You think someone expressing their story is overrated? Stories are one of if not the most important aspects of human evolution. Please re think your comment haha
Justus Green I think he means the “no allowance from my parents this week? Life sucks. Guess i’ll take some of this savings my grandparents left for me& just get it out the mud with my clothing brand” kind of life story
Justus Green which I can’t even be mad at them. Most people can’t get nothing starting from nothing. Bills and life make it damn near impossible. Everyone could use a little help to achieve their dreams, just don’t sell it off like u got it out the mud is all I’m sayin lol
Graphic tees are the entry-level piece most brands start with, but it's very very easy to get lost in the fray when you approach your brand in that way. I've always appreciated well-constructed clothing as opposed to yet another graphic tee Instagram brand.
You have to understand it is a way of many things. Firstly, can you even do the simplest thing and promote a t shirt. That’s one step. Another thing is it can sell quickly and bring in income. Some people would sell maybe one or two t shirts. But if they are serious about the brand those graphic t shirts will be on the bottom of the totem pole of the entirety of the brand. They’re not deemed unworthy or ugly pieces they just help getting funds to get the real products shown. It’s just business.
Dude you are an inspiration. I've been a graphic designer for 20+ years, had a fashion brand (yeah it failed although I loved it) and am also a photographer, but you have actually made me view things in a totally new light and my work is stronger for it. This is very rare for someone my age. #thankyou
@@Itsdaniel_leo not really, a person who wears a tshirt that literally has the text "I'm an individual, I'm unique" that they got from a brand that produces masses of identical tshirts is oxymoronic dont you think
@@ben-wm6yc well id say thats putting that brand into a box. i think the marketing of those brands should be fine tuned and more original but the theme itself isn't dead and shouldn't be.
Just like on Instagram, due to globalisation, we all are becoming the SAME type of human and due to the fact that we are all different, we have to push this individuality/niche more and more in the coming years.
That’s why I never followed through with a streetwear line. I genuinely can’t stand behind some overplayed message talking about ‘connecting the world’ be ‘on the wildside’ don’t ‘play by the rules’. Bruh, it’s a shirt. I respect a genuine message but it has to come natural, if you just wanna make cool clothes, just do that en don’t force a fake message onto it.
Luxio 420 There were other reasons I didn’t do it. It’s still a dream of mine, but it was disheartening hearing every single person on youtube or in Facebook groups say you must target a niche audience with a clear message.
Hey Reggie thoughts on the Gap x Yeezy and the “perfect hoodie”, you know what, you should do a vid on what you think are some perfect hoodies from different brands.
I’m really excited. I already get most of my basics from JCrew and Banana Republic factories, so if Kanye comes swinging with a “better” version of that, I’m so down
American Giant is the perfect hoodie. It was even kinda designed by Apple. Worn em for 10 years. The same hoodies, didn’t need to by a new one yet. Check it out.
Branception! I keep getting Instagram ads for shirts of dragon ball characters wearing hoodies of that brand with the word savage tattooed on their faces.
eh, I kind of wanted to take a different approach and tie my brand into a fictional story. I think in every case, you don’t have to make your brand about a scene based in reality or, about a particular customer profile.
Vlone is one of those anti-brands that comes to mind. It's so funny to me that the "outcasts" of society feel the need to physically label themselves as such.
I dont really think thats why people buy VLONE. It’s a celebrity brand with a lot of endorsements. It’s more of a status symbol than it is a social movement
branding is not just about what you say who you are...but what you do for your audience and why are you doing it...in exchange of what your audience think about you..
All these brand themes seem like generic T-shirts and hoodies you find at mall kiosks and mall stores. They're so outdated. The last time these were "cool" was probably 2012.
I literally saw someone STILL trying to make cool of the brand/ slogan “Everyday I’m HUSTLING” 😆😂🤣 ‘Tis indeed played out, and in here I feel the need to point out
I think logos are okay sometimes, it express you like what skateboards you use or Nike showing athleticism. But brands that heavily use logos but aren’t a brand related with any hobbies/sports like off-white hoodies should be erased
I gotta say the thing i hate the most by far is the overly pretentious “visionary” ones where big brands “explore the connection between fashion and ____” when in reality they just re-dyed the same sorta shit. Something could be genuinely insightful but it doesn’t have to be; and pretending to be so (like ACW often does) is cringe and pretentious. On a side note, The alternative shit at the ends awesome, a great message.
I agree with most of what you said. But I don't care brand brand lol works with the teenagers. So i do agree with most of what you said, but it also depends on the demographic you're going after. Great vid!
Doing it wrong has to happen in order to make brands doing it right look that much better. 🤷🏽♂️ What I hate, is commercials that surround the whole situation around their product to sell to the consumer the importance of their product. Car commercials are terrible at this.
Would be constructive to see themes that are actually dope and not outdated. What about a higher consciousness (ufos, spiritual type of sh*t) type of theme with a city attitude, Gangstarr type of vibe?
Is it good to do a brand on memories or moments in your life that happened and gave you an emotion you can translate on a garment? Just want to know what you think about that
I think its a good start for you but, the diffusion rate will evitably below as as you’ll have to invest a lot of money on translating that to the consumer since its something that personal.
bsdacres how about if moments that are really relatable to people on what that have gone through they life and what not. And I agree with what you said as well like it’s going to be tough if it’s something personal
@@xaviercruz3493 That would be more marketable but, like all fashion brands would be dependant on the design for longevity. Those type of garment sell well amount younger demographic but, struggle to penetrate older markets with greater purchasing power.
bsdacres cause I have been working a lot on my fashion, I have like styles from different designers such as Jerry Lorenzo, Rhuigi Villaseñor and many other designers under that category that presents their own ideas and put it in a garment
Brands that are for the “youth” like bruh... how can you say you’re for the youth then charge 300 dollars for a garment? If you’re for the youth make things cheap or don’t say you’re for the kids and you’re just a T-shirt brand trying to make money. (Ex: sicko, vlone, off white) these brands just want your money they don’t give a shit about the youth 😭😭
Getting really tired of “vapor wave”/ slap anime/ Japanese on stuff being considered a brand. I love Japanese inspired stuff but a lot of what’s coming out feels so shallow.
The ethnic pride theme is excusable because it allows cultures to mobilize their people together and gives a gateway into different cultures through something they’re comfortable with. Plus, FUBU is the greatest brand ever
That's not true, it's good to hear what's bad constructively, too many yesmen in this industry have done some seriously damage. I mean, just look at Heron and IBN
tribute for "the dead" theme that doesn't actually pay respect to the person that it "tributed" to is also deeply hypocritical, that shit annoy me so much
I doubt he will cover this since it’s a touchy subject that’s not align with the casuals audience. But yea he lied about having a job as facade to sell his UA-cam hustler persona
Ya but here's the thing, everybody thinks theyre a designer today because they put some stupid graphics on a shirt and do absolutely nothing else. It's so easy to just go on a stupid blanks site and put some stupid shit on them and try to sell them. Sound familiar? Oh right every single youtuber that makes any sort of traction. The real designers that work their ass off have to continually struggle to get their shit across, to get their shit respected, to get their shit realized, while these others can just cop out and make utter trash that the world DOES NOT NEED!!! It's frustrating seeing trash after trash after trash that is continually produced and is continually polluting our world but being sold to people who have no idea what fashion is. Yet those that actually put in the work and develop a theme and develop a brand, like mentioned already, struggle and struggle.
There's a story here that we can elaborate on. But as a quick note, there are more and more individuals in the YT sphere that are doing way better work than in the past. It's important to remember as well that "merch" is different from "brand" (while I'm sure you know the difference). The issue here is that the world has changed considerably. There's a reason that a seasoned designer like Keller gets replaced by Williams at Givenchy. Fashion has ALWAYS been about the most notable and breakouts. Its just know the medium has changed, that being social media a la UA-cam. Some individuals, like myself, are trained in design, and took years of vocational study but found the only way to pursue their fashion dreams is to take an alternative route. The point is to understand the stories of individuals before we cast judgement. Yes, admittedly, there are plenty of nonsensical BS out there but we gotta weed out the amazing with the terrible. That's how fashion has always been.
When you said ethnic inspired brands I immediately thought of Bode and StoryMFG. Both heavily inspired by Indian culture and yet worn by everyone so... I don’t see your point at all. Using a certain culture as inspiration doesn’t mean only those people should or will buy it
THE CASUAL just finished the video. Sorry for the comment, I was wrong. But, that being said, I don’t see why you wouldn’t talk about the caveats right after stating the theme. Also the idea of this video doesn’t make a lot of sense. I’m a fan of the channel but I think this type of video is not for me.
So your goal is to appeal to everybody without being generic? Good luck with that. No subculture brand tried to be like this and just became popular because the mainstream wanted to be like these brands and the people who wore it. So how about be yourself, speak to your people and let them be the ambassadors of the brand. Your sketchbook way of "designing a brand" seems super lame and at its core mediocre to me. The result is typical "Live Fast Die Young" f*ckboi fashion.
![2 MUST KNOW Manufacturing For Fashion Brands • UNSCRIPTED [2020]](http://i.ytimg.com/vi/fwFN8XLzg38/mqdefault.jpg)
I think another one that’s overplayed at this point is “started from the bottom.” theme
You think someone expressing their story is overrated? Stories are one of if not the most important aspects of human evolution. Please re think your comment haha
Justus Green I think he means the “no allowance from my parents this week? Life sucks. Guess i’ll take some of this savings my grandparents left for me& just get it out the mud with my clothing brand” kind of life story
1988 so the posers haha. definitely understand and it makes sense
Justus Green which I can’t even be mad at them. Most people can’t get nothing starting from nothing. Bills and life make it damn near impossible. Everyone could use a little help to achieve their dreams, just don’t sell it off like u got it out the mud is all I’m sayin lol
1988 yeah very good & clear point here
Graphic tees are the entry-level piece most brands start with, but it's very very easy to get lost in the fray when you approach your brand in that way. I've always appreciated well-constructed clothing as opposed to yet another graphic tee Instagram brand.
You have to understand it is a way of many things. Firstly, can you even do the simplest thing and promote a t shirt. That’s one step. Another thing is it can sell quickly and bring in income. Some people would sell maybe one or two t shirts. But if they are serious about the brand those graphic t shirts will be on the bottom of the totem pole of the entirety of the brand. They’re not deemed unworthy or ugly pieces they just help getting funds to get the real products shown. It’s just business.
Forgot the “f u ck - everything- rebel - without - a - cause” theme.
Pedro Siqueira I am actually trying to make a good cause, by donating part of sales to local organization//frontline workers /those in need
Ya like fuct, ftp, reckless
Brands that glorify/capitalises on mental illnesses. Insert rose on a gun barrel, depression/anxiety written in serif below.
Or a big-ass xanax print
Dude you are an inspiration. I've been a graphic designer for 20+ years, had a fashion brand (yeah it failed although I loved it) and am also a photographer, but you have actually made me view things in a totally new light and my work is stronger for it. This is very rare for someone my age. #thankyou
Also the Individuality brand: My brand emphasizes on you pursuing your individuality
Depends how it’s done
@@Itsdaniel_leo not really, a person who wears a tshirt that literally has the text "I'm an individual, I'm unique" that they got from a brand that produces masses of identical tshirts is oxymoronic dont you think
@@ben-wm6yc well id say thats putting that brand into a box. i think the marketing of those brands should be fine tuned and more original but the theme itself isn't dead and shouldn't be.
Just like on Instagram, due to globalisation, we all are becoming the SAME type of human and due to the fact that we are all different, we have to push this individuality/niche more and more in the coming years.
Damn you should, like, put that on a tshirt or something
That’s why I never followed through with a streetwear line. I genuinely can’t stand behind some overplayed message talking about ‘connecting the world’ be ‘on the wildside’ don’t ‘play by the rules’. Bruh, it’s a shirt. I respect a genuine message but it has to come natural, if you just wanna make cool clothes, just do that en don’t force a fake message onto it.
Why couldnt you have just had a streetwear line that didnt have a message?
Luxio 420 There were other reasons I didn’t do it. It’s still a dream of mine, but it was disheartening hearing every single person on youtube or in Facebook groups say you must target a niche audience with a clear message.
Just be honest: I bought this to flex and get laid. I’d respect that. Lol.
Hey Reggie thoughts on the Gap x Yeezy and the “perfect hoodie”, you know what, you should do a vid on what you think are some perfect hoodies from different brands.
I’m really excited. I already get most of my basics from JCrew and Banana Republic factories, so if Kanye comes swinging with a “better” version of that, I’m so down
Coming soon
THE CASUAL can’t wait to hear your thoughts
Please do it . I want the perfect hoodie!
American Giant is the perfect hoodie. It was even kinda designed by Apple. Worn em for 10 years. The same hoodies, didn’t need to by a new one yet. Check it out.
Branception! I keep getting Instagram ads for shirts of dragon ball characters wearing hoodies of that brand with the word savage tattooed on their faces.
eh, I kind of wanted to take a different approach and tie my brand into a fictional story. I think in every case, you don’t have to make your brand about a scene based in reality or, about a particular customer profile.
Something like Gorillaz the band that has fictional band members?
Vlone is one of those anti-brands that comes to mind. It's so funny to me that the "outcasts" of society feel the need to physically label themselves as such.
I dont really think thats why people buy VLONE. It’s a celebrity brand with a lot of endorsements. It’s more of a status symbol than it is a social movement
bsdacres it started off as a social movement type of idea but then it just quickly became celebrity hypebeast brand
@@iradgumbs886 social movement ??? What were the tenents ?
Meezan Justice look up their “mission statement” Bari was pretty open about it.
bsdacres the same logic applies to ASSC now. It’s all the same. People wear it for clout.
branding is not just about what you say who you are...but what you do for your audience and why are you doing it...in exchange of what your audience think about you..
Reggie went all in on these tropes 💀💀 no regard for human life 🤣🤣
I was already aware of these type of trends w these fly by night brands.good shit Reg🤙🏽
Logo-centric designs and brands that rely on that are tiresome.
“I can have the freedom to ignore that shit” 😂😂🤣🤣🤣🤣😂
All these brand themes seem like generic T-shirts and hoodies you find at mall kiosks and mall stores. They're so outdated. The last time these were "cool" was probably 2012.
I literally saw someone STILL trying to make cool of the brand/ slogan “Everyday I’m HUSTLING” 😆😂🤣 ‘Tis indeed played out, and in here I feel the need to point out
Can we just erase logos or at least limit them?
I think logos are okay sometimes, it express you like what skateboards you use or Nike showing athleticism. But brands that heavily use logos but aren’t a brand related with any hobbies/sports like off-white hoodies should be erased
*cough*... ass club
No , we need logos
Nobody forcing you to wear logos bro
Balance.
By far one of your funniest most real video 😂😂😂 everything you said, I had the same opinion in my head
But his outfit played out 😂 shit woulda been fly in 2016 😂
My man, I would really appreciate it if you would cite the designers when showing the pictures.8:18 those fits are sexy. Which brand is that?
@Sinobi-desu WTAPS Winter'20 collection. Left: nylon ripstop crew + trousers w/ synthetic insulation. Right: chest rig. hooded sweat. bomber
Lol FUBU sells hard in Philippines for a niche "ethnic" brand.
All the examples he used are successful brands that still sell. It seemed like he was disproving himself with every slide.
I’m supposed to listen to the guy wearing that shirt?
Ok 👍🏾
the77 🤣💀
Dig the channel, curious if you've tried running a brand, a lot of people sell self help books, but how many actually work on the ideas they sell?
Never watch without a pen and paper
You really need to take notes on how not to have a cringey brand?
@@ben-wm6yc yes
It is also about how to expand a brand, so it’s good to take notes on that.
i love the anti squarespace squarespace ad branding lmaoooo
Also stuff that just has New York or LA written all over it for no reason.
Just wanted to say that I love this channel,, that's it
the first thing you said about dreams is exactly why i called my brand Dreamless lmao
It might not be a theme, but its most definitely time to stop google translate Japanese on garments
I don’t really see that many brands doing that beyond anime brands but, ripping anime character and appropriating culture is kind of their thing.
Had to watch twice. Too good 😆 4:55 still gets me 🤣🤣🤣🤣
I gotta say the thing i hate the most by far is the overly pretentious “visionary” ones where big brands “explore the connection between fashion and ____” when in reality they just re-dyed the same sorta shit. Something could
be genuinely insightful but it doesn’t have to be; and pretending to be so (like ACW often does) is cringe and pretentious. On a side note, The alternative shit at the ends awesome, a great message.
Another one, ethical brand : consume my overpriced good and we will save the world on ur behalf
You can find all these brands at pacsun and h&m
great analysis!
I agree with most of what you said. But I don't care brand brand lol works with the teenagers. So i do agree with most of what you said, but it also depends on the demographic you're going after. Great vid!
One thing I never understood how drama named his clothing brand Reckless when he was always scared and timid On Rob and BIG and the Fantasy Factory
I like a brand that will own a word like ‘skate’ or ‘weed’ or ‘murder’- specific without being specific. You know it takes audacity and effort tho
Murder brand, interesting. Philosophy : we all die at some point, might as well get a good k/d ratio.
😍 great vid!
😂 Lol love this rendition, well said Reggie.
Thoughts on the Gap and Kanye collaboration?
Can you help me with my brand theme?
Do you do one on one consultation?
"Your dream please" mhm yes yours not mine 😂
Do you have a clothing brand? Will be good to see all this advice in action for us to see
at 7:33 what is the name of the brand? Thnx in advance
thanks give me a idea , thanks for the teaching
I also discovered a new street brand and it is called - Hostile ....
Doing it wrong has to happen in order to make brands doing it right look that much better. 🤷🏽♂️ What I hate, is commercials that surround the whole situation around their product to sell to the consumer the importance of their product. Car commercials are terrible at this.
what's the song in 6:09?
Would be constructive to see themes that are actually dope and not outdated.
What about a higher consciousness (ufos, spiritual type of sh*t) type of theme with a city attitude, Gangstarr type of vibe?
vetements is a pretty dope twist on anti fashion and irony tho
I don't wear street clothes but I wonder if the people who made Anti Social Social Club knows what anti social actually means?
Do u know of any utubers that talk about women’s fashion from Japan?
The Anti brand is not a problem if you have an actual message.
Is it good to do a brand on memories or moments in your life that happened and gave you an emotion you can translate on a garment? Just want to know what you think about that
I think its a good start for you but, the diffusion rate will evitably below as as you’ll have to invest a lot of money on translating that to the consumer since its something that personal.
bsdacres how about if moments that are really relatable to people on what that have gone through they life and what not. And I agree with what you said as well like it’s going to be tough if it’s something personal
@@xaviercruz3493 That would be more marketable but, like all fashion brands would be dependant on the design for longevity. Those type of garment sell well amount younger demographic but, struggle to penetrate older markets with greater purchasing power.
bsdacres I absolutely agree
bsdacres cause I have been working a lot on my fashion, I have like styles from different designers such as Jerry Lorenzo, Rhuigi Villaseñor and many other designers under that category that presents their own ideas and put it in a garment
ID on the jacket at 8:22 ?
@Ash junya watanabe vibe
😂😂😂😅 my brand is called @thoughtsoffreedomclothing
Is Alyx actually pronounced ahleex? You got me doubting myself
Love this lol
Uh oh!
Black Scale?
Anti?
Brands that are for the “youth” like bruh... how can you say you’re for the youth then charge 300 dollars for a garment? If you’re for the youth make things cheap or don’t say you’re for the kids and you’re just a T-shirt brand trying to make money. (Ex: sicko, vlone, off white) these brands just want your money they don’t give a shit about the youth 😭😭
CHILL OUT MAN CANT KEEP UP WITH THESE VIDS
I just want to know what hat he wearing
It’s not laziness. It’s talentless it’s un creative.
Super played out: Supreme & BAPE, idgaf what any hypebeast says
But those anti Renegade loner brands are so successful though it’s absolute crazy.... 😝
Getting really tired of “vapor wave”/ slap anime/ Japanese on stuff being considered a brand. I love Japanese inspired stuff but a lot of what’s coming out feels so shallow.
Show, don’t tell.
very much this
Awesome
The ethnic pride theme is excusable because it allows cultures to mobilize their people together and gives a gateway into different cultures through something they’re comfortable with. Plus, FUBU is the greatest brand ever
Shout out Eva Mendes
That's not true, it's good to hear what's bad constructively, too many yesmen in this industry have done some seriously damage. I mean, just look at Heron and IBN
The worst is the "we don't give a fuck brand"
tribute for "the dead" theme that doesn't actually pay respect to the person that it "tributed" to is also deeply hypocritical, that shit annoy me so much
hey reggie, thoughts on ken ijima scamming people? is he a genuine guy or a straight fraud ?
Forealz?! What he do? 🤯
I doubt he will cover this since it’s a touchy subject that’s not align with the casuals audience. But yea he lied about having a job as facade to sell his UA-cam hustler persona
@@bolmeteus yea I don't think he'll do any content with or about ken. im seeing if he'll comment back
@@bolmeteus I really wanted that podcast with both of them but from the looks of it, ken is a fake
Ya but here's the thing, everybody thinks theyre a designer today because they put some stupid graphics on a shirt and do absolutely nothing else. It's so easy to just go on a stupid blanks site and put some stupid shit on them and try to sell them. Sound familiar? Oh right every single youtuber that makes any sort of traction. The real designers that work their ass off have to continually struggle to get their shit across, to get their shit respected, to get their shit realized, while these others can just cop out and make utter trash that the world DOES NOT NEED!!! It's frustrating seeing trash after trash after trash that is continually produced and is continually polluting our world but being sold to people who have no idea what fashion is. Yet those that actually put in the work and develop a theme and develop a brand, like mentioned already, struggle and struggle.
There's a story here that we can elaborate on. But as a quick note, there are more and more individuals in the YT sphere that are doing way better work than in the past. It's important to remember as well that "merch" is different from "brand" (while I'm sure you know the difference).
The issue here is that the world has changed considerably. There's a reason that a seasoned designer like Keller gets replaced by Williams at Givenchy.
Fashion has ALWAYS been about the most notable and breakouts. Its just know the medium has changed, that being social media a la UA-cam. Some individuals, like myself, are trained in design, and took years of vocational study but found the only way to pursue their fashion dreams is to take an alternative route.
The point is to understand the stories of individuals before we cast judgement. Yes, admittedly, there are plenty of nonsensical BS out there but we gotta weed out the amazing with the terrible. That's how fashion has always been.
there's this brand in my era that has a anti 20 20 club....
Eva mandes....... respects
✍️
Swooshes and stripes
Bruh I don't even know what to say being this early, I wish I could come up with a witty comment but I can't lol
Oh well 🤷🏽♂️
misconsrews ?
dream brands... 😂
When you said ethnic inspired brands I immediately thought of Bode and StoryMFG. Both heavily inspired by Indian culture and yet worn by everyone so... I don’t see your point at all. Using a certain culture as inspiration doesn’t mean only those people should or will buy it
Did you actually hear the caveat or see the second part of the video? Literally explained what you just wrote here.
THE CASUAL just finished the video. Sorry for the comment, I was wrong. But, that being said, I don’t see why you wouldn’t talk about the caveats right after stating the theme. Also the idea of this video doesn’t make a lot of sense. I’m a fan of the channel but I think this type of video is not for me.
brands are played out lool
Maybe you could be anti-spefic brand tropes or brand industry?
Why is it every one tries to b black I know y we're kings and others are peasants now everyone tries to dress like our culture shm
Reggie you take black scale out this video rn they aren't an anti brand at all
I will buy things with the Hustle branding but that's because my nick name is Johnny Hustle.
Armani exchange is dope
@@CoffeeMadeMeSay yup
Bro you’re such a critic to just wear dad caps and tee shirts lmao. I have yet to see a fit from you
You over analyzed this what to much. Honestly what you have on isn’t special at all. Kinda sounded like a hater
So your goal is to appeal to everybody without being generic? Good luck with that. No subculture brand tried to be like this and just became popular because the mainstream wanted to be like these brands and the people who wore it. So how about be yourself, speak to your people and let them be the ambassadors of the brand. Your sketchbook way of "designing a brand" seems super lame and at its core mediocre to me. The result is typical "Live Fast Die Young" f*ckboi fashion.
I can't help but to disagree with ethnic pride brands. I see what Reggie is coming from with that, but I can't help but to disagree.