Cupra DarkRebel Reveal

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  • Опубліковано 3 вер 2023
  • ▪ The Cupra DarkRebel showcar took the stage at the Volkswagen Group Night before making its debut at the Cupra IAA Open Space
    ▪ Cupra DarkRebel is the maximum provocation of Cupra design, created in collaboration with the Cupra Tribe using the immersive Hyper Configurator
    ▪ The all-electric shooting brake sportscar seamlessly blends the virtual and physical worlds and is the ultimate interpretation of Cupra's DNA
    The covers are off the Cupra DarkRebel showcar. Created from obsession, it is the maximum provocation of Cupra design. A sports car that pushes the boundaries of design and performance and questions the way cars will be imagined and created in the future. It’s the physical translation of the first car fully created in Cupra's virtual space, for a future generation of drivers.
    More than 270,000 Cupra configurations from the Cupra RA Tribe, including brand ambassadors like FC Barcelona players like Alexia Putellas, Marc ter Stegen, and the actor Daniel Brühl helped shape the design of the Cupra DarkRebel showcar. Data collected from the online Hyper Configurator was injected into the final design of the Cupra DarkRebel showcar, which has now moved from the virtual to the real world with the reveal of the physical version at the IAA in Munich.
    The result is a 100% electric two-seat sports car with a shooting brake architecture that reflects the passion and disruptive mindset of the Cupra brand. Incorporating an enigmatic mercury-like exterior liquid body colour, light as a tangible material and heightened attention to sustainability.
    According to Wayne Griffiths, CEO of Cupra: "Thanks to the passion and creativity of the Cupra Tribe, we have been able to turn one of our most powerful obsessions into a real showcar. The Cupra DarkRebel is the maximum provocation of Cupra design. It is a rebel with a purpose: to prove that electric cars in the future can be sporty, sexy, and emotional”.
    Illumination is a key element in the design of the Cupra DarkRebel showcar, starting from the lighting of the logo. It highlights the dialogue between material and immaterial, showing how light can support colours and materials and transform the transparency of crystal-clear pieces into solid digitally coloured sculptures. The vehicle’s radical sharp front look is focused by Cupra’s iconic triangular light signature as it emerges from the body, bringing the car to life. The lighting concept is based on breaking down the Cupra logo into three triangles, which are then applied as DRLs (Daytime Running Lights).
    The vehicle’s central spine, like a sailboat keel made of a crystal-clear transparent material connects the front and the rear of the Cupra DarkRebel. This concept emphasises the vehicle’s progressive design, inspiring its sporty appeal.
    Sensual surfaces with a strong combination of sharp lines, create tension in the design, expressing a concentration of energy and purpose. All underscored by the enigmatic liquid body colour.
    The fluid character of the dark violet tone evolves and changes depending on how environmental light touches the vehicle’s body, enhancing the strong stance and setting the tone for the DarkRebel as a sports car created to drive.
    Seating the DarkRebel to the ground, its wheel design is influenced by the brand’s racing cars, with performances and efficiency key attributes. The triangular shaped Cupra logo is expanded parametrically through the whole wheel, from the structure to the aero covers and design copper parts.
    The Cupra DarkRebel’s cutting-edge exterior design is enhanced by its dimensions of 4.5 meters in length, 2.2 meters in width, and 1.3 meters in height, the DarkRebel comes to life, especially when its doors open to a height of 2.2 meters. These helped achieve its 1/3 cabin in contrast to the 2/3 body proportions and strong shoulders that deliver its sporty soul.
    “The Cupra DarkRebel represents all of the brand’s DNA and values. With wider shoulders, a long bonnet and lower cabin, it is focused on the driver. said Cupra Design Director Jorge Diez. “The Cupra Dark Rebel is designed to enter a new dimension where desire, emotion and pushing without limits are our obsession.”
    The side of the DarkRebel is characterized by the connection of the body with the front and back through channels sculpted on the surface, that reveal all the technical elements, as a symbol of the relationship between exterior and interior.
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