NAMM 2015 COVERAGE BY KNAC.COM - Day three, part three

Here we are at NAMM - Day three. Because you know I'm all about that bass,
'Bout that bass. (Sorry) It’s all really about the gear.
While there are so many aspects to the NAMM show, from the parties, concerts, innovative ideas to help build businesses, or even people watching, the main reason there is a show is because of the music products being displayed by manufacturers to sell to retailers. From the buyers for large companies to the smaller music stores around the world, retailers leave the show boosting their business with the products on display at the show.
I hear from most musicians wandering about the show that it is just more “stuff” they can’t afford to own. The show itself displays miles and miles of everything from recording software to saxophones and everything in between. New and innovative products such as the Line 6 Variax Standard guitar that combines Yamaha guitar building with Line 6 tone digital modeling, with over 70 different guitar sounds at the touch of a button are on display and ready to be played by any passerby at the show. In fact, most all the instruments are touchable and can be played. So for those that are musicians, it really is like being a kid in a candy store.
Stay tuned to tomorrow’s segment, The Last Day.