Rob Hope

Read the full article derived from my talk here: onepagelove.com/understanding - so for fun and in the light of the WordCamp event being held in Germany, I decided to adapt my talk into a tale about Yannick from the quaint town of Witzenhausen - hope you enjoy the story!
We start by trying to understand what our user is thinking and anticipate what they are expecting to see in our Landing Page - resulting in improved conversions.
Hey! I'm Rob Hope ##
Website: robhope.com
Twitter: / robhope

[@RobHope]

Hope you enjoyed the story! Fun fact: Yannick's original name was "Hans" but when doing my research, Dutch and German friends said it was too cliche' - so Yannick was born :)

[@nisarhassan7093]

Thanks a lot! absolutely enjoyed it. It's great to see you back on youtube.

[@RobHope]

@@nisarhassan7093 Thanks Nisar - yeah I been deep building Email Love and working on this talk - keen to get back to some videos soon:)

[@nisarhassan7093]

@@RobHope Thanks! I'm really excited and looking forward to them :)

[@boldd9135]

Hans can probably be the most German name ever! to be followed by Hans-Peter :p

[@AnatuGreen]

Thanks, Rob. I am here courtesy of your interview with Roman Jaster of CalArts/Coursera. Lovely insight here. Thanks

[@RobHope]

Thanks so much for the comment Anatu! Make sure you check out my 100 Landing Page tips: onepagelove.com/100 - a lot were based on this talk (they are free to email)

[@neverything]

Already told you this in person, but never before did anyone distill down what a good landing page needs in a quick and fun talk like you did. Thanks a lot Rob, I'll send you the links to the landing pages I'm about to build, once they are ready.

[@RobHope]

Thanks so much Silvan! Super overwhelmed by all the positive feedback and will hopefully be creating more content in this format for sure. Rad, looking forward to the links! :)

[@Meinungsmacher]

For me, this was one of the best Talks on the the Wordcamp.

[@RobHope]

Thanks so much for watching and for the kind words Herr!

[@MattRandles]

Yo Rob, loved it - this story is a great reminder on the power of developing an effective marketing strategy around persona's!

[@RobHope]

Thank Matt - yeah I spent quite a while designing the scenario and worked out well:)

[@heinrichconnectedhealthtra7835]

Thanks, Rob, now It has finally LANDED. Great talk

[@RobHope]

Glad it made sense - thank for watching Heinrich :)

[@printingbuzz]

Great introduction to landing pages.

[@RobHope]

Cheers Will! Thanks for watching:)

[@musharofchy]

Man! learned a few new things, I was not focusing that much on testimonial. Thanks for your thoughtful explanation with a scenario 👏

[@RobHope]

They are super overlooked - but especially when you take up Landing Page real estate with meaningless ones. Try cover all your main product benefits within them! Stoked it was helpful:)

[@rosemills2172]

Brilliant marketing strategy. Very clearly explained!

[@RobHope]

Thank you!

[@dungaribateka]

Loved the story man!

[@RobHope]

Glad you enjoyed the story Rahull! :)

[@MirelliPropelli]

My favorite talk of #WCEU!

[@RobHope]

Thank you Mirelli! :) A few people went to me asking how I met Yannick haha, so fun, and fun fact his original name I created was Hans but a few German friends said it was too generic :)

[@MirelliPropelli]

Rob Hope I probably know 5 Yannicks, so I think it was a great choice! The name Hans is a little outdated for a hipster dude 😅

[@RobHope]

@@MirelliPropelli Ha that is so reassuring - very happy I didn't go with Hans:)