One Year Later: Miyoko Schinner On Past Challenges and What’s Next
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- Опубліковано 22 тра 2024
- Last year there was a lot of confusion after Miyoko Schinner's unexpected departure from the company she founded. To this day there are still lingering questions, and I was lucky enough to get the chance to ask Miyoko some of them. We talked about her entrepreneurial ventures over the years, what it was like launching the massively successful Miyoko's, challenges she faced as CEO, injustice in the food system, and so much more.
Check out Miyoko Schinner's UA-cam channel, @thevegangoodlifewithmiyoko:
/ @thevegangoodlifewithm...
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My previous Miyoko's video: • The Miyoko’s Drama: Be...
Intro 00:00
Interview begins 01:16
How has the last year been? 01:53
What does “The Vegan Good Life” mean? 04:05
Evolving philosophies on cheesemaking 05:48
Rancho Compasión 10:23
Early entrepreneurial endeavors/UnTurkey 14:10
Launching Miyoko’s and early success 15:28
Taking outside investment 17:15
How founders are set up to fail 21:19
Consolidation in the food system 23:20
On launching another cheese line 24:28
Expectation vs reality of success 26:08
Intellectual property 27:30
Challenges as CEO of Miyoko’s 28:51
Labeling lawsuit 32:20
Her firing becoming public 34:22
Brokenness of the food system 35:41
Is Miyoko still involved with Miyoko’s? 39:35
Can “artisanal” and “widely available” coexist? 40:10
What’s next for Miyoko? 42:20
How to support Miyoko 44:15
End of interview 46:26
Outro 47:03 - Розваги
Hope to see you tomorrow (March 29) at 2pmEST! Submit your topics in my latest community post! www.youtube.com/@TotallyForkable/community
What an amazing interview! Miyoko's philosophy is so dead on the money. We should all strive to support the small local vegan businesses as much as possible. I always look for new vegan products to try, and then check out their websites to find out what products they have and where they can be purchased. What I have found is that there are many small artisanal vegan businesses out there with owners that have the same outlook and approach as Miyoko. If you're a passionate vegan then please, please try to support them. The large food corporations do not have our best interests in mind...it's all about profits.
I couldn't put it better myself, John!!I sometimes wish health food stores and even Whole Foods would label which products are "small businesses/family owned" or "local." Oftentimes these products are there but mixed in with the massively owned companies (i.e. Upton's and Treeline are two vegan companies with wide distribution but still owned by the founders; I have to think people would be more inclined to pick these over other brands if they knew that).
What's really sad these days I see is a lot of '' small '' vegan business are forced to close down, because they almost have more to lose than they gain, which is nerve wrecking. This is happening in France and around the UK, Ireland & Australia. It's very sad to witness, what is even more sad is that the big companies STILL refuse to implement themselves in places where people would benefit it the most, in the countryside / rural places where people eat the most animal based products. I wish that small business was a thing here but it's not, people cannot support things that do not exist and that's sad 😢 On another note, Danone has closed down one of their biggest factory and made it all plant-based, for the Beverage , as we are not allowed to say milk anymore 😂
@MysteriousBeingOfLight That's really interesting (and encouraging) to hear about Danone! And "the Beverage" is hilarious 😆🙃
i really admire Miyoko's anti-gatekeeping philosophy, not to mention her values and tenacity to stay true to those values. great video, you are seriously blowing me away with your content!
Thank you so much Meghan! And yes the anti-gatekeeping mentality is so refreshing 👏🏻
Last year's video was one of your most popular. I hope this one surpasses it. Oh, and I can't wait to visit a vegan village in Italy.
Thank you Zach!! And yes, Italy just got a lot more appealing for a vegan getaway 😊
I adore what she’s doing to educate future generations!
Me too!! 🫶🏻
I think children naturally feel compassion for animals because they're also innocent and vulnerable beings. Kids relate really easily to them. It's human adults who indoctrinate them to reject this compassion so that children will go along with the illogical mainstream beliefs and behaviours exploiting and killing specific animals.
Exactly!! I specifically remember asking my parents if animals feel pain when they're killed and them saying "no." Kids are most likely to make the connection; unfortunately it's up to the adults in their lives to foster and encourage it.
I had to be convinced as a child that I would die without eating animals, and that animals wanted to be eaten in order for me to continue eating them. Thankfully as a teenager I finally learned those things aren't true and was able to go vegetarian and then vegan
@garden.of.thistles Yes we are blatantly lied to as children. I can't blame the adults because they were lied to (and continue to lie to themselves) as well.
Wonderful interview! You are a skilled interviewer and Miyoko's answers were full of golden wisdom.
Thank you so much!! And I agree, I could listen to her for hours!
Let me know what your favorite part of this conversation was! 🫶
I'm 10 mins in and so far it's all my favourite part lol
Boy, when she said that selling something inhibits your ability to see the truth, my ears perked up. She really went deep right away.
I haven't watched this video yet, but I already know this is going to be ground breaking
Thank you for initiating this conversation
🙏🏻🙏🏻 I hope you enjoyed it!!
Great job on the interview! Really loved her sentiments on bringing local economies back
Thank you!! And yes I do too 👏🏻
Please sign me up for the vegan village, and thank you for this great interview with the wonderful Miyoko!
Right?! And you're so welcome; I'm glad you enjoyed it!!
Congratulations Marielle; this was a most impressive interview. She appears to be a devoted vegan activist in numerous ways. Reassuring to hear someone who believes in the use of collective action on the local level to implement social (and other) change.
Thank you Claudia!! And yes it's great to see someone with her platform championing collective success, instead of the more common "me first, f*** everyone else" mentality so pervasive in our society.
. . . .ooooh, can't wait for Miyoko's next book...I love & highly admire & respect her very honorable life . . . and God Bless You Both So Much for your hard work for so many of us.... 🥰
Thank you for this lovely comment!! And yes, her book is sure to be mind-blowing!
Wonderful interview, Miyoko shines out as still being that same ethical woman she always was, for the animals. She walks her talk. Really enjoyed her views about changing the way that business is done, people first not money first. Local, diverse vegan products in small businesses would add so much flavour to our lives. Because we all saw what happened to her, we can see exactly why she's so right about this. Nice one, great topic.
She really does!! She has been so consistently "her" in every interview I've seen with her throughout the years. It really speaks to her character and values. So glad you enjoyed this 😊
This is a great interview. I appreciated Miyoko’s sharing of her challenges as a founder and how business is typically run today with the focus on growth. I agree with her views on small, local businesses. Thank you!
What a scoop, Marielle! I really enjoyed this conversation; you are very good at interviewing people, doing your homework, using good open-ended questions, listening carefully, and pacing the query and response dynamic smoothly. As a trained culinarian, I really enjoyed hearing about Miyoko's processs of recipe development and her deeper food innovation history; she's such a maverick! And I think it's important for someone of her status to be talking about food justice, which is triggering for so many vegans who deny the intersectionality of justice movements. Thanks so much for posting🙂
Thank you Tamara! I really appreciate your kind words about my interviewing because it is truly difficult to balance, all while trying not to slurp my water too much (LOL 🙃). And yes Miyoko certainly is a maverick; it's crazy because most people know her for cheese but she's an expert in just about every type of vegan cooking! And yes she is doing such fascinating and important work which, as she said, may have never happened had things gone "smoothly" with Miyoko's.
Wow her new book sounds revolutionary!!
The cheeses she's been making look SO good (no surprise there!)
I love that vegan cheese shop dream 🥰
It's really lovely to think! 🫶🏻
This went surprisingly deep. I'm glad that the discussion went beyond her struggles with her former business and instead focused on her very admirable conclusions for herself and for new, socially relevant goals for vegan business models. Very inspiring!
Right?! And yes, I'm glad we got to get into many different topics. She is so much more than just Miyoko's.
I love that you're doing interviews now. You're excellent at it and this was a great one with Miyoko. Regarding that question, I guess she has to be careful what she says now about the products.
Thank you so much; I'm happy you're enjoying the interviews 🫶🏻 And yes, I'm guessing when they settled, there was an NDA preventing her from sharing any details.
What an amazing interview! So appreciative to hear her perspective and about her learnings from her time growing Miyokos. We DO need more localized shops again, creating vegan goods right on site or near by. She's such an inspiration - thank you for this!
I'm so glad you enjoyed it; and I completely agree with your points!
Absolutely love this conversation and Miyoko’s ideas. What a way to change the world to embrace compassion over selfishness.
Yes; it all makes so much sense and I truly hope this type of world is in our future!
When God created Miyoko he created perfection...I am humbled by her genuineness, creativity and sincerity...wow! Thanks for an amazing interview.
She really is amazing! I'm so glad you enjoyed the interview 😊
Wow this is very wonderful you had to have an ACTUAL convo with her, this is huge ! I still remember when you posted your video about her
Yes I was so honored to be able to interview her!
Excellent and informative interview! Very well done. 😊❤
So glad you enjoyed it!! 🙏🏻
I’m readyyyy 🍿🍿🍿
This is majorrrr
Hehe 🤗💖
Thanks for the great interview 💚🙏✌️
You're so welcome! 💖
A really amazing interview! Miyoko is inspiring. Thank you!
She really is! So glad you enjoyed it 🫶🏻
I love this dream too (won't spoil for people still watching). As if I needed more reasons to want to return to Italy. Such a beautiful country! However, their right-wing government has been actively trying to block vegan products. I hope this doesn't cause issues.
Ahh, I feel like I have heard about the blocking of vegan products in Italy but don't know much about it. From what I recall they want to keep things more "natural/minimally processed." Which is obviously frustrating bc vegan cheese is no more processed than animal cheese!
Such a great interview!
So glad you enjoyed it!!
43:10 Please make this village on the east coast in the US! 😂
Such an amazing interview! ❤
So glad you enjoyed it Amy 🤗
Well done honey, this was beautiful ❤
Aww thank you Chantal!! So glad you enjoyed it 💖
First! 😊
🎉🥰