10 Ways to Increase Your eCommerce Conversion Rate
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- Опубліковано 9 чер 2024
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When building your eCommerce business, it can be tempting to focus purely on driving more traffic to your site.
Let's say that you want to double sales from where you are now and you're getting 1,000 visits to your online store a day. So why not just double your traffic to double your sales?
While this makes sense on paper, higher traffic = higher sales is not a guarantee.
Not only that, driving more traffic takes time and money.
What you can do instead is focus on improving your eCommerce conversion rate (i.e. the percentage of visitors who become customers).
Improving your conversion rate also means that any ads you’re running are more profitable. This lowers your cost per acquisition (CPA), helping you be more aggressive with your advertising and capture more customers for the same amount of money.
We’re sharing 10 tips to improve your eCommerce conversion rate based on analyses and our work with online stores over the years.
⏲ Timestamps
00:00 - Introduction
01:10 - Importance of eCommerce conversion rate
02:35 - Two things you need to track conversions
03:09 - Tip #1: Speed optimisation
03:55 - Tip #2: Improve product photography
05:41 - Tip #3: Add a clear positioning statement
06:04 - Tip #4: Add a benefits bar
06:40 - Tip #5: Product category and homepage layouts
07:30 - Tip #6: Add product videos
09:53 - Tip #7: Encourage customers to write product reviews
11:43 - Tip #8: Make it easy for customers to contact you
13:14 - Tip #9: Write great product descriptions
15:21 - Tip #10: Capture email leads
🔗 Resources and Links
Google Analytics
marketingplatform.google.com/...
Hotjar
www.hotjar.com/
ShortPixel
shortpixel.com/
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• 10 Ways to Increase Yo... - Навчання та стиль
Love your videos! So clear and helpful thank you
So glad!
Capturing the lead email addresses! So crucial and yet so often ignored. Thanks for bringing it up.
Great great great tips bro, all of them written down and prepared to be checked!
⏲ Timestamps
00:00 - Introduction
01:10 - Importance of eCommerce conversion rate
02:35 - Two things you need to track conversions
03:09 - Tip #1: Speed optimisation
03:55 - Tip #2: Improve product photography
05:41 - Tip #3: Add a clear positioning statement
06:04 - Tip #4: Add a benefits bar
06:40 - Tip #5: Product category and homepage layouts
07:30 - Tip #6: Add product videos
09:53 - Tip #7: Encourage customers to write product reviews
11:43 - Tip #8: Make it easy for customers to contact you
13:14 - Tip #9: Write great product descriptions
15:21 - Tip #10: Capture email leads
Excellent summary of things to consider when optimising your eCommerce site. Thanks Tim
Yes, you are right. ❤️❤️😀😀🌹🌹
Hello john
Hi greetings
How are you John
Hey john , you are right . How are you doing today? Am interested in knowing you more
I watch and use the information in your videos Tim, I operate a tour group and I will start emailing people about events happening in our area by subscribing MYSELF to an event coordinator's email database. Thank you so much for the entertaining useful HOW-TOO's. Cheers from Canada mate
This is so helpful particularly for those of us who are trying to lean ourselves to web design, despite it not being our profession. I had completely overlooked the benefits bar for example 😅. Amazing content 🤩
You're so welcome!
Yes you are right honey
How are you doing?
Hi
Wow you're great. Thanks for opening my eyes, I believe have gotten something important.
Hey Vic
@@ehijeemmanuel7995 hi
Hope you are good
That's great!
Tim, great content again!
-Dale
Thanks Dale!
😀😀😀👍👍👍❤️❤️❤️
Hello Dale, how are you doing today?
@@katerinaalisonbrodsky8535 good you?
Hello dale
Tim, can you post links to the sites you refer to please?
Hello john
Hi
A small tweak like benefits bar can increase conversions?
Yes, particularly if it answers a potentially conversion-blocking question (e.g. "worldwide delivery") or showcasing a key benefit (e.g. "10% off with voucher 10OFF") that people aren't getting elsewhere
Definitely
is there any app or chrome extension that can tell a e commerce conversion rate instantly.........thx
I wish!
Yes
Watch to the end, because TIP # 10 is great for getting customers' email addresses before they leave!
Hello please I need your help I want to make my site show on top of Google
I can do that
Hi Diva 👋
@@brownmaria7300 I can help you to rank your website to appear on google by SEO set up
Text me ur email address
What an accent! 👍
Which CRO tactic in this list do you use in your campaigns? Let us know in the comment!
video slows down the speed or kills it ... how to overcome it
Lazy load it, so it loads in parallel or after the rest of the page :)
u look like thomas shelby
Maybe I am Thomas Shelby...