10 Ways to Increase Your eCommerce Conversion Rate

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  • Опубліковано 9 чер 2024
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    Learn how to boost your eCommerce conversion rate and get more out of your existing traffic.--- Get a Free Marketing Review ➡️ exposureninja.com/ryt/review/
    When building your eCommerce business, it can be tempting to focus purely on driving more traffic to your site.
    Let's say that you want to double sales from where you are now and you're getting 1,000 visits to your online store a day. So why not just double your traffic to double your sales?
    While this makes sense on paper, higher traffic = higher sales is not a guarantee.
    Not only that, driving more traffic takes time and money.
    What you can do instead is focus on improving your eCommerce conversion rate (i.e. the percentage of visitors who become customers).
    Improving your conversion rate also means that any ads you’re running are more profitable. This lowers your cost per acquisition (CPA), helping you be more aggressive with your advertising and capture more customers for the same amount of money.
    We’re sharing 10 tips to improve your eCommerce conversion rate based on analyses and our work with online stores over the years.
    ⏲ Timestamps
    00:00 - Introduction
    01:10 - Importance of eCommerce conversion rate
    02:35 - Two things you need to track conversions
    03:09 - Tip #1: Speed optimisation
    03:55 - Tip #2: Improve product photography
    05:41 - Tip #3: Add a clear positioning statement
    06:04 - Tip #4: Add a benefits bar
    06:40 - Tip #5: Product category and homepage layouts
    07:30 - Tip #6: Add product videos
    09:53 - Tip #7: Encourage customers to write product reviews
    11:43 - Tip #8: Make it easy for customers to contact you
    13:14 - Tip #9: Write great product descriptions
    15:21 - Tip #10: Capture email leads
    🔗 Resources and Links
    Google Analytics
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    #ExposureNinja #ConversionRateOptimisation #IncreaseConversionRate #Digital Marketing
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КОМЕНТАРІ • 64

  • @sherrimclaughlin-ryan2501
    @sherrimclaughlin-ryan2501 3 роки тому +2

    Love your videos! So clear and helpful thank you

  • @pathmonkofficial
    @pathmonkofficial 9 місяців тому

    Capturing the lead email addresses! So crucial and yet so often ignored. Thanks for bringing it up.

  • @punixerz
    @punixerz 3 роки тому

    Great great great tips bro, all of them written down and prepared to be checked!

  • @ExposureNinja
    @ExposureNinja  3 роки тому +6

    ⏲ Timestamps
    00:00 - Introduction
    01:10 - Importance of eCommerce conversion rate
    02:35 - Two things you need to track conversions
    03:09 - Tip #1: Speed optimisation
    03:55 - Tip #2: Improve product photography
    05:41 - Tip #3: Add a clear positioning statement
    06:04 - Tip #4: Add a benefits bar
    06:40 - Tip #5: Product category and homepage layouts
    07:30 - Tip #6: Add product videos
    09:53 - Tip #7: Encourage customers to write product reviews
    11:43 - Tip #8: Make it easy for customers to contact you
    13:14 - Tip #9: Write great product descriptions
    15:21 - Tip #10: Capture email leads

  • @debugstore
    @debugstore 3 роки тому +12

    Excellent summary of things to consider when optimising your eCommerce site. Thanks Tim

  • @probingone8810
    @probingone8810 Рік тому

    I watch and use the information in your videos Tim, I operate a tour group and I will start emailing people about events happening in our area by subscribing MYSELF to an event coordinator's email database. Thank you so much for the entertaining useful HOW-TOO's. Cheers from Canada mate

  • @Chloe-sb4mx
    @Chloe-sb4mx 3 роки тому +4

    This is so helpful particularly for those of us who are trying to lean ourselves to web design, despite it not being our profession. I had completely overlooked the benefits bar for example 😅. Amazing content 🤩

  • @victoriabarnes3892
    @victoriabarnes3892 2 роки тому

    Wow you're great. Thanks for opening my eyes, I believe have gotten something important.

  • @dalehewett4323
    @dalehewett4323 3 роки тому +4

    Tim, great content again!
    -Dale

  • @debugstore
    @debugstore 3 роки тому +4

    Tim, can you post links to the sites you refer to please?

  • @markneo8056
    @markneo8056 2 роки тому +1

    A small tweak like benefits bar can increase conversions?

    • @ExposureNinja
      @ExposureNinja  2 роки тому +1

      Yes, particularly if it answers a potentially conversion-blocking question (e.g. "worldwide delivery") or showcasing a key benefit (e.g. "10% off with voucher 10OFF") that people aren't getting elsewhere

    • @charlieanderson8704
      @charlieanderson8704 2 роки тому

      Definitely

  • @ramanjeet1111
    @ramanjeet1111 2 роки тому

    is there any app or chrome extension that can tell a e commerce conversion rate instantly.........thx

  • @markcfone3802
    @markcfone3802 3 роки тому +2

    Watch to the end, because TIP # 10 is great for getting customers' email addresses before they leave!

  • @divacocman6432
    @divacocman6432 3 роки тому +3

    Hello please I need your help I want to make my site show on top of Google

  • @nataliazakondrayeva
    @nataliazakondrayeva Рік тому

    What an accent! 👍

  • @ExposureNinja
    @ExposureNinja  3 роки тому

    Which CRO tactic in this list do you use in your campaigns? Let us know in the comment!

  • @lastaristocrat
    @lastaristocrat 2 роки тому +1

    video slows down the speed or kills it ... how to overcome it

    • @ExposureNinja
      @ExposureNinja  2 роки тому

      Lazy load it, so it loads in parallel or after the rest of the page :)

  • @dogacboz5330
    @dogacboz5330 2 роки тому

    u look like thomas shelby