The Selling of Siegfried & Roy

Bernie Yuman, the manager behind Siegfried & Roy, is a Las Vegas legend. He has no off switch when it comes to selling his clients and is often more interesting and entertaining than the showbiz personalities he represents. This is a profile I did on Yuman for the Today Show back when he had recently signed a deal to make Siegfried & Roy one of the highest paid acts in Vegas. The story is part of a series I did called, "Flying the Coupe," while driving my red '63 Cadillac convertible around the country.