YouTube Music Culture Is A Mess
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- Опубліковано 1 чер 2024
- Welcome to my mind-boggling exploration of the intricate web that is UA-camr Music Culture. Here's the deal, UA-cam Music Culture is a confusing mess and in this video I'm going to explain every major Music UA-camr who has significantly affected UA-cam Music Culture over the years. I want to create something for people like me to send friends so they can somewhat understand this massively ever changing and confusing landscape of diverse content creators.
Prepare to delve deep into the realms of Oliver Tree, Lindsey Stirling, and Marc Rebillet, JoJi, NakeyJakey, Ricegum, KSI, Logan Paul, and more each with their own unique stories, leaving a lasting impact on this platform and its fervent fandom.
I divide UA-camr Music Culture into three sections.
1. Musicians who use UA-cam to promote their music.
Think Taylor Swift, The Weekend, and Beyoncé. The classic music industry types. Pretty much using UA-cam as today's MTV.
2. Musicians who are also UA-camrs.
So they're on UA-cam not only to promote their music but also to create content. Think Oliver Tree, Lindsey Stirling, and Marc Rebillet.
3. UA-camrs who are also Musicians.
UA-camrs who use (or attempted to use) their existing UA-cam audience to launch a music career. Think JoJi, Tiny Meat Gang, NakeyJakey, Ricegum, KSI, Logan Paul.
We are going to primarily be talking about sections 2 and 3 today.
So let's take a look at the UA-camrs who hit the high notes and those who... well, let's just say they might have been a bit tone-deaf. We're going to explore the ones who found the sweet spot in between, and we're going to ask the big questions: What does this mean for the music industry? What does this mean for UA-cam? Why are so many UA-camrs releasing diss tracks? And most importantly is this trend a hot mess or a new evolution of the platform?
Welcome, ladies and gentlemen, to the world of UA-cam music culture.
The official playlist for the UA-cam video: open.spotify.com/playlist/0A6...
New videos every week! Make sure to subscribe!
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Here are the chapters for this video. Feel free to jump around accordingly:
0:00 Introduction
1:43 The UA-cam Music Phenomenon
5:39 Lindsey Stirling: The Dancing Violinist
9:04 Oliver Tree: The Bowl-Cut Maverick
12:13 Marc Rebillet: The Loop Daddy
14:23 Logan Paul: The Maverick Rapper
16:58 RiceGum: The Reaction Provoker
19:12 KSI: From Gaming to Grime
21:53 NakeyJakey: Exercise Ball Rapper
24:20 Joji: Pink Lofi King
27:22 Tiny Meat Gang, Quadeca, Aries, Dream, Trisha Paytas
28:15 The Impact On The Music Industry
31:10 Is This Trend A Hot Mess Or A New Evolution Of The Platform?
Channels featured in this video:
/ @lindseystirling
/ @olivertree
/ @marcrebillet
/ @loganpaulvlogs
/ @ricegum
/ @ksi
/ @nakeyjakey
/ @joji
Note:
I deliberately leave the channel icons and video titles on each video for reference in case anyone wants to see the full videos featured in these documentaries. If anything is unclear, or for additional references, please reach out, and I will happily provide a link to any of the following content discussed, featured, or used as a b-roll in the video.
Copyright Note:
Copyright Disclaimer under section 107 of the Copyright Act 1976, allowance is made for “fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, education and research.
Music:
All songs featured in the video are from:
www.epidemicsound.com/
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Creators note:
Hello, my name is Zackary Smigel. I've been creating UA-cam videos since I was a kid. I started UA-cam full-time about five years ago. You might have seen me from Real Estate License Wizard, where I obtained 60,000 subscribers and over 5 million channel views. I have since left that channel for creative pursuits, and this is my first crack at starting something new. I'd appreciate a like and subscribe if this content interests you and I captured your attention for even just a few moments.
On a secondary note, this is my fourth video using this style and format. This time around I feel pretty good with what I created. I think personally, this is my best video yet. I only had one minor issue with the greenscreen lighting flickering towards the end of the video. You can kind of notice it, next time I'll just have to trim more to the left. Strange how it didn't exist until like halfway through. Hopefully its not too noticeable. But for the most part, I feel like I've finally worked out most of my kinks. Overall, I really am proud of this one and hope you enjoy it.
Thanks so much for watching,
Zackary Smigel
#youtubedrama #youtuberlore #zackarysmigel
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Don’t forget to like and subscribe for more!
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Spotify Playlist: open.spotify.com/playlist/0A6PSuPHhAQjrmYOAkBQhT?si=44f4f4613d6647aa
Follow me on Instagram for BTS: instagram.com/zas11s/
I would just like to mention here, a guy named Neil Cicirega. He is an incredibly influential person on the internet, that barely anybody but his long time fans know the scope of. He created some huge early 2000s internet stuff, such as The Ultimate Showdown of Ultimate Destiny, The Potter Puppet Pals, Brodyquest, and so much more that it’s hard to explain in a short blurb. He also has a completely indie music career, by the name of Lemon Demon. Some of his songs are a lot more meme-y and jokey, I can particularly think of his EP Nature Tapes (which features BrodyQuest, Two Trucks, Jaws, and My Trains) as one, but there are some really interesting songs with genuine things to say. His newest album, Spirit Phone is insanely good and just shows how far he grew as a musician over his 20+ year run on the internet (which is still ongoing!) As i mentioned before, he is a completely indie artist. He’s signed with needlejuice, but if you know anything about needlejuice you’ll know that that basically all they do is produce the music in physical forms. All of neil’s/lemon demons success has been purely through the power of time and the internet and I find that incredibly fascinating. :)
No way Touch-Tone Telephone was done by the same guy that did the Harry Potter pipe bomb
@@BowlOfHotDogs Yeeeeep! It is! You can actually recognize neil’s voice in potter puppet pals if you go back and watch em after a while - it’s weird lmao
Neil is literally one of the most talented people on the entire internet, and definitely THE most talented with his finger on the pulse of internet culture.
@@SnepperStepTV for sure
I stumbled across him in 2001 when he released a parody animation of Hyakugojuuichi (a Pokemon anime ending theme). He was certainly an early influence on my lifelong absurdist sense of humor.
5 years from now:
"It's Every Week Cuz" - Zackary Smigel 🎵
Charlie Puth actually got his origins as a UA-camr! His old songs have been long removed since he signed a record deal, but in 2010 he recorded jingles for Shane Dawson that he used in his videos.
Justin Bieber was discovered on UA-cam, but idk how much this one really counts as he really just uploaded a few song covers that went viral and got Usher’s attention.
Troye Sivan also got his start as a pretty popular UA-camr, but as he got more popular through his music, he started to focus purely on the music.
Not as well known as the people mentioned here, but there’s an artist called “Stellar” who was a somewhat successful fortnite UA-camr who turned into a musician and has had some success with it. D4vd was in a similar position but I can’t find his old Fortnite videos. Apparently he made his music originally to get past UA-camr copyright from using other people’s songs, but became way more successful than anyone was expecting.
Also another good example is Quedeca, who went from making a KSI diss track to one of the most critically acclaimed albums of the past year.
A bit different than the focus of the video, but we could even talk about artists like Rebecca Black who because popular pretty off of UA-cam.
Lastly, Post Malone, believe it or not, was close friends with some big Minecraft UA-camrs and would commonly hop on their channels before he became famous. He also collaborated with H3H3 as well.
hold up, did he do the "you're watching shane dawson and friends..." jingle?
@@DVGvlogs Yes, he did these ua-cam.com/video/-kkuzIt5tf4/v-deo.html
There's a lot of good music on UA-cam, but I am genuinely surprised that the fact we have Justin Bieber and other musicians that were scouted via youtube and then made a full circle to become a meme on the platform was never mentioned in this video. The history is very important to know in order to truly understand the way this platform works.
As a huge Quadeca fan it's a crime you didn't bring up I Didn't Mean to Haunt you, an astonishingly good album coming from anyone let alone an ex fifa youtuber.
Whenever I do a part 2, he's #1 on my list. To be completely honest, I wasn't fully familiar with this event and how impactful it was until I posted this video and everyone commented about it!
Quadrant sucks
That’s an excellent point! Wth!
Quadeca is dope
I'm glad I checked out the rest of your videos. UA-cam algorithm still has its moments.
quadeca needs his own section bro, especially on "I didn't mean to haunt you"
Maybe I'll have to make a part two. I was trying to squeeze the most and not go too far over a half hour.
i think making youtube videos is so much effort, making music has more passive income. and a lot of singers like ariana grande and rihanna have stopped making music for a long time because running a beauty business has more passive income
"Logan Paul, known for his... trips to Japan" and subbed, bro that's hilarious
I found aries through his youtube videos at first, but heard his music at some point after that and only realized it was him after seeing the videos he made on how he actually made those songs. It was so cool to see how these songs were made and it what inspired me to make music. Ever since I've been a huge fan of him and everything he does, and have put everyone I know onto him
I also found your channel through your youtube is different video which was phenomenal, and Im glad that you're getting the recognition you desirve because ive been binging your videos now and they are all amazing. Im excited to see what you have in store
This is honestly a fantastic video and you just know it’s going to be the one to kick off your channel keep up the amazing work
Thank you so much! I hope so!
it probably is i just got this video in my recommended section outta nowhere and already love this dude
Trisha started out as a tornado.
Top 5 worst anime moments in history.
If we are talking yt music i think of Schmoyoho meme song remixes. Those were the glory days , got to see double rainbow live at the first vidcon ever … kids nowadays will never know 😢😂
I really wanted to here about your perspective on Danny Gonzalez's music and how its kind of intertwined with his content
Probably someone else has commented this, I do want to point your attention to Dodie Clark, she makes very original, exploratory music. If you ever make more vids about this, I recommend you have a quick look if you get the chance 😊
Holy fuck???? I expected you to have a ton of views and subscribers when I clicked on this. And only noticed the view and sub count once I clicked.
P awesome video bro, I wish you the best of luck!! If you blow up I’m a real og tho ‼️‼️‼️
Hey Zack when does your next album drop? Can’t wait! Keep rocking!
one of the few pretty enjoyable lengthy videos. Good stuff
Glad to hear it!
I would like you to do a video about why youtube music videos don’t get that much views anymore
Back in the 2010s If a song blows up it gets 1 billion views in less than a year and btw there is no music video that got 1 billion views that was uploaded in 2021 or after and out of the Top 100 most popular music videos by views only 1 was uploaded in the 2020s specifically in 2020
And even the current trendy songs let’s say "calm down" and "Flowers" only got 500-600M views
So what is this weird phenomenon ? did spotify destroy youtube ? Do people watch tiktok to listen to music now ?
Literally right now the only music videos who are gaining views fast are indian music videos and kids music videos
And even artists aren’t gaining that much subs anymore just see on social blade
We are waiting for the Zarkary Smigel album
Corpse Husband is another fantastic youtuber/musician example. He's such a legend.
missed chance to talk about dodie! such a talent and that same mix of youtuber-musician
You were recommended to me. UA-cam did something right.
damn. I know none of these youtubers, just Oliver Tree from years ago on soundcloud... It's comfortable under this rock
except of course the popular for drama ones
The only youtubers music i support is Naomi Jon's music. Seriously, look into her stuff :) She used to "joke" sing in every other video and posted covers on her insta. I think plenty people encouraged her to go that route and her visuals, costumes and music are genuinely good! She also still does her regular content besides that :)
You should do a video on music reaction channels one day. I can't pinpoint exactly why, but they give out weird vibes lol
If xQc raps we need a deciphering
hope you grow huge!
Great vide bro, definitely got a like from me!🙏
Appreciate it. Legend!
RIP to Christina Grimmie.
Otherwise, she of been on this list too.
Yeah well I didn't know that Oliver Tree was really a "UA-camr" per say besides Lindsey Stirling because well yeah she was here way back then when Skrillex came around and whatnot :P
awesome video!!! dammit david lmao
Thanks man! Lol
I actually didn't realize When I'm Down (Oliver Tree) was viral on Spotify. I thought I randomly discovered it by myself in 2016 via one of my radios since nobody else I knew really used Spotify. TIL.
Haven't listened much to Oliver Tree since, but that's just because I mostly listen to the same stuff over snd over unless a friend shows me new stuffm
My favorite youtuber music guy is Roomie/ Lil Pitchy, his songs are a bop!
I just like to make content because it helps me feel not sad.
UA-camrs been doing this forever, really ain't anything new. Ray William Johnson/ Your Favorite Martian, Timothy DeLaGhetto, Chester See, Lil Moco, ect.
Dev lemons/queef jerky/quandonka
@ZackarySmigel could you please make a video about UA-cam Movie Culture Is A Mess
Would've been awesome to see connor price in there. But amazing video nonetheless
I feel like some people could do it right like softwilly and joji
Kinda see you making music or becoming an actor xD you could totally replace Jack Black :P
i freaking love oliver tree
Oliver Tree is definitely legit.
I think person you did not mention is Wilbur soot/Lovejoy.
Lovejoy is in my top 5 for artists/bands and they are legitimately amazing.
FRRR bruh
The section on logan paul was weird, he's not really a musician at this point, he's a youtuber who occasionally makes crappy songs for his child fanbase. If you check his monthly spotify listeners, its only about 200,000, showing that in comparison to his youtube, no one is listening, because it's bad. It feels insulting to bring him up in the same breath as other artists and not mention how universally disliked and unpopular his music is outside of his child fanbase.
Also, saying that ricegum's content "continues to be popular" without mentioning that he hasn't made a song in years(and has even fewer monthly listeners than logan paul) and does family vlogs on a seperate channel is odd. The video is good but it's strange how reluctant you are to critize obviously bad artists who are/were only making music for the money/ youtube clout.
Thanks for the comment!
Maybe I didn't convey the point well enough. This isn't really a definitive ranking of how well their music is. If that was the case I would have made a tier list video or something like that. But those videos already exist. I was trying to explain how impactful these UA-camrs were to UA-cam Music and its culture.
Yes, Logan Paul's music is universally disliked but when he started doing music it was a monumental cultural event on UA-cam. All the reaction videos, diss tracks, etc. Same thing with Ricegum.
Ricegum's Its Every Night Sis was a cultural event like no other. And yeah I said his content continues to be popular, I could have been more specific there. But for the record, I wasn't really covering their UA-cam careers just their music careers if that makes sense.
@@ZackarySmigel That's a fair point and if that is wha you were going for then fair enough. But if youtube is going to continue to produce good musicians like joji or quadeca then the stigma of these artists needs to removed from people's minds so I get quite defensive when they're brought up at the same time as better artists that actually deserve respect from the wider music scene as conflating them hurts the real artists. Cool video tho I really liked it.
"Joji" will **ALWAYS** be Filthy Frank, Papa Franku to me.
Great video, glad I came across your channel. I'm suprised though you didn't bring up Epic Rap Battles of History. I think just in terms of sheer numbers they're for sure some of the most successful youtuber musicians.
Dammit David get out of here!😂
wtf joji is a youtuber?
Pink Guy's raps was a lot better than Joji
I LOVE JOJI THO
be for real
@@eggi4443 i am
this isnt top ten fortnite biggest bootie twerk off wtf
Maybe next video? lol
get a better camera, these quality videos deserve it... even the chroma key deserves it! he is in so much pain
i think its fine to make a song or something for a joke. but a full career change is a lot 🤣
Do a video on the debate on mj, lebron, kobe, etc... as the Goat of NBA
i think you missed a lot of key people and points in this video. quadeca deserved way more of a shoutout than just being lumped on with all the honorable mentions that weren’t interesting enough to get their own section. he’s had an insane artistic glowup as he’s transformed from a fifa youtuber who made a diss track to a genuinely impressive musician who has made two incredibly beautiful albums that were basically albums of the year for 2021 and 2022.i was also surprised you didn’t talk about wilbur soot and his band lovejoy, who are easily the most successful non-rap musicians to come from youtube. they have millions of monthly spotify listeners and have played at festivals like lollapalooza. some other notable youtube musicians you didn’t mention would be brian david gilbert, neil cicirega (who is pretty much the father of youtuber musicians), dodie and ren, who are both british musicians first that gained a following mainly through youtube, token, who also got popular through youtube, much older “youtube rappers” like watsky and mac lethal, and of course the entirety of “theorytube”, a bunch of professional musicians who make youtube videos about music (andrew huang, rob scallon, roomie, adam neely, yvette young of the band covet, tim henson of the band polyphia, justin hawkins of the band the darkness, emily hopkins, marty schwartz, mary spender, samuraiguitarist, music is win, etc.).
i get that you probably didn’t talk about some things because the video is already half an hour, but i also feel like you only barely scratched the surface of the wild world that is youtube musicians. perhaps you could make a part 2 sometime?
I love Nakey Jakey, Marc Rebillet funny enough for just being so widely all over the place with what he does but also KSI for some reason, I love him for his past content mainly just like Joji but I just see myself trying to understand and support there work anyways even if I don't really like or vibe with there music :P I do not like Rice Gum and hate Jake Paul though for obvious reasons there past careers have been stained on the web
@ZackarySmigel could you please make a video about UA-cam Movie Culture Is A Mess