The Economics of YouTube: How Do You Support Yourself?

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  • Опубліковано 26 вер 2024
  • How can you make enough money off UA-cam to live? Well, it's a bit like being in a band.
    Subscribe to MATT: / mattgrayyes - Subscribe to TOM: / tomscottgo
    REFERENCED THINGS:
    Get Rich or Die Vlogging: fusion.net/stor...
    Charlie Brooker on TV budgets: • Video
    Public Service Broadcasting perform "Go" at Brixton Academy: • Public Service Broadca...
    "Loads of Huge UK Rock Bands Still Have Day Jobs": noisey.vice.com...
    Tim and Tom's music blog that no-one reads: europlop.co.uk

КОМЕНТАРІ • 672

  • @colinfurze
    @colinfurze 8 років тому +2062

    Well i'd like to think i do sponsored videos pretty well and my rules are
    Don't make/do anything you wouldn't make/do without the sponsorship.
    Don't promote rubbish
    Don't film it in a manner that is not the same as you normally do (no studios etc,it must remain shed built)
    The bunker project was a perfect sponsored video as it gave me budget to build something i could not fund myself, did people care it was a promotion for a sky show, i don't think so as there was not one single negative comment about the fact sky had funded it.
    So go for it tom and one day you can buy that bench muhahahahah

    • @ValariaJet
      @ValariaJet 8 років тому +27

      +colinfurze Hear hear! Use sponsors to allow you to do what you always wanted to do but couldn't afford!

    • @mattandtom
      @mattandtom  8 років тому +547

      I should have mentioned you, actually! You're the perfect example of how to do good sponsored videos (and three other people have mentioned you in the comments). And thankfully, the videos coming up are sticking to your three rules. They're good rules :) - Tom

    • @ragnkja
      @ragnkja 8 років тому +38

      +colinfurze Those rules are exactly what I expect from a self-respecting UA-camr.

    • @superfahd
      @superfahd 8 років тому +22

      +Matt and Tom
      Given the sort of work you've produced to date, I'm fairly confident that sponsored content by itself won't lead to a loss in quality. inspite of this if you feel that sponsorship may lead to a negative reaction, consider doing what TotalBiscuit (another youtuber I admire) does and go for complete transparency about who is sponsoring you and what that sponsorship entails. While that does mean he gives a somewhat length preamble before any sponsored content, in the end the honestly is satisfying.

    • @CoffeeOnRails
      @CoffeeOnRails 7 років тому +1

      Hi Collin!

  • @Lockirby2
    @Lockirby2 8 років тому +1017

    Well, if techie UA-camrs can have their subscribers send them a lot of toys, we should band together and mail you dozens of park benches.

    • @MinecraftLD10
      @MinecraftLD10 4 роки тому +37

      Lockirby2 Maybe just some comfortable folding chairs since they like finding park benches already, let the folding chairs be locations without benches nearby.

    • @Ebolson1019
      @Ebolson1019 4 роки тому +33

      Legit am planning to 3d print dozens of park benchs sized to rubber ducks

    • @RyuakiraX
      @RyuakiraX 4 роки тому +2

      Ashens-style.

    • @marsuss5325
      @marsuss5325 4 роки тому +6

      @@Ebolson1019 do it

    • @ricebeansrockroll882
      @ricebeansrockroll882 4 роки тому +4

      @@Ebolson1019 i need to know more

  • @spikeguy33
    @spikeguy33 8 років тому +788

    I think of patreon like throwing a coin for the street performer. You give them that little bit of support for the content they have already provided, as a "thank you", not for the content they might provide in the future, so you don't "expect" anything.

    • @ragnkja
      @ragnkja 8 років тому +38

      +UrbanTarzan Duh That is a very good analogy. However, I sort of understand why he thinks a Patreon campaign would lead to expectations of more of the same. Of course, since the (main) channel already is fairly diverse, I hope that would lead to the expectations being that he keeps up the diversity. If, on the other hand, he had started using Patreon while he pretty much only made one type of videos, that would narrow his options considerably.

    • @hellterminator
      @hellterminator 8 років тому +47

      Not a great analogy. Patreon is not tossing a coin once, it is promising to toss a coin every time you walk past that street performer in the future. With that model, you do expect something back. That's why I prefer straight up donations. Like a donation button at the end of a video. “Yeah, that was a nice video. Here, have a quid.”
      Flattr is also a nice concept.

    • @KevintheBooth
      @KevintheBooth 8 років тому +2

      +hellterminator Isn't it both though? I thought you could do a one time payment... Am I incorrect?

    • @hellterminator
      @hellterminator 8 років тому +5

      KevintheBooth AFAIK there's no official way to do that, nor do I think there ever will be. Obviously, you can become a patron, pledge whatever amount you want to donate, wait for the charge to be made and then cancel your support, but one time donations are not what patreon is about.

    • @KevintheBooth
      @KevintheBooth 8 років тому +1

      *****
      So... They have an official statement.
      patreon.zendesk.com/hc/en-us/articles/204606215-Can-I-make-a-one-time-donation-
      So, possible, just not clear and kinda klugey.

  • @firstnamelastname4752
    @firstnamelastname4752 8 років тому +513

    I love how you're so polite about your reasons for not wanting to use Patreon. Just shut up and take my money Tom.

    • @firstnamelastname4752
      @firstnamelastname4752 8 років тому +71

      (Keep in mind, Patreon can be set to monthly payment, not per-video. That way you don't have to feel guilty about trying new things, because a month could have plenty of stuff in it.)

    • @charliespinoza1966
      @charliespinoza1966 7 років тому +3

      Firstname Lastname +

  • @EnterElysium
    @EnterElysium 8 років тому +291

    For anyone wondering, depending on lots of factors a good rule of thumb is that UA-cam as a full time job needs around 1M views per month for one employee. Doesn't include Patreon, sponsored stuff or anything - and assumes costs are relatively low - but it's a good rough figure.
    P.s. Tom I'll sponsor your bench for a tenner. Provided you spend it on fish and chips to eat on said bench.

    • @ca-ke9493
      @ca-ke9493 3 роки тому +14

      @@xylo5750 thats why his production quality has gone up, that channel is definitely not a one man job anymore

    • @LAFTA
      @LAFTA 3 роки тому +1

      I've got a long way to go! XD

    • @argenisjimenez8118
      @argenisjimenez8118 3 роки тому +2

      Reproductions payment changes a lot depending on the country.

    • @ovariantrolley2327
      @ovariantrolley2327 11 місяців тому

      ​@@argenisjimenez8118how do reproductions work? What are they what are tge payments for them etc

  • @taylormoss6037
    @taylormoss6037 8 років тому +241

    CGP Grey does a great Patreon, he simply promises 1 video a month and has no other requirements. People who donate to Patreon do it more because they want more videos from you, regardless of what they are.

    • @molly.dog8brooke792
      @molly.dog8brooke792 4 роки тому +30

      Taylor Moss
      CGP Grey also banned students from giving money, which is really good of him. Was not expecting to see a reference to him around here.

    • @MrCooll971
      @MrCooll971 3 роки тому +2

      Well, he actually has a system where you only send money for each new video, at least now. Though, all his videos are sort of the same kind in a way.

  • @jetteraismabash4186
    @jetteraismabash4186 8 років тому +141

    Can't believe Toms 31 he looks about 20

    • @Joel-oe7zt
      @Joel-oe7zt 3 роки тому +15

      He's in a perpetual state of being in his early 20's

    • @kaydim5921
      @kaydim5921 3 роки тому +16

      Sorry but he definately looks late 20s early 30s. Early 20s is borderline teenager.

    • @summerdepression753
      @summerdepression753 3 роки тому +45

      he looks both 24 and 48 depending on the day

    • @kaydim5921
      @kaydim5921 3 роки тому +2

      @@summerdepression753 Too true

    • @ahreuwu
      @ahreuwu 3 роки тому +9

      Timeless Tom™

  • @BoterBug
    @BoterBug 5 років тому +138

    "Hope you enjoyed the video, we'll probably kill it in the morning." = "felt cute, might delete later"

  • @Cross31415
    @Cross31415 8 років тому +148

    I'll put it this way: I have absolutely no problem with sponsored videos so long as they're clearly marked out and don't constitue a conflict of interest. If a game reviewer starts doing sponsored content for Ubisoft, shit's getting iffy.

    • @mspeir
      @mspeir 7 років тому +13

      That's strange. Most of the channels I subscribe to are makers, predominately woodworkers. It would be very odd for them to do a sponsored video from, say, Ubisoft. I expect them to use sponsors in their area of expertise. Many, if not most, of them do sponsored videos and their sponsors are nearly always related to the content of their channel.

    • @haysdixon6227
      @haysdixon6227 4 роки тому +20

      Mark Speir I think the sponsorships ought to be relevant to the video, but reviewers should be more careful than say, makers.
      A reviewer is put into a conflict of interest with certain sponsorships, things others could take because their job does not rely on giving out an educated opinion.
      EDIT: Just realized your comment is two years old, sorry.

    • @steveheist6426
      @steveheist6426 4 роки тому +7

      @@mspeir But at the same time, lets say the channel you're watching has "Ten Best Miter Saws in (as I write this) mid-2020!"... And an ad from Makita in it. Even if the Makita miter saw isn't #1, the question becomes would it have placed lower if Makita hadn't paid for the adspace?

  • @anxplodinturtle7928
    @anxplodinturtle7928 8 років тому +60

    Tom, here's why you should make a patreon: I want to give you money, because ALL of your content is good. Even the stuff I don't love, I like. Even the stuff that doesn't interest me, you make interesting. As long as dyou keep being you, I'd happily be a donor.
    I've never given money to any creator before. But your channel deserves it more than most.

  • @smileyman1977
    @smileyman1977 8 років тому +82

    I'm a Patreon supporter of a couple of You Tube channels and I just wanted to say that the reason I support them isn't because I expect to have any sort of say or influence in what they create. It's because I want to help support them financially because I realize that ad revenue kind of sucks and I'd hate for them to stop producing content entirely because of economic reasons.
    A couple of points about Patreon that you might not be understanding:
    1.) As a creator you don't have to do anything extra if you don't want to. One artist I support doesn't create any extra videos, but just gives their backers early access. Another artist gives their viewers early access and then also asks for suggestions and if they like the suggestions they'll do a video on that topic--but only if they like the suggestions. Another artist gives early access, and then at a higher level does a monthly spreecast (basically a video conference) with supporters. There's a huge variety of ways to set things up.
    2.) Supporters don't have to pay for every video that you create. As the content provider you set the recommended levels, but I can also donate an amount more or less than that. I can also set a monthly limit. So if a content creator is erratic with their uploads, and I don't want to end up paying $50 in a month because because they did 15 videos at $3 each, I can set a monthly limit of however much I want.
    3.) Supporting via Patreon isn't any different than tipping a street performer. You're not tipping a street performer for a performance they might do in the future, but for what they've already done.
    4.) I'm not sure I understand how setting up a Patreon is any different than doing sponsored content? Instead of having one company being your sponsor for a video, you're crowd sourcing your sponsorship and *you* have complete freedom on the video. Plus if you have a Patreon page set up, you can get paid *twice* (actually three times). Once from your sponsored video, once from any ad revenue (as meager as that might be), and once from your Patreon sponsors.
    5.) I've never yet seen a Patreon page where users controlled the content. They've all said something like "If you like the work I've already done and would like to see more of it, then consider sponsoring me".

  • @tymo7777
    @tymo7777 8 років тому +88

    I don't mind sponsored content as long as it's declared. I love everything Tom Scott though, so as long as it's Tom on camera, I'll watch it.

  • @griffintattongeyer2949
    @griffintattongeyer2949 2 роки тому +3

    maybe I'm just very bored but I have watched alllll of the videos on your channel tom

  • @pegy6384
    @pegy6384 8 років тому +55

    When you have a Patreon account, you can choose to not charge for something in particular, so if you had something you considered 'experimental,' you would be able to not charge for that. That's something CGP Grey has done. As a patron in that system, I don't feel like I control anything the artists/creators make. I'm just happy to support what creative people are doing.

    • @pegy6384
      @pegy6384 8 років тому +8

      +Peg Y After reading additional comments here, I want to clarify that as a patron, I in no way think I have a say in the content that the creators release. I just like the creators that I support and want to make sure they have money to keep creating. I like that better than sponsorship because I may not want what the sponsor is promoting, so if the sponsorship doesn't gain customers for the sponsors, then that revenue may dry up. But I will continue to support the creators I like via direct patronage, even if occasional content released is not my favorite, because I believe in them.

  • @SCrowley91
    @SCrowley91 8 років тому +56

    Citation Needed is amazing, just introduced a bunch of my friends to it, and they all loved it!

    • @mattandtom
      @mattandtom  8 років тому +33

      Thank you, new Citation Needed coming your way soon! (In the usual place) -- Matt

  • @Human_Decoy
    @Human_Decoy 7 років тому +97

    Here's hoping you get a park bench manufacturer contact you for a sponsorship :)

  • @TheAruruu
    @TheAruruu 2 роки тому +6

    I fully realize this is 6 years, 1 month, and 27 days since the video was published, but I'd really like to see a remake/update/review/found look back/etc at this particular subject. See what things have changed, what hasn't changed, and what the economics of youtube are like today. Ideally with actual numbers.

  • @mittfh
    @mittfh 8 років тому +99

    "Hello XYZ District Council. Would you be willing to pay us for reviewing your park benches?!" :D
    (Not bloody likely given the state of local authority finances!)
    "Hello XYZ Urban Landscape Design Company. We hear you design and manufacture park benches..."

  • @frodo34x
    @frodo34x 8 років тому +23

    I'd really like to see a "Things You Might Not Know" video about that stage at the railway museum actually.

  • @D600Active
    @D600Active 8 років тому +28

    09:25 That dog totally knows it is being filmed

  • @mattb4721
    @mattb4721 4 роки тому +11

    Let's face it, those two sell-outs are in the pocket of Big Bench, nudging us with their subliminal messages towards buying more benches.

  • @Thiefree
    @Thiefree 8 років тому +90

    you don't have to charge patreon supporters for every upload. some of us would support your risks anyway - I love citation needed, after all!
    I get the impression you have a smallish, but extremely devoted, following. for that kind of audience, patreon makes SO much more sense than UA-cam revenue.

    • @Thiefree
      @Thiefree 8 років тому +13

      that said, sponsored videos are no crime, do what works for you :) we're happy as long as you're honest.

  • @maxwellday5096
    @maxwellday5096 8 років тому +75

    YESSS i have watched every epidode of citation needed 5 times and the old school podcast twice can't wait for it to be back!!

    • @maxwellday5096
      @maxwellday5096 8 років тому +2

      im not exaggerating

    • @ohay12
      @ohay12 8 років тому +2

      +SirMaxwellOf Day I'm probably the same...

    • @WouterWeggelaar
      @WouterWeggelaar 8 років тому +2

      +bhayward2000 Same here as well!

    • @RowenStipe
      @RowenStipe 8 років тому

      yessssss

    • @samuelmelcher333
      @samuelmelcher333 8 років тому +1

      I'm about the same, but maybe a few more times through the podcast. It's got to the point that when one says something I think of a joke I could make, only to have another one of them say that joke, and then I realize I was remembering without knowing it.

  • @ZachHixsonTutorials
    @ZachHixsonTutorials 8 років тому +77

    with patreon I think we can just support you in general, and that isn't one video. At this point we expect you to experiment, we expect different stuff on the channel. if your still worried, just make sure to say it on the patreon page

    • @ValariaJet
      @ValariaJet 8 років тому +5

      +Zach Hixson That is true for some. Unfortunately, when youtubers try something new they risk loss of subscribers/viewers and thus, their income. Where is their incentive to try something new?

    • @zayyanabbas4958
      @zayyanabbas4958 6 років тому

      you're*

  • @mattandtom
    @mattandtom  8 років тому +352

    We said we'd discuss this at some point. So on a (slightly windy) park bench in London: let's talk money. And we're interested to hear your comments too, despite our slightly dodgy phrasing at the end there... -- Tom

    • @ascotchegg
      @ascotchegg 8 років тому +1

      +Matt and Tom so many vids in 1 week whoop

    • @hannahm9688
      @hannahm9688 8 років тому +2

      +Matt and Tom I've been a fan of Tom's channel for ages (Including Citation Needed, Gary and Chris will be delighted to hear ;D), and I try to keep up with stuff you guys put out as best I can. For example, the Freddie Mercury Thermometer is one of the best things I've ever seen, and Tom's Computerphile videos (where I first found Tom and by extension the citation needed crew) are great too. In terms of ads/sponsored videos... If it keeps videos coming, and possibly more of them, then I'm all for sponsored videos here and there (particularly if they're good videos that you guys would want to make anyway like Tom said here).
      What strikes me as good about sponsored videos vs. Patreon is that I would absolutely love to support you guys on patreon, but I'm a uni student, as are most of the people I know who also like your channel(s), so I/we really can't afford to. The control of content idea is a good point, as well; whilst I certainly wouldn't feel like I have to have some say in what the videos are about if I were contributing via patreon, I suspect some people would. Personally, I'd rather that you guys have the freedom to make interesting projects that won't necessarily pay for themselves, or that may not have as wide a fanbase.
      I don't know how much things like Hitlist(? the twitter gameshow, I think that was what it's called) cost, but I love things like that (I even got the timing right to participate in it once), and I'm not sure how well patreon would support things like that

    • @hannahm9688
      @hannahm9688 8 років тому +10

      +Alex M Er... UA-cam... pls to read my apostrophes properly

    • @VorpalGun
      @VorpalGun 8 років тому +24

      +Matt and Tom I think that sponsored content is fine if:
      1. It is clearly stated in the video that the content is sponsored (which I seem to remember was a FCC requirement anyway)
      2. You don't do any reviews of products from the company in question (which is irrelevant in your case, since you don't run a review channel).
      3. You don't do a video you wouldn't have liked to do if you weren't being sponsored.

    • @apefu
      @apefu 8 років тому +3

      +Matt and Tom Sponsored content is fine as long as you somehow can differentiate the content from 'normal' content.
      Also please refrain from doing plain commercials for products like homeopathic vodka (not that I feel it would be likely).
      I enjoy the work you've done both here, your normal channel and on computerphile (that's how I found out about your channel).
      While this video failed miserable to remain on topic I think you forgot to talk about donations. I think it could be worth while to ask viewers for help when investments/improvements will be a bit of a burden.

  • @kevinjohn7687
    @kevinjohn7687 8 років тому +11

    I personally am absolutly fine with sponsored videos. I do not have the money to support my favorite youtubers, but i am more than happy to sit through 5 seconds of ads or sponsored videos, as long as they are similar to the other content.

  • @wallingj68
    @wallingj68 8 років тому +6

    A job without pay is called a hobby.
    Your video's are very well produced, and it shows. Keep up the great work, and I appreciate your commitment to your subscribers!

  • @SallyLePage
    @SallyLePage 8 років тому +17

    This is a really interesting topic and one I've had to think a lot more about recently. I did my own sponsored video for the first time last month, and I didn't hear any grumbles from my (albeit smaller) audience about it. And there's no way I could fund myself with adsense or Patreon at the moment, so if I do want to start making a living out of it, I think sensitive and sensible brand deals are the way to go. Even if it does mean I have to learn how to be a businesswoman and negotiator on top of writer, editor, camerawoman etc. etc.!

  • @mycharliequinn
    @mycharliequinn 8 років тому +39

    I'm watching this video with headphones in and my girlfriend is hearing me gasp with delight every now and then, only to look over and see a dog of some description has wondered into shot.
    also, yeah. sponsored stuff's fine.
    I wish there was a better way to support internet people, but really there isn't. And some of the stuff is really cool stuff.
    if anything is offensive it's the entitled attitudes of the people complaining.
    The internet is filled with people who think that since a youtuber is funded via public support, that somehow makes them their boss and they think they can berate them for not doing good enough. it's uncomfortable.

    • @mycharliequinn
      @mycharliequinn 8 років тому

      you're just jealous because I saw more dogs than you.
      They were so fluffy.
      It was great.

  • @modernlacuna
    @modernlacuna 8 років тому +6

    I think sponsored videos are as legitimate and enjoyable as non-sponsored videos, as long as you're being honest about it and not breaking out of your usual rhythm in order to promote a product.

  • @clockworkkirlia7475
    @clockworkkirlia7475 4 роки тому +14

    "I can't expect everyone to watch every video on the channel" Aha, sir, challenge accepted!
    ...Now that everyone's ill or hiding from the ill I guess that's not actually that weird anymore... Anyway, I may be why you keep getting weirdly in-depth or totally inane comments on old videos. Thanks for the fantastic, funny, fascinating stuff!

  • @michaelrcrilly
    @michaelrcrilly 8 років тому +29

    Why is it that in these videos, Matt is always considerably louder than Tom? You both have separate mics as far as I can see.

    • @ValariaJet
      @ValariaJet 8 років тому +21

      +Mike Crilly Matt is a loud man. There is nothing we can do to silence him!

    • @mattandtom
      @mattandtom  8 років тому +44

      Sorry! Getting good audio outside, in strong weather, quickly and with low budget is hard, especially when you're in front of the camera rather than behind. Who thought using a park bench in winter was a good idea‽ (We're working on making it better in future.) --Matt

    • @frodo34x
      @frodo34x 8 років тому +1

      +Mike Crilly There was one video where Matt needed to go fix the camera and Tom got quiet so perhaps Matt has the mic?

    • @OrigamiMarie
      @OrigamiMarie 8 років тому +8

      +frodo34x I remember there was a specific explanation for that phenomenon on that video. They discovered after the fact that Tom's hoodie cord kept hitting the mic and making terrible noises, so they had to use mostly the audio track from Matt to make it at all listenable.
      And come to think of it, that's kind of an example of what Matt just said there about being in front of the camera instead of behind it: if there had been somebody with headphones on who was just listening to and watching the recorded stream as it happened, they would have discovered the hoodie cord problem the first time it happened, instead of in post-production where all they could do is salvage what they could. That third person would cost a heap of money that, as they explained here, doesn't exist because of UA-cam economics.

    • @dogwomble
      @dogwomble 8 років тому +1

      +Matt and Tom I don't know whether you're recording each other on different channels. I think the volumes here are fine, it's just Matt's voice projects a little better than Tom's. Dropping the low end (100hz and below) off Matt's mic just very slightly might help increase the clarity of his mic.

  • @HayleyJeffs
    @HayleyJeffs 8 років тому +3

    Immediate thumbs up just for mentioning Charlie Brooker :)
    15:07 entertained me and especially the realisation at 15:09.

  • @vegisaynom
    @vegisaynom 4 роки тому +1

    The music analogy is a great way to represent it, at this point I only do music because I enjoy it! I most definitely spend more money on music than i earn from it (most venues won't even pay you these days) which sucks a bit, but oh well eh! For me, music is a hobby, and probably will be for my life! And I'm sure that it's the same for a lot of people with UA-cam, they just do it because they enjoy it! Your videos are always very well put together and it makes sense as to how you've "made it" on here! Your content is also a great combination of different, and accessible, which is great for getting audiences in. Great content as always!

  • @disastergirl888
    @disastergirl888 7 років тому +5

    Citation needed really helped me recently when I was going through a really acute phase of anxiety for a few weeks. I basically binge-watched all citation needed episodes over several nights and all the silliness and fun really helped take my mind off things.

  • @TheTorturedSoul
    @TheTorturedSoul 8 років тому +8

    I actually got to watching you (Tom) because I enjoyed some of your rants on Computerphile, from that I ended up watching your main channel and enjoyed most if not all the stuff on that (yes both the linguistic stuff and the Citation needed) and from that (obviously) moved on to watching these videos!
    As for sponsoring... I'd need a much less complicated home life to sort that (also I can't stand editing which is why my channel is kind of dead, even though I still record my Livestreams) I do streams & UA-cam for fun! If I had a better job to get me started, then maybe I would have looked into youtube more seriously, but I'm barely keeping my head above water as it is so really don't want to take the risk of losing everything!
    I understand why others do them, and I do prefer it when it's the kind where creative control is still in the hands of the people I'm watching (like Computerphile, they just say at the end "this video was made possible by, audiable, etc etc" but the entire rest of the video is their own content that the sponsor hasn't meddled with at all!)

  • @tombull89
    @tombull89 8 років тому +24

    so we're not going to see Tom or Matt get hyped up on sugar and stream Minecraft or Counter-Strike:Global Offensive or run a make-up channel? (if PewDiePie isn't on sugar, I don't wanna know what he is on...)

    • @gonetea4081
      @gonetea4081 6 років тому +3

      Tom Bullock pure crack cocine

  • @brandonfrancey5592
    @brandonfrancey5592 8 років тому +14

    I think sponsorship and ad's is a question that every UA-camr asks them selves at one point or another. Nearly everyone starts off thinking that they won't ever put ads in their videos because it ruins the integrity of them or they want to be free to do and say anything they want about anything. Then as their channel gets popular and they transition from hobby to full time, the reality of money becomes a factor. They make enough to get by but there is a wish list of things they want. A better camera for 4k, better computer for faster editing, a drone for air shots, to hire an editor so they can film more videos. They want to grow so they can make more videos and better videos.
    Then a sponsorship opportunity comes up and for one video, you can make enough to do some of those things. But it's okay because you like the product or service and working with them you realize that they are good people. Over time there is a maturing that ads and sponsors are not evil but required to an extent to have video making viable and the realization that by having ads you don't become a slave to them.
    As long as ads and sponsorships are well disclosed and don't overwhelm the content of a video, people don't have a problem with them. If I'm watching a channel of ads, then I stop watching videos.

  • @Linaker22
    @Linaker22 8 років тому +2

    I loved the panto this year too! Shame Berwick is retiring next year though :(
    Never knew you guys had links to York, wonderful place, even better hometown!

  • @Peter-ft8nl
    @Peter-ft8nl 8 років тому +1

    Hey mat and tom I just want to say that this park bench vids are actually really good and enjoyable. Something i didn't expect is how often they get released is amazing. thanks

  • @Cessna1541
    @Cessna1541 6 років тому +3

    Tom the strings on your jumper

  • @DeserdiVerimas
    @DeserdiVerimas 8 років тому +1

    I can entirely understand sponsored videos, and as long as they're something I'm interested in, I will watch them! Also, really enjoying the park benches, please don't kill them!

  • @rolandgharfine534
    @rolandgharfine534 8 років тому +2

    I actually absolutely love Citation Needed, I've watched all 21 videos posted so far and I can't wait for the new episodes. But then again I've watched most of the other videos as well. But anyway looking forward to your material in Jan.

  • @Carthage0318
    @Carthage0318 8 років тому

    I understand that you can't give actual dollar amounts (or pound amounts, as the case may be), but thanks for the rough comparison between patreon and sponsorship. Where before I had no idea, it is now quite clear that doing sponsored videos will be better for you from a monetary standpoint. As this is your full-time job, that's important. As long as you're upfront about what's sponsored (you have been so far, and thanks for that), you have convinced me that this is the better option. Just don't let the organizations that sponsor you turn your videos into their videos; don't let them restrict what you can say and how you can say it.
    Also, thanks for talking about this at all. Money is an awkward topic, but giving us more information helps us understand your decisions.

  • @tomkenning5482
    @tomkenning5482 7 років тому

    Saying about bands, Iron Maiden never became rich until 2000 when Rod Smallwood sold the rights to a Japanese company, at which point they became wipe your arse with £50 notes rich. They were a multi million selling, world touring band but still relatively humble financially.

  • @Jeroen_Ech
    @Jeroen_Ech 8 років тому +3

    I think park bench is a really cool show, please don't kill it next morning :)
    (also if you get tired of going outside for it, just start a podcast with the two of you instead, it's basicly the same)

  • @smokingspitfire1197
    @smokingspitfire1197 7 років тому +1

    Got tickets for Public Service Broadcasting in mid October. Can't wait!

    • @samuelnickels3212
      @samuelnickels3212 7 років тому

      And your YT name is brilliantly relevant for PSB. I hope you enjoyed!

  • @hiqwertyhi
    @hiqwertyhi 8 років тому +1

    matt hasn't seen the princess bride? inconceivable!

  • @boozydaboozer
    @boozydaboozer 8 років тому

    Put Tom and Matt on a park bench without a script and listen to them going off on a tangent, while being off on a tangent. It's like verbal ADD.
    Very entertaining non the less.

  • @JC5481
    @JC5481 4 роки тому +1

    Pantomime do exist outside the UK, it is one of my talents and Im from Germany. It originated in France btw, so its better to say it doesnt exist outside Europe(as a continent).

  • @RobKinneySouthpaw
    @RobKinneySouthpaw 8 років тому

    When someone who usually does informative or entertaining videos does a sponsored video, I'm generally pleased for them. It's like watching a friend get a bonus at work. If the sponsored video is as entertaining or informative as the usual fare, so much the better. e.g., see Colin Furze and the Sky1 bunker project.

  • @GlassCurtain
    @GlassCurtain 8 років тому +1

    Tom, seriously set something up so we can donate directly. Something where you don't feel obligated to create new or better content based on donations. I love everything you are currently doing but I ad block, so I would love to be able to directly show my appreciation and support for you!

  • @FeatherzMcG
    @FeatherzMcG 8 років тому +10

    Building web toys for the Daily Mirror...
    Tom... Were you the programmer for usvsth3m?

    • @FeatherzMcG
      @FeatherzMcG 8 років тому +6

      By the gods, so you were (having just checked it). Well, bugger me, pardon the vernacular.
      Tom, thank you for making some of the funniest content I've ever played on a website (y)

  • @Klarden
    @Klarden 8 років тому +3

    Yeah, gadget review video channels tend to be more viable in terms of covering the losses and making money. If they actually work super hard on that, of course, because competition is insane.
    I think Patreon, for the type of stuff Tom usually does, would work okay, without pushing too much "expectation", especially since you can set up goals yourself there, I believe. And sponsored stuff is fine as long as it is interesting:)

  • @DrRChandra
    @DrRChandra 8 років тому

    That is correct, Matt. Camera sensors are only rated for so much continuous operation, and you probably guessed it, only the more expensive ones are made with sensors for continuous operation. This surprised me too when listening to The Tech Guy. The CPU will time how long the sensor has been operating (probably heat buildup) and shut the camera down before you destroy its innards.

  • @TheSpecialLion
    @TheSpecialLion 8 років тому +1

    Tom and Matt, love the side project, have actually watched *every* one of Tom's videos. So, here's the thing about ads: If they're the kind of thing that you'd make anyway, then I'll watch it... anyway.
    Colin Furze has done some sponsored videos, and well, the thing is: They're good, I enjoyed them, I watched them even if they're simply ads. The other one is do the Linus Tech Tips / Extra Credits route and well, just have a simple, well done plug in your videos that isn't terrible or overlong.

  • @TheGrooseIsLoose
    @TheGrooseIsLoose 8 років тому +5

    Have you considered putting Citation Needed on this channel? It seems like a better fit to me at least.

  • @scragar
    @scragar 8 років тому +1

    I think sponsored content is a good thing as long as it's made clear if there are any terms attached(for example a disclaimer saying that there may be things you cannot say or discuss regarding the content, etc), it helps support you, it raises awareness of the product, and obviously as a viewer anything that helps you make content is a good thing by me as long as I don't feel you're attempting to exploit the viewer base with misleading information or adverts disguised as content.
    And regarding the citation needed stuff, it's funny, but I have to agree with the person you mentioned, your language content is amazing for pure knowledge gained, they're clearly different content and obviously would be appreciated differently depending upon the viewer, tell the crew not to take that as a negative to them personally.

  • @KimTaura
    @KimTaura 7 років тому +1

    This is the video that got me started on Citation Needed- and I effing love it.

  • @MrFlippantJ
    @MrFlippantJ 8 років тому

    I have some municipal government experience and I would greatly enjoy a series of reviews of park benches. Find a few skateboarders for stress testing, FLIR camera for butt-coldness or butt-burnination metrics, temperature regulated soldering iron for material parameters, get into colours, shapes and settings, mounting styles. I could probably love that as much as I do +Numberphile calculator reviews.

  • @aasmund_ks6369
    @aasmund_ks6369 8 років тому

    PLEASE do not kill this. I love to see more of you than only in the main videos.

  • @Toastybear1
    @Toastybear1 7 років тому

    Nothing I enjoy more than listening to you two rambling

  • @haldir108
    @haldir108 8 років тому

    I like to think that most people appreciate the honesty and bluntness of matt's words for the audience. To me, Tom feels like the annoying person who says "you can't be honest about it!"

  • @TheBluMeeny
    @TheBluMeeny 8 років тому +1

    I personally have no problem with youtubers doing sponsored content. I really don't understand all the hate behind it.

  • @brianperkins2527
    @brianperkins2527 8 років тому

    Paul Harvey. Seriously there should be no hate for sponsored content as advertising. That is just how media works and let's face it, UA-cam is a facet of the media people love. The fact that you also get to produce videos on things you enjoy, the hobby side of it is a bonus for those of us who consume your media. Consume! Started alright but got away from me a bit into cannibalism.
    Princess Bride makes you awesome. I hope you make him watch it soon if you haven't already.

  • @cameronmorgan7886
    @cameronmorgan7886 8 років тому

    I don't mind Native Advertising. Might also be because I work in Marketing, but honestly, as long as it's well disclosed that it's sponsored content I don't see the issue. After all, it's similar content to what you're posting anyway, and as you so rightly say, the return is much better than crowd - funding. Definitely the best fit for you Tom!
    I'm fairly anti - ads myself which is odd given my occupation, but that's purely to the poor production quality than my industry often churns out. Compared to some native, and organic content out there... seriously? It's no surprise we've turned our backs and ignore the stuff. Google AdSense just isn't enough to fund any project anymore, let alone high capital ones such as yours! Keep up the good work!

  • @Daydallas101
    @Daydallas101 8 років тому +4

    Love citation needed , its more or less how I found you one day in the related videos.
    Honestly I don't care if or when you sell out, as its pretty much needed to survive but HOW you sell out. if its something you would have done anyway do it and enjoy it and profit :D

  • @jl_legend
    @jl_legend 7 років тому

    I've been thinking of doing UA-cam videos, and am just starting to learn editing, recently pulled together videos from my niece's birthday party and getting it down to 10 to 12 minutes, balancing the sound, turning a face paint into a time lapse, cutting out all the bits with things you don't want to see, while getting to not touch the interesting bits - it took me half a day, and while I'm proud of it, and it was fun once done, it's very amateur. So I see where you're coming from. If I do UA-cam, I may even document the time and effort and see how it goes count from nothing to something less than nothing.
    I appreciate your videos, so thanks for all the effort.

  • @maxximumb
    @maxximumb 8 років тому

    I understand and are happy for you to proceed gents.

  • @CaseyCook25
    @CaseyCook25 8 років тому

    Honestly, if you launched a Patreon, I'd be all for it. You, Matt, Gary and Chris are a fantastic team! You deserve to be support d, whether it's ad based or crowd sourced. OR BOTH!

  • @mizzraika
    @mizzraika 8 років тому

    Frankly, I don't mind donating a few minutes of my time watching an ad if it means the channels I like have a paycheck. Ads and sponsored videos are a way for you to make money off of us without it costing us anything (other than a few minutes of our time, which is almost literally endless, whereas our money is not.) and that's magical to me. My time gives you money. Patreon would somewhat ruin the magic for me because I don't have a lot of money to spare, and people would be in on things I couldn't be in on and that's just not a happy world.
    As you've said in your Christmas video: Merry Christmas, and here's to you doing what you love doing!

  • @iaincampbell5453
    @iaincampbell5453 8 років тому

    The reason that your camera can only record for 30 mins is so it can be sold as a still camera, rather than a video camera in the EU, making vat or import duty (or some other tax) cheaper. If you buy a DSLR in the EU and an identical one on the USA, the American one will film for longer.

  • @42isEverywhere
    @42isEverywhere 8 років тому

    I remember Tom saying that if he ever did sponsored content, he would be clear in the video that it's paid for by the company. And do that as often as you need to keep the diversity of your channel. To me, one of the draws of your channel is that you do so many things, and you can make each one interesting.

  • @jessicamenschel6775
    @jessicamenschel6775 8 років тому +2

    When are we going to get a review of park benches? I think if you got sponsored, you could get a park bench company to send you a few benches of different types, and you could review them all.

  • @Richard24Blair
    @Richard24Blair 8 років тому

    There's one Patreon I support where it's set up to support all their current series (of which they have many), as well as a "Mystery Box" of whatever new idea they want to try out. They're simply up front and clear that some of the money will go to as-yet unknown projects that any one patron may not like, but because they produce such a wide array of content (including some sponsored videos), the hope is that any one patron will like enough of their stuff that they'll still support the group as a hole - and it really seems to be working out for them.
    When talking about Patreon, you seemed to be thinking of the format where the "patronage" is gathered on a per-video basis. While that works for people that do one single thing, once you branch out into a variety of styles/topics/mediums, as you do, setting it up as just a monthly Patreon works perfectly fine.
    Also, pantomime is also known in at least parts of Canada (and I'd imagine Australia and New Zealand too); as is the similar practice of Christmastime Mummering.

  • @ShogunScarey
    @ShogunScarey 8 років тому

    No killing the park bench. Its amusing and great to see the two of your chatting.

  • @jraluark
    @jraluark 7 років тому

    What Tom does is more like being a freelance musician than in a band. You make ends meet by working long hours, and you don't really know what you are going to be doing for money three months down the line. I know the pain of these long hours, and I love every minute of it. work

    • @jraluark
      @jraluark 7 років тому

      I am guessing anyway.

  • @jh5g
    @jh5g 8 років тому

    Please don't kill this series, I and I'm sure many others really enjoy you two just rambling on about stuff

  • @Commandelicious
    @Commandelicious 7 років тому +2

    Remembering Tom breaking into ice and the whole ear plug stuff: Some ministry of healthcare should sponsor you :D

  • @strikeeaglechase1582
    @strikeeaglechase1582 3 роки тому +2

    9:00 watch tom go on 8 different tangents in the next 30 seconds

  • @OlanKenny
    @OlanKenny 7 років тому

    The few 'sponsored-ish' videos you've done have been quality videos and the way you are open and honest about things is an excellent approach to things. If you were to do sponsored videos I think we'd all still stick around because of your honesty, your integrity and your refusal to do release sub-par content unless you're talking about /why/ it is 'sub-par' (e.g. on the rare occasion you can't make what you wanted to out of it)

  • @sneaky_tiki
    @sneaky_tiki 8 років тому +1

    I think whether sponsored content is fine or obnoxious comes down to how it's handled. If it's properly disclosed and it doesn't feel like the content creator is being limited or coerced beyond reason, most of them are just as interesting.

  • @adrianlongley-preston5190
    @adrianlongley-preston5190 8 років тому

    I personally have no problem at all with you doing sponsored stuff. You have to pay the bills, and I like you being able to keep making cool stuff for us to watch. As long as you disclose, I think it's dandy. Thanks for making all of this cool stuff!

  • @samramdebest
    @samramdebest 8 років тому +7

    half an hour at a time, yet only 16 minutes in, I thought this was going to be an unedited channel

    • @mattandtom
      @mattandtom  8 років тому +20

      +samramdebest We rolled straight into this video from the one before, and there was at least five minutes of faffing about in between! -- Tom

    • @PeJayCee
      @PeJayCee 8 років тому +2

      +Matt and Tom The joys of licensing differences between cameras and camcorders, those rules should be abolished :D

    • @Armadillo28
      @Armadillo28 8 років тому +1

      +Matt and Tom i did think this particular bench seemed a tad familiar c:

    • @WouterWeggelaar
      @WouterWeggelaar 8 років тому

      +PeJayCee Oh yes, stupid AVCHD consortium that also puts restrictions on MPEG....
      And the file structure.....I can go on and on about it

  • @PureAwesome33
    @PureAwesome33 8 років тому

    Aww please don't kill this channel, I love these videos

  • @sergantawesom
    @sergantawesom 6 років тому

    Finally found the band public service broadcasting. Heard about the race for space album of them, loved it and totally forgot about it. Now I’ve found it again. Thank you matt and tom

  • @TRiBByX
    @TRiBByX 8 років тому

    i have nothing against ads on videos, especially not if the creators do ads for something related to either a topic they do, or is just related to what kind of people watch the content.
    i realize that its a great way for my favorite content creators to make money and keep doing what they do, so i don't mind at all really..
    ps:
    great vid, hope you don't kill it! id love more content like this from you guys!

  • @notryangosling3065
    @notryangosling3065 8 років тому +10

    What do you mean "the sponsored videos are coming out in January," what happened to "Roger Daltry's discount poultry,"?

  • @jackcarnie6488
    @jackcarnie6488 8 років тому +1

    If doing the odd ad for something you actually like allows you to make more videos then I am defiantly for it.

  • @jaytea2638
    @jaytea2638 8 років тому +1

    When I back someone on Patreon I generally expect them to just do their thing. I think it's more because it's about the style and personality of the creator than the exact concept of a show.
    I basically trust them to entertain/educate/inform me (or whatever they do).

  • @RadimentriX
    @RadimentriX 7 років тому

    i have no problems with a little bit of product placement or sponsored videos, it's better than having yt full of annoying ads, especially the ads before/during a video, i just hate that stuff. as long as there is no eternal talk about how great product x is, it's fine

  • @Herrisx
    @Herrisx 8 років тому

    Let's wait and see what next week's videos from Norway are like before passing judgement. I do hope though that having made this a full time job will mean more frequent new videos and content, I'd be happy to watch a video from you every day!

  • @kalebbruwer
    @kalebbruwer 6 років тому

    Whatever you're doing works, because you get to go around the world for these videos. I don't know what Matt does, though.

  • @Starwarsfan161
    @Starwarsfan161 8 років тому

    I'm quite happy for you to do sponsored videos. The things that could be potential concerns: 1) Not being clear whats sponsered. 2) Not giving an honest opinion or being locked down (when i pay you to say my homemade pinhole camera is better than a DLSR...) 3) Products you object/ideas to you dislike (if i ask you to promote a cult... unlikely but I'm sure weird stuff happens). 4) Is it you as a 'celebritity' they're after or your target audience? (I accept the overlap). 5) The balance of you and their script.
    Side note assume your restricted from talking about views on things you advertise outside of approved media? (and whether this restricts you in the future.

  • @chrisofnottingham
    @chrisofnottingham 8 років тому

    I think sponsored / advert videos are fine as long as the content is similar to the normal content and you are completely open about it being sponsored.

  • @listert2595
    @listert2595 8 років тому

    The fact that you guys are from York is amazing! Although I will now spend most my time watching these videos working out where you are. Great videos guys, keep it up :D

  • @requiembeeblebroxx
    @requiembeeblebroxx 8 років тому

    I, for one, could watch you two conversing all but indefinitely without getting bored. Then again, I have marathoned the entirety of the Technical Difficulties multiple times, so I am probably in a minority of viewers.

  • @Declang65
    @Declang65 7 років тому +1

    I would like to make a minor correction; the UK isn't the only country with the panto. It is also alive and well here in the Republic of Ireland

  • @DevArts
    @DevArts 8 років тому +2

    Guys patron isnt what you think it is. The way you explained it was like it is a pay wall but its isn't. It's more focused on fans giving the creator each month. For an example say i was to set up a pateron for making video, 10 people each decide to give me £2 each month for my content that goes up on my channel. Pateron would then collect that £20, take a cut off it, and transfer it to you. You could then say " if we get £50 a month we will make an extra video" or " if we make £50 a month of parteron we will create a bonus video for paterons only".
    If you have any questions just ask, i'm no professional but i know a bit. Merry Christmas

    • @DevArts
      @DevArts 8 років тому +1

      +Yodamerlin he doesn't have to change anything, he could set a page up and have people give money as a way to day thanks

  • @matthewyoung6205
    @matthewyoung6205 8 років тому

    Don't kill this. This is very entertaining to watch and I enjoy it!