Think you are perhaps missing the point here . They have a very defined design language and choose to be different from the masses this is the whole point of the brand . Why would they produce mainstream sports watches which essentially would be betraying their identity . If people don’t like the lugs or how the watch sits on the wrist this is fine but they should then choose another conformist brand . Love them or loathe them but what makes them so important in the watch world is that they do things differently and don’t follow the masses . There is such a complete and utter lack of imagination with watch brands so any brand who walk a slightly different path should be appreciated..
I hate flashy divers too. But Nomos is at the opposit extreme end in terms of design. They are not simple, Junghans is simple. Nomos are thoughtlessly designed according to me.
I think they dont care to be mainstream, they have a point of view and stay with it. If they made traditional sport watch designs it kinda dilutes the brand, like sell outs.I think the Ahoi, and the club, and the Orion are pretty nice. I thought they were quite cheap looking at first but when I started seeing them in stores and on peoples wrist “ out in the wild”, I changed my mind.
Agreed. When I hear people complain about Nomos, they list a series of design choices that are essential to the brand. It makes me think they should just buy another brand that suits their taste.
Agree that it is most definitely by choice. Their watches all stay decidedly on the side of classy, simple, elegant, and tasteful - even their "wilder" models like the Ahoi and Club. I personally think (and I am sure there are a number of other people that would agree) that a lot of "sport" watches can look a bit tacky and gaudy in their attempt to be flashy. I would assume that Nomos are simply uncompromising when it comes to maintaining that elegant aesthetic. Maybe it's a bit old-fashioned, but I personally appreciate it.
Most simple questions to counter what the video creator is saying: have you ever seen a Philippe Dufour, a Vianney Halter or any similar wristwatches in the wild ? and watch shows don't count.. right, probably never. Second question, talking about "Brand ambassadors", other than mainstream brands such as Breitling, Omega, Rolex etc... (ah yes and Richard Mille who was able to explode his average looking pieces in price due to good marketing), do you know of any really valuable brand who has them? who is the brand ambassador of Lange u. Söhne ? a brand which is something like 1000 levels above Rolex (for those in the knows, not "rich look like" wannabes), right... they don't have one... and that is just one tiny example.. You are missing the point of why Nomos is trying to be more like Lange and less like Rolex... as a young brand, it will pay off big time for them 20-30 years from today... everybody in the watchmaking "know" knows that brands such as Rolex rely on heavy marketing, sponsorships, movie features and artificial scarcity in their sales to pump up the perceived value of their watches ( I say "perceived" since a submariner absolutely does not worth 15K euros)
Initially, for a long time I thought nomos is too simple and boring from all the pictures and videos i've seen, and such plain design its a little expensive. But after i went down to take a look and hold it in person, it actually feels great and looks very beautiful. I ended up buying one for myself. For those saying it looks boring, i would recommend you seeing it and feel it , picture cannot do justice, take a look at the movement decoration too, it might change your opinion.
That is exactly what the Bauhaus philosophy is about. It sees elegance in simplicity, minimalism, and functionality. Nomos watches effectively communicate this visual language through their design, as they embrace these characteristics of Bauhaus design when creating their timepieces.
Last I heard they actually sell more units than any other German watch brand, so I think whatever they're doing is working. [disclaimer: I can't recall that source, so...] Anyway, I'm super happy for them to remain focused on watchmaking and thoughtful design and stay clear of brand ambassadors and 'it' factors. Watchmaking and subtlety in design *are* their 'it' factors, and that's plenty.
I want Nomos to remain as it is now because its value can only be seen by nerdy watch enthusiasts. And, all the points you have mentioned as problems are the major reasons that I bought the watch.
I know a person who owns two Nomos, it's me! If you can't tell a Tangente from an Ahoi,, then you need glasses. You're missing the point of their purpose. They are not trying to be another Seiko, which seems pretty obvious to me.
I remember the interview to Philippe Dufour talking about watches and He said " Nomos is one of my favorite watches" I mean ,better than Federer and Beckham as ambassador, They are professional Athletes right ? but Mr Dufour is a Legend master watch maker. for me is enough
Seems all these points are way out of left field. These points are more about popularity, style, and status, and less about the craftsmanship and quality of Nomos watches. The Nomos brand has a style that works and I'm glad they stick with it, and not try to be like other watch brands.
It nearly seems you do not understand that they have nearly every version as automatic or handwinding watch. Which makes your complaints about the Tangente and Tangomat quite strange. It is exactly the point to offer it at two price points.
This format is complimentary to your reviews and I hope you do more of this in the future. I agree that Nomos needs more diversity in its collection. That said, I hope they don’t start doing typical genre watches like Dive watches with rotating bezels, etc. We have enough of that in the market and it would dilute the brand. Nomos needs to be Nomos. That means ignoring the haters who ask them to use shorter lugs, more complicated or bold designs, and watches with rotating timing bezels. Nomos would look like so many other brands if they listened to these complaints. These “flaws” are intentional design choices, not mistakes, and they are essential to the Nomos identity. Why should a watchmaker compromise it’s identity to appease people who don’t really want a Nomos? It’s better to embrace your identity and build a highly engaged and passionate customer base instead of trying to appeal to everyone. Let the haters buy a Rolex knock-off on Ali Express.
They just don't get into the marketing bandwagon as the other brands. But, oh boy, the value you get from these watches! I have a Nomos, and I don't mind at all if they don't go "next level." Otherwise, we Nomos lovers would just get sucked into the marketing sheenanigans the other "next-level" watches are involved in, and we wouldn't be able to afford it. I'm actually happy that I'm the only person I personally know who has a Nomos.
If you know the history of Nomos, you'll understand that they've always followed a clear path that diverges from the mainstream. Nomos is committed to the Bauhaus style, and minimalist forms are their trademark. Some might call it boring, but that also applies to a significant portion of the population who don't want to stand out from the crowd. However, Nomos, with the Autobahn (which I own), has a very unique model that can't be found in terms of its design anywhere else. I also prefer it when there are no dive watches rather than having another one that looks exactly like all the others. That's boring. In 32 years, Nomos has managed to become one of the most successful German watch brands. It's remarkable when you consider that it all started in an apartment in Glashütte, and at the beginning, they had to share the telephone line with the neighboring snack stand.
Ordered a Nonstop Red Nomos Club Campus 38mm the other day. Should be here tomorrow and I'm so excited. I have heard nothing but positive things about nomos. you either love the design or you don't. but you cant deny the value for dollar and overall simplicity, yet elegance of it all
Ironically, these are all the reasons why I like Nomos. I *do not* want a sports diver watch. I *like* the fact that its a iykyk watch brand amongst the watch geeks, but not everyone. And a brand ambassador isn’t indication of quality or the brands success…. Lululemon is able to be a successful athleisure clothing company without brand ambassadors, and that business model works for them - and makes Nike very jealous! 😂
It appears you have no comprehension of the zeitgeist of Nomos. They aren't trying to be Tudor or Omega. For starters, they make only 2,000 watches a year; the others make at least 10 times that many or even more. They don't want to be just another brand like the others. I LIKE the fact that I'll probably never see another "in the wild." Call me a snob but when I'm wearing my Tangente, I like knowing that I'm wearing something exclusive, not just one of those others that virtually every other collector owns. I also disagree with their depreciation. Please send me a link to where I can get used Nomos for 40% off retail. I did a lot of searching for mine and NEVER saw any Nomos going that cheap, which includes looking up their average retail value based on recent sales. I couldn't disagree with everything you said more.
Nomos has 160 design awards for its watches it knows exactly what its doing, it knows what lind of customer it wants . Its an independent watch brand and also sells the highest number of watches in germany . You either get what its doing or you dont but they won't change from its vision.
I would never trade the Bauhaus style for anything else. Nomos appeals to a special kind of man who are loyal to the brand. I have one Nomoa and I'm getting the Tangomat soon. They both as you say look similar but not to me.
Your video is dated though only a year old. Apparently they are selling more than they produce. You see it in the out of stock notices and the wait times. Personally I am glad they don't have a version of the Submariner.
They dont make real divers? Who cares? No one looking for a nomos is interested in divers anyway They drop in value? Who cares? When i buy a watch i buy a watch and not some kind of investment
Man, I just subscribed to your channel! Dont make me regret it!! Ofc Nomos is different, that’s why they are different! You say they all look the same and you ask them to do an identical divers watch!
Even BILL SANDERS endorses NOMOS watch & TEDDY BALDASSARE even bought One....Your opinion of Nomos Watches dont matter! I'm sorry & i apologize if i Offended you!!! Peace & Godbless ✌✌✌
Nomos is fantastic because they are the way they are. They are understated elegance, the anti hype. The most I could agree with is slightly more variatey/choice within their existing watches(color and material) and accessories(straps). And on having ambassadors. Chosen wisely they always bring a good image for the brand. I actually like the Ahoi because it's nothing like my seamaster. The autobanh is weak though, seemed fun at first, but it's too gimmicky and hard to read, I'd be for ditching that design and having something else in it's "sporty" place.
All their watches has really long lug to lug. I know its whats iconic about them but fuark, if it wasnt so long, I would've bought one of their watches already (probably the metro power reserve)
Great point! I have always wanted to buy a Tangente but the L2L distance kept me from pulling the trigger. Now I'm settled with a Agelocer Luzern 36mm.
Club models have a shipping time of 6 months right now. It doesn't seems like to me they have a marketing problem, especially if you take into consideration the size of the company and their in-house production capacity. Also their line is improving gradually with absolutely original new designs (ie. Autobahn) while staying true to their bauhause identity, which of course not everybody's cup of tea. Lastly I believe they have the "it" factor: the bauhaus on great value and quality.
I love nomos. I have a few watches , I tend to get the ones usually no one gets. I have a baume mercier hampton in a brown dial, an oris big crown in 38mm w small diamonds on it w a white lacquer dial no complication, a gevril wall street in all green bezel and dial, and a nomos Tetra in olive. I like unique and earthy color tones. Only watch I have that mainstream knows and wears is a tag heuer aquaracer. But even that one is a gold brown dial. I dislike anything popular like blue divers or brands everyone gets these days like a tudor or omega. I don't want to have what everyone is trying to keep up with the joneses with.
Very interesting video Oleg. I had thought about this problem in relationship to this particular brand and you put exact context and clarification. Thank you for your analysis. Have a wonderful day 🙏👍
I like the bauhaus style, but prefer Junghans` Max Bill -line over Nomos. I think it’s offering better value for money and the style is closer to the core of the bauhaus style.(fyi, I have a Junghans Max Bill watch).
Not speaking about the quality of the movement but just in terms of the Bauhaus design it feels like Junghans does the same thing better. Love the Nomos Lux though.
The main problem is that it's too expensive!!! Most people just don't associate this minimal/Bauhaus design style with high end luxury price. I love the Minimatik, it's so playful and unique. But I just can't picture myself spending over $3,500 on it unless I win the lottery.
I have to disagree with everything you said. I understand that mean well and you're opinion comes from a good place, however Nomos is highly successful company that is happy to fly under the radar.
Nomos' style is their "IT" factor. Otherwise, they need to compete in a very crowded market. It might not be for you but they are doing very well. LoL 😂😆 dude the Tangomat is just a bigger Tangente. That's why they look the same. Because they are intended to. It's like people that are into cars... to a regular car person... Most 911 look the same. But to the enthusiast, they look different enough. I have a ref.177 and they clearly have 10 distinct styles. BTW you can get new with 2yr warranty Nomos watches for 30-40% off MSRP from watch brokers that work with AD to move stock. These are NOT gray market watches BTW. Most watches loses a ton of value. GS, ALS, etc.
This video seems like it is searching for a problem that isn't there. Nomos makes quite an impressive range of styles with a shared identity, the Metro, the club, the Tangente, and the Tetra are all quite different, with tons of variations on color and design. The only example of watches being too similar you picked was the not so commonly seen Tangomat, which is more of a variation with a different movement and thicker profile. As for value, I've been searching the used market and they do not drop much in value at all. It's been frustrating in fact. I've seen absolutely nothing out there that match your 30 or 40% of MSRP out there. For 'It factor', that is a bit silly as watch geeks love Nomos, there's not much else like them (except for the Tangente, thats a common design). Strangers won't pick it out but again, this is not that kind of show-off brand. The dial design on Nomos is stunning and unique.
No hate but. It's a traditional small german company that loves the image of being the "exclusive watchmaker for the boring and intellectual/thinking man". They will never go big, trendy or fancy just for the sake of it. That's the typical german stubborn and arrogance. "We've always done it that way so we won't change anything". They love this narrow-minded thinking. That's their mentality and i can say that because i was born and live here since 35 years and work with germans and know how they think. Especially these mittelständige Unternehmen. They always know it better than everyone. Don't even dare trying to change their system.🤭
I think you're ignorant about watches, let me ask you this, do you know who is PHILIPPE DUFOUR? FYI he's the One telling watch enthusiasts to BUY Nomos watch because of the Quality & Innovation of the said watch!! He even bought One..., i dont think your opinion about the watch is great! But i respect your opinion! Godbless & Stay safe!!!
I disagree. All the traditional sports watches look the same….big and chunky. Besides, about 80% of people owning divers watches don’t dive. NOMOS divers watch doesn’t look like a divers watch, yet one can dive or swim without a large hunk on this or her wrist. I like the the appliance of the NOMOS look with a caveat, the lugs are to long…..like the Longines heritage divers watch. Remedy: Shorten the lugs so they accommodate smaller wrists.
Every company makes bulky sports watches that don’t fit nice on a smaller wrist. And ‘all’ diver watches look the same. I don’t care who else is wearing my watch including movie stars. I buy I watch for myself!
You are missing the point with Nomos, which actually is what makes them better in many ways from all of those mainstream watch brands (including the over-hyped Rolex..), they do not try to follow what the others are doing, they are doing what they believe is right, they design and maintain their own line with their own philosophy..etc.. watch brands with "Brand ambassadors" just shows which brands care more about marketing than their products, if you know any serious watch collector, you will know that some small traditional watch brands are less known to unknown, yet are more bespoke than what you find at your local Rolex or AP dealers. about value retention: this is pure marketing, of course Rolex holds it's value, a decades old brand which invested more in marketing than their R&D or product line, and use the artificial-scarcity technique to make their products seem more attractive etc..
I got a Club Campus 38 silver dial, sapphire back. Lots to like - beautiful case, gorgeous movement - but .. 1) The numbers in the minutes and second tracks are ridiculously small. 2) The minute hand feels too long in comparison with the hour hand. 3) The silver dial with the grey hands has very little contrast, so it's harder to read than it should be. 4) Most important, a brand new watch came to me running 30 seconds short a day, rather than the better than 10 seconds promised on their website.
Look at volume of Cartier and they do not do sports diver watches. They’re in the top tier of watches likely top 5 even top 3 in selected periods. Guess we add Nomos to the list of fantastic pre owned buys such as LUC Chopard.
Hey Oleg #24HoursAtATime, you are definitely on to something with your latest approach format as you can apply onto other house brands of different calibres and tiers the likes of Franck Muller, Cvstos (Custos), Maurice Lacroix, Gerald Pirrageux, Piaget, Mont Blanc and etc. Do keep churning for good contents, Oleg #24HoursAtATime. 🎉 Happy New Year 🎉 Best Wishes Regards, 😎⌚👍
the tangente and the tengomat are the same, but the tengomat has a automatic movment. So they don't just look similar they are quite litrally the same watch with different movments (at least when they where first released)
Whenever I see a nomos watch in store, Im like- Mehh... Junghans makes simplicity in design elements so much better than nomos. They have a convex dial, a concave dial, a curved case edge, interesting markers. Nomos watches look like they are designed by 8 year olds. The lugs are hediously long on the clubhouse, the bezels are ridiculously thin in the other models. They are so thoughtlessly designed that without the brand name they can easily be confused as a mvmt watch or a fossil watch.
i never like NOMOS..... dont know why... i just dont like such style of simplistic/minimalistic Bauhaus design. likewise i also dont like other Bauhaus style watches
I would also appreciate that Nomos go a bit out of just pure Bauhaus style and that trhy shorten lug to lug, cause with smaller wrists It is a problem.
Absolutely love my Tangente. I get how this style of watch does not appeal to everyone, but frankly, I'm sick of dive watches. Every new model that appears is some sort of variation on the Submariner. I bought my Nomos because it's different from anything else out there, and that's why, for me, it's a keeper.
Not every watch manufacturer can be Rolex; I would guess they consider themselves quite successful. I don’t buy new watches, but if I was going to buy over $1k watch new, Nomos would be most likely (number two would be in the same vein: A. Lange & Sohne Saxonia Thin). I own dive watches for swimming, showering, and sleeping, but I never wear them outside of those parameters.
@@IDKline yeah. I buy a Vostok or such for sleeping in, so I can tell the time in the middle of the night. Good Lume helps. Because it’s cheap as fuck I don’t care when it inevitably gets smashed in the middle of the night the way I would if I smashed my Vacheron.
Nomos watches are going to appreciate massively in value. The quality and craftsmanship that go into these watches plus the materials used is unparalleled at their current price point. Keep making videos trashing nomos so i can keep buying more cheaper
I own a nomos orion for 2 years. I admit that it is not on my wrist as much as I thought it would be when I bought it. I think thats because its a bit boring to look at although the finishing is at par with any other high end luxury watch.
some models (the cheaper ones) lose a ton of value, but i notice their sports (with water resistance) and their more expensive range, retains better value.
nomos have really nice watches, the only reason is marketing, if they were maxing out and paying people to show and talk how great the brand is and how great there watches are, people would be hyping about it
Fell in love with Nomos exactly thanks to their marketing and their jazzy, quirky sense of humour! I think must have been with Adam Ben Ezra with his Can’t stop running that I saw first: ua-cam.com/video/LsxZ0fn5Y70/v-deo.html - with some old absobloodylutely mad crazy ones from the past like ua-cam.com/video/b2OCT03LDXo/v-deo.html and a more recent one here ua-cam.com/video/drNKmtQMPg0/v-deo.html
Well thought video, agreed. One brand that I kinda like but cannot really get excited about. Only one thing: Djokovic left Seiko and signed with Hublot this year.
All good points. That being said, I recently purchased a Club Campus in orange, and a Neomatik 41 update in blue in quick succession. I own Omega, Parmigiani Flurier, Blancpain, JLC watches, and yet I fell instantly in love with the much lower priced Club Campus, leading to a second purchase. Most other brands out there are just imitating what sells, so I guess I felt that Nomos, in their simplicity, provided me much needed fresh air. But far from being repetitive in design, I can see myself buying additional Nomos watches in the future, like colored Tetras, or Metro with the power reserve, or a Lambda. I like Nomos where they are now, if they were doing things like any other brand, I probably wouldn't have taken notice.
Nomos don't want to grow up. They are small, they are wining money and the name of the brand is known buy watch enthusiasts. Enought to be here next 100 years. Thanks for the video, you are the first to talk about Nomos on an another way.
I have a nomos tangente, and I wore it a lot. It stopped running... and I stopped wearing xD. Might service it later down the line, but I'm enjoying my omega seamaster too much. I don't think I want to go back to everyday plain any time soon, but maybe.
I think that what you mention as problems is what makes this brand so special.
Same
Haha don’t worry they will sponsor him and then Nomos are amazing 😂 UA-cam wankers
Absolutely. I thank the Watch Gods that Nomos doesn't make a dive watch - because everyone else does and they all basically follow the same design.
I agree
Think you are perhaps missing the point here . They have a very defined design language and choose to be different from the masses this is the whole point of the brand . Why would they produce mainstream sports watches which essentially would be betraying their identity . If people don’t like the lugs or how the watch sits on the wrist this is fine but they should then choose another conformist brand . Love them or loathe them but what makes them so important in the watch world is that they do things differently and don’t follow the masses . There is such a complete and utter lack of imagination with watch brands so any brand who walk a slightly different path should be appreciated..
Their “it” factor is unassuming quality. Modest precision. Elegant simplicity. I like their style. Flashy dive watches are a bit loud for my taste.
I hate flashy divers too. But Nomos is at the opposit extreme end in terms of design. They are not simple, Junghans is simple. Nomos are thoughtlessly designed according to me.
Videos like this prove that watch collecting is all about flexing. 4 out of 5 reasons are about flexing
Ugg no. No more “dive” watches. Nomos have their own thing, they don’t need to become every other watch company.
I think they dont care to be mainstream, they have a point of view and stay with it. If they made traditional sport watch designs it kinda dilutes the brand, like sell outs.I think the Ahoi, and the club, and the Orion are pretty nice. I thought they were quite cheap looking at first but when I started seeing them in stores and on peoples wrist “ out in the wild”, I changed my mind.
Yeah seems like they have found their niche
Agreed. When I hear people complain about Nomos, they list a series of design choices that are essential to the brand. It makes me think they should just buy another brand that suits their taste.
Agree that it is most definitely by choice. Their watches all stay decidedly on the side of classy, simple, elegant, and tasteful - even their "wilder" models like the Ahoi and Club. I personally think (and I am sure there are a number of other people that would agree) that a lot of "sport" watches can look a bit tacky and gaudy in their attempt to be flashy. I would assume that Nomos are simply uncompromising when it comes to maintaining that elegant aesthetic. Maybe it's a bit old-fashioned, but I personally appreciate it.
Most simple questions to counter what the video creator is saying:
have you ever seen a Philippe Dufour, a Vianney Halter or any similar wristwatches in the wild ? and watch shows don't count.. right, probably never.
Second question, talking about "Brand ambassadors", other than mainstream brands such as Breitling, Omega, Rolex etc... (ah yes and Richard Mille who was able to explode his average looking pieces in price due to good marketing), do you know of any really valuable brand who has them? who is the brand ambassador of Lange u. Söhne ? a brand which is something like 1000 levels above Rolex (for those in the knows, not "rich look like" wannabes), right... they don't have one... and that is just one tiny example..
You are missing the point of why Nomos is trying to be more like Lange and less like Rolex... as a young brand, it will pay off big time for them 20-30 years from today... everybody in the watchmaking "know" knows that brands such as Rolex rely on heavy marketing, sponsorships, movie features and artificial scarcity in their sales to pump up the perceived value of their watches ( I say "perceived" since a submariner absolutely does not worth 15K euros)
Initially, for a long time I thought nomos is too simple and boring from all the pictures and videos i've seen, and such plain design its a little expensive. But after i went down to take a look and hold it in person, it actually feels great and looks very beautiful. I ended up buying one for myself. For those saying it looks boring, i would recommend you seeing it and feel it , picture cannot do justice, take a look at the movement decoration too, it might change your opinion.
That is exactly what the Bauhaus philosophy is about. It sees elegance in simplicity, minimalism, and functionality. Nomos watches effectively communicate this visual language through their design, as they embrace these characteristics of Bauhaus design when creating their timepieces.
Last I heard they actually sell more units than any other German watch brand, so I think whatever they're doing is working. [disclaimer: I can't recall that source, so...] Anyway, I'm super happy for them to remain focused on watchmaking and thoughtful design and stay clear of brand ambassadors and 'it' factors. Watchmaking and subtlety in design *are* their 'it' factors, and that's plenty.
Versus Sinn and their gov contracts?
@@antonc108 Sinn 12,000 nomos 20,000 watches a year
I want Nomos to remain as it is now because its value can only be seen by nerdy watch enthusiasts.
And, all the points you have mentioned as problems are the major reasons that I bought the watch.
I know a person who owns two Nomos, it's me! If you can't tell a Tangente from an Ahoi,, then you need glasses. You're missing the point of their purpose. They are not trying to be another Seiko, which seems pretty obvious to me.
It's because of all the points you have raised is what makes them unique. If you want value retention, just buy boring Rolex.
I remember the interview to Philippe Dufour talking about watches and He said " Nomos is one of my favorite watches" I mean ,better than Federer and Beckham as ambassador, They are professional Athletes right ? but Mr Dufour is a Legend master watch maker. for me is enough
I m not intrested in what people said...I own one Nomos Metro 35mm, and i wear it every day& love it😀
Seems all these points are way out of left field. These points are more about popularity, style, and status, and less about the craftsmanship and quality of Nomos watches. The Nomos brand has a style that works and I'm glad they stick with it, and not try to be like other watch brands.
It nearly seems you do not understand that they have nearly every version as automatic or handwinding watch. Which makes your complaints about the Tangente and Tangomat quite strange. It is exactly the point to offer it at two price points.
This format is complimentary to your reviews and I hope you do more of this in the future.
I agree that Nomos needs more diversity in its collection. That said, I hope they don’t start doing typical genre watches like Dive watches with rotating bezels, etc. We have enough of that in the market and it would dilute the brand.
Nomos needs to be Nomos. That means ignoring the haters who ask them to use shorter lugs, more complicated or bold designs, and watches with rotating timing bezels. Nomos would look like so many other brands if they listened to these complaints. These “flaws” are intentional design choices, not mistakes, and they are essential to the Nomos identity. Why should a watchmaker compromise it’s identity to appease people who don’t really want a Nomos? It’s better to embrace your identity and build a highly engaged and passionate customer base instead of trying to appeal to everyone. Let the haters buy a Rolex knock-off on Ali Express.
They just don't get into the marketing bandwagon as the other brands. But, oh boy, the value you get from these watches! I have a Nomos, and I don't mind at all if they don't go "next level." Otherwise, we Nomos lovers would just get sucked into the marketing sheenanigans the other "next-level" watches are involved in, and we wouldn't be able to afford it. I'm actually happy that I'm the only person I personally know who has a Nomos.
Man!! Stop it!!! Who cares about brand ambassadors! Not watch geeks for sure… i’ll unsubscribe soon…😂😂😂
If you know the history of Nomos, you'll understand that they've always followed a clear path that diverges from the mainstream. Nomos is committed to the Bauhaus style, and minimalist forms are their trademark. Some might call it boring, but that also applies to a significant portion of the population who don't want to stand out from the crowd. However, Nomos, with the Autobahn (which I own), has a very unique model that can't be found in terms of its design anywhere else. I also prefer it when there are no dive watches rather than having another one that looks exactly like all the others. That's boring.
In 32 years, Nomos has managed to become one of the most successful German watch brands. It's remarkable when you consider that it all started in an apartment in Glashütte, and at the beginning, they had to share the telephone line with the neighboring snack stand.
Ordered a Nonstop Red Nomos Club Campus 38mm the other day. Should be here tomorrow and I'm so excited. I have heard nothing but positive things about nomos. you either love the design or you don't. but you cant deny the value for dollar and overall simplicity, yet elegance of it all
Ironically, these are all the reasons why I like Nomos. I *do not* want a sports diver watch. I *like* the fact that its a iykyk watch brand amongst the watch geeks, but not everyone. And a brand ambassador isn’t indication of quality or the brands success…. Lululemon is able to be a successful athleisure clothing company without brand ambassadors, and that business model works for them - and makes Nike very jealous! 😂
It appears you have no comprehension of the zeitgeist of Nomos. They aren't trying to be Tudor or Omega. For starters, they make only 2,000 watches a year; the others make at least 10 times that many or even more. They don't want to be just another brand like the others. I LIKE the fact that I'll probably never see another "in the wild." Call me a snob but when I'm wearing my Tangente, I like knowing that I'm wearing something exclusive, not just one of those others that virtually every other collector owns. I also disagree with their depreciation. Please send me a link to where I can get used Nomos for 40% off retail. I did a lot of searching for mine and NEVER saw any Nomos going that cheap, which includes looking up their average retail value based on recent sales. I couldn't disagree with everything you said more.
Nomos has 160 design awards for its watches it knows exactly what its doing, it knows what lind of customer it wants . Its an independent watch brand and also sells the highest number of watches in germany . You either get what its doing or you dont but they won't change from its vision.
The worst video you made!! You should deleted, you are wrong in every point… I had fun thinking you have no clue!!
I would never trade the Bauhaus style for anything else. Nomos appeals to a special kind of man who are loyal to the brand. I have one Nomoa and I'm getting the Tangomat soon. They both as you say look similar but not to me.
Your video is dated though only a year old. Apparently they are selling more than they produce. You see it in the out of stock notices and the wait times. Personally I am glad they don't have a version of the Submariner.
That's such an noneducational video and opinion. Stuff really flies far above his head. Clueless is the best word I could think of.
They dont make real divers? Who cares? No one looking for a nomos is interested in divers anyway
They drop in value? Who cares? When i buy a watch i buy a watch and not some kind of investment
Man, I just subscribed to your channel! Dont make me regret it!! Ofc Nomos is different, that’s why they are different! You say they all look the same and you ask them to do an identical divers watch!
So the answer is yes, even today I saw Nomos! And I have one… my experience was not that good!
Even BILL SANDERS endorses NOMOS watch & TEDDY BALDASSARE even bought One....Your opinion of Nomos Watches dont matter! I'm sorry & i apologize if i Offended you!!! Peace & Godbless ✌✌✌
Come on man. Thats ridiculous 😂 Lack of diver watches AHAHA
Their cases are too delicate even for a dress watch. My tangente thin lugs would bend constantly.
I know someone who owns a Nomos - Me! :-)
haha
Another one, my Nomos Club Sport 42 just lost 3,3%…
Nomos is fantastic because they are the way they are. They are understated elegance, the anti hype.
The most I could agree with is slightly more variatey/choice within their existing watches(color and material) and accessories(straps). And on having ambassadors. Chosen wisely they always bring a good image for the brand.
I actually like the Ahoi because it's nothing like my seamaster. The autobanh is weak though, seemed fun at first, but it's too gimmicky and hard to read, I'd be for ditching that design and having something else in it's "sporty" place.
All their watches has really long lug to lug. I know its whats iconic about them but fuark, if it wasnt so long, I would've bought one of their watches already (probably the metro power reserve)
Great point! I have always wanted to buy a Tangente but the L2L distance kept me from pulling the trigger. Now I'm settled with a Agelocer Luzern 36mm.
Club models have a shipping time of 6 months right now. It doesn't seems like to me they have a marketing problem, especially if you take into consideration the size of the company and their in-house production capacity.
Also their line is improving gradually with absolutely original new designs (ie. Autobahn) while staying true to their bauhause identity, which of course not everybody's cup of tea.
Lastly I believe they have the "it" factor: the bauhaus on great value and quality.
I love nomos. I have a few watches , I tend to get the ones usually no one gets. I have a baume mercier hampton in a brown dial, an oris big crown in 38mm w small diamonds on it w a white lacquer dial no complication, a gevril wall street in all green bezel and dial, and a nomos Tetra in olive. I like unique and earthy color tones. Only watch I have that mainstream knows and wears is a tag heuer aquaracer. But even that one is a gold brown dial. I dislike anything popular like blue divers or brands everyone gets these days like a tudor or omega. I don't want to have what everyone is trying to keep up with the joneses with.
Hasn´t convinced me.
Very interesting video Oleg. I had thought about this problem in relationship to this particular brand and you put exact context and clarification. Thank you for your analysis. Have a wonderful day 🙏👍
Thanks man!
Many people want a watch that is less mainstream!
I like the bauhaus style, but prefer Junghans` Max Bill -line over Nomos. I think it’s offering better value for money and the style is closer to the core of the bauhaus style.(fyi, I have a Junghans Max Bill watch).
Nomos = -800€ 😭😭😭
Not speaking about the quality of the movement but just in terms of the Bauhaus design it feels like Junghans does the same thing better. Love the Nomos Lux though.
The It- factor of Nomos is that guys with 90's tribal tats think they have no It-factor
The main problem is that it's too expensive!!! Most people just don't associate this minimal/Bauhaus design style with high end luxury price. I love the Minimatik, it's so playful and unique. But I just can't picture myself spending over $3,500 on it unless I win the lottery.
Love my Nomos Club. I had to take it back to the dealer last week though. Movement stopped working.
I love how you choose the words and talk with sincerity. Im definitely gonna buy this brand.
I have to disagree with everything you said. I understand that mean well and you're opinion comes from a good place, however Nomos is highly successful company that is happy to fly under the radar.
Fantastic points. They kind of don't have a USP, they're lovely watches and do what they do well but just no IT factor as you say!
They’re boring
Nomos' style is their "IT" factor. Otherwise, they need to compete in a very crowded market. It might not be for you but they are doing very well.
LoL 😂😆 dude the Tangomat is just a bigger Tangente. That's why they look the same. Because they are intended to.
It's like people that are into cars... to a regular car person... Most 911 look the same. But to the enthusiast, they look different enough. I have a ref.177 and they clearly have 10 distinct styles.
BTW you can get new with 2yr warranty Nomos watches for 30-40% off MSRP from watch brokers that work with AD to move stock. These are NOT gray market watches BTW. Most watches loses a ton of value. GS, ALS, etc.
This video seems like it is searching for a problem that isn't there. Nomos makes quite an impressive range of styles with a shared identity, the Metro, the club, the Tangente, and the Tetra are all quite different, with tons of variations on color and design. The only example of watches being too similar you picked was the not so commonly seen Tangomat, which is more of a variation with a different movement and thicker profile.
As for value, I've been searching the used market and they do not drop much in value at all. It's been frustrating in fact. I've seen absolutely nothing out there that match your 30 or 40% of MSRP out there.
For 'It factor', that is a bit silly as watch geeks love Nomos, there's not much else like them (except for the Tangente, thats a common design). Strangers won't pick it out but again, this is not that kind of show-off brand. The dial design on Nomos is stunning and unique.
No hate but. It's a traditional small german company that loves the image of being the "exclusive watchmaker for the boring and intellectual/thinking man".
They will never go big, trendy or fancy just for the sake of it. That's the typical german stubborn and arrogance. "We've always done it that way so we won't change anything". They love this narrow-minded thinking. That's their mentality and i can say that because i was born and live here since 35 years and work with germans and know how they think. Especially these mittelständige Unternehmen. They always know it better than everyone. Don't even dare trying to change their system.🤭
I think you're ignorant about watches, let me ask you this, do you know who is PHILIPPE DUFOUR? FYI he's the One telling watch enthusiasts to BUY Nomos watch because of the Quality & Innovation of the said watch!! He even bought One..., i dont think your opinion about the watch is great! But i respect your opinion! Godbless & Stay safe!!!
The biggest problem with Nomos watches is that they look like cheap Timexes yet cost $2000 more.
I disagree. All the traditional sports watches look the same….big and chunky. Besides, about 80% of people owning divers watches don’t dive. NOMOS divers watch doesn’t look like a divers watch, yet one can dive or swim without a large hunk on this or her wrist. I like the the appliance of the NOMOS look with a caveat, the lugs are to long…..like the Longines heritage divers watch. Remedy: Shorten the lugs so they accommodate smaller wrists.
Every company makes bulky sports watches that don’t fit nice on a smaller wrist. And ‘all’ diver watches look the same. I don’t care who else is wearing my watch including movie stars. I buy I watch for myself!
You are missing the point with Nomos, which actually is what makes them better in many ways from all of those mainstream watch brands (including the over-hyped Rolex..), they do not try to follow what the others are doing, they are doing what they believe is right, they design and maintain their own line with their own philosophy..etc.. watch brands with "Brand ambassadors" just shows which brands care more about marketing than their products, if you know any serious watch collector, you will know that some small traditional watch brands are less known to unknown, yet are more bespoke than what you find at your local Rolex or AP dealers. about value retention: this is pure marketing, of course Rolex holds it's value, a decades old brand which invested more in marketing than their R&D or product line, and use the artificial-scarcity technique to make their products seem more attractive etc..
5 big problems?? This is exactly what make Nomos work and special, not sure what you are thinking
I got a Club Campus 38 silver dial, sapphire back. Lots to like - beautiful case, gorgeous movement - but .. 1) The numbers in the minutes and second tracks are ridiculously small. 2) The minute hand feels too long in comparison with the hour hand. 3) The silver dial with the grey hands has very little contrast, so it's harder to read than it should be. 4) Most important, a brand new watch came to me running 30 seconds short a day, rather than the better than 10 seconds promised on their website.
Look at volume of Cartier and they do not do sports diver watches. They’re in the top tier of watches likely top 5 even top 3 in selected periods. Guess we add Nomos to the list of fantastic pre owned buys such as LUC Chopard.
Hey Oleg #24HoursAtATime, you are definitely on to something with your latest approach format as you can apply onto other house brands of different calibres and tiers the likes of Franck Muller, Cvstos (Custos), Maurice Lacroix, Gerald Pirrageux, Piaget, Mont Blanc and etc.
Do keep churning for good contents, Oleg #24HoursAtATime.
🎉 Happy New Year 🎉
Best Wishes Regards,
😎⌚👍
Thanks Thomason! I need to look into doing more of these:)
Happy holidays man!
Who are you working for ?
Not a German watch manufacture for sure LOL
the tangente and the tengomat are the same, but the tengomat has a automatic movment. So they don't just look similar they are quite litrally the same watch with different movments (at least when they where first released)
Whenever I see a nomos watch in store, Im like- Mehh...
Junghans makes simplicity in design elements so much better than nomos. They have a convex dial, a concave dial, a curved case edge, interesting markers.
Nomos watches look like they are designed by 8 year olds. The lugs are hediously long on the clubhouse, the bezels are ridiculously thin in the other models. They are so thoughtlessly designed that without the brand name they can easily be confused as a mvmt watch or a fossil watch.
i never like NOMOS..... dont know why... i just dont like such style of simplistic/minimalistic Bauhaus design. likewise i also dont like other Bauhaus style watches
I would also appreciate that Nomos go a bit out of just pure Bauhaus style and that trhy shorten lug to lug, cause with smaller wrists It is a problem.
A square blue one looks exactly like a black round one - sure 😏
they're going for a different market, people that want sports watches / divers watches have other companies to choose from...
Absolutely love my Tangente. I get how this style of watch does not appeal to everyone, but frankly, I'm sick of dive watches. Every new model that appears is some sort of variation on the Submariner. I bought my Nomos because it's different from anything else out there, and that's why, for me, it's a keeper.
Not every watch manufacturer can be Rolex; I would guess they consider themselves quite successful. I don’t buy new watches, but if I was going to buy over $1k watch new, Nomos would be most likely (number two would be in the same vein: A. Lange & Sohne Saxonia Thin). I own dive watches for swimming, showering, and sleeping, but I never wear them outside of those parameters.
@@IDKline yeah. I buy a Vostok or such for sleeping in, so I can tell the time in the middle of the night. Good Lume helps. Because it’s cheap as fuck I don’t care when it inevitably gets smashed in the middle of the night the way I would if I smashed my Vacheron.
Sounds like you don’t know about the true design philosophy of the brand and design. Read more
I own the NOMOS club Datum 38mm hand wind. Love it. I agree with much of what you said and picked mine up used for $1100 Canadian.
Nomos watches are going to appreciate massively in value. The quality and craftsmanship that go into these watches plus the materials used is unparalleled at their current price point. Keep making videos trashing nomos so i can keep buying more cheaper
The fact that Nomos watches are not popular is an advantage. Nobody will try to rob you.
I've been looking at Nomos for about a year. I think they're great looking watches. Just can't decide on which I like the most.
I recently ordered the red club campus 38mm. they have some really cool colors for that line id suggest looking into further.
Watch nerd’s essential 8th watch.
They are boring.
You forgot to mention those crazy lugs. They are the reason why I will never own one.
I own a nomos orion for 2 years. I admit that it is not on my wrist as much as I thought it would be when I bought it. I think thats because its a bit boring to look at although the finishing is at par with any other high end luxury watch.
I really like Nomos, but I didn't know about their dismal value retention.
some models (the cheaper ones) lose a ton of value, but i notice their sports (with water resistance) and their more expensive range, retains better value.
I never plan on selling mine so it doesnt bother me.
nomos have really nice watches, the only reason is marketing, if they were maxing out and paying people to show and talk how great the brand is and how great there watches are, people would be hyping about it
Fell in love with Nomos exactly thanks to their marketing and their jazzy, quirky sense of humour! I think must have been with Adam Ben Ezra with his Can’t stop running that I saw first: ua-cam.com/video/LsxZ0fn5Y70/v-deo.html - with some old absobloodylutely mad crazy ones from the past like ua-cam.com/video/b2OCT03LDXo/v-deo.html and a more recent one here ua-cam.com/video/drNKmtQMPg0/v-deo.html
Pure Minimalism , this is the It Factor
Well thought video, agreed. One brand that I kinda like but cannot really get excited about.
Only one thing: Djokovic left Seiko and signed with Hublot this year.
Thanks for pointing that out. Forgot about Djokovic and Hublot 🤦♂️
What a terrible take
Found the Rolex fan boy
Nomos is meant to define a niche - not the entire market.
These are not problems - they are reasons to purchase a Nomos watch
Where is the best place to buy used Nomos watches?
I bought mine on eBay
All good points. That being said, I recently purchased a Club Campus in orange, and a Neomatik 41 update in blue in quick succession. I own Omega, Parmigiani Flurier, Blancpain, JLC watches, and yet I fell instantly in love with the much lower priced Club Campus, leading to a second purchase. Most other brands out there are just imitating what sells, so I guess I felt that Nomos, in their simplicity, provided me much needed fresh air. But far from being repetitive in design, I can see myself buying additional Nomos watches in the future, like colored Tetras, or Metro with the power reserve, or a Lambda. I like Nomos where they are now, if they were doing things like any other brand, I probably wouldn't have taken notice.
And the last problem is too long lugs
Nomos don't want to grow up. They are small, they are wining money and the name of the brand is known buy watch enthusiasts. Enought to be here next 100 years.
Thanks for the video, you are the first to talk about Nomos on an another way.
Big loose of money with Nomos
I have a nomos tangente, and I wore it a lot. It stopped running... and I stopped wearing xD. Might service it later down the line, but I'm enjoying my omega seamaster too much. I don't think I want to go back to everyday plain any time soon, but maybe.
Just not a fan of Bauhaus design.
I am not agree with any of your critics
...the ugly lugs...
I like everything about Nomos,except the price.Which is why I have a homage by Rodina (Seagull).......................