This is extremely helpful for UA-cam ads as I couldn’t figure out the custom audiences part (cause I chose interests instead of search Terms for custom audiences). Now it should be easier to find listeners more likely to engage with my music knowing this since I tend to be a little bit more niche in whom I’m appealing to
16:35 Are you saying that when you do a keywords campaign, you shouldn't do instream skippable and only should do discovery? I couldn't understand how instream wasn't targeting the keyword that I'm bidding on.
This is fantastic! What type of video ad settings you suggest to use custom audiences (in stream or discovery) and what type of networks would be best to pick (all of them or just google display for example)? Thanks!
Learned a lot in this video, thank you. I have a couple of questions when creating a new custom audience:1) Is there a limit on the maximum number of search terms that you can include when you select the option "People also searched for any of these terms on Google". and 2) Is there a limit on the maximum number of URLs you can include if you chose the option where it says "People who browse the types of websites"?
Hey Joe, check out this video. Might answer your question. Beginner's Guide to Google Ads Keyword Match Types in 2022: ua-cam.com/video/-fmtxS5jLCo/v-deo.html
19:30 When you do initiate the placements campaign with a bunch of them, are you basically waiting for views to show up in the google ads reporting and then 1 by one hitting pause on the ones that show too high of cpv or cpc? What is your strategy for pairing things down? is the only way to scale a placement that's a winner to put it in its own separate campaign?
Thanks for the info...I spent lots of money on ads and had no conversion. I tried both keyword, video target, channel placement and audience target and nothing works
Depends on your budget since that is controlled at the campaign level. Typically I split targeting options by ad groups. Then if one targeting is doing amazing, I'll split that into its own campaign to give it dedicated budget.
BEST VIDEO IVE SEEN IN A "BUNCH OF YEARS" ABOUT UA-cam SEGMENTATION. CONGRATS, MAN!
Thanks Simone!
This is extremely helpful for UA-cam ads as I couldn’t figure out the custom audiences part (cause I chose interests instead of search Terms for custom audiences). Now it should be easier to find listeners more likely to engage with my music knowing this since I tend to be a little bit more niche in whom I’m appealing to
That’s awesome Ryan!
Great content! ❤
Thank you!
16:35 Are you saying that when you do a keywords campaign, you shouldn't do instream skippable and only should do discovery? I couldn't understand how instream wasn't targeting the keyword that I'm bidding on.
Great overview! Thanks!
Extremely useful
Glad it was helpful!
This is fantastic! What type of video ad settings you suggest to use custom audiences (in stream or discovery) and what type of networks would be best to pick (all of them or just google display for example)? Thanks!
Learned a lot in this video, thank you. I have a couple of questions when creating a new custom audience:1) Is there a limit on the maximum number of search terms that you can include when you select the option "People also searched for any of these terms on Google". and 2) Is there a limit on the maximum number of URLs you can include if you chose the option where it says "People who browse the types of websites"?
thank you for sharing, though what do i do if i have specific keywords that are not part of the builtin list? specific search terms .
Hey Joe, check out this video. Might answer your question. Beginner's Guide to Google Ads Keyword Match Types in 2022: ua-cam.com/video/-fmtxS5jLCo/v-deo.html
19:30 When you do initiate the placements campaign with a bunch of them, are you basically waiting for views to show up in the google ads reporting and then 1 by one hitting pause on the ones that show too high of cpv or cpc? What is your strategy for pairing things down? is the only way to scale a placement that's a winner to put it in its own separate campaign?
Guys, great video!! Super helpful thanks.
Thanks for watching Tom!
Do you do consulting for clients?
We do! Feel free to message us via our LinkedIn page. www.linkedin.com/company/paid-media-pros/
Thanks for the info...I spent lots of money on ads and had no conversion. I tried both keyword, video target, channel placement and audience target and nothing works
Does the conversion code from google ads track the website visitors?
do you recommend to create an individual campaign for every targeting option or I can combine all of these targets in one campaign?
Depends on your budget since that is controlled at the campaign level. Typically I split targeting options by ad groups. Then if one targeting is doing amazing, I'll split that into its own campaign to give it dedicated budget.