Bridging the Gap Between Marketing and IT in Digital Transformation

In any organisation, understanding the distinctive operating methods of various departments is crucial. Specifically, the worlds of marketing and IT often operate in vastly different ways, and this can cause tension and misalignment.
In this video, we delve into the unique dynamics and challenges that occur between these two crucial areas of business. While IT departments focus on control, governance, and support similar to a CFO's approach to finances, marketing teams need technology to function effectively and drive value. This can lead to a continuous struggle between the two departments, which can hamper the pace and effectiveness of digital transformation initiatives.
Discover how we at AFDigital bridge this gap, facilitating smooth collaboration between these two critical functions. By helping them work in harmony, we empower businesses to leverage the full potential of their digital transformation efforts.