Will This New Streaming Service Take Down Spotify?
Вставка
- Опубліковано 30 тра 2024
- A new streaming platform is going to be hitting the market in early 2024, and it's geared to metal heads and promises to pay out more royalties to artists. Will it work, or is this just wishful thinking?
00:00 Intro / Spotify Competition
00:50 What is Rokk?
03:34 I Have Questions...
05:17 How Is Rokk Different?
06:09 Different Subscription Tiers
07:25 Is It Just Metal Music?
08:07 How Do They Pay Artists More?
09:23 Why Should People Switch?
10:57 Beating Around The Bush
12:05 Bands Will Do All The Marketing Work
14:01 Too Many Unanswered Questions
15:51 To Summarize...
18:24 Final Thoughts / Outro
----------
FOLLOW ON SOCIALS/SUPPORT THE CHANNEL:
The Back Lounge Podcast: rss.com/podcasts/tankthetech/
Instagram: / tankthetech
Facebook: / tankthetechofficial
Twitter: / tankthetech
Twitch: / tankthetech
Discord Server: / discord
UA-cam: / tankthetech
Merchandise: tankthetechmerch.com
Patreon: / tankthetech
Donate on PayPal: paypal.me/tankthetech
----------
Follow my created streaming playlists all of the music featured on my channel:
Spotify: open.spotify.com/playlist/4LN...
Apple Music: / roadie-reactions-playlist
----------
#spotify #rokk #roadiereactions #tankthetech
Thank you for covering our service on your live stream! Sure, it would be nice to take down Spotify, but realistically we want to be the better alternative for people who really care and want a streaming service that really covers the whole rock & metal community.
Im honestly interested in trying the platform when it launches. I’d urge you guys to be a lot more transparent about some things by that time, however.
@@TankTheTech That's cool.
I understand that some things are a little vague right now, but it's not because we're being dishonest, quite the opposite. Some things can only be quantified once we are live and have user data (hence things like "2-3 times" or "up to 10%"). But we'll try to be clearer about all of this before we go live. If you have anything specific...just shoot. I'm always here to answer.
one opinion though... kinda a hot take, dont bring in other genres, not to be an ass or anything, it's more about branding, which in the long term would help ROKK stand out. i mean sure it wont get too much traffic at the start due to that, but you wont be called out as a Spotify copycat neither, and that also guarantees that more money goes to the Rock and Metal artists.@@Landenburg
Some Feedback:
1. For this to be in any way relevant for me it's absolutely necessary, that i can switch the artists i support. I get that it makes sense with your marketing strategy to not be able to switch it to further incentivise artists to push you. That said, this feature is IMO the main draw for your platform. Not being able to switch my supported artists would render that feature mostly useless for me and be a dealbreaker.
2. As Tank said, many things would have to be way more specific. I get why you wouldn't wanna do that from a business perspective, but if you brand yourself on paying better i need more than "could" and "up to".
3. Are these options even for the artists i'd like to support. As Tank said, the website makes it sound like the support options are exclusive for Rock/Metal Artists. But how is that decides. I certainly would consider pretty much all the artists i listen to a lot as Rock artists, but a lot of old school Rock/Metal fans certainly wouldn't. While my current choices probably would be fine (RedHook and Stand Atlantic), but i also like artists like phem, LØLØ or Maggie Lindemann a lot and might want to support them at some point.
4. The main reason i came to spotify from yt is that most of my friends use it and i often curate playlists for/with them and it was always a hassle to copy them from yt to spotify so i switched over. That means for me to switch platforms my friends would have to be down to switch, too. While i'm very certain all of them would be down to support artists more and directly, some of them aren't that much into Rock/Metal and probably would like to support EDM artists or local indie rappers/singer songwriters. This ties back into my last point.
Those things were the first things that came to my mind. Despite how critical i am here, i really think this is a really cool Idea you guys have and i hope it works out. And it's understandable if you aren't certain about some of these things/wanna start out with a smaller community to iron out the kinks and then open it up for all kinds of artists later. I will certainly keep an eye on how you guys are doing, however i don't think switching will ever be an option for me, as long as those points aren't addressed.
will you have a thing similar to wrapped? lol
Thank you Tank for taking the time to look into ROKK! We will do our best to rectify any doubts/questions and look forward to your thoughts on the live platform.
Cant wait to do livestreams and use ROKK to promote new bands!!
There's many things you guys need address here. I am 100% gonna use this app when it launches cuz I want to support my bands (especially 10 years) cuz if I am able to pick my favorite band to get that 10 percent it would be them BY FAR.
According to the Indiegogo you're literally from my city??? That's so cool
please take my humble tips from a guy who watched thousands of dragons' den and shark tank - Nr 1: u need money to make money, relying on good word will never work unless u have a ton of luck. there's a reason promotion costs millions. it's the only way u let people know u exist without having big connections. Nr 2: signing up won't work, people prefer services without additional charges. we pay for devices, internet and we're forced to watch adds and share our data to companies by other companies. that's more than enough. people have the options now like the super thanks or paypal to donate directly without pressure as a one off when they think the artist really deserves to be payed for their effor and talent, on top of atrist getting payed from promoting other businesses on their channels. 3. focusing on rock won't work, most people are eclectic, especially today .4. video is a big part of music. some bands rely on visuals. just music isn't enough.
Yeah signed up for the news letter so I know when it comes out.. I love that there will be a service for the music I prefer.
I work at a big music app but I can't say which one, to preserve my job.
I believe I have good knowledge on the subject and I would like to share it, we all have our opinions and i respect, but I'm going to talk about something more technical.
Firstly, what makes a service successful is the number of users, the audience, and this is something that we metal and rock fans in general have already lost out on, we are not the biggest audience in the world (unfortunately) and the streaming companies take this into account.
Furthermore, another thing that makes a product work is accessibility, both in terms of monetary value and user experience, for example, and as much as it is cool to have infinite features for users who are already part of a community, the fact that it is niche and "exclusive" for metalheads and rockers WILL make the price higher than average.
You already said well about lossless quality, almost no one even has a headset at home capable of playing a recording directly from a DAW with all the quality it provides, it's not a selling point.
And as much as I support it a lot, especially as a musician, the fact that a company pays more to the artist is not what will make a platform boom, as I said it is useless for the average user.
There's no point in selling something to a niche audience and expecting it to be 100% successful, you are literally depending on an audience (which is honestly not the most united and friendly) for your success.
I love the idea, as someone who enjoys metal, but putting myself in the shoes of an average customer it doesn't make any sense, and that's where the biggest audience is and where companies that tried to dethrone Spotify even though they sometimes offer better quality or by paying better, the artists failed miserably, because in the end the interface counts, the payment methods count, the customer service counts, the way to register your account (social networks, telephone number), in the end what matters least are the sales point of this new platform.
It's not well-made playlists or a metal encyclopedia that will make a service take off well, at the end of the day you'll listen to your gym playlist to work out or a playlist with chill songs to go to sleep, and although I say this is also the big mass of average users who listen to ready-made playlists, niche audiences like metal and rock rarely go after public playlists.
I just want a streaming service that can shuffle a Playlist without repeating a song until the entire Playlist has been played.
Spotify
@yotambraunshtein9786 nope. Spotify continually repeats songs in a Playlist when in shuffle
Amazon Music, but the app itself is absolutely god awful (and yano, its Amazon.) Fully the reason I left Spotify though. Couldn't deal with having a playlist with thousands of songs but somehow getting the same songs again and again
@@oldmanyellingatcloudsI've never had this issue? I run a lot and have never had repeating songs in any of my playlists.
@crypnoss19 I have quite a few lengthy Playlist with one of the shorter lists being 12 hours that I listen to at work. At first I'd just play the list in order, but started automatically remembering what was next on the list. So to change it up I put it in shuffle. Spotify would play the same song 4 times within 3 hours (with multiple songs) defeating the whole purpose of having a Playlist.
I personally think it would be a better solution to have something like the subscriber feature on twitch. That way you could always choose the artist you want to support the most with a free "support" for everyone who pays for a monthly deal, wich you then could also change every month if your favourite artist changes and you'd have the option to also buy more monthly "supports" if you want to support multiple artists with more than just listening.
That said, I hope that this goes somewhere. Even if it should become some kind of indie platform for starting bands and artists that would be a nice addition to the music industry.
You had me at specifically for Rock & Metal. 🤘🤘
Shift has to come from the musicians and music listeners within the genre for this to work. It needs to be a wave. Force of crowd so to speak. Overall sounds good, and for once us Europeans wouldn’t be completely late in every wave that occurs. Exactly as you said: a call to arms.
Unfortunately I can't consider them as an alternative currently. Tidal offers plans adjusted to my currency, which is 30 PLN per month for a family plan vs no local pricing on Rokk so I'd be paying 60 PLN a month, and I can't afford to pay twice the price right now. Hope they stick to their guns and maybe put pressure on the competition to do better, but paying euro prices while not being paid in euros isn't a viable option for me sadly.
We actually will have local prices. Family in Poland will be 33.99 PLN/ month. So we are a bit more pricey than Tidal in this case. Maybe you can still give us a try (trial month). Tidal is at least the best other option atm in my opinion.
@@Landenburg Cool, sure, I'll be willing to give it a chance then. Thanks for following up
The problem with all of the streaming services is that we really have zero idea how much our music was truly played and listened to. They can fudge numbers all day and night. But this still sounds way more interesting to me than spotify at this point! And if the artists believe in it and love it they can push it to be huge!
Yeah, streaming platforms consider 30 seconds of streaming a "play" lol. So if I listen to artist A, who has an 80 minute long album with 9 songs, that artist gets 9 plays. If I listen to an album by artist B that is 30 minutes with 10 songs, that artist gets 10 plays. So artist B gets 1 more stream than artist A, even though I spent 50 more minutes listening to artist A. Tidal shows me my top artists for the month and it is by this metric rather than by total play time. I emailed them about this a while back for confirmation. They don't care about accurate user statistics, they care about inflating streaming figures.
I dont work for ROKK, but I think I can answer the question about streaming revenue. The way spotify works, all of the money allocated to payouts goes in a pool. Then spotify divides the pool by the total number of streams on the whole platform to get the dollars per stream figure. Each artist gets paid based on that figure for how many streams theyve got. Right now, that number is around $0.003. That means in order for the artists you listen to to get paid the amount that you spend on your spotify premium, you would have to listen to 4330 songs. The result is some hyper massive artists are getting paid money from the subscriptions of people who dont even listen to them. It sounds like the way Rokk works is that the artists you listen to will get paid directly from your subscription based in how much YOU listen.
Likely a singular artist, who is deemed your top artist of the month, will get a portion of your sub fee. Tidal used to do this and then ditched it this year.
Having artists push an alternative directly is the only way I see Spotify having serious competition. I think this is a smart structure, but all the nuance and details you questioned in the video has to be answered first.
As always, love your perspective. ❤
Dedicated to genres that aren't the top of the market ≠ taking on Spotify, even if every single metal fan on the planet that currently uses Spotify moved over.
That said, it doesn't mean they can't be very successful in their niche and I really hope they pull it off!
Thank you!
I think a lot of artists miss the fact of the smaller services than Spotify, it's not just about the amount of listeners, it's also the amount of other artists the algorithm has you pitted against for listens.
The smaller services are much more viable on getting seen and heard when trying to build your fan base. Wait until you have that well established before wasting your time with Spotify or iTunes.
While it may be (in isolation) statistically true that smaller streaming services are better for the visibility of smaller artists, I can't agree that having your music on spotify or itunes is a waste of time. I mean, how much time does it actually take to tick a box in your aggregator's distribution options?
Fact of the matter is, that when you promote your music on social media and at live shows and to your IRL social circle, a majority of them will already be using spotify or itunes and it is no extra effort for you to put your music on those most widely used platforms.
Sure, you can promote your TiDal and Bandcamp links more than your spotify, but invariably people will ask you about spotify a 100 times more than the other way around.
You don't need to do anything else with the big 2 but tick a box for your upload. So even if your audience skews towards other streaming services, others can still find you on spotify and Itunes and on the backend it becomes one aggregate sum anyway.
Cheers Tank! And thanks to all who engaged with questions. We will have more & more info as we near launch, until then we will happily answer any questions the best we can.
We should push for any and more streaming services. I hope Rokk works out whether or not they don't compete with Spotify. The problem that usually happens though, is that the market works together to keep pricing similar to one another instead of pushing the benefit of working with said service. So while right now they are looking to pay artists more, I fear they will fall back to the level of Spotify in paying the artists, or they will hide certain costs to artists to come out to the same level.
I understand your concern. We will do our best to make the higher payouts possible though.
Thank you for your support!
Good point out of the artist support scheme there! I think it is a bit iffy that it's build on sign-ups through an affiliate link, rather than what Tidal used to have where you selected a couple of artists to get a part of your subscription payment.
Maybe it is so just for the start-up period and they'll change or add other ways later? can't count on that.
By this, it is basically the affiliated artists recruiting customers to the platform and there is a problem with that. If it's mostly independent bands begging their friends to switch to this new streaming service, how well will that go? How well can it work out?
Additionally, there is already a bunch of other (unrelated) brands and products with the brandname ROKK, that may become a problem too, it already IS a problem when trying to do some online research on this project!
Thanks Tank! Interesting stuff. I guess well see how it ends up working out!
I would definitely keep on eye on it when it launches, since I would love to help bands make more money for their music!
Even to I do primarily listen to rock and metal I do love to listen to bands like Wardruna, Faun, heylung and so on , and also I always had a soft spot for movie score like hans Zimmerman, john Williams , 2 steeps from hell. Wonder if those guys would be available.
Guess we will find out next year.
Hifi audio is a huge selling point for me. It's why I go to Tidal over Spotify. But I don't know a ton about Opus and haven't heard files in that format. Even if it's hifi on paper, the source files they use to stream are just as important. Are we getting true CD quality or higher recordings streamed in Opus? UA-cam Music also uses Opus and they have a lot of poorly mastered or recorded songs so I wouldn't call them hifi.
But I love the idea of curated things like playlists by people who know the genre and the encyclopedia thing. Reminds me a bit of what Qobuz does with their editorials and features to highlight band and label info. But Qobuz was lacking a lot of what I wanted to listen to. So I hope this service will have everything I want to listen to - especially on release day.
Keep us updated!
I'll definitely give this a shot. I don't use Spotify anyways. Sounds interesting.
Thank you!
I'll give it a try when it comes out, but the main reason why I stick with Spotify is that they always seem to have more music available. I tried out Tidal and Napster (formerly Rhapsody) last year and they would have weird gaps in a band's discography, or some of the obscure bands I listen to wouldn't be on there. On Tidal, I remember Neurosis' Souls At Zero had half the tracks unavailable for some weird reason.
I think I’ll stick w/ Apple Music. However it’s good to know that there’s a service that caters to mostly rock and metal. Great video. Keep it up Tank✊
Thank you! You can always give it a try with a free trial month though!
I have a monthly family plan but have signed up for the 3 months of Rokk. Worth a try and if decent I'll be happy to change over fully from Spotify to Rokk family! Definitely needs more clearer in how this all works though, more clarification needed.
Turned my youtube notifications back on to make sure I don't miss this 🙏🏻🤘🏻
In short no. No one is taking down Spotify
That is not our goal and would be delusional.
We just want to offer an alternative for the Rock & Metal community and for people who are looking for something to support their favorite artists more. To make this work we only need a fraction of their user numbers.
which i most definitely support, i wish you guys all the best, Rock and Metal needs a platform custom tailored for those genres.@@Landenburg
@@LandenburgHell yeah, that's the goal to have! UA-camrs gotta get clicks on titles/thumbnails, though 😂
The most important thing to me that most of Spotify's competitors are missing is equal UI options/abilities in regard to playlist management, including a search function within playlists, and playlist limits less than 10,000. If Rokk can match feature parity in this regard and beat Spotify's 10,000 song playlist limit they'll have my interest. Also if they're different means of importing playlists is noticeably better than most options that would go a long way in impressing me as well.
I think they need to drop the rock and metal focused marketing. I'd be willing to bet a majority of people hear that up front and immediately assume that's all they cater to even if they say otherwise in the following sentence. If you want to gain a foothold and genuinely compete in an industry that has a giant like Spotify in it you need to make your marketing simple and as stupid proof as possible.
I just hope their coders pay more attention to detail than their copywriters.
I reckon the "up to 10%" thing will be based on new sign-ups + month to month user retention and play time then adjusted for drop off. I wouldn't be surprised if there were minimum/maximum affiliate link sign-ups each month too.
I enjoyed your analysis of it, dude.
If this really dose pay artist better then I hope it succeeds. But I'm highly sceptical that any music streaming service can compete with Spotify & Apple (unless it's bundled with another service like UA-cam or Amazon).
The only way I can see a chance of any company being able to compete with Spotify or Apple is if they do atleast 3 things. 1 pay the artist more. 2 have exclusive releases (even if it's a soundboard recording from a live show or demos). 3 include the bonus tracks.
I've noticed that many albums on Spotify are missing the UK, Japanese & hidden tracks. For me personally that's 1 of the big reasons I don't use Spotify. But if they had exclusive albums I'd atleast open the app and pay for it every month to hear those exclusive albums anytime I wanted.
Thank you! We do not really compete with them though. I don't think that regular people need a streaming service that's tailored to rock and metal. It's a different audience.
As long as you have the option to switch your "favourite" band, I like this. The artists have their own interest in marketing this and they will get paid if they succeed. Kinda like I think about the reaction scene too (if it's a successful channel, it is making anlot of marketing and thus should receive part of the ad money, while part of it would go to the artists). I'm interested, have to check it out in January.
Landenburg responded to that concern in a different comment thread. He said that the plan is to "lock" in the artist for a year for which you sign up with, to ensure the artists receive full benefit, and then listeners will have the option to change artists if they want.
@@socksandpi1264 Thanks. Didn't see that comment.
So it does work with affiliate links from the Band himself?
So i can only choose 1 Band or do i have to look for every Band i like to add it for the up to 10% benefit for the Band?
And if i like 10 Bands does the benefit drop to 1% for everyone from my Monthly Sub?
I dont get it really!
All very valid points being made here. (Side note: Had to watch this vid a couple times because I was getting distracted trying to figure out what your new ink is.😆😂🤣)
I'm interested in this. I hate trying to use spotify on my phone especially when im on the road and can't really look at it. I think I'll be checking it out for sure!
My biggest question: Will I be able to access stuff that is region locked on other platforms on ROKK? In the US, there's a whole HOST of things that aren't available (B.A.C.K. by Artillery, two Cradle of Filth albums, most of Annihilator's and Sodom's 90s albums, etc) and I would like to listen to those.
Id be happy to give it a try when it releases in Australia
Do you have to be signed to be on this? Can we put our album on here through distrokid, cd baby etc?
I'm still trying to figure out how to manage my playlists, on Spotify.
😂
For this to work, they'd need broad and deep enough catalog to be a single music streamer for people, for someone like you, Tank, who's deep into metal and hardcore techno. Gonna be tough if known as primarily rock/metal platform. On top of that, die-hard fans already have Patreon and PayPal to offer support at more than 10%, so that part of Rokk's value prop is uncertain too.
Sounds like reverse Spotify. I like it.
As a fan of UA-cam cover bands, which get their songs onto UA-cam Music directly if they do the right thing, I sadly won't change music streaming platforms. Plus any streaming service charging more than UA-cam Musics 9,99€/month, is making it less likely that I'll jump over to them. It might just be 1 euro a month and make you need only 1 platform for all music, unlike the movie/series streaming services, but that 1 euro is going to stack up eventually.
This feels similar to Tidal's artist payout model where you get paid an alright amount per stream and their direct support function, I believe, goes to the artists you listen to the most based on the data they have. That would be a great way to address the "change who I support" concern. Just my two pesos on the matter.
Tidal removed that, so their payout system is kindoff the same as everyone elses
@@Anco I see. Definitely has changed since last I heard.
@@fyrebrandmetal yes also deezer abandoned their user centric payout system. A lot has happened last year, so I guess the labels put on some pressure sadly.
Would be great to see a service with different system, but I'm afraid they then won't have half of the music
@@Anco if Rokk already worked out a deal with Sony and Warner, they’ll have 2/3, since the big 3 own the vast majority of other record labels and would automatically bring their catalogues in. It does make me concerned and curious as to how they will maintain themselves with having to pay the massive licensing fees to have those labels’ catalogues.
@@fyrebrandmetal deezer is a lot smaller than spofity and makes a healthy profit. I guess it's a tricky balance with keeping costs down and doing enough development. And of course you need a minimum of subscribers to be viable
We will definitely be a part of this.
Great video!
So, which band would you use their affiliate link for?
What standard would you think to go by?
This service raises alot of questions in my mind but heck the more I learn about streaming services the more I just want to drop them completely. It's stupid that spotify family costs as much as disney bundle. Didnt even realize till I looked at bill it went up $2 a month a few months ago.
Yeah, I'm intrigued but not enough info at this point. I already bailed on Spotify to save money since I already have UA-cam Premium. I could be convinced but need more specifics.
Sure, we'll try to improve the communication on the website, but for now, you can also ask anything here
This *could* work as a kind of organic food shop vs. the Walmart that is Spotify. There is room for both, but the small guy has to offer something that the Megastore does not or cannot. What that specific something can be for Rokk is - as yet - unclear to me.
I’m check it out. I use Spotify for podcasts but that’s about it. Other than that I use Tidal for music because of the sound quality but if I can save a few bucks and still get quality then I’ll try it
The “direct dollar” should always be going to the five bands that you listen to the most in a month. That would be a true alternative to Spotify’s "pay-per-stream-system" and a way to really support independent bands and help them make a living from streaming.
That’s what annoys me the most about Spotify, it’s that all my subscription money gets funnelled towards Taylor Swift and Drake even though I never listen to a single one of their songs. I wouldn’t even recognise them if they walked right past me on the streets and still I have to chip into their income.
Tidal used to pay out a portion of your subscription to your "Top Artist" for the month. They ditched that this year in favor of "supporting up and coming artists". So now the 2.99 or so that was going to whichever artist you "listened" to the most is now going to some random place that is supposedly helping new artists.
One question I have is will this platform have Podcasts available?? If not then I wouldn't want to cancel my Spotify subscription because it will make it harder or possibly not possible to listen to my favorite podcasts. Aside from that, if ROKK really does have every genre/artist I listen to then I'd definitely be down to make that switch! Aside from metal and rock i am super into electronic, dubstep, drum & bass, house, reggae, pop punk, worship/Christian, and some rap /hip hop.
We'll see what comes of this, I am definitely going to be looking into it.
Just signed up as an artist, and it looks like any artist gets a referral code. I'm in Germany too, and it looks like you can already sign up, so I'm gonna give it a go and see what happens. I'm curious if my artist application needs to first be approved or what the deal is, should be interesting to find out!
hilarious. i was reading some of the comments from the live stream and one of the comments said; 'i only listen to cd's & vinyl' during a show discussing streaming services. 🤣 whatever dude. you're so unique and special.
this sounds great and not difficult to work out their goals. Of course they’ve got to have all music on there, even the most diehard metal head can have a kid that wants Taylor Swift playing on the school run. The difference with this service is that Swift will get the flat rate rather than the higher rates she’d normally get, while the metal band’s will get more. The 10% thing is great, just a few hundred quid a month coming in to a band with a small local following can make a huge difference, even if it just pays for rehearsals or fuel to gigs, it could be a big help. One question, will they be taking submissions from independents through the likes of Distrokid etc?
I got an early access code. The weird part is the deepest genre selection they have on it is Smoothe Jazz. After downloading it the first album it streamed automatically was Steely Dan and there was no way to pause or change it.
We did not give anyone early access yet. I don't know what you installed but it wasn't Rokk.
@@Landenburg I definitely have the Rokk app, I'm listening to full catalog for Kenny Wheeler at the moment after listening to some of the Yellowjackets. Best smooth jazz catalog I've ever found.
@@Landenburgmaybe they are trolling you.
@@mikepalmer2219 I know…but if you leave it unanswered others might actually believe it.
Regarding playlists, especially for shows i see, I'll usually make a playlist of the setlist i just saw.
In fsirness, it doesnt have to best spotify or try to take it down, just has to be good solid competition. Think about things like video gsmes, or movies, theyre huge markets, but is there just 1 company doing everything, no. All it needs to do is not go too hard too fast, just provide a good solid service and let it grow and be a good competitor
That's exactly how we look at this, too. Thank you!
@@Landenburg im interested in seeing where this goes. I know i have a very niche issue with my music listening, i have limited data plan, so i really cant stream, but if i can download songs and listen offline, and make my own offline playlists, then this could definitely be my next service.
Both offline listening and creating your own playlists will absolutely be possible. @@joeschmoe5009
I've had my spotify account since 08 and I don't really see that changing just for the sake of the artists. I spend more money than I probably should on shows, merch and vinyls anyway so not choosing the optimal streaming service is not going to make me feel bad.
But with that said, there are quite a few things I don't like about spotify so if the UI is good enough and the functions interesting enough then I might give it a try... They also need to make a garmin app because I use spotify from my watch when I run quite a lot.
Another thing I'm thinking about; people are rarely a fan of just the one band and maybe want to see more money go to multiple bands. Say you sign up with a link from band X, but also really like band Y and Z. Only band X gets the extra money from the subscription fee, but the other two don't. Depending on how much they can make through streaming you're kinda left to pick favourites as a fan.
Also, suppose someone signs up without the affiliate link, but they'd like to give a band they love a little extra support. Are they able to do that then?
Just too many questions, not enough and vague answers
The Direct Artist Support is locked with a band for 1 year. After that, it will be possible to reassign it to another act (or charity), probably once every three months.
We would like to add something like a "donate" button on top that goes directly to the artists.
But anything we do that has to do with finances, we have to discuss with the labels first. Otherwise we run the risk that any extra payment will just go into the general royalty pot. Which wouldn't be a bad thing per se, but it's not what Fan wants to do with the money.
It's interesting, but it's just going to be such an uphill battle. Also, I couldn't pick a band to support. I listen to a decent amount of music, but nowhere near the enthusiasts out there. And if I just picked who I listened to most last year it'd go to Spiritbox, and I don't think they need my help. So I don't know if this is going to fly. We'll see, more power to them.
i would think a service that seems to cater to a specific genre is going to alienate alot of potential users, even if there are technically other genres on the platform
Fully agreed! You effectively immediately exclude potential users right from initial marketing. And i wonder how fringe genres are treated then? (i.e. things that combine rock/metal with other things)
I pay for Spotify premium but I don’t see myself ever moving to a new platform because I don’t want to have to manually transfer all my playlists and liked songs to somewhere new. I have UA-cam premium which includes music but I can’t bring myself to sit here and like all my songs all over again
There are plenty of online tools you can use to transfer playlists and we will have an interface for it, but it will still take a bit of time to do that. I'd suggest you try the free version and try to export a single playlist to see how long it takes and if that's something you would want to do for all of them.
@@Landenburg oh thanks I’ll definitely try it out then. Didn’t know those tools existed.
Lol that is why I still have pandora. Lol. I did not want to start over again. Lol.
Interesting, might have to give this a go next month
Nice! But..
What does say Tank to the new Song "So raus" by German artist Alligatoah and Limp Bizkit singer Fred Durst?
Spotify needs to be taken down for good!!! Bout time we are catered to. Rock and Metal for life Tank!!
Right on! 💯
If every account has a certain % of their money put in distributed to a band, then people should just be able to decide to which band that money goes to in their account options, with the possibility to change it every 3 months or so. Maybe even multiple bands: Like fav Band 5 %, 2nd best 3% and 3rd 2%. I'd like that a whole lot more than the affiliate idea.
I think something to consider as well is podcast, all other audio streaming platforms has podcast people listen to all the time.
HiFi quality is usually associated with lossless audio. If only the higher paid tier has FLAC audio, then the previous tier should not be sold as HiFi audio. I'm a bit turned off by that.
Basically Tidal but a focus on the metal & rock crowd. Which I said was something Tidal missed out on. Idk if it would have helped them but before everyone else went to Hifi, metal did sound better on Tidal. But Tidal came across as arrogant when they first launched so hopefully Rokk will note that and find a way to bring people in.
I am their with some new music RockMetal Mix! Good place to put my new ideas from recording style not ever heard before!
Time for me to mass produce! Finally a home for Rock & Heavy Metal play & sound! That I improvise with!
I dunno, I'd use it.
I have a couple small bands on UA-cam and Spotify, Apple Music, etc.; but UA-cam is the only one i use. If Rokk is attuned to the Rock and Metal culture (beyond the basics), I'm not gonna worry too hard about gettin' much more compensation from them; i'd just appreciate the chance to be in the mix more, and participate. No point in trying that with Spotify, they dont care about small artists in many other ways besides paying us diddly.
I genuinely hope this works out, and doesn't go the way of give me metal, which lasted for a while before simply not making enough to exist.
where do i sign up???
For me it’s always the UI. Spotify’s UI was always the best for me and even after they changed it which I hated I still prefer it over all the other music platforms, but if something comes along that’s easier to use or more appealing then I’ll jump ship for sure.
I could see something like Amazon/Twitch Prime’s free monthly sub working in the context of changing the artist(s) a user’s money goes to month-to-month.
I find tidal and apple music perfect for me. Apple for accessibility and tidal when i want to put in some quality IEMs and listen on a special android based DAP. If they dont have that on launch that would hurt it. But being android it should do.
Im interested in the codecs that they will be using as HIFI could mean anything. We need to know the full codecs and bitrates to get proper audiophiles involved and they need it on alexa, and all the other special players.
Thats why i have to have tidal and apple as tidal isnt accessible on every device i have eg alexa.
I’d be down to give it a shot, just DREADING rebuilding my playlist. Hope it does well!
I'm a UA-cam premium user, including family. Which to my mind is the best value for money. We all get music and regular UA-cam too. Essentially endless online entertainment and the podcast option is getting better too
My biggest beef with this: That whole "pool" argument they're complaining about with bigger streaming services will also apply to Rokk.
That's just how a business works. You pay your streaming service $10 a month, your streaming generates (let's be generous here) and $5 of revenue to the artists. It doesn't go directly from your bank account to the band's bank account. It goes in to Rokk's account and then gets paid out to the artist by what they deserve. So yes, you can tell yourself "I paid my favourite artists a total of $5" but that same logic works for Spotify, Apple, Tidal, etc.
This is really just cashing in on "FUCK SPOTIFY" sentiment and will work for a while but is doomed to (at best) to stay a float.
Spotify distributes based to the total number of listens on the entire platform. They don't just pool all the money, they pool all the streams. If an artist is resposinble for 1% of the total streams on the platform they get 1% of the total pool of money. If my favorite band gets 0.00000000001% of the streams on the platform they get 0.00000000001% of the money. This means that smaller artists get barely anything.
Deezer, for example, doesn't pool all the streams. They take the streams of each account individually and then pay artists a % of that account's subscription money. So if my favorite artists takes up 20% of the streaming time on my account, they get 20% of the money from my subscription (obviously, just the portion that's set aside to go towards artists.) For smaller artists who have several hundreds or even thousands of dedicated fans who listen to them a lot this makes quite a bit of difference.
@@JanneBernards no, but nice try 🤣
@@MuzakMaker Eh, Yes.
I think it has good bones to it over all, but they are definitely going to need to do some fine tuning in the end.
I have a lot of the same questions/concerns. What it comes down to it, I'm good with Spotify.
The problem with this is, and it's the same reason I moved off Deezer, even though I liked Deezer, and to Spotify like everyone else in my friend group, well just that: everyone else has Spotify. When we get together we like to create blends or jams and such. So 1, anything new needs to have this functionality and 2, I have to convince the whole friend group to move over to this new platform.
I think the affiliate code thing is great. There are many bands/artists that could potentially make a living out of this. Bands that have lots of fans all over the world, but not enough to justify an expensive tour. Or can't tour for some other reason.
Could you give a wall tour of all the albums you have on your wall? I really want to put together something like that.
What interests me is, what do bands get, when i listen to them at random? Do they get more per stream than on Spotify?
Saw the title and it reminded me.. Do you have a pure metal radio station in the US?? In Denmark we have My Rock .. not a pure metal one
I think for Rokk to succeed, it needs to not focus on combating Spotify, but simply providing a quality alternative for rock and metal fans and doing right by them and the bands. That being said, Rokk needs to only focus on licensing rock and metal music, cause it sounds likes it’s mainly for metalheads anyway. Also….where are they gonna get the money to license all that music? I imagine that licensing the catalogue of legendary bands like Iron Maiden, Judas Priest, etc isn’t exactly cheap….lastly, if fans aren’t happy with how little bands get paid for streams, they can just buy their albums and more of their merch.
14:10 lmao! I feel like that was a callout aimed at Phil Anselmo of Pantera because that wording was oddly specific.
No joke, it was the exact scenario that happened with Phil, but I wasn‘t thinking about Phil when I said it. Just kinda came out of my mouth. Haha
Also, it seems like it is very affiliate based. So, a band essentially has to market their stuff more, which could end up costing them more money? A band has to push affiliate codes, and alot of "big" bands already have outside parties running their media/advertising. Wouldn't it cost the bands more money on the marketing side of things to push these codes possibly?
VERY STOKED!!!
What’s the new ink on your arm?
Regarding that one question, it seems the money made from Rock and Metal streams goes directly and only to rock and metal bands. That income doesn’t go into the company pile for paying all artists. It’s a separate purse.
Could you add a "buy a coffee button" option for bands. Fans could support bands a little extra.
The only things that spotify is missing in my mind are:
Shuffle not repeating songs until all songs have been played in the playlist
The ability to "glue" songs together when shuffling playlists, if a song has two parts I want the shuffling system to put them together no matter what, the user should be able to manually group up songs like this.
Other than that spotify are absolutely nailing the customer experience.
How much does it cost for a band to sign up?
Ok being able to import playlists settles it. I will have to move to this service. I really hope the shuffle feature is ACTUALLY random.
Is any one service capable of that?
I personally don’t think so.
I think that the price for a subscription is very steep. A service like Netflix is, for new subscribers, € 7,99/month. Paying € 9,99/month for this is for me something that I would not consider even paying. I know that this will mean the pay-out per band/per member will be less but higher quality. A good price would be the same as the Netflix one. Pro and family version would be an euro more imo.
The only way they could pay out more to bands is if they make more money per user / per listen.
You can not pay money you dont have. And seeing the indigogo numbers theres not much going around for a project this big.
So either the paid access will still have ads (which will doom it instantly).
If we remove "mainstream" completely the platform has such a small appeal that it wont be sustainable. Servers etc cost money.
And having the mainstream still available will cost more than all the rock/metal payouts together, or theyll lose huge mainstream names.
I dont see a chance for this project (not even gonna talk about mediocre audio quality compared to other subscriptions)
All else aside, the fact that someone thinks there is a full market for a "rock" based streaming service (assuming they did proper market research) is a good news for the next few years of rock and metal. 🤘
12:46 it’s actually smart though, think about it, they need traction to get a foothold in the market, what better way than to ask public figures for support?