Building a Multibillion Dollar Empire | Emma Grede of Good American, Safely, and SKIMS
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- Опубліковано 29 кві 2024
- Building a Billion Dollar Brand Empire | Emma Grede of Good American, Safely, and SKIMS
Emma Grede is the marketing and business mind behind a global fashion and lifestyle brand empire. She’s the CEO and cofounder of the first fully inclusive fashion brand Good American, founding partner of shapewear brand SKIMS, and cofounder of plant-powered cleaning brand Safely.
Impressive resume, right?
Emma’s story started in East London as a child, where she was inspired to work in the fashion world. By focusing on her unique talents, she honed her skills in business and marketing to develop a career that she dreamed up from the beginning-to work with creative people and empower their collective vision.
Listen to Nathan and Emma discuss:
How she first met and started working with Kris Jenner
Pitching the Good American business idea to Khloe Kardashian
The key to the Kardashian/Jenner staying power
Why the power of inclusivity led to the success of SKIMS
Finding a better plant-based cleaning solution with Safely
How she became a shark on ABC’s Shark Tank
Her role as chairwoman of Fifteen Percent Pledge
And much more marketing and product advice for founders…
✅ Today's guest started EXACTLY where you are. It's time to start building the business of YOUR dreams. Get FREE, actionable advice from legitimate founders on starting and growing ANY Business... foundr.com/free-training/?sl=...
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00:00 - Intro
00:59 - Emma’s Origins
02:51 - Emma’s Vision Board
04:55 - Building her first business
06:29 - How to hire the BEST
09:10 - Finding incredible talent
10:44 - The Kardashian Konnection
14:20 - The Kardashian’s Superpower
15:20 - Building Good American
20:44 - How to come up with a great product
23:03 - The SKIMS journey
29:15 - Starting Safely with Kris Jenner
34:44 - Being a ‘Shark’ on Shark Tank
40:20 - The Fifteen Percent Pledge
45:00 - THE HOT SEAT ROUND
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Super talented, gorgeous, down to earth and just an all-round wonderful human. I'm totally in awe of this delightful woman.
thanks for sharing
Emma's story is incredibly inspiring. Especially as she's a fellow Londoner!
I hope she inspires you!
She’s so inspiring and radiates the positive energy of someone who is fulfilled and living a life of purpose ❤
I loved her - she is great at White Label Social Media Marketing also known as influencer marketing! Emma said the key 🔑 to her Empire is “honesty and relatable “
I was already an Emma Grede fan but this makes me love her soooo much more. Can’t wait to meet her one day.
Thanks for watching!
I used to attend the same high school with Emma back in the 90s in Essex. Really proud of her.
I wish she had a podcast, I could listen to her for days.
Hi, You can find it here foundr.com/podcast-with-nathan-chan
Wow this woman is such a smart, inspiring business woman! Does anyone know if she's got a book or anything? I really want to learn more from her business-wise!
This was such an awesome interview! I absolutely loved listening to Emma and your questions were great too!!
Glad you enjoyed it Kira!
Awesome interview. This is very advanced insight. Thank you so much!
All about the fabric and perfect graded specs... 🍒
Inspiring! Particularly the point about using your time with purpose as a founder. Thank you for highlighting Emma :)
The best talent has choices wow.
Totally!
A smart business woman. Cheering you on from UGANDA 🇺🇬
I am so inspired!!
I love her. Such an inspiration! Thank you for this interview!
Thank YOU Meredith! What was your favourite part?
Really enjoying this interview, so many great insights. Hadn't really heard of her (though had heard of the companies) before her Forbes interview appeared on my feed followed by this one so I'm glad I clicked on both.
So inspired by Emma. She is incredible
thanks for watching! Glad you enjoyed the interview!
Great insights Emma ✨✨
Your story is incredible thanks for sharing!
I really enjoyed the interview! Lots of things to think about. Thank you!
Glad you enjoyed it! What was the best part, Lynda?
Inspired- watching from South Africa.
Thanks for watching!
Great interview! I really enjoyed watching. Emma is so inspiring and she radiates the positive energy of someone who is fulfilled and living a life of purpose ❤
Glad you enjoyed it!
Amazing and Inspiring Interview
Glad to see you back Pranay! We have an AMAZING interview coming this week!
@@FoundrStories waiting ✨
Great interview and questions!
Thanks for watching!
Just been introduced to this content, great watch for a founder view.
Glad you enjoy it! Thanks for watching
The best talents have choices
Great interview❤
Thank you!
What’s the partnership between her and the Kardashians look like? What do they bring to the table Besides their popularity? Would she agree that cleaning products are an inauthentic brand for Kris Jenner?
She's so smart and she most definitely have the brains and I'm glad she let it be known that she help Launch khole and her sister company instead of just setting thr back round and lett them take all the credit
but now khloe is super skinny
I think she punts the kardashians because they dont have any ideas of their own and so anything goes with them. Imagine a person with that popularity and very easy to persuade.. why wouldn’t she punt them!
how do you know they don’t have ideas? kim’s skims is brilliant and she’s very involved in the process. on the other hand, these brands are about real people, but on the outside, khloe and kim aren’t, real. they photoshop shit. the irony. on the other hand, their products are great!
@@kirstieb8025 Obviously they don't if they contacted her and her husband. Duh! Klown!
Really good lady Put yourself first
Thank you!