How to solve problems like a designer
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- Опубліковано 28 вер 2024
- The design process for problem-solving, in 4 steps.
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Many thanks to Tim Brown and TED for this interview we recorded at TED 2017.
IDEO is an international design company founded in 1991. In the beginning, IDEO designed products-the first notebook-style computer, hard drives, even the next generation (of its time) PalmPilots. Most notably, in 1980, the firm was tasked by Steve Jobs to design a more affordable mouse for the Apple Lisa computer. By 2001, IDEO stepped away from designing products and pivoted to designing experiences. The process to solving problems, whether they be simple or complex, encompass these four steps: observing, ideamaking, prototyping, and testing. Tim Brown, CEO and president of the company, explains how human-centered design (and this four-step process) is a major key in how IDEO approaches complex challenges.
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Design is such a fascinating thing, something that most people aren't concerned about until it's brought to their attention. Once it is, however, it almost opens a door to a different perspective. Things we use every day, mice, doors, grocery stores, suddenly seem more brilliant, or even less brilliant and poorly designed at times.
The "design loop" is really just the scientific method as applied to consumer goods and consumer happiness.
People really need to understand that whether you're trying to figure out how to cure malaria or whether you're trying to make a better phone, the best approach is always to observe, formulate hypotheses/ideas, test them, and iterate.
"the best approach is always to..."
Not very scientific. :)
I thought the same.
I said the same thing while watching the video lol
Graphic designer here! Yeah that's what we do, we always investigate first what are the needs, what can we improve, etc, after that we start designing until we find a solution. My college also put a lot of effort in teaching us investigation method's and using different techniques and resources to different problems (before I could even use a computer I had to learn art history, drawing and engraving techniques,etc)
Why did this video stop? I need more information. For example, did the Peruvian school work, and what about the voting process?
jillhbaudhaan why don't you just Google it
I'm not sure why they mentioned those two things and never brought them back up. Makes the video feel incomplete.
Looked it up. For the lazy: They succeeded in building 41 schools, over the course of 6 years, which serve 33,000 students. Their students perform 1.5x better in reading and 3x better in math than those who attend Peruvian private schools. The cost of attending is $100 per month.
As for the voting process, as far as I could tell, they just made simple changes like using touchscreen devices to vote, which made it easier for disabled/cerebral palsy voters as well as multilingual voters in LA. This also allowed people to vote over the course of several days in several locations, as opposed to voting on a Tuesday in a single crowded location for the whole district.
I'd TL;DR this, but if you're **that lazy** then you don't deserve to know.
jillhbaudhaan x
thank you for your contribution in resolving this query
I absolutely love TED. I am so glad they are doing a collab with vox.
TED is garbage
sorry for bat english | your opinion. I love their talks and ED videos.
Yes I love Vox and Ted, helped me a lot in making interesting conversations lol
Most TED talks and many TEDx talks are very interesting. Some TEDx talks are.. not good.
sorry for bat english
Ahh...sorry. Did your head hurt after listening to one of them?
Dear Vox, who designed your logo?
the New Yorker...
you don't like their logo?
Prasad Ramachandran I love it!
Microsoft word
Microsoft Paint
I always watch Vox videos, but I've never watched one about my job. That was a weird feeling haha
Jim Slim haha interaction or product design?
Exactly the feeling I got hahaha
What about the Norman Door one? That one has been out for a while
product design, over here!
Trying to become an UX designer so this is definitely relevant to me also haha
Ted +Vox= heaven 👌
i like em both
Ted + Vox = stating the obvious and stating the obvious again
In science, this is known as 'design science' and in offices as 'scrum'. Back in the 80s this was common practice, but at some point we got lost in the risk-aversing idea of having to research everything before doing anything. I just love how this pragmatic paradigm is returning more and more back out there again.
just yell "panda" and "BRRRRAAA" at your problems
the ting go skraa
Video starts off with apple creating the first mouse, they had complex questions to solve such as how to lower the price and to be widely available. But Fast forward, They shifted from creating products, to systems able to solve the complex and difficult problems of the world. A book "Design for the real worlds" explains on how company's should shift from product's to the real problem's. A way is to observe human lives, asking questions on their shortcomings, and problems, asking why of those as well. The whole point is to come up with good questions. Taking your insight and coming up with ideas. Also good to mention that this system works best when compared with other people, especially who would have different outlooks and experiences to life. Then taking these ideas and coming up with ideas. (almost like the scientific prosses) Finally your able to test your ideas. Coming up with prototypes and deciding whether they solve the problem, solving the problems that come with the design till the idea behaves more like a system.
This is my favorite episode. I still come back to this video whenever I'm in a design funk!
Engineering, Design and Science share many similarities in method it really is one of the most important things to learn.
I really appreciate the art in this video like shown from 2:44 - 2:58
Great job
My brother did his masters thesis about this topic exactly. Like literally a few weeks ago. Its really a great way for product development
how to solve problem like a desiigner:
skrra! gah!
Observe>Ideamaking>Prototype>Test
Very nice insights from Tim Brown. We should here more from such unsung heroes who are changing the world... some of us are just enjoying the products. He has just won himself an 'inspiree' (or have i just got myself an inspirer?) 🤗
design series are the best
You missed the most important thing about this process, and still managed to put it in the thumbnail:
Feedbackloops.
It's the basic principle of Design thinking, finding out why your prototype isn't working and allways considering to going to the first step if the flaw is fundamental enough.
What you describe is just a process companys have used for years, just switch "Problem" with "potential marketshare".
The most important thing is, that the multiple brains communicate and rework until they've reached the endgoal they have defined together. If companies just work for a deadline and the designdepartment starts when the prototyping department finishes, then things like exploding Samsung phones happen.
Vox absolutely didn't need to make a collaboration with TED for this, more so a video about this. They covered this and more in their "It's not you. Bad doors are everywhere" video. In that video, they had Don Norman talk about his book and how design is important to user experience. You want to be able to let the user learn what to do just by simply showing the options on what to do with a certain object. A good design doesn't mean having the user perfectly use it in the first try. Good design is having the user learn from experience through continuous usage and discovering all of the object's capabilities. A good design thinks ahead of the user. A user shouldn't be able to find a solution, or a possible alteration or addition to a product to fix a common problem. The designer should be able to think about that problem and make a solution before letting the user use it.
Do I care? No.
Do I not care? No.
Vox videos in a nutshell
Why not? Your life is filled with wonderful things because of this very process.
Brian Hill
It's like things we learn in school,
Most of us are most likely never going to use this knowledge in real life.
Mind blown
it's not for you then.
nice job vox
Yayy a video on design! :) and I’m happy you guys are with TED
Vox your videos are awesome....I am glad I found you on UA-cam.
This is pretty much what Systems Thinking and Design Thinking is about. Most commonly known as iterative design, I think quite a lot of people already have accepted this design process. considering systems and design thinking are pretty much the same with just different semantics.
I love these videos with TED. You guys should do more of them! :)
who is the editor in charge of this channel damn, u need a raise
isn't this the scientific method while doing an experiment
Yup. There's a reason it's taught in schools. It's not just used for science though, it's a valuable system that can be applied whenever you're trying to discover something or improve something.
So, that's how Apple came up with the charging port on the bottom of the mouse?
How cool it would be if schools sacked the current marking scheme in favor of a scoring system that is highly flexible with no upper limits for maximum score
Eltener123 but only the brightest and the best matter, their intellect for the good of the State. Waste no resources on the weak... cultivate only the brightest Minds most Worthy of the glory of the State!
*_Through service comes happiness... through sacrifice comes freedom!_*
This is similar to the classic planning process. The sequencing is different because we present a variety of alternatives at once.
Congrats on going to Ted!
I have a book from one of Ideo’s co-founder - bought a year ago. I guess I should start reading it now.
Does IDEO also make buildings? I know in Bangkok they have apartment buildings called IDEO Q.
Voxy squad=...
Nerdy squad.
I mean yes these are the steps to tackle a problem, but it's not specific to designers...
I literally was forced to attend a 2-full-days training course by my company last month on ideation which is now simplified into a 4.5 minutes infographic video by Vox.
Great video. This is essentially the scientific method except without a formal hypothesis.
what a fantastic little video
I loved every bit of this video. Thank you for the inspiration.
I am working as a designer, I have a equal workflow in creating things, but in my point of view this isn't a outstanding skill only designers know to use, is simply good project management, a lot of successful people think outside the box and ask questions and observe probably, like technicians, engineers, authors or teachers so we should simply value good problem solving and don't divide in important and unimportant jobs
1:43 That transition in 1970s... Wow.
The true Designer is a problem solver.
Love ur motion graphics, hire me
As an Industrial designer, ideation is the funnest part (and mos of my mates think the same) hahaha
2:08 Hey look the KFC guy
Fascinating
so.... when does the second part comes out? I need comparisons of how that proccess aplied to items and systems alike. Give me cases, failures, successes, etc.
I love human factors
Technically, all these steps can be used to make an invention.
What about refinement? I guess that kinda goes with testing but not really
THIS IS AWESOME. THANK YOU SO MUCH!
You posted this so early for the West coast.
I'm sorry to ask, but is the music from the first 1 minute made by you or by an independent musician?
amazing work guys
Designers don't solve problems, they design products. They encounter problems during the design process, but they solve those problems to reach their end goal: a product that reaches the specifications they were given.
hey vox, what fonts do you use in these videos? the captions i'd guess is helvetica, and is that the same as the font used in the credits? and also is the 'vox' font your own personal font, or is it available to the public?
I use several Apple devices, but I really hate their mouse. It's not designed well at all in my opinion. Ergonomics are poor and the touch capability gets in the way of usability. I just use a good old wired optical mouse, with physical right and left clicks, and scroll wheel. As a video editor, I do like what they are doing with Final Cut Pro X though.
Great video - thank you for sharing!
Is this basically just a dumbed down version of Agile?
I am a creative pro based in Tanzania, I am always wondering where Vox Media gets their sound effects as used in this video
Quality content as always.
Please redesign the California DMV system.
This is literally the scientific method.
This is very useful!
Left & Right hemispheres are truly our future for innovation-evolution. ;O)-
Does anyone know where Vox edit their videos ?
at 1:33 under the 1971: Amazon ad placement
this looks very similar to the deming wheel (process in management)
Man Vox’s videos are really good excluding the political ones
Why would you center this segment around the magic mouse, try and charge it and use it.
How to solve problems like desiigner : Brrrrraaaaaa SKURRRT SKURRT GEH GEH GEH 😂
Well.. That was educational
Observe_Ideation_Prototype_Testing!
Really inspiring video! :)
I love Ted ed
That´s the 'Lean Startup Methodology' by Eric Ries
can be applied to most anything. How to solve problems like a creator (Math, Physics, video games, music ...) Who doesn't know this?
The main question to design, why ? A question we use to ask as children.
This was realised on the day I learned it in school.
What is Adam Savage's Brittish twin brother doing at Ideo?
background I guess pretty good! formation ..
I had no idea the original computer was THAT expensive lol
so what about the mouse Xerox gave them?
blender is nice but it's not really a scatch based 3D software as said in the video CAD would probably be better
In South Africa, we learn about this process from when we are 8 years old.
Isn’t this video about "Design Thinking"?
Where do I apply to IDEO?
basically the scientific method
More!!!! ❤️🙌💪
3:20 Yeah Blender!
Lots of brains, not like an object, but a system. :O
This vid needed to be at least 3 minutes longer.
Why are designers a problem? (don't let the social media way of communication disregard the importance of the komma).
And now that Apple mouse is back at the $100+ dollar....
Does anybody know the animation style of the part they talk about aschools? About 2:50min
cool
WOW...
Aka "how to solve problems like a scientist" aka "how to solve problems systematically" aka "how to solve problems."
TLDW; Notice problem, solve problem, test prototype, done