"Word of mouth" should be number 8. If you keep your customers/leads/prospects happy, under promise and over deliver, they will start recommending you to their friends, family, etc. Nothing builds more trust than a recommendation from a friend/loved one :)
I loved this..I think the online marketing community forgot what it meant to provide value, everything feels like a trick and you begin to feel nasty trying to rick someone else. Graham I think your course was the only one that preaches building a real audience. and you flat out say "this may take a little while" but you are honest and its still holds true. The time is going to pass regardless so you might as well spend it providing value and building trust. Your future self will thank you.
Wow, this is liberating. It also clarifies what it means to have or build a product or service that “sells itself.” Let the stories, relationships, and value do the selling so all you have to do is casually mention your offer to make sales. If the casual offer doesn’t work, improve the stories, relationships, and value, not the pitch. Thank you. 🙏
TRUST FUNNEL! I FREAKIN LOVE IT, GRAHAM!! TYSM!! I HATE THOSE SHADY BUSINESS PRACTICES ! I TALK ABOUT IT ALL THE TIME IN MY SHOWS!!! TYSM!!!!! I TRUST YOU !
This is one of the best presentations about anything by anyone I have ever seen on UA-cam. It has rich content, much wisdom, and pure gold. Thank you so much.
I livestream on UA-cam every week. I nurture people in my Facebook group. I have a book, a membership, and 1:1 services. I’ve had people join my program or book my services from both. Without even selling most of the time. 😊 Love the video Graham! ❤
This is great to hear. I’m with you in keeping things simple and transparent. I have one simple membership to my metal guitar platform and you can opt in monthly or annually. That’s it. I do offer a free practice guide - this is my way to encourage folks to get my free stuff first (and I encourage them to watch my UA-cam videos - this builds that trust) to see if we’re a right fit before jumping into my membership.
This was great! I listened to it twice! I have struggled with the sales funnel concept. Building a trust funnel resonates with me so much more. Your alternate perspectives of business concepts have been a game changer for me over the past year since I discovered you. Thank you!
This is for me. I have been debating this and trying to understand how to get rid of bad business strategiea..this has helped me soooooo much. I feel like God sent this to me.
Thanks sirrrrrrr. This is soooooo refreshing to hear because I’ve been struggling with this sales funnel thing for a while now because it doesn’t tally with my personality and temperament.
I think you've nailed it. Information hasn't been valuable for quite a while now, and even "wisdom" or "guidance" or coaching is so plentiful that by itself, it's not worth much. But to find someone you can really TRUST is rare, and whatever is rare is usually also valuable.
Funnels never did feel right to me done in the traditional way. I learned the basics but told myself I would never script the bs that they put out there. Thank you for the reminderthat there was never anything wrong with my business instincts😊 I've always been a full integrity kinda girl and disgusted at the tactics businesses would use to maximize their profits and forgetting the big picture of the lifelong raving fans/clients they could have. I used to have a brick and mortar business that had the best reputation and staff in the city. Now shifting online in a new realm the past few years. mine is social media currently but I integrate my writing in it and use a secondary platform to share my writing as well. As I'm sitting here relaxed from your confirmation of what I've already been feeling for years, the neurons are firing for fine tuning my message...it's been stuck for a few years feeling scattered and confusing... like a missing piece you feel can never be found. Timing is everything. I think you just indirectly helped me find my missing piece🙏🏻🧡
This video caught my eye because something rang true about it. I’ve literally said as a retail manager years ago, you can make a sale or a customer… I prefer customers. They have trust and will return.
Thank you for this. I really like calling this the Trust Funnel instead of the Sales Funnel. That is exactly what I have been doing but never had a name for it. Keep throwing down your wisdom. You are truly making a difference in so many lives.
TYSM Graham!!! I've been learning SEO from Sarah Moon who speaks from this exact same anti-fluff, mature-organic marketing approach that I appreciate so much. My heart literally smiled when you said "Trust Funnel" .. I said, "That makes so much more sense for us service-provider / spiritually dominant personal brands that struggled to find language and mentors to teach us how to capture, organize, and articulate our thoughts." This Trust Funnel approach supports a mantra I tell myself often, "A when is still a win. Keep building." - Can't wait to hear how you'll expand upon this concept to help us solopreneurs sculp our pivot into this new frame of thinking.
This resonates so strongly. I'm currently at a conference and hoping to make lots of new connections so doing the in person one sort of. My simple email newsletter is loved. I can't quite believe it but people look forward to it! You are reassuring and inspiring me that I am on the right track. This is why I am so grateful that you appeared before I even started my business. You have a knack for distilling information ☺️
I'm with you Graham! Been saying for years, I hate were SEO has gone and now marketing seems to be falling into the same category of saturation pollution. It's time for a more realistic change.
Timestamps (Powered by Merlin AI) 00:03 - Sales funnels are outdated; simplifying the sales process is essential. 02:22 - Sales funnels complicate selling; simpler approaches yield better results. 06:23 - Shift from sales funnels to trust funnels for better conversions. 08:49 - Building trust with prospects is essential for sales. 13:11 - Focus on building trust through valuable content rather than direct selling. 15:30 - Social media and podcasts are crucial for rapid trust-building. 19:19 - Live presentations quickly build trust and drive sales. 21:25 - Focus on building trust for effective sales strategies in 2025. 25:21 - Sales occur before the pitch through effective storytelling. 27:11 - Storytelling builds trust and engages potential clients effectively. 30:42 - Focus on building trust for effortless sales.
That was great Graham. My first video of yours. I'm a CPA, and already used to building trust. But in the past year I've been struggling to become our firm's first ever marketing partner, and a lot of the advice I've been listening to (UA-cam specific) makes me feel fake, cheap, and boring. You've provided a glimmer of hope up be reflecting on before 2025, and I'm feeling hints of reinvigoration.
Man, I wish I heard this before building those funnels 😅 which took weeks! This process makes me feel more wholesome because I felt icky with the "wait there's more" approach. And I really just wanna help folks. So I'm switching to the trust funnel approach. Thanks for this video!!
My latest video I just did in one take on first try with no editing. Most of them I edit more, but I noticed there wasn't much editing in your videos. I'm hiring an editor, so I need to determine the best way to keep things flowing without folks losing interest. Appreciate the video as always!
This is why big stores/companies have loyalty programs. They may get a million new customers a year, but that doesnt mean they retain them unless they can get the customers to sign up for rewards. Not new.
This is true and my daughter seeing me struggle to build an on-line business from all my three decades of content said, "Mom, you just have to market seminars in front of people. That's where you shine!" So... with your help, the help of your books, and other programs I'm tucked into... I'm making it happen!
Hate sales Funnel pitches. Huge waste of time. "But wait, there's more! You get $150,000 worth of ..... for just $1999 if you buy in the next 5 1/2 minutes.
Beginner level marketing advice. And I disagree with paid traffic as slowest and not to focus on views or subscribers. Also... A lead magnet that gives actual value builds trust and your list.
GREAT presentation, for me is blogging and video or live video. I´m a Tarot mentor and am using a complex sales funnel, I really hate it! I love simplicity. You just got a new subscriber to your channel and newsletter 😊🎈
Trust Funnel... (simplify, simplify, simplify), ...right Graham? I had fun watching this video, as I was trying to guess the next one before you said it. I was certain Email was going to be on the list, but maybe it's a given, because of your #2. For 2025, I'll be going with #3. #5. and #6 (and maybe, #4, by default). I feel they all complement one another very well. Thanks again, Graham.
Thank you again Graham! As podcast hosts, our guests are often selling or offering something which we tend to point to at some point in the podcast. That's part of their incentive to join the podcast - to put their offer in front of a larger audience. So, the initial thought comes up that says my audience is always going to be buying my guest's offerings. But, am I correct in assuming that as I am building trust with each podcast, I then make my offers more "periodically" and NOT as part of the podcast? What vehicle would I use to make my offer if my podcast is for building trust and introducing my audience to my guest's offers?
Oh my, bruh! 😮 Why is this so simple?! Trust Funnel. Not Sakes Funnel. Why haven't i heard it this way before?! Us newbs are always just following the word of the experts and trying to duplicate the latest ses funnel process. But then it doesn't work for us. Why? Bc we don't feel comfortable selling. Why didn't I see that I was doing this? I mean my whole program is the same thing for people that need to personally sell something but can't bc the typical sales method and salesy. This is perfect. Thanks for the mindedt shift Grahm. 🎉
THANK YOU!! This is so helpful! It's taken a couple years, but I really, truly AM FINALLY about to launch my online business and have a solid plan that I am excited about implementing. Of the trust funnel approaches you mentioned, I am most drawn to blogging, social media, and long-form video content, and have been working toward the process you described a couple years ago(??) in your "Make Your First $1,000" webinar of going live every day on FB or YT or wherever and have a lead magnet to capture email addresses and build from there. I am also creating a digital product and mini course. This information is right in time to help me fine-tune my approach before launching. Thanks again!
I wonder what Natalie Ellis would have to say in response to your video given she’s made 8 figures from creating a sales funnel and what she teaches is fantastic
Didn't say sales funnels don't work (they do) just that I don't think the way we are doing them is needed anymore. Natalie is brilliant and hopefully she likes the way she's running her business.
@@GrahamCochrane I would be curious to hear how this would affect your own "5 Day Email Sequence" PDF which I have been using for my ebook (Just filmed and edited my first course!). It builds trust and over-delivers, but does sound a bit sales-ey sometimes. Would you still use it? Or is that now outdated?
@@PlayBetterJazz I would also like to know Graham's take on the 5 email sequence, in which he also states to make the "pitch" by day 3. Should we ditch the 5 day sequence in favor of a new approach?
Hey thanks Graham just on that trust funnel thing what if you never learnt funnels and social media adds and landing pages, email capture etc. If you haven come up through that school how do you know when or even how to sell a product?
What about email as a trust funnel? I do blogs, live in person, and video. Love the focus on building a trust funnel. I need to develop a more focused strategy. Thanks!
Hey Graham. Can you clarify when and within which vehicle do we make our offers, if the vehicle is mainly about building trust. If a Blog is about building trust, does that same blog get used as the vehicle for making offers? If so, what's the ratio of how often I make an offer within the vehicle that is primarily about building trust? I think I"m slightly confused about the artful blend of building trust and making offers.
While it is true that building trust is a key factor for any type of business, it is not as "simple" as you put it here. This is branding, but there's a whole pack of variables attached to the selling process such as offer, convenience, pricing, competition, particular audience consumer behavior, adequate channels, span of attention for a particular niche and so many others that I could cite. What you are mentioning here is important, but it is not an either or thing. How would you know the best combination of media if you don't have metrics to support it? Maybe you are doing well on UA-cam while you could do great on Pinterest. If this was the ultimate "thing" why bother with new things? I mean, we would still be buying the same trustworthy stuff from the 50's. Just a thought from a long time marketer here 😊
Bro... everything that you are saying about trust is good. Let also say that any effective sales funnel factors in trust and building relationships for the long run which ultimately lead to a sale. I know it makes a good title though to make sales funnels look out dated when what you are talking about is an optimized sales funnel that builds trust. Which it how it has always worked for decades. If there is no trust a sale will never be made and people have been doing this for ages. The idea of a sales funnel is just built on the idea that you will need to engage more people initially than who will eventually convert. Also in any good sales funnel, people will need to go through a process to build trust before they buy. Good content though...but they making a "trust funnel" look like something new is a bit gimmicky when sales funnels been doing that for years.
What drives me wild is what you say starting @ 5:30 Why assume, that what you put onto a Landing page or into any communication you use is MUMBO JUMBO? This is just a bad landing page. You literally describing how someone is creating weird, bad marketing. Just stop doing this. And create good stuff. Duh! Like a bad movie. There are bad and good ones. Just pick the good one. It's not movies in general to blame. So: Just create good funnels. It's not the fault of a sales funnel. It just bad marketing - created by bad or unskilled marketers. And anyway, what is a sales funnel? It's not an overlong, pushy, no value and no trust-building email series after an optin to a lead magnet (that is bad marketing. And you're right to hate bad marketing). A sals funnel the way and sepcifically the steps a person from your target audience becomes a client of yours. So whatever you do, there is a sales funnel. A youtube channel guiding people to a landingpage is a sales funnel. And btw. what you are saying on sales vs. trust funnel is nonsense. A good sales funnel is always optimized to building trust. Without it, sales just dont happen. Again, what you are referring to are BAD sales funnels.
31 minutes to say... absolutely nothing. Zero content, nil, none. I assume this is somewhat a real performance : sincerely, I could'nt do that. After 5 minutes or so I would involuntarily let a relevant thing slip through my lips, just by accident, not even my fault. If I had to compare, say that you are *almost* as interresting to see/hear as an IA youtube video with absolutely no human or real content involved. Congratulations 🙂
Hey Graham , awesome video! Your unique style really stands out. I'm a video editing specialist focused on UA-cam growth, and I can help enhance your content with high-quality edits and engaging thumbnails. If you're ever open to exploring new ideas or strategies that can boost your channel further, I'd love to connect and see how we can collaborate. Let me know your thoughts!
"Word of mouth" should be number 8. If you keep your customers/leads/prospects happy, under promise and over deliver, they will start recommending you to their friends, family, etc. Nothing builds more trust than a recommendation from a friend/loved one :)
“I’m looking for customers, I’m not looking for fans” that line really hit home 😊 thanks
I loved this..I think the online marketing community forgot what it meant to provide value, everything feels like a trick and you begin to feel nasty trying to rick someone else. Graham I think your course was the only one that preaches building a real audience. and you flat out say "this may take a little while" but you are honest and its still holds true. The time is going to pass regardless so you might as well spend it providing value and building trust. Your future self will thank you.
Love that last line!
I think you just educated us about timeless marketing in an ever changing world. Always love your authenticity!
Wow, this is liberating. It also clarifies what it means to have or build a product or service that “sells itself.” Let the stories, relationships, and value do the selling so all you have to do is casually mention your offer to make sales. If the casual offer doesn’t work, improve the stories, relationships, and value, not the pitch. Thank you. 🙏
You nailed it!
@@GrahamCochrane No, YOU nailed it. Thank you!
@@cprestiayou both nailed it. 😂
TRUST FUNNEL! I FREAKIN LOVE IT, GRAHAM!! TYSM!! I HATE THOSE SHADY BUSINESS PRACTICES ! I TALK ABOUT IT ALL THE TIME IN MY SHOWS!!! TYSM!!!!! I TRUST YOU !
This is one of the best presentations about anything by anyone I have ever seen on UA-cam. It has rich content, much wisdom, and pure gold. Thank you so much.
I livestream on UA-cam every week. I nurture people in my Facebook group. I have a book, a membership, and 1:1 services. I’ve had people join my program or book my services from both. Without even selling most of the time. 😊 Love the video Graham! ❤
This is great to hear. I’m with you in keeping things simple and transparent. I have one simple membership to my metal guitar platform and you can opt in monthly or annually. That’s it.
I do offer a free practice guide - this is my way to encourage folks to get my free stuff first (and I encourage them to watch my UA-cam videos - this builds that trust) to see if we’re a right fit before jumping into my membership.
Love that! Simpler is always better.
This was great! I listened to it twice! I have struggled with the sales funnel concept. Building a trust funnel resonates with me so much more. Your alternate perspectives of business concepts have been a game changer for me over the past year since I discovered you. Thank you!
This is for me. I have been debating this and trying to understand how to get rid of bad business strategiea..this has helped me soooooo much. I feel like God sent this to me.
So glad!
Thanks sirrrrrrr. This is soooooo refreshing to hear because I’ve been struggling with this sales funnel thing for a while now because it doesn’t tally with my personality and temperament.
I think you've nailed it. Information hasn't been valuable for quite a while now, and even "wisdom" or "guidance" or coaching is so plentiful that by itself, it's not worth much. But to find someone you can really TRUST is rare, and whatever is rare is usually also valuable.
This is truly the way to not only reach people but make the crucial connection. Thanks Graham
Thank you! This is so helpful 😊 I already do many of these things... this just changes the way I look at them and takes the ickyness away.
Yes! Sometimes all we need is a reframe.
Funnels never did feel right to me done in the traditional way. I learned the basics but told myself I would never script the bs that they put out there. Thank you for the reminderthat there was never anything wrong with my business instincts😊
I've always been a full integrity kinda girl and disgusted at the tactics businesses would use to maximize their profits and forgetting the big picture of the lifelong raving fans/clients they could have. I used to have a brick and mortar business that had the best reputation and staff in the city.
Now shifting online in a new realm the past few years. mine is social media currently but I integrate my writing in it and use a secondary platform to share my writing as well.
As I'm sitting here relaxed from your confirmation of what I've already been feeling for years, the neurons are firing for fine tuning my message...it's been stuck for a few years feeling scattered and confusing... like a missing piece you feel can never be found. Timing is everything. I think you just indirectly helped me find my missing piece🙏🏻🧡
Let's go!!!
This video caught my eye because something rang true about it. I’ve literally said as a retail manager years ago, you can make a sale or a customer… I prefer customers. They have trust and will return.
Thank you for this. I really like calling this the Trust Funnel instead of the Sales Funnel. That is exactly what I have been doing but never had a name for it. Keep throwing down your wisdom. You are truly making a difference in so many lives.
TYSM Graham!!! I've been learning SEO from Sarah Moon who speaks from this exact same anti-fluff, mature-organic marketing approach that I appreciate so much. My heart literally smiled when you said "Trust Funnel" .. I said, "That makes so much more sense for us service-provider / spiritually dominant personal brands that struggled to find language and mentors to teach us how to capture, organize, and articulate our thoughts." This Trust Funnel approach supports a mantra I tell myself often, "A when is still a win. Keep building." - Can't wait to hear how you'll expand upon this concept to help us solopreneurs sculp our pivot into this new frame of thinking.
Ooo... "trust funnel." Now that makes a ton of sense to me. Super helpful.
I would love to get coached by you one day!! I’m reading Rebel now and loving it 🔥🔥💪🏽
TRUST Funnel. Yes!!! Instant relief. Reframing is sooooo powerful. Thank you.
This resonates so strongly. I'm currently at a conference and hoping to make lots of new connections so doing the in person one sort of. My simple email newsletter is loved. I can't quite believe it but people look forward to it! You are reassuring and inspiring me that I am on the right track. This is why I am so grateful that you appeared before I even started my business. You have a knack for distilling information ☺️
I'm with you Graham! Been saying for years, I hate were SEO has gone and now marketing seems to be falling into the same category of saturation pollution. It's time for a more realistic change.
Timestamps (Powered by Merlin AI)
00:03 - Sales funnels are outdated; simplifying the sales process is essential.
02:22 - Sales funnels complicate selling; simpler approaches yield better results.
06:23 - Shift from sales funnels to trust funnels for better conversions.
08:49 - Building trust with prospects is essential for sales.
13:11 - Focus on building trust through valuable content rather than direct selling.
15:30 - Social media and podcasts are crucial for rapid trust-building.
19:19 - Live presentations quickly build trust and drive sales.
21:25 - Focus on building trust for effective sales strategies in 2025.
25:21 - Sales occur before the pitch through effective storytelling.
27:11 - Storytelling builds trust and engages potential clients effectively.
30:42 - Focus on building trust for effortless sales.
Thanks! This really resonates with me, am a natural story teller. I have never really enjoyed the funnel business.
This is my favorite video of yours by far (only watched two so far) - more on this please!
Thank you for saying what I have intuitively known. Excellent video.. thank you for creating this video.
That was great Graham. My first video of yours.
I'm a CPA, and already used to building trust. But in the past year I've been struggling to become our firm's first ever marketing partner, and a lot of the advice I've been listening to (UA-cam specific) makes me feel fake, cheap, and boring. You've provided a glimmer of hope up be reflecting on before 2025, and I'm feeling hints of reinvigoration.
This is EXCELLENT. Thank you. I trust you!!🎉💜
I was skeptical at first but this video was very valuable and changed my perspective.
Man, I wish I heard this before building those funnels 😅 which took weeks! This process makes me feel more wholesome because I felt icky with the "wait there's more" approach. And I really just wanna help folks. So I'm switching to the trust funnel approach. Thanks for this video!!
Thank you much Graham for your information. Every time I listen to you I learn something
So glad to hear it!
I love that. Start by telling about your own personal transformation.
you're absolutely awesome!!!! thank you for always being so generous!
I like how you correlate each method with speed of trust 👍.
This video, just shifted my whole way of thinking about this. 🔥🔥🔥
Really great video. A very importance nuance that makes ALL the difference. Thanks for sharing!
My latest video I just did in one take on first try with no editing. Most of them I edit more, but I noticed there wasn't much editing in your videos. I'm hiring an editor, so I need to determine the best way to keep things flowing without folks losing interest. Appreciate the video as always!
You showed up in my feed this morning. Glad you did. This message resonated with me. New Subscriber....awesome content
Love this! ❤ Fantastic advice, it really hit home. Thank you!! 🤓
So glad!
Thank you for this excellent message. TRUST FUNNEL 🌹
Excellent video. Thanks, Graham!
I received a so much from this thank you 🙏🏽 this is my first comment after watching 1000’s video
This is why big stores/companies have loyalty programs. They may get a million new customers a year, but that doesnt mean they retain them unless they can get the customers to sign up for rewards. Not new.
I absolutely agree with these statements, thank you for sharing your knowledge and experience ❤
You are so welcome
woooow brother thank you so much for this simplified way.... I love it
Awesome video. Thank you!
This is true and my daughter seeing me struggle to build an on-line business from all my three decades of content said, "Mom, you just have to market seminars in front of people. That's where you shine!" So... with your help, the help of your books, and other programs I'm tucked into... I'm making it happen!
Thank you for this....truly agree!!! 💯👍
This video was really helpful! Thanks for sharing 🙏🏽🙏🏽🙏🏽
This was sane advice. Thanks.
I guess funnels are a best fit for ‘stuff’ (ebooks/objects) than for relationships such as personal mentoring.
Hate sales Funnel pitches. Huge waste of time. "But wait, there's more! You get $150,000 worth of ..... for just $1999 if you buy in the next 5 1/2 minutes.
Beginner level marketing advice.
And I disagree with paid traffic as slowest and not to focus on views or subscribers.
Also... A lead magnet that gives actual value builds trust and your list.
GREAT presentation, for me is blogging and video or live video. I´m a Tarot mentor and am using a complex sales funnel, I really hate it! I love simplicity. You just got a new subscriber to your channel and newsletter 😊🎈
Great info! I love it thank you
Thank you for all the great advice
Trust Funnel... (simplify, simplify, simplify), ...right Graham? I had fun watching this video, as I was trying to guess the next one before you said it. I was certain Email was going to be on the list, but maybe it's a given, because of your #2. For 2025, I'll be going with #3. #5. and #6 (and maybe, #4, by default). I feel they all complement one another very well. Thanks again, Graham.
Yes sir!
A trust funnel... Genius.
Thank you again Graham! As podcast hosts, our guests are often selling or offering something which we tend to point to at some point in the podcast. That's part of their incentive to join the podcast - to put their offer in front of a larger audience. So, the initial thought comes up that says my audience is always going to be buying my guest's offerings. But, am I correct in assuming that as I am building trust with each podcast, I then make my offers more "periodically" and NOT as part of the podcast? What vehicle would I use to make my offer if my podcast is for building trust and introducing my audience to my guest's offers?
Smashed this one out of the park! I do YT and FB livestreams of my sketching. I need to do this consistently. How many times a week do you recommend?
Oh my, bruh! 😮 Why is this so simple?! Trust Funnel. Not Sakes Funnel. Why haven't i heard it this way before?! Us newbs are always just following the word of the experts and trying to duplicate the latest ses funnel process. But then it doesn't work for us. Why? Bc we don't feel comfortable selling. Why didn't I see that I was doing this? I mean my whole program is the same thing for people that need to personally sell something but can't bc the typical sales method and salesy. This is perfect. Thanks for the mindedt shift Grahm. 🎉
Great one! Thank you
THANK YOU!! This is so helpful! It's taken a couple years, but I really, truly AM FINALLY about to launch my online business and have a solid plan that I am excited about implementing. Of the trust funnel approaches you mentioned, I am most drawn to blogging, social media, and long-form video content, and have been working toward the process you described a couple years ago(??) in your "Make Your First $1,000" webinar of going live every day on FB or YT or wherever and have a lead magnet to capture email addresses and build from there. I am also creating a digital product and mini course. This information is right in time to help me fine-tune my approach before launching. Thanks again!
You’ve got this!
Nice :)
Well-done!!
I wonder what Natalie Ellis would have to say in response to your video given she’s made 8 figures from creating a sales funnel and what she teaches is fantastic
Didn't say sales funnels don't work (they do) just that I don't think the way we are doing them is needed anymore. Natalie is brilliant and hopefully she likes the way she's running her business.
@@GrahamCochrane I would be curious to hear how this would affect your own "5 Day Email Sequence" PDF which I have been using for my ebook (Just filmed and edited my first course!). It builds trust and over-delivers, but does sound a bit sales-ey sometimes. Would you still use it? Or is that now outdated?
Selling:
- Helps people
- Keeps you in business (pays your bills, provides for your family and employees)
@@PlayBetterJazz I would also like to know Graham's take on the 5 email sequence, in which he also states to make the "pitch" by day 3. Should we ditch the 5 day sequence in favor of a new approach?
You're saying it's not a numbers game. But it IS a numbers game.
Hey thanks Graham just on that trust funnel thing what if you never learnt funnels and social media adds and landing pages, email capture etc. If you haven come up through that school how do you know when or even how to sell a product?
Great video, thank you
Isn't the same guy who used to have the music producer channel, almost 10 years ago? I recognize him by his distinctive eyebrows.
What about email as a trust funnel? I do blogs, live in person, and video. Love the focus on building a trust funnel. I need to develop a more focused strategy. Thanks!
Good because I am getting tired of funnels lol
Hey Graham. Can you clarify when and within which vehicle do we make our offers, if the vehicle is mainly about building trust. If a Blog is about building trust, does that same blog get used as the vehicle for making offers? If so, what's the ratio of how often I make an offer within the vehicle that is primarily about building trust? I think I"m slightly confused about the artful blend of building trust and making offers.
Is that a Voc AC15 in the corner there..?
I was just talking to a client about this today, and now I am stealing the term, Trust Funnel.
While it is true that building trust is a key factor for any type of business, it is not as "simple" as you put it here. This is branding, but there's a whole pack of variables attached to the selling process such as offer, convenience, pricing, competition, particular audience consumer behavior, adequate channels, span of attention for a particular niche and so many others that I could cite. What you are mentioning here is important, but it is not an either or thing. How would you know the best combination of media if you don't have metrics to support it? Maybe you are doing well on UA-cam while you could do great on Pinterest. If this was the ultimate "thing" why bother with new things? I mean, we would still be buying the same trustworthy stuff from the 50's. Just a thought from a long time marketer here 😊
I'm surprised at how little editing this video has. Is not editing videos part of this new trend?
Bro... everything that you are saying about trust is good. Let also say that any effective sales funnel factors in trust and building relationships for the long run which ultimately lead to a sale. I know it makes a good title though to make sales funnels look out dated when what you are talking about is an optimized sales funnel that builds trust. Which it how it has always worked for decades. If there is no trust a sale will never be made and people have been doing this for ages. The idea of a sales funnel is just built on the idea that you will need to engage more people initially than who will eventually convert. Also in any good sales funnel, people will need to go through a process to build trust before they buy. Good content though...but they making a "trust funnel" look like something new is a bit gimmicky when sales funnels been doing that for years.
If you’d cut to the chase to 10:22
What drives me wild is what you say starting @ 5:30
Why assume, that what you put onto a Landing page or into any communication you use is MUMBO JUMBO?
This is just a bad landing page.
You literally describing how someone is creating weird, bad marketing. Just stop doing this. And create good stuff. Duh!
Like a bad movie. There are bad and good ones. Just pick the good one.
It's not movies in general to blame.
So: Just create good funnels.
It's not the fault of a sales funnel.
It just bad marketing - created by bad or unskilled marketers.
And anyway, what is a sales funnel?
It's not an overlong, pushy, no value and no trust-building email series after an optin to a lead magnet (that is bad marketing. And you're right to hate bad marketing).
A sals funnel the way and sepcifically the steps a person from your target audience becomes a client of yours.
So whatever you do, there is a sales funnel.
A youtube channel guiding people to a landingpage is a sales funnel.
And btw. what you are saying on sales vs. trust funnel is nonsense. A good sales funnel is always optimized to building trust. Without it, sales just dont happen. Again, what you are referring to are BAD sales funnels.
Live Virtual Presentation in 2025.
31 minutes to say... absolutely nothing. Zero content, nil, none.
I assume this is somewhat a real performance : sincerely, I could'nt do that. After 5 minutes or so I would involuntarily let a relevant thing slip through my lips, just by accident, not even my fault.
If I had to compare, say that you are *almost* as interresting to see/hear as an IA youtube video with absolutely no human or real content involved.
Congratulations 🙂
Hey Graham , awesome video! Your unique style really stands out. I'm a video editing specialist focused on UA-cam growth, and I can help enhance your content with high-quality edits and engaging thumbnails. If you're ever open to exploring new ideas or strategies that can boost your channel further, I'd love to connect and see how we can collaborate. Let me know your thoughts!
Great video, thank you!