I have some English heritage and love Lambchop's rides out into the countryside and villages in England. Yes, I hope Norton is successful as well. I plan on riding s long as I can hold the bikes up! 🤣 Stay safe.
Thanks Lurch….very interesting. I guess your into UA-cam biking channels, if so, if you haven’t already done so take a look at Richy Vida’s channel and also ‘Itchy Boots’……both great in their own way……stay safe
Being an Indian, I am proud that TVS is owning this legendary brand.
Such works of art, let's hope they can finally get rid of the Norton curse
Sadly it appears NORTON didn't receive the memo from the World Economic Forum of their planned worldwide economic crash ¬
YOU WILL OWN NOTHING & BE HAPPY - KLaus schwab
This Norton factory is already way ahead of anything they've ever had, I wasn't expecting it to be this high tech, I must say.
Very much looking forward to seeing reviews of the V4SV, especially of future variations of this model.
I had always liked TVS bikes. They made their name in crowded market of india. And now they are doing some amazing work with Norton. Literally everyone is hoping for this brand to resurrect again and loking at this video it seems its coming alive from ashes like phoenix.
Great insight to what goes on behind the curtain of manufacturing our beloved machines. Thankyou to Norton for letting us peek behind that curtain a little. Top work Chopsy!!
Thanks Jason 👍
Thank you very much, John. What a fantastic video, wow you got the VIP treatment there. Glad to see Norton was not trying to buy the press with overly lavish corporate entertainment but instead concentrated on the stuff that actually matters.
I wish Norton well, hopefully they don’t rely to much on the heritage but actually take things forward 👍
Glad to see a focus on quality in every part, process, trace ability and function and a proper manufacturing set up and engineering… bodes well.
Except they were cutting with a bit when they said laser sharp accuracy & polishing when they said grinding. They make these kinds of mistakes on the motorcycles and not just the marketing then there will be problems. Norton can't afford to get anything wrong. Their production numbers mean they charge more per bike. This means they are more expensive than the competition. The price difference has to be quality... They will only get so many people willing to pay for the name "Norton" when, make no mistake, it's really TVS. I have nothing against TVS but this is a tricky situation as they will want to maximize profits but they have also marketed that they are getting it done at the engineering level. The proper way to get this bike out is to build quality and reputation and then lose money for a year or two as you learn how to build quality at a lower price without sacrificing... We will see..
yeah, f... their wonderful history, let's make bikes for a bunch of cashed-up posers.
Looking at this production factory its clear they are taking thing forward.
Cannot wait to see your review on one of these. Being on the other side of the pond, I don’t suspect I’ll see one in the wild.
Major props for the CEO to be open and transparent about issues and their process to rebuild. Taking ownership and bringing that experience in house (from dealers) was a great call to ensure accountability while rebuilding their reputation.
What a fantastic day out! Build quality and attention to detail looks second to none. I really hope they make a success of the company and put Norton back on the map.
That looks absolutely amazing. I wish them all the best and that they stay true to their commitment to craftsmanship and quality (I'm looking rather angrily at you, Triumph...)
And though I'm one of those pleb Honda riders, if I ever had the money for a work of art, I'd get one with a Norton badge.
Chops, absolutely loved this Pal. #TVSNorton invited the right man for this behind the velvet rope tour!!!! What a mega watch this was. Very impressive. Absolutely love the look of some of these bikes. So excited to hear your in-line for a press bike and will be a future review🆒👍🏻🔝🎬🎥🔥🔥🔥
Thanks Michael 👍 😊
I hope this is the break norton needs and deserves I also hope they start bringing out some dealer support for these bikes
Thank you John....I have not heard much about the Norton only after it was acquired by TVS Indian brand and I am proud to me a Indian and that to TVS hales from my part of country down south. And thanks for the wonderful tour 🙏
The new CEO seems to have the right attitude and focus. Good luck.👍
Norton + TVS they are being serious 🔥 🔥
Wow, that looks mighty impressive, having invested that amount of time, money and effort into producing a factory like that then you know you are buying a quality machine. Great video and great tour and fair play to Norton for letting it all be filmed 👍👍
Now that's impressive, British engineering at it's best...
Exciting times ahead for Norton Chops, looking forward to the review 👍
I just hope they get to the bikes for the masses. I'm not sure a boutique sports bike is what's needed but if it get them on the scene, let's see what's next.
Wishing them good luck on the Isles and hopefully beyond.
Great vid John, was like a 1:1 with the new CEO well done, that new outfit looks really slick. Massive comeback for such an iconic brand and that sound!!
I may never own a norton but I definitely look forward to seeing the brand out on the road in numbers, just getting the name talked about in a good light will be good to hear from now on 👍
Norton very definitely are back.... very impressive. Congratulations to the new owners and staff!
Lets hope for wonders, the Norton brand deserves it and this is a super opportunity for TVS.
Thanks Chopsie , this is so cool you got an invite to Norton . Thanks for sharing the visit.
That ‘other bloke’ you were with was none other than Geoff Hill motorcycle journo, author and generally all time funny guy!
Great effort with the vid, thanks for that.
Awesome. I'm so pleased to see them come back as strong as this. The place looks amazing and importantly, the processes and procedures across the business look robust. They clearly have serious ambition, can't wait to see what they have planned.
Best of luck to the new owners. It’s such a shame that the owners who bought from the previous iteration of the company are out of pocket but it’s also incredibly generous to get any kind of money back. That bike sounded soooo sexy! Looking forward to you getting a press bike to show us. Great video 👍
thankyou for your show around at the new Norton facility.
I got a good a vibe with this new approach by the company.
OMG what a lucky guy, you must be on the ticket for there new test riders. Lovely looking bike and made in the Midlands . Great insight Chopsie 👍👍
I’m so so glad that Norton seems to be finally on the right path 🏍👍🏻
When it failed last time I was hoping someone like Sir Jim Radcliff was gonna step in and buy the brand etc
But these guys (TVS) are certainly on the right path with proper QA & QC and plenty of Lean Six Sigma and you certainly can’t have too much of Being The Customer between each stage of production / manufacture 🙏🏻
How about giving TVS some credit for stepping in and saving the company?
Watching this video you realize why these bikes are so expensive. You see all the guys welding the frames by hand. These machines are truly rolling art, they are beautiful bikes.
Norton will only succeed if it makes bikes people want to ride and flogging a £30k-£35k 'masterpiece' to collectors won't get you market share, and eventually the novelty will wear out.
Edit: make that a £30k-£45k; the RR was near £30k and the SS was £45k. The Panigale V4 is £20k base and £32k for the SP trim - and those are already overpriced. Meanwhile, Norton continues the dodgy trend of not posting prices for the bikes on their site - so much for improving perception.
To an extent I agree. However, the economies of scale will dictate that a manufacturer who employs a lot of skilled manual labour in smaller volumes will always incur higher prices. I don't ever see Norton challenging Triumph for numbers of bikes produced in a year. It is encouraging to see the apparent extent of their quality control methods though. Something the "old" company was shoddy McShod on a shoddy day about.
@@Desmo904 looking at the amount of quality control that's involved in every single bike, the price doesn't surprise me at all,
Like you said, it's nice to see that they are actively making a change, and maybe they just might be successful by selling them as playthings for the rich...
This video could be summarised as ...we are fixing our f ups
@@crimzikk I particularly like the notion that Norton doesn't have to fix the previous ef ups because it was a different company then. Only it wasn't, TVS bought lock stock and barrel the company that sold expensive garage decor.
@@anthony.c961 The video didn't show much QC though, it showed a lot hand polishing a metal frame 'to mirror finish'. The little QC in the video is no different to every other manufacturer. Maybe it's impressive for a Norton because this sort of thing never happened before? 😀
That was some impressive WINDOW DRESSING, wow!
Very informative video. Always like to watch videos like this. You did a great job showing us how it looks like from the first hand. :) Thumb up. Have the Norton Manx in my latest bike video. :) Just to mention.
What an amazing experience. I've been following the progress of Norton and this is a really exciting time. Thank you for sharing your day with us 👍
Thanks Damien, have to say a much more exclusive tour than I was expecting! 👍
@@LambChopRides yes I recall you saying in the video that you'd expected a load of press guys to be there with you. It's lovely that the team gave you their time in that way.
Looks like they’ve got a good handle on what they need to do to make it happen.
Hope they can make those owners happy with that deal. Thanks Chopsy!
Made in Great Britain 🇬🇧 ❤️
Let’s get the message out there...
I wish success for the company , great looking bike
I saw the rotary Norton race in the UK and in Australia in 1987 and 1990s. It was the most impressive bike I've ever seen as it was a total beast of a bike and was scarey as hell going round bends.
VIP tour and a test ride,nice work chopsy.
IMPRESSIVE, quite am honour for Joe public to see through you! Wish Norton good luck👍
It looks like an incredible set up, you got quite the coup here John! :-)
I kind of like that they are getting rid of the dealership network, so customers get the bikes direct so Norton has a face.
You lucky SOB mate, can't wait to see your ride video when they get one to you!
Good call Chopsy, so impressed and so bloody exciting! Thank you.
Wish them all the very best... Lovely video as always sir.
I wish them luck same as Buell in the U.S. Can't say I'd touch anything until they have a few years to prove reliability. Still very cool to see the insides of a moto factory.
Very cool. Lucky boy. Having a Norton in the garage is on the bucket list but they need to prove they've got their act together at long last. Everything crossed that's now the case & really hope this is the start of some long term success for them.
just wonderful! congratulations and best of luck!
It's wonderful seeing manufacturers like this prevented from dying out, and this facility itself is just mechanical art. I wish the same would happen with Buell here in the US.
The new V4 is the best looking bike I've ever seen!!!
Excellent work Chopsie. Nice to see you getting some proper recognition for all your hard work over the years. Cheers from Melbourne 👍
Excellent! Thanks Chops ! This looks to be great for Norton’s future, interesting take on the customer experience mentioned at the end of your vid
Yes! Very beautiful, looks like art. And that sound👍
Brilliant vid Chops looking forward to seeing the future in store for Norton Maybe an amazing British bike coming soon Now that would be Special
Come back in 5 years , if they are still going and havnt been sold / run off with customers money then I'll consider it
I’m so excited for this new Norton! Really looks like they are serious and wish them the best of success!
Cracking vid Chops, really impressive setup TVS have there!
Those bikes look incredible, can’t wait to see your first ride vid with one 😉👍👏
Thanks Bruce 👍 😊
Always loved them.I wish Norton great success in bringing back this legendary British motorcycle.👏👏
Wish them all the best.
Great video and a great insight in to this brilliant brand 👏
Be good to see more from Norton, and a collaboration between you two awesome creators
Fantastic to see them back, hopefully they will grow and innovate, so we will still see them in decades to come. Great video LCR and a very privileged tour.
Genuinely hope they make it as successful as it should be. Without doubt one of the most iconic bike brands that ever existed…..excellent vid/ interview as well!
Awesome I am saving the pennies now, all the best to everyone At Norton! These bikes could be the new Rolls Royce of bikes, love it! Very impressive
Impressive Factory! Impressive Video Lamb Chop! Great work! Can't wait to see a new Norton in person.
So honest and open
Enjoyed that, almost as if you were there in person.
They hired a german CEO: the quality will automatically go through the roof!!! Isn't it how it works? 😅
Fabulous attention to detail….. that can only improve quality/reliability and overall ownership experience. My Dad had a Featherbed Norton and my son has just ordered a new Norton…..👍
This is next Level stuff. Looking forward to the products.
Righting their predecessors wrongs, what a great place to start their journey. Next time can you go into the sound bay and have that engine going through the gears with the occasional blip, it sounded amazing. the factory looks great, can't wait to see it in full production. Thanks for posting
Great video, can't wait to see future bikes👍
Please, Please give us a 150-165 HP Commando With a Basic Fairing and optional saddlebags! I wish Norton all the Best in the future!
Exciting times. I do hope this is a success, there certainly showing the motorcycle world there committed to old and new customers, and most of all quality. Great stuff..
Brilliant insight into the new Norton chops,hoping they get all the success they crave,beautiful v4 machine
I've always preferred Norton over Triumph, now that naughty man in charge has gone ( he was very naughty wasn't he though) let's see how they get on. 👍👍
The master of hand build
Really good presentation Chops.
top vid chopsy ...exciting times ahead .
I am really pleased TVS came to the rescue unfortunately they have so much ground to cover just to get back to square one in the trust department.
So when is Garner going to prison?
Nice to see a British bike manufactured in Britain!
Looks like a super serious setup, solid foundation paves the way for solid branding. To be honest the designs on the v4r and the commando looks to me a hardy and bullet proof bike. If the engine can be designed and assembled by meticulous minds, it’s a good start.
As a former V4SS owner, this is good to see. Been a Norton fan since I was a kid. Be interesting to hear their future model plans.
Yes he was very tight lipped about future models but seems EV will be a part of it.
Great video. Really hope Norton make it this time. Fingers crossed.
i really hope norton play a blinder and pull this rebirth off. i want them to be world class. i suggest they make a 100bhp 600cc sportsbike and derived retro naked to get back in.
SG's Norton had already designed/developed the Superlight 660 and Atlas/Nomad machines,id have thought TVS would take them forward if they thought it was any good.
@@paultanton4307 They have to make a deal with the chinese maker to whom Garner sold the rights!! That could bring out some quality issues & that too the 💓 of a bike!!
great video great content and a great future for norton
Mega kool , Thanks for sharing.. i hope this reboot will succeed for this iconic brand .
Best of luck, boys
Good luck Norton 🇬🇧😁👍
Fantastic video Chops and a great insight into the new production capability, looks promising for Norton if they nail these first orders!
Norton are back! For the sixth time! We really mean it this time! We're not joking! These bikes will NOT become unusable museum pieces requiring a skilled machinist to keep them running, IF the owners actually intend on riding them and not "collecting" them! Really! We're serious!
Great video Lamb Chop look forward to see Norton back in the dealerships.
One to watch! Great video ✔️
Another great video chops. Glad to see you getting invited to these as you are one of the best in the uk. Personally I’ll be watching Norton from the distance. Too much has happened lately im afraid to trust the brand with my money. So many people Got shafted. I wish them well however under the new owners.
Well done chops, good coverage and questions about the factory. I hope they do well!
Great insight into what’s going behind the doors at Norton, nice one 👍
Wow Chopsy well done for getting that. The new facility looks amazing did they mention the alas ? I registered and interest in one when TVS took over, got an email a few weeks ago that was a bit vague as to wether it would go into production. I wish them success the Heritage of the brand deserves it.
Think Atlas isn't imminent, Robert said it doesn't really exist yet 😥