How to Measure (and Improve) Your Digital Marketing ROI

Put on your thinking cap because this episode involves some maths.--- Get a Free Marketing Review ➡️ exposureninja.com/ryt/review/
Join us as Head Ninja Tim provides a quick overview of how to measure and improve your digital marketing return on investment (ROI) across all your digital channels.
We’re also showing you a live client example to walk you through some critical ROI metrics that you should be tracking right now and how you can make smarter decisions based on your ROI performance.
Whether you’re running an eCommerce store or generating leads for a services firm, this episode should help you understand the relationship between your marketing spend and revenue.
⏲ Timestamps
00:00 - Introduction
04:20 - Setting up Google Analytics
04:51 - Metrics to consider
04:59 - AOV formula
05:29 - ALV formula
06:51 - Marketing ROI formula
10:29 - Marketing ROI per channel
16:00 - Return on ad spend (ROAS)
18:32 - Organic search ROI
23:18 - Maximum cost-per-acquisition (CPA max)
26:12 - Attribution models
31:33 - Actionable takeaways
Resources and Links
Follow Tim at LinkedIn
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Google Analytics
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#ExposureNinja #MeasuringMarketingROI #DigitalMarketingROI
• How to Measure (and Im...

[@zubaidashamim3859]

Hello. I'm a new subscriber. I like all your videos they are helping me in my study of digital marketing. Hi Tim I wanna join digital marketing and want to learn more.

[@AA-pu5qj]

Hello. I'm a new subscriber. Liking your videos. Can we get a video on what are the important marketing metrics to track now(online and offline) ? Too many metrics that are confusing.

[@ExposureNinja]

Great suggestion. We'll add it into our brainstorm list 🧠

[@ExposureNinja]

⏲ Timestamps
00:00 - Introduction
04:20 - Setting up Google Analytics
04:51 - Metrics to consider
04:59 - AOV formula
05:29 - ALV formula
06:51 - Marketing ROI formula
10:29 - Marketing ROI per channel
16:00 - Return on ad spend (ROAS)
18:32 - Organic search ROI
23:18 - Maximum cost per acquisition (CPA max)
26:12 - Attribution models
31:33 - Actionable takeaways

[@punixerz]

Added to masterclasses. Very useful, when should we start thinking on using marketing?, from zero?.

[@ExposureNinja]

We'd suggest at least having the marketing in mind from the point of starting the business. There are few things more heartbreaking than seeing a business where the business model is so tight that marketing is not possible and it can't afford to grow.
But of course the real answer about when to start marketing is about 3-6 months before you really want/need new customers

[@theashwyn]

Waiting...

[@bashofficial8949]

Hi tim I wanna join digital marketing
Where shell study and I wanna be e-commerce and drop shipping

[@exekram7480]

i thought the formula for ALV is total revenue divided by leads

[@ExposureNinja]

Is that Average Lead Value vs Average Lifetime Value?

[@imethan-youtubetips1770]

Good insights. Thumbs up from a fellow creator 😅

[@Phia4027]

dollar store hank green

[@ExposureNinja]

What do you consider a good ROI for your digital marketing? Let us know in the comments!