NMI Botswana to launch the Ineos Grenadier

INEOS AUTOMOTIVE PARTNERS WITH NMI BOTSWANA FOR GRENADIER 4X4 SALES AND SERVICE
Botswana becomes the seventh market in SSA to open a formal INEOS Grenadier sales and service site with more to follow as the brand grows
The INEOS Grenadier is a rugged and uncompromising off-roader, built from the ground up to meet the most extreme demands of customers
INEOS Automotive has signed an agreement with NMI as its official retail partner in Botswana. The country joins South Africa, Kenya, Tanzania, Nigeria, Ghana, and Namibia in INEOS Automotive’s growing sales footprint in Sub-Saharan Africa.
“Since the beginning our strategy has been to partner with people who understand their specific region and customers, and who appreciate being part of the exciting journey of bringing an all-new automotive brand to market,” says Tim Abbott, INEOS Automotive Head of Region South Africa and Sub-Saharan Africa. “NMI have a keen understanding of Botswana’s unique off-road needs and they have a stellar reputation for customer service. They’re the perfect INEOS Automotive partner.”
NMI is a well-respected automotive group in Botswana with brands such as Volkswagen passenger vehicles, Ford, Mazda, VW Commercial and Volvo in its stable.
Clement Matswagothata, NMI Country Manager, says: “INEOS Grenadier is built for terrain like ours and we look forward to being part of this incredible new automotive brand. NMI has many years’ experience in the Botswana vehicle market, and we know this is the right product for our country.”
The INEOS Grenadier has been extensively tested across Sub-Saharan Africa, and specifically in Botswana. This means the Grenadier is perfectly suited to tackling the challenges that the local terrain has to offer.
Over the next few months NMI will be preparing its new INEOS Grenadier showroom in Gaborone. The first Grenadier demonstrator vehicles are expected in mid-July 2023 with the first customer deliveries later in the year. All servicing will be conducted in Gaborone, Francistown, and Maun, but as the brand grows, so will its footprint across Botswana.
The INEOS Grenadier was created to fulfil the vision of adventurer and INEOS Group Chairman, Sir Jim Ratcliffe, inspired by legendary working 4X4s. The Grenadier is a rugged and uncompromising off-roader, designed to be a capable, durable, and reliable working tool to conquer the world’s harshest environments.
The Grenadier in Botswana will be priced from approximately P1, 1million (dependent on the Rand/Pula exchange rate), and customers can build and order their vehicle online at www.ineosgrena....
For any enquiries or assistance in Botswana, contact Clement on [phone] or [e-mail]
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