Why People Are Leaving Apple
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- Опубліковано 28 вер 2024
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Depending on who you listen to, Apple is either in the fight of their lives to preserve the company culture, the culture that created everything from the iMac to the iPod to the iPhone to… you get the idea
Or, they’re busy screwing up return-to-work so badly that there may soon be no company left to culture, at least in any meaningful way
As usual, a ton of the coverage is sensationalized, because absolutely everyone is compelled to have an opinion on absolutely everything, loudly and immediately. Like me, obviously. But let's see if we can’t just add a slice of nuance to this discussion
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I was an apple on site engineer for Sysco systems back in 1995 and 1996 and went to the real developer conferences that lasted for a week. Not 2 days or 1 day. it was still great even though Steve wasn't there.
I also want an apple IT device that can take the place of the time capsule and even have a cell modem slot. be able to host HomeKit and home automations.
I got desperate and hacked a TC and added a 5 drive raid to ir.
Talk about brilliant! Wow, Rene that was a well thought out piece of wordsmithing! You really brought everything together so well going from the 60,000 foot level down to the 20,000 foot level. Apple’s history, the “changing of guard”, the overall corporate culture, Covid’s affect and more. It was basically a list of ingredients that make up an “Apple” pie over time. I tried to go a little Rene there, but not very well, eh? This video was so good, I might have to listen to it more than twice. Brilliantly done sir.
“Doomed” seems more than a smidge clickbaity.
It'll either end up being sarcasm or prescient!
Rene has bills to pay too. 😃👍
Ya think?
This is the most dumb shit thing to say and everyone complains about it. Sir, what is the purpose of any and all video title’s if not to get you to click on it and watch it. Then it would just be a “useless” or “confusing” title, which doesn’t seem to serve anyone.
@@ReneRitchie don’t misunderstand. I’ve been with you for years and followed you over to your own channel. I adore your takes and analysis, without question. 🥰
I know they screwed me, haven’t bought an apple product in 4 years. And I was DEEP into the ecosystem. But you learn to live without them🙂
Same
Some of the resistance to working from home is coming from lower-level managers. Working from home provides the opportunity to prove to HR & upper management that you don’t need to be supervised & motivated to be productive. That’s not good for lower management who often justify their jobs by convincing the execs that if it wasn’t for their micro-managing everything that the business would fail.
I agree with this.
It goes a little deeper than this although your point is part of it. Another part is to justify the office space. Work from Home (WFH) took hold in the 1990s when many companies had more "butts than chairs" and WFH was an option to not have to invest in more office space. The "hoteling" concept was born out of this where a person no longer had assigned office or cubicle space but would grab an empty desk on those days they needed to be in the office for a meeting or project. Over 30 years of downsizing, outsourcing, and offshoring, now many companies have more chairs than butts. A robust WFH environment means unused office space. Companies have millions to hundreds of millions invested in beautiful office space that is unused. They are heating/cooling it, paying taxes on it and maintaining it. It makes no sense to allow it to sit fallow so they are faced with either filling the empty seats with butts or dump the office space. Unfortunately, nobody is buying office space. COVID accelerated this dilemma but it was happening anyway. One solution is to strongly discourage WFH arrangements and tell workers they need to collaborate more 'in the office'. I was eligible for an early retirement and chose to retire rather than be forced to come to an office environment everyday. Now I'm a wildlife and nature photographer and like the views afforded by my "new office" a whole lot more.
@@JeffandLeslie this is clearly an important part and I would think also especially relevant for Apple. Fortunately I work for a smaller company (compared to Apple) and all of our offices are rented. This could actually go to the other direction where they might say there are not enough people coming to the office and we will close it completely which would surely also issues to peoples who can’t or don’t want to WFH. For myself I find a hybrid model better but would be ok with WFH-only as well.
@@JeffandLeslie Apple still have a lot of staff "off-campus" in other cities and buildings in Silicon Valley. If what you are saying is true of Apple, they'd just move some of those teams to the mothership.
Well judging by the quality of the software since the pandemic I’d say a good argument can be made that they are needed.
The problems that Apple has, other companies have. People are getting older, younger workers try not to emulate their older peers that said they wished they didn't work as much and enjoy life a little bit more. Time have changed and companies need to adjust to this new reality. We also do not feel as much "vibe" as much as we did when something new came our way. Time to reconnect physically with people!
I had a meeting at the Apple campus one time. The Apple cafeteria is amazing! Would I sell my soul to Apple just for the food? I got to think about that for awhile…
You can not sell your soul, it's owned by GOD. maybe be a kidney.
@@MrDucatiPenigaleV4s wouldn't say he owns them. more like he's the only authorized soul dealer and he has some pretty heavy financing, but you can do what you want with it i guess 🤣
Agreed, Cafe Macs has seriously good food.
It really depends on the caffè and the day. There are lots of days when the food is absolute garbage.
Foods are just mediocre, no offense.
Great piece Rene! My daughter is a Software Engineer at IBM. They are not encouraging their employees (in that division) to return to work. In fact, they keep giving her raises. They don't want to lose their good people, and she's as happy as a clam!
Yes and that is actually a big danger to Apple. Every company I s currently struggling with attrition and Apple really needs to think if it was worth to lose top notch people for this reason. It can become an issue quickly.
From what I've seen, there is a substantial amount of cognitive dissonance between Executive Management, and street level/mid level employees.
Nothing is too big to fail.
except FAANG
Truer words never spoken , if we look back at some huge companies from past that truly where goliaths of industry for many decades ,look at them now living on handouts from the government.
Not saying that will happen with apple , but being big is no guarantee of anything.
The world is an unpredictable place.
Sun Microsystems is a perfect example of this
I'm so glad I got out of the tech industry around the time they started moving from private offices to open offices. I hate open offices.
Word. But working from home beats even private offices.
@@flottenheimer Hands down. If a job posting doesn’t say “Remote” I won’t even open the headhunters email anymore.
So what industry are you in that you consider better than tech? Legit curious because I’m transitioning into tech after working in various industries and I really can’t think of any other industry with better perks, except maybe CEO or retired.
@@skjoldgames same. Im sick of being reduced to manual labor despite trying to get into industries that are more than just breaking my back, but thats what I always end up doing. And I'd rather starve at this point. Hopefully going back to school will mean something this time
@@conservativestrawman9837 I have my bachelor's in education and I'm finding a tremendous amount of opportunity in coding instructor roles. They don't pay as well as jr devs, but it's a good way to get some work experience on the resume and the demand is high. Look into teaching some HTML/CSS, Python and MIT Scratch visual scripting. It's been working out well for me. A lot of the roles don't even require a degree, just a background check since you're working with minors.
What makes me laugh is every year the same people claim Apple's doomed. It's like they forget Android tech companies suffer from the same, if not worse restraints. 😂🤦♂
Imagine thinking apple's wide array of competitors are "android tech companies"
@@petermelbourne3529 😂🤣 Imagine cry-shaming yourself as you hide behind a fake profile, thinking Apple's wide array of competitors are not "Android Tech Companies" 🤡😆🤦♂
@@nuyou21 why tf are you using this many emojis
@@taher6969 😂🤣Why tf are you cry-shaming yourself over emojis 🤡😆🤦♂
Apple no longer innovates and is years behind in basic software features on their phones compared to android. As well their computers are severely overpriced and lack basic features you can have on pc.
If you accidently hit the side button you turn off your phone during a phone call. No way around to stop that.
If you want to scroll in landscape mode in youtube then watch a video in landscape, you can't do that in IOS.
You can't customize the IOS launch button and IOS doesn't have a back button.
You can't organize your home page how you would like.
Siri will not automatically open a web page will full results, you will have to scroll down to that option to get more than her top 5 or 7.
You can't play hardly any video games on a mac or IOS compared to pc.
It's almost as if Apple fans like yourself have never used an android phone or a pc to notice the issues. Sure the hardware design is nice, compact and you don't have to think what to buy because you only by Apple but that is really it unless you are an art or music producer.
I feel like people who work on physical projects (actually design the iPhone) it makes sense to have them there. But if it's somebody who just works on fixing bugs in Final Cut Pro or doing HR work I can't see why they'd need to be in the office given the plagues of covid and traffic.
I can understand saying execs need to be here. But I can't understand saying the minions need to gather for us to feel powerful managing.
As a software engineer that is deep into the Apple eco system I´d love to work within the company, but their refusal to accept remote work is an absolute no go for me, and I am sure for many many other devs. Hopefully they see the light at some point.
Rene, you make some really good points here. When you’re at the top, there are those whose mission is to topple. Nothing lasts forever, yet some, like Apple, get a pretty long run. Keep challenging us Rene.🙏🏼
Rene, I appreciate all your videos including this one although I don’t agree with all your remarks. Let’s take a step back: closed offices vs open space or working from home or office are in my humble view only some symptoms. The main issues/challenges for the future are more holistic then physical location. I admire Apple for the way they take their social responsibility, how they manage their incredible global power in a tell) fair way. Especially compared to some other big tech (social media) companies that blatantly abuse private information. To maintain that plus maintain the ability to innovate (like you rightfully said, not repeat next iphone iteration) is the real challenge. And I have very faith that Tim + team will honor that.
Apple seems to be miffed that they spent $5B with a capital 'B' on that new Apple Park campus and few wish to return to work. They hadn't even moved everyone into the building pre-pandemic. Apple isn't the only one struggling to return to traditional office work. Employee surveys from office workforces are clearly stating that people have adapted to remote working and they simply do not wish to return to the 9 to 5 daily grind including the painful commute. Many have learned to balance work and personal life and adopted flex-time and find they have a lot more personal time. They also find they have been more productive working at home in a quiet comfortable environment. Many companies have witnessed a marked improvement in productivity. The workers don't want to go back to the way things were. If they do, it would be on a part-time hybrid basis for human contact and collaboration face-to-face reasons. Companies are re-evaluating their real estate, many have reduced their foot prints and are now recruiting from anywhere instead of core cities where the talent used to be found.
I can understand a lifestyle decision like that for a wealthy mid-life top grader and respect his choice, be for family or to avoid the waste of traveling every day. However, the youth market should be jumping to get back to the office, to show off their talent and become that middle aged professional that can then choose to WFH. It looks like businesses will have to draw up contracts and get in those that want to participate in an office environment and that should solve the issue. Those that want to WFH can leave and work for someone that accepts that and new talent can take up the challenge. A good social experiment to see where we land in 5-10 years time?
@@andyH_England That will work short term but people will always opt for convenience and good enough pay.
Just look at all the investment banks today, all their flashy new bankers leaving in less than a year cause there's tons of new opportunities with flexible times and pay in private equity, hedge funds etc. The old work culture simply does not cut it no matter how well IBs pay.
There's the added advantage that you could potentially do more than 1 job of the same type if you are smart enough which substantially improves your income.
People have changed, no one is interested in slaving away their lives plus in the past, even low end jobs could pay for loans, family, housing etc unlike today where even being married with 6 jobs(low end) between them won't cut it.
Yeah, but Apple spending $5B is like me making a run to the store to buy a basket of groceries. They could pay it off with less than one year's profit (not revenue). They wouldn't even feel it. I was there like 2 months before the pandemic hit, and it was REALLY nice. I used to live literally just a few blocks from there back in the 60's.
There are benefits to working from home for society at large. Less traffic, easier parking, cheaper gas. I drove for Doordash before and during the pandemic, gas and traffic were far better during. The excess office space should be turned into housing. That’s where the demand is. Remote work will ease housing costs (and therefore help homelessness) in cities. Large coastal cities used to be affordable places to live.
@@need100k 1 year of profits ? Apple took home 28.8 billion this Quarter. They could pay off 5 billion instantly and never even noticing it. it would be equal to buying a can of coke
I’m sure Apple has challenges … just like every tech company in existence.
However, based on their products and services, I’d say they have significantly less to worry about than pretty much every other tech company out there.
With respect, I think you focus too much on the geek rants instead of the overwhelming customer base of “good ol’ users”, similar in theme to another post you’ve made recently.
Companies evolve or die. It’s a fundamental fact of life. If someone comes along and out does Apple, so be it. Us “good ol’ users” will adjust. So will the geeks.
If Apple chokes, I’ll buy a Pixel phone and a good Chromebook, or whatever is the best products for the best price.
To leave with a logical thought, I seriously doubt they will be Microsoft products, as they were the last company at the top of the hill. Quite possibly, the next “Apple” hasn’t even started yet.
Live long and prosper. 🖖🏼
What's up, Rene?
One of those videos just to have an ad in them
Changing zoom realy driving me crazy 😅
Apple’s AI chief, Ian Goodfellow, quits over 'work from office' order. How can they let go of this person !!!
its probably because there are like 1 billion other people applying for his position so apple is probably like: we have nothing to lose
They are building a new campus in the Research Triangle of North Carolina situated between Duke University, University of North Carolina, NC State University, North Carolina Central University, Durham/Wake Tech Community Colleges, and not far from NC A&T. It will be interesting to see if the new mini campus applies the Apple Park style or a more traditional interior and if they will hire full-time on site, full work from home, or hybrid. Also will they hire up remote workers before the campus is completed with remote and have them move-in later.
Bro needs to simplify, difficult to comprehend so many big words so frequently
Good content, too much zooming in and out though
Many years ago in the 90's many people were predicting the total failure of Apple. I sure wish I bought a pile of shares of stock back then. But even then, they had about $1billion in the bank, while most other large corporations had debt. I never once felt Apple was going to fail, and I guess I was right. I just wish I bought that stock.... damn!
Where are your sources? 🧐
Heard they gained 20% increase in phone sales doe first quarter so not sure ...
Thanks for sharing. Being relatively new to Apple, I appreciate learning about the history of the company! Blessings on your day!
Who the fuck doesn't support work from home?
People often talk about the corporate side of things in regards to people leaving Apple, which I fully understand. The retail and channel retail space has the highest turnorver in those programs Apple has ever seen, and upper level management is completely stagnant or far behind on back filling positions.
In general, the whole remote work vs in-office business shakeup is being understated. Apple is not the only company dealing with this, my company is as well. There is a massive worker shortage right now and I think it's just because people are re-evaluating, myself included.
Rene, you can talk about culture and legacy all you want but at the end of the day, it comes down to innovated ideals and execution and compensation. Most people, myself include after the first 3 years the fairy tale is over in tech and all you want is salary and stock options. There is no loyalty from employers these days so companies can't expect loyalty from employees. If I can get a high salary + stock options, and don't have to live or commute to the Valley then I am going to take that choice each time. The Valley is full of inflated real estate due to a few politicians making it impossible to build any new construction, the commute is sickening, and people realized that hey, I can go buy a 3000 sqft home in Sacramento for 600,000 dollars instead of 1100 sqft home for 1,500,000 and not have to deal with the traffic. On the tech side, Apple doesn't have a visionary leader anymore.Tim is great at managing the company squeezing everything dollar out of every product but the Iphone as much as all smart phones have peaked. A new camera every release or making it slimmer is all there is to look forward to. All of their product line, even their computer really have no upside potential, I mean, how many cores are you going to connect before you realize that there is no reason to upgrade anymore. So Apple needs to spin off their computer business, their phone business and focus solely on developing a new operating system, and software applications like games, engineering applications, educational apps to take the company to the next level of profitability
Apple literally built a $5 billion campus at the same time that Valley real estate was exploding in value. That’s why a lot of big tech companies are looking at leaving the Valley. Apple could literally go to any Midwestern city and control it with the money and power they possess.
OK, genius. Obviously you should be running Apple.
This is such a blind, braindead stance by Apple. Companies could get away with this in the past, when nearly all companies were just as shortsighted, but those days are gone. Plenty of companies have realised they can thrive when their employees are out of sight, away from the constant distractions and over-stimulation of a busy, noisy, open-plan office. At the same time, employees are starting to realise that while some of them thrive in the office, surrounded by colleagues, they don't necessarily want it ALL the time - they've got used to the flexibility and everything which comes from working remotely. Then there are all those people who realised they hate working in an office, who thrive in solitude, peace and quiet.
In taking this stance, there will be people who Apple really want to hire, who won't even bother applying for such a draconian position. On top of that, there will be the constant albeit gradual brain-drain as people leave and move to more flexible working conditions. Apple might get away with it for a while, along with the other big-name companies which look really good on a CV, but most lesser companies would have to be insane to follow them.
Sorry Apple, but it turns out that new office was bad money - don't throw good money after it. Cut your losses and let your staff work remotely whenever possible. That's how you'll keep/attract top talent in the long run.
I'm not defending them, but when you've spent over a couple billion on a campus... you'd want to "highly encourage" everyone to return
Draconian lol. The remote thing applies to some small fraction of workers. You got it doe a bit now think it’s a fucking right.
@@TheHuxely well in my current workplace if I look at how many ppl have chosen to work from home then you are not talking about a small amount. I would say 50% for sure. However we could decide ourselves, there was no push on either direction.
@@mudi2000a Maybe 95% of the world does not have the option to work remotely.
@@TheHuxely that might be true. However we are talking about IT and software related jobs. The company I work has 3000 employees worldwide all of which can work remotely. We were just asked what we prefer. And I think that’s the right way. I can understand that hardware guys or software that is close to hardware needs to be in the office as you just might need equipment, etc. and I also see the general benefit of informal exchange between colleagues in an office which is often lacking when you work remotely. Still I think that for work where this is possible it should be the personal choice of the employee.
Often it feels that companies just use lame excuses to force people to come to the office because they own the real estate or have long rental contracts etc. And that is what annoys employees.
Dang for people at the org, You're basically talking directly at them. Major out to you Rene, good video
Rene- every video like this is like a chapter in a book. Take that to heart- you’re an expert in Apple and don’t allow yourself to be told otherwise… by anyone.
You know Apple just as good as the BEST- making you one of those best.
It’s all about leadership. When leaders disconnect personally from everyone except on special occasions. And, when grievances and issues aren’t looked into. They need to make a app that documents, navigates and addresses everyone grievances and issues.
Rene so true. just like steve jobs daughter said it lost the special touch and her dad would disaprrove
I hate to say all businesses need alternative suppliers in case the unforeseen catastrophe happens. Which makes it impossible to have control over manufacturing any products. There is more control and cheaper if the supplier and manufacturer of the components are locally made (in the same country U.S.). It cost more to load items on a ship, transport, unload the cargo, transport to stores. Also, uses more fossil fuel.
You couldn't even put a question mark on that title??
I was an all-in Macintosh user when Apple was truly and undeniably doomed in the mid-'90s.
Here, you've cooked up a whole 'doom' scenario out of thin air!
Yeah, times have been tough recently, but they've been tough before.
So far everything looks golden to me. New and different is what Apple is all about.
As with the United States, Apple's strength is in its diversity.
Everyone has their different strengths and weaknesses.
You talk about the dream of working for Apple. I can't imagine the enthusiasm has changed that much.
As Tim likes to suggest, I can't wait to see what they do next!
While there is a modicum of clickbate in the title, Microsoft, Oracle, and others constantly go through this. There needs to be some re-education of the upper management to give them different perspective.
Work from (Wherever) is a reality and it's not going to change. Neither are high fuel prices.
I'd like to see them split 1/3d of that space in the doughnut for non work out of the box things that re-engage not just the employees but others in cool apple stuff.
My first WFH job was around 1982 or 1983. VT100 connected over dialup. I'm amazed that this is even an issue 40 years later.
Great reporting Rene!
Its true Rene, most all tech corps have a distinct culture, changing over time, based on the circumstances of the day. Case in point, I was at IBM during it's Nasa-like days, when it was exciting: robotic arm development, ATM development, printers that included graphics and typography, and of course personal computers. But in the 90s, all that excitement had vanished, and it was all just endless updates to slow failing products. IBM became just an employer of cogs for the wheels, grinding one down until retirement. I don't know if this will be the way of Apple, but I suspect history repeats...
So true what you say really the whole world is like that
Thanks!
Thanks so much! Really appreciate it!
The micro transistor is a clicky little switch, that's the problem. Nothing new.
I am a software developer for relatively big company. I am on the pro-homeoffice camp. My productivity has increased, family life is better and i am saving money. At the end of the day, a job is just that and if you can get what you want in company I instead of company A that's OK.
Apple is Apple…It’s a business as Samsung and all others…The world change and we better accepte it…Steve is gone and we have to accept it period…What about Samsung?? They have the same problem…People love criticize that compagny period…;-)
I worked at 1 Infinite Loop for a while, it was amazing. Apple kicks ass.
I just love your videos. You give logical and easy to understand approach to anything. So different from the sensationalism all around UA-cam and the world.
That Countdown is familiar things that I saw on UA-cam
Concerns around retention?!
Have we discussed Amazon yet?
Deep dive! This was like going to the
Mariana Trench of Apple !
Work is give and take…. Compromise for betterment and self successful
Apple Company liers and have never been about costumers. And no they do not want to protect your privacy lies.
Incredible content as usual
Thanks 🙏
considering apples is the leader in cell phones and ipads they are not going any where anytime soon, how ever they need to step of their game with the computer part of the house if they ever want to earn their place in this world with computers they need to get them to be better for gaming not just what they can do perfect but they need to be able to compete in gaming other wise the computer line is always going to contionue to suffer also the prices need to come down alot..
Apple should take their cameras to the next level. I mean make a camera like the SONY or Nikon. I would certainly buy one.
I would really love to see an apple developer program where they work closely with young / future tech entrepreneurs who want to change the world but can't because of extenuating circumstances
A Steve Incubator if you will
The Steve initiative
The Steve Grant
The Jobs grant
Jobs Foundation
Get young geniuses into tech-enabled environments and show them what it's like to build an empire with apple!
Apple Academy does that
YES! All kids, including schools in the poorest areas. For some, that would be the only way to a good life.
@@timmy334 it's not about enrichment per se, enrichment can be found in many other things. And is the local governments responsibility to ensure schools are well funded.
I'm speaking of a more advanced academy. Sort of like enders game? Although they aren't fighting a war - they're building the skills they need to run a business using Apple blueprint
Apple really needs young people who also listens to other young people and content creators, iPhones are oversimplificated and outdated and lacking so many things because guys at the age of Tim cook and Craig couldn't care less about not having splitscreen multitasking or a simple ringtone maker, or the lack of FLAC support or a pause button for video, which young people do care. it doesn't matter to them so they don't bother themselves to add these stuff to iPhones despite the fact that it's been *years* that people are starving for such simple necessary options, which is why they need to use young people's opinions if they want to elevate not just iPhone but all they products to a new level.
The real issues Apple is facing is with production facilities in China.
Production is leaving China.
RR you are lit! The best! I always come to you first for News!
Hey, thank you so much! Very much appreciate you!
First off : i am a mac book pro 15 inch mid 2014 owner and an Iphone XR owner and i love them ! BUT :
Apple needs to be taught a lesson and that lesson needs to be taught soon !!!
People need to stop buying demonic Apple products for 1 year or maybe 2. Straight , no macs , iphones , heck , no adapters nothing!!!!
Let me Explain :
i love using logic pro BUT!!! they soldered the SSD onto the motherboard ever since 2016. I recently went to an apple certified repair shop and asked them : what if i get a m1pro macbook pro and as soon as the warranty expires , the ssd fails me . How do u go about repairing it ? They said it ll cost me a hefty sum cause they replace the whole board . I was like WhAT ? Like dayum , replace 5-6-7 parts just cause one don’t work , there ain’t nuthin logical about that . Another point is : on windows : 1tb ssd --> roughly 110$/€ . 2 tb --> roughly 2x 110 $/€ . @demonic-apple --> 2tb costs 800$ …?!?! What ? And you can t even replace it . I have a dream : :” that for 1 year straight up nobody buys any apple products , not even an adapter . Let s see those execs shit their pants and start asking questions like : oh my … what are we doing wrong ? To me they seem like money hungry apes that can not quench their thirst for money . It walks along the lines of unethical . There s isn’t even any real advantage to having the ssd soldered. I ve heard people say that it s faster . No it s not . We have the internet . Anybody can check the numbers and the speeds of different ssd s out there. Oh and just to put the cherry on top : iphone 13 : amazing processor and hardware but it s rocking the lightning port 🤣 usb 2.0 speeds . Apple 🍎 i really hope u get yours and the EU puts you in place with regulations on ports and on right to repair . They got hundreds of billions offshore like liquidities …. This got outta pocket a long time ago … out of their consumers pockets to be exact. They answer to no one and lack moral discernment . Take care y’all 😃🙏🏻🤗. But the processors are amazing and I respect the integration of the cpu and gpu and RAM 🐏 . Cause that actually wields a big boost in performance. I hope somebody serves them good .. money hungry apes 🦧
And now they ship different iPhones with different chips. oh my God bruh... let's start this movement ... i m begging y'all let us all stop buying their products for 1 Year :)))))) it would be amazing
Remember, if it's Too Big To Fail, that sensation of invulnerability can lead you into the "To Fail Too Big" zone. Hubris can be it's own reward.
I agree 100% of what your saying!
The fact that they didn't allow workers back home and locked them In china 😪 that's messed with
God damn that video is crispy. Such lovely colours and clean image.
I think another factor that contributed to people leaving Apple is California. The cost of living in California had spiked after the pandemic. Apple employs people from all over the world, and people don't like the California culture. I think no matter how revolutionary the corporate culture is, factors which retains employees are important.
Since my first MacBook in 2006, I owned various MacBook Airs, MacBooks, MacBook Pros, iMacs and even a couple of old eMacs. I never owned a PC (other than work computers) or an Android phone. I have an Apple Watch, an iPad Mini and an iPad 8. Today, I was thinking about getting a Windows computer as I am getting sick of iCloud and how Apple is separating me from everything that I want to keep on my devices. iTunes destroyed music for me and Photos lost some family photos due to unnecessary features. I’d love to go back to Snow Leopard on my macs and iPhone 4S/iPad Mini 2. Everything was easier and better then.
You are doing some fantastic work…..you Rock!!!!🤘
I enjoy this video. Thank you
I use android and pc products for development. However my daily driver is an iPhone and MacBook Pro. TimeMachine and iCloud makes my life so much easier.
Thanks Rene
‘Completely sensationalize’. Like your video headline. Most of this can be applied to all giant tech companies. Likely no different at Microsoft, Samsung, IBM and so on and so on. I do agree far too many corporations of all types are overloaded with really bad management at all levels. Too bad that is a problem that will never be solved. Look at how many really bad CEO’s that virtually destroy a company with bad performance are able to get a golden parachute and leave only to bounce into another CEO role and start all over.
The jump zooms are working against you.
I wish Steve Jobs was still with us. I’m thinking of leaving iphone when I can. I don’t want to make the switch. But they won’t make new changes. No USB c, no pencil support, no reverse charging, no new health features. And why can’t the Apple Watch and iPhone use the same charger?
So true so true
Rene boring topic . Ever organization is affected and apple is on of them. Working in apple is a honor not many will get unless. You are spoilt you won’t leave companies like Apple Google
The real issue is the declining value. Prices rise and rise and rise and less and less is being offered in return for our money. iPhone is the worst offender, but anything above the base model across the board is where you really see it. Consider a base iMac vs the cheapest iPhone Pro Max. The entire 4k 24” screen and the M1 computer with more storage and RAM with that huge aluminium chassis, plus a mouse and a keyboard is the same price as a phone? Clearly the phone is chronically overpriced
Wow your rambling here a bit to much for me
What culture... religious still unknown (what is that)
I guess I missed the main point. Is it that Apple must change? If so, OK, Apple is continually changing. The new generations don’t work in the same way as the past. Diversity vs quality has become more important at Apple and others instead of just hiring the best. Lack of loyalty has changed greatly. The job market has changed. Apple becoming more of a service company than product company. “One more thing” has gone by the way side. So many things continue to change. One thing that will not change is the need for “artists” to create the next best thing. Apple needs these people more than ever. How do you get to this environment is their biggest challenge.
Exactly! Apple focus more on social justice causes nowadays, than their products. Don't get me wrong, I want every human to have the opportunity to be the best at what they do, no matter their ethnicity, sexual orientation and other minorities. But Apple became what Steve Jobs warned. The product people no longer run Apple. Marketing and Management do.
There is this theory that all employees are replaceable. I think Apple has learned a lesson from this. They need to remember that when it relates to high-quality workers, the workers are in control.
Just run it like a business, because that is all it is.
All they do is improve on the existing hardware and advertise its new useless features that no one in the real world will actually utilise. They are no longer innovative. Their product launches are less than appealing!
I get the feeling I just watched an 11min ad
This video is one long sentence.
Easy… just do what Vans did. Bring the line of production to Mexico!!!😉
Good point of view and overall analysis, but I wouldn’t take it as “tragically@ as u did, its a progress and evolution😉
After all of this, not a word about how Apple uses Chinese Concentration Camp slave labor. NIMBY.
I’m sorry Rene, what the hell was this RANT? Incomprehensible insider jargon about VCs and blah, blah, blah. Do you really have a point here or are you just pissed that Steve is dead?
Looks like a problem dealing with China building Apple 🍏 products!
very good for next sequel of monty python´s
How do you manage to talk for 10 mins without saying anhthing
That’s Al lot of “ly” at the beginning of the vid
I now have a pixel pro 7 and basic windows laptop. The pixel has a better display and is shiny. The laptop is ok for u tube and basic office applications. It is half the price. Apple no longer innovative apart from M series of chips. iPad and iPhone iOS 16 had full of bugs. Enough paying for this fashion brahd
If Apple falls it will be from within
I wish apple would put more money on making their GPUS just as powerful as Nvidia quadro rtx a6000 .
I don't think that will ever happen. Apple chips are built on ARM technology and guess who owns ARM, right Nvidia.
Why do they not just create a different culture in each of the groups. Culture change anyway. They just have to make people people sign up to the Steve Jobs culture voluntarilty. And find new ways to bring the millielials back to parts and elements of the Steve Jobs culture. Force never works.
Roles models work. Values work.
Ok, new here. What’s going on? Did I miss something important?
when apple started to subscribe their hardwares, time to leave apple... 🤨
if listening to a singer’s spotify stream is better than watching said artiste live in concert, the guy has got to be pretty crappy... if WFH is better than WIO, that office must also be some level of crappy always!
It’s not just about the office. There’s the commute, high gas prices, parking. Big cities are getting less affordable, and that means more homeless people. If a top performing employee is difficult to be around, too bad, the company probably won’t do anything.
Apple has made shit in years Android comes out with new technology all the time Apple you have to wait 3 years before comes on iPhone then they have the worst customer service at there stores. One time I was waiting for a Appointment to get a phone fixed they had like 15 employees standing around doing nothing for over a hr and when my time came one of those employees that was bs around came to meet my appointment. They couldn't fix it and then I told them why did you have me wait if they were just sitting there doing nothing. That was the last day I've had iphone never looked back samsung phones are million times better and easier to get repaired . Only idiot would buy there crap anymore .
People hiding from the Coof Bogeyman got used to eating Doritos in their underwear and getting paid for it. How racist of Apple to want employees to, I dunno, come to work and stuff.