Beiersdorf: Can one of the biggest skin care companies reduce its environmental footprint?

The Paris Agreement and the outcomes of COP have underlined the simple fact that tackling climate change is both an urgent crisis and a global concern. Leaders of every business are feeling the pressure to play their part in meeting the challenge and customers are demanding that the brands they love push themselves to reduce their environmental impact.
Beiersdorf AG is one such company. The company has a long history of innovation: from inventing modern skin care 140 years ago, to revolutionizing sun protection, building dermatological skin care and building a global plaster business, Elastoplast, NIVEA and Eucerin are just three of many brand names that fall under the Beiersdorf umbrella.
#Beiersdorf #CareBeyondSkin #Sustainability #Vision2045
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According to a HANDELSBLATT article from today, Beiersdorf packaging had only 12% recycled content at the end of 2023, which is extremely low.
In comparison: L'Oreal 32%, Werner&Metz (Erdal, Emsal, Frosch) even 62%.
Apparently Beiersdorf attaches more importance to PR videos about alleged environmental protection than actually doing more for the environment!