"Word of mouth" should be number 8. If you keep your customers/leads/prospects happy, under promise and over deliver, they will start recommending you to their friends, family, etc. Nothing builds more trust than a recommendation from a friend/loved one :)
This is true and my daughter seeing me struggle to build an on-line business from all my three decades of content said, "Mom, you just have to market seminars in front of people. That's where you shine!" So... with your help, the help of your books, and other programs I'm tucked into... I'm making it happen!
I livestream on UA-cam every week. I nurture people in my Facebook group. I have a book, a membership, and 1:1 services. I’ve had people join my program or book my services from both. Without even selling most of the time. 😊 Love the video Graham! ❤
Wow, this is liberating. It also clarifies what it means to have or build a product or service that “sells itself.” Let the stories, relationships, and value do the selling so all you have to do is casually mention your offer to make sales. If the casual offer doesn’t work, improve the stories, relationships, and value, not the pitch. Thank you. 🙏
This is great to hear. I’m with you in keeping things simple and transparent. I have one simple membership to my metal guitar platform and you can opt in monthly or annually. That’s it. I do offer a free practice guide - this is my way to encourage folks to get my free stuff first (and I encourage them to watch my UA-cam videos - this builds that trust) to see if we’re a right fit before jumping into my membership.
I loved this..I think the online marketing community forgot what it meant to provide value, everything feels like a trick and you begin to feel nasty trying to rick someone else. Graham I think your course was the only one that preaches building a real audience. and you flat out say "this may take a little while" but you are honest and its still holds true. The time is going to pass regardless so you might as well spend it providing value and building trust. Your future self will thank you.
This is for me. I have been debating this and trying to understand how to get rid of bad business strategiea..this has helped me soooooo much. I feel like God sent this to me.
Thanks sirrrrrrr. This is soooooo refreshing to hear because I’ve been struggling with this sales funnel thing for a while now because it doesn’t tally with my personality and temperament.
This is one of the best presentations about anything by anyone I have ever seen on UA-cam. It has rich content, much wisdom, and pure gold. Thank you so much.
TRUST FUNNEL! I FREAKIN LOVE IT, GRAHAM!! TYSM!! I HATE THOSE SHADY BUSINESS PRACTICES ! I TALK ABOUT IT ALL THE TIME IN MY SHOWS!!! TYSM!!!!! I TRUST YOU !
Thank you for this. I really like calling this the Trust Funnel instead of the Sales Funnel. That is exactly what I have been doing but never had a name for it. Keep throwing down your wisdom. You are truly making a difference in so many lives.
I'm with you Graham! Been saying for years, I hate were SEO has gone and now marketing seems to be falling into the same category of saturation pollution. It's time for a more realistic change.
This resonates so strongly. I'm currently at a conference and hoping to make lots of new connections so doing the in person one sort of. My simple email newsletter is loved. I can't quite believe it but people look forward to it! You are reassuring and inspiring me that I am on the right track. This is why I am so grateful that you appeared before I even started my business. You have a knack for distilling information ☺️
Man, I wish I heard this before building those funnels 😅 which took weeks! This process makes me feel more wholesome because I felt icky with the "wait there's more" approach. And I really just wanna help folks. So I'm switching to the trust funnel approach. Thanks for this video!!
That was great Graham. My first video of yours. I'm a CPA, and already used to building trust. But in the past year I've been struggling to become our firm's first ever marketing partner, and a lot of the advice I've been listening to (UA-cam specific) makes me feel fake, cheap, and boring. You've provided a glimmer of hope up be reflecting on before 2025, and I'm feeling hints of reinvigoration.
Thank you again Graham! As podcast hosts, our guests are often selling or offering something which we tend to point to at some point in the podcast. That's part of their incentive to join the podcast - to put their offer in front of a larger audience. So, the initial thought comes up that says my audience is always going to be buying my guest's offerings. But, am I correct in assuming that as I am building trust with each podcast, I then make my offers more "periodically" and NOT as part of the podcast? What vehicle would I use to make my offer if my podcast is for building trust and introducing my audience to my guest's offers?
Beginner level marketing advice. And I disagree with paid traffic as slowest and not to focus on views or subscribers. Also... A lead magnet that gives actual value builds trust and your list.
Funnels never did feel right to me done in the traditional way. I learned the basics but told myself I would never script the bs that they put out there. Thank you for the reminderthat there was never anything wrong with my business instincts😊 I've always been a full integrity kinda girl and disgusted at the tactics businesses would use to maximize their profits and forgetting the big picture of the lifelong raving fans/clients they could have. I used to have a brick and mortar business that had the best reputation and staff in the city. Now shifting online in a new realm the past few years. mine is social media currently but I integrate my writing in it and use a secondary platform to share my writing as well. As I'm sitting here relaxed from your confirmation of what I've already been feeling for years, the neurons are firing for fine tuning my message...it's been stuck for a few years feeling scattered and confusing... like a missing piece you feel can never be found. Timing is everything. I think you just indirectly helped me find my missing piece🙏🏻🧡
My latest video I just did in one take on first try with no editing. Most of them I edit more, but I noticed there wasn't much editing in your videos. I'm hiring an editor, so I need to determine the best way to keep things flowing without folks losing interest. Appreciate the video as always!
Hey Graham. Can you clarify when and within which vehicle do we make our offers, if the vehicle is mainly about building trust. If a Blog is about building trust, does that same blog get used as the vehicle for making offers? If so, what's the ratio of how often I make an offer within the vehicle that is primarily about building trust? I think I"m slightly confused about the artful blend of building trust and making offers.
Trust Funnel... (simplify, simplify, simplify), ...right Graham? I had fun watching this video, as I was trying to guess the next one before you said it. I was certain Email was going to be on the list, but maybe it's a given, because of your #2. For 2025, I'll be going with #3. #5. and #6 (and maybe, #4, by default). I feel they all complement one another very well. Thanks again, Graham.
Oh my, bruh! 😮 Why is this so simple?! Trust Funnel. Not Sakes Funnel. Why haven't i heard it this way before?! Us newbs are always just following the word of the experts and trying to duplicate the latest ses funnel process. But then it doesn't work for us. Why? Bc we don't feel comfortable selling. Why didn't I see that I was doing this? I mean my whole program is the same thing for people that need to personally sell something but can't bc the typical sales method and salesy. This is perfect. Thanks for the mindedt shift Grahm. 🎉
What about email as a trust funnel? I do blogs, live in person, and video. Love the focus on building a trust funnel. I need to develop a more focused strategy. Thanks!
I wonder what Natalie Ellis would have to say in response to your video given she’s made 8 figures from creating a sales funnel and what she teaches is fantastic
Didn't say sales funnels don't work (they do) just that I don't think the way we are doing them is needed anymore. Natalie is brilliant and hopefully she likes the way she's running her business.
@@GrahamCochrane I would be curious to hear how this would affect your own "5 Day Email Sequence" PDF which I have been using for my ebook (Just filmed and edited my first course!). It builds trust and over-delivers, but does sound a bit sales-ey sometimes. Would you still use it? Or is that now outdated?
@@PlayBetterJazz I would also like to know Graham's take on the 5 email sequence, in which he also states to make the "pitch" by day 3. Should we ditch the 5 day sequence in favor of a new approach?
While it is true that building trust is a key factor for any type of business, it is not as "simple" as you put it here. This is branding, but there's a whole pack of variables attached to the selling process such as offer, convenience, pricing, competition, particular audience consumer behavior, adequate channels, span of attention for a particular niche and so many others that I could cite. What you are mentioning here is important, but it is not an either or thing. How would you know the best combination of media if you don't have metrics to support it? Maybe you are doing well on UA-cam while you could do great on Pinterest. If this was the ultimate "thing" why bother with new things? I mean, we would still be buying the same trustworthy stuff from the 50's. Just a thought from a long time marketer here 😊
Bro... everything that you are saying about trust is good. Let also say that any effective sales funnel factors in trust and building relationships for the long run which ultimately lead to a sale. I know it makes a good title though to make sales funnels look out dated when what you are talking about is an optimized sales funnel that builds trust. Which it how it has always worked for decades. If there is no trust a sale will never be made and people have been doing this for ages. The idea of a sales funnel is just built on the idea that you will need to engage more people initially than who will eventually convert. Also in any good sales funnel, people will need to go through a process to build trust before they buy. Good content though...but they making a "trust funnel" look like something new is a bit gimmicky when sales funnels been doing that for years.
Hate sales Funnel pitches. Huge waste of time. "But wait, there's more! You get $150,000 worth of ..... for just $1999 if you buy in the next 5 1/2 minutes.
THANK YOU!! This is so helpful! It's taken a couple years, but I really, truly AM FINALLY about to launch my online business and have a solid plan that I am excited about implementing. Of the trust funnel approaches you mentioned, I am most drawn to blogging, social media, and long-form video content, and have been working toward the process you described a couple years ago(??) in your "Make Your First $1,000" webinar of going live every day on FB or YT or wherever and have a lead magnet to capture email addresses and build from there. I am also creating a digital product and mini course. This information is right in time to help me fine-tune my approach before launching. Thanks again!
Hey Graham , awesome video! Your unique style really stands out. I'm a video editing specialist focused on UA-cam growth, and I can help enhance your content with high-quality edits and engaging thumbnails. If you're ever open to exploring new ideas or strategies that can boost your channel further, I'd love to connect and see how we can collaborate. Let me know your thoughts!
"Word of mouth" should be number 8. If you keep your customers/leads/prospects happy, under promise and over deliver, they will start recommending you to their friends, family, etc. Nothing builds more trust than a recommendation from a friend/loved one :)
“I’m looking for customers, I’m not looking for fans” that line really hit home 😊 thanks
This is true and my daughter seeing me struggle to build an on-line business from all my three decades of content said, "Mom, you just have to market seminars in front of people. That's where you shine!" So... with your help, the help of your books, and other programs I'm tucked into... I'm making it happen!
I livestream on UA-cam every week. I nurture people in my Facebook group. I have a book, a membership, and 1:1 services. I’ve had people join my program or book my services from both. Without even selling most of the time. 😊 Love the video Graham! ❤
Wow, this is liberating. It also clarifies what it means to have or build a product or service that “sells itself.” Let the stories, relationships, and value do the selling so all you have to do is casually mention your offer to make sales. If the casual offer doesn’t work, improve the stories, relationships, and value, not the pitch. Thank you. 🙏
You nailed it!
@@GrahamCochrane No, YOU nailed it. Thank you!
@@cprestiayou both nailed it. 😂
This is great to hear. I’m with you in keeping things simple and transparent. I have one simple membership to my metal guitar platform and you can opt in monthly or annually. That’s it.
I do offer a free practice guide - this is my way to encourage folks to get my free stuff first (and I encourage them to watch my UA-cam videos - this builds that trust) to see if we’re a right fit before jumping into my membership.
Love that! Simpler is always better.
I loved this..I think the online marketing community forgot what it meant to provide value, everything feels like a trick and you begin to feel nasty trying to rick someone else. Graham I think your course was the only one that preaches building a real audience. and you flat out say "this may take a little while" but you are honest and its still holds true. The time is going to pass regardless so you might as well spend it providing value and building trust. Your future self will thank you.
Love that last line!
This is for me. I have been debating this and trying to understand how to get rid of bad business strategiea..this has helped me soooooo much. I feel like God sent this to me.
So glad!
Thanks sirrrrrrr. This is soooooo refreshing to hear because I’ve been struggling with this sales funnel thing for a while now because it doesn’t tally with my personality and temperament.
This is one of the best presentations about anything by anyone I have ever seen on UA-cam. It has rich content, much wisdom, and pure gold. Thank you so much.
TRUST FUNNEL! I FREAKIN LOVE IT, GRAHAM!! TYSM!! I HATE THOSE SHADY BUSINESS PRACTICES ! I TALK ABOUT IT ALL THE TIME IN MY SHOWS!!! TYSM!!!!! I TRUST YOU !
Thank you for this. I really like calling this the Trust Funnel instead of the Sales Funnel. That is exactly what I have been doing but never had a name for it. Keep throwing down your wisdom. You are truly making a difference in so many lives.
I'm with you Graham! Been saying for years, I hate were SEO has gone and now marketing seems to be falling into the same category of saturation pollution. It's time for a more realistic change.
Really great video. A very importance nuance that makes ALL the difference. Thanks for sharing!
This resonates so strongly. I'm currently at a conference and hoping to make lots of new connections so doing the in person one sort of. My simple email newsletter is loved. I can't quite believe it but people look forward to it! You are reassuring and inspiring me that I am on the right track. This is why I am so grateful that you appeared before I even started my business. You have a knack for distilling information ☺️
Man, I wish I heard this before building those funnels 😅 which took weeks! This process makes me feel more wholesome because I felt icky with the "wait there's more" approach. And I really just wanna help folks. So I'm switching to the trust funnel approach. Thanks for this video!!
This is my favorite video of yours by far (only watched two so far) - more on this please!
TRUST Funnel. Yes!!! Instant relief. Reframing is sooooo powerful. Thank you.
This is truly the way to not only reach people but make the crucial connection. Thanks Graham
That was great Graham. My first video of yours.
I'm a CPA, and already used to building trust. But in the past year I've been struggling to become our firm's first ever marketing partner, and a lot of the advice I've been listening to (UA-cam specific) makes me feel fake, cheap, and boring. You've provided a glimmer of hope up be reflecting on before 2025, and I'm feeling hints of reinvigoration.
Ooo... "trust funnel." Now that makes a ton of sense to me. Super helpful.
Thank you for saying what I have intuitively known. Excellent video.. thank you for creating this video.
Thank you! This is so helpful 😊 I already do many of these things... this just changes the way I look at them and takes the ickyness away.
Yes! Sometimes all we need is a reframe.
Thanks! This really resonates with me, am a natural story teller. I have never really enjoyed the funnel business.
you're absolutely awesome!!!! thank you for always being so generous!
I love that. Start by telling about your own personal transformation.
I would love to get coached by you one day!! I’m reading Rebel now and loving it 🔥🔥💪🏽
You showed up in my feed this morning. Glad you did. This message resonated with me. New Subscriber....awesome content
Thank you for this....truly agree!!! 💯👍
I received a so much from this thank you 🙏🏽 this is my first comment after watching 1000’s video
Thank you again Graham! As podcast hosts, our guests are often selling or offering something which we tend to point to at some point in the podcast. That's part of their incentive to join the podcast - to put their offer in front of a larger audience. So, the initial thought comes up that says my audience is always going to be buying my guest's offerings. But, am I correct in assuming that as I am building trust with each podcast, I then make my offers more "periodically" and NOT as part of the podcast? What vehicle would I use to make my offer if my podcast is for building trust and introducing my audience to my guest's offers?
Great info! I love it thank you
This was sane advice. Thanks.
I guess funnels are a best fit for ‘stuff’ (ebooks/objects) than for relationships such as personal mentoring.
Thank you for all the great advice
This video was really helpful! Thanks for sharing 🙏🏽🙏🏽🙏🏽
woooow brother thank you so much for this simplified way.... I love it
Love this! ❤ Fantastic advice, it really hit home. Thank you!! 🤓
So glad!
Thank you much Graham for your information. Every time I listen to you I learn something
So glad to hear it!
Excellent video. Thanks, Graham!
Beginner level marketing advice.
And I disagree with paid traffic as slowest and not to focus on views or subscribers.
Also... A lead magnet that gives actual value builds trust and your list.
Funnels never did feel right to me done in the traditional way. I learned the basics but told myself I would never script the bs that they put out there. Thank you for the reminderthat there was never anything wrong with my business instincts😊
I've always been a full integrity kinda girl and disgusted at the tactics businesses would use to maximize their profits and forgetting the big picture of the lifelong raving fans/clients they could have. I used to have a brick and mortar business that had the best reputation and staff in the city.
Now shifting online in a new realm the past few years. mine is social media currently but I integrate my writing in it and use a secondary platform to share my writing as well.
As I'm sitting here relaxed from your confirmation of what I've already been feeling for years, the neurons are firing for fine tuning my message...it's been stuck for a few years feeling scattered and confusing... like a missing piece you feel can never be found. Timing is everything. I think you just indirectly helped me find my missing piece🙏🏻🧡
Let's go!!!
My latest video I just did in one take on first try with no editing. Most of them I edit more, but I noticed there wasn't much editing in your videos. I'm hiring an editor, so I need to determine the best way to keep things flowing without folks losing interest. Appreciate the video as always!
I like how you correlate each method with speed of trust 👍.
Nice :)
Well-done!!
I absolutely agree with these statements, thank you for sharing your knowledge and experience ❤
You are so welcome
Hey Graham. Can you clarify when and within which vehicle do we make our offers, if the vehicle is mainly about building trust. If a Blog is about building trust, does that same blog get used as the vehicle for making offers? If so, what's the ratio of how often I make an offer within the vehicle that is primarily about building trust? I think I"m slightly confused about the artful blend of building trust and making offers.
Great one! Thank you
Trust Funnel... (simplify, simplify, simplify), ...right Graham? I had fun watching this video, as I was trying to guess the next one before you said it. I was certain Email was going to be on the list, but maybe it's a given, because of your #2. For 2025, I'll be going with #3. #5. and #6 (and maybe, #4, by default). I feel they all complement one another very well. Thanks again, Graham.
Yes sir!
Oh my, bruh! 😮 Why is this so simple?! Trust Funnel. Not Sakes Funnel. Why haven't i heard it this way before?! Us newbs are always just following the word of the experts and trying to duplicate the latest ses funnel process. But then it doesn't work for us. Why? Bc we don't feel comfortable selling. Why didn't I see that I was doing this? I mean my whole program is the same thing for people that need to personally sell something but can't bc the typical sales method and salesy. This is perfect. Thanks for the mindedt shift Grahm. 🎉
Great video, thank you
What about email as a trust funnel? I do blogs, live in person, and video. Love the focus on building a trust funnel. I need to develop a more focused strategy. Thanks!
I was just talking to a client about this today, and now I am stealing the term, Trust Funnel.
Is that a Voc AC15 in the corner there..?
I wonder what Natalie Ellis would have to say in response to your video given she’s made 8 figures from creating a sales funnel and what she teaches is fantastic
Didn't say sales funnels don't work (they do) just that I don't think the way we are doing them is needed anymore. Natalie is brilliant and hopefully she likes the way she's running her business.
@@GrahamCochrane I would be curious to hear how this would affect your own "5 Day Email Sequence" PDF which I have been using for my ebook (Just filmed and edited my first course!). It builds trust and over-delivers, but does sound a bit sales-ey sometimes. Would you still use it? Or is that now outdated?
Selling:
- Helps people
- Keeps you in business (pays your bills, provides for your family and employees)
@@PlayBetterJazz I would also like to know Graham's take on the 5 email sequence, in which he also states to make the "pitch" by day 3. Should we ditch the 5 day sequence in favor of a new approach?
While it is true that building trust is a key factor for any type of business, it is not as "simple" as you put it here. This is branding, but there's a whole pack of variables attached to the selling process such as offer, convenience, pricing, competition, particular audience consumer behavior, adequate channels, span of attention for a particular niche and so many others that I could cite. What you are mentioning here is important, but it is not an either or thing. How would you know the best combination of media if you don't have metrics to support it? Maybe you are doing well on UA-cam while you could do great on Pinterest. If this was the ultimate "thing" why bother with new things? I mean, we would still be buying the same trustworthy stuff from the 50's. Just a thought from a long time marketer here 😊
Bro... everything that you are saying about trust is good. Let also say that any effective sales funnel factors in trust and building relationships for the long run which ultimately lead to a sale. I know it makes a good title though to make sales funnels look out dated when what you are talking about is an optimized sales funnel that builds trust. Which it how it has always worked for decades. If there is no trust a sale will never be made and people have been doing this for ages. The idea of a sales funnel is just built on the idea that you will need to engage more people initially than who will eventually convert. Also in any good sales funnel, people will need to go through a process to build trust before they buy. Good content though...but they making a "trust funnel" look like something new is a bit gimmicky when sales funnels been doing that for years.
Hate sales Funnel pitches. Huge waste of time. "But wait, there's more! You get $150,000 worth of ..... for just $1999 if you buy in the next 5 1/2 minutes.
Good because I am getting tired of funnels lol
If you’d cut to the chase to 10:22
Live Virtual Presentation in 2025.
THANK YOU!! This is so helpful! It's taken a couple years, but I really, truly AM FINALLY about to launch my online business and have a solid plan that I am excited about implementing. Of the trust funnel approaches you mentioned, I am most drawn to blogging, social media, and long-form video content, and have been working toward the process you described a couple years ago(??) in your "Make Your First $1,000" webinar of going live every day on FB or YT or wherever and have a lead magnet to capture email addresses and build from there. I am also creating a digital product and mini course. This information is right in time to help me fine-tune my approach before launching. Thanks again!
You’ve got this!
Hey Graham , awesome video! Your unique style really stands out. I'm a video editing specialist focused on UA-cam growth, and I can help enhance your content with high-quality edits and engaging thumbnails. If you're ever open to exploring new ideas or strategies that can boost your channel further, I'd love to connect and see how we can collaborate. Let me know your thoughts!