Rob Hope

A re-enactment of my #WebflowConf London lightning talk on how to improve your Webflow landing page conversions. We start by trying to understand what your visitor needs to see and read to be persuaded to act - then we integrate the perfect amount of content to achieve the conversion, and discuss why less is always more. Hope you enjoy the presentation! #epaulets
Chapters
00:39 What exactly is a Landing Page?
02:15 How do we increase conversions?
03:36 The 3 ways to persuade
04:11 CleanShotX case-study
06:08 Tell them (copyrighting) 🌶️
08:00 #Epaulets
09:48 Let others tell them (social proof) 🌶️🌶️
11:03 Show them 🌶️🌶️🌶️
13:20 Time Zone Converter case-study
14:12 Visual Transformation
15:02 Recap
ShowThem
Get notified of my upcoming course:
showthem.com
100 Landing Page Hot Tips
Get 50% off my Ebook using the coupon: UA-camTIPS
robhope.com/eb...
Content featured:
onepagelove.co... (one objective)
onepagelove.co... (‪@aliabdaal‬ one objective)
onepagelove.co... (in-page demo)
onepagelove.co... (screenshot tool)
onepagelove.co... (‪@mdsnotavailable‬ testimonials)
onepagelove.co... (mediation app)
onepagelove.co... (timetracker)
onepagelove.co... (note-taking app)
onepagelove.co... (certificate)
onepagelove.co... (in-page demo)
ubuntubaba.com/ (baby carrier)
newsletteros.com/ (Janel NewsletterOS)
Image + Credits Video
Max Lind - Organization
Colleen M. Brady - Images
Benn Raistrick - Images
Mat Malcolm - Waitrose vids
Jenna Burns - Vids
Gareth Robbins - Sunbird pic
Webflow
‪@Webflow‬
webflow.com
/ webflow
Hey! I'm Rob Hope ##
Website: robhope.com
Twitter: / robhope
One Page Love: onepagelove.com
Ebook: robhope.com/ebook

[@RobHope]

Anyone else into those crispy epaulets? 🐦✨
ps. all content mentioned is linked within the UA-cam description

[@WebflowLDN]

Will you be back this year Rob?

[@RobHope]

I will be attending the London event this year (not speak, so I can focus full-time on my course: showthem.com) - excited to see everyone again!

[@danielmee]

What a Legend Rob! I must admit, I love hearing about the nerdy passions people have, and I especially love it when it's a love for our natural world 🌍❤

[@RobHope]

Yeah thanks Daniel - tried to have fun with the talk and it really paid off. Smiles in the crowd was worth it alone!

[@RicoSmith]

Thanks Rob. This was actually a useful talk.

[@RobHope]

Glad you found it useful Rico - will be uploading more content like this soon :)

[@JasonBagley]

Some great tips in here Rob!

[@RobHope]

Cheers Jason! - stoked you got value (among the birds and baby rattles)

[@dsulymans]

Thank you so much Rob, this is pure gold. I love the way you break it down in simple words

[@RobHope]

Really appreciate that Sulaiman! Interesting for me too seeing 10 years of landing page content I've been making, distilled into a short 15 mins.

[@dsulymans]

Legendary Stuff @@RobHope