What Factors Influence an Organization's Reputation?

The research is clear: A cultural organization’s reputation plays a major role in motivating attendance (link). After all, who wants to spend a precious day off going somewhere or having and experience that’s deemed to be not-so-great?
But what factors influence reputation for museums and performing arts entities, and what is the weighted value of those factors? (Hint: It’s so much more than your TripAdvisor ratings.)
Here's the full article for additional analysis: www.colleendil...